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1 Market Overview
1.1 Definition and presentation
Flour is a food product made by grinding different grains or different dried fruits or seeds. In common usage, although there are these different types of flour such as chestnut or corn flour, we generally refer to wheat flour. Two main categories can be distinguished:
- Wheatflour: obtained from soft wheat and is the classic "white flour"
- Durum wheat flour: obtained from semolina for this is yellow-amber in color
Depending on the countries and different food cultures, it is used as a raw material for food preparation to different extents and with different frequency. It is mainly used for the production of bread and pasta, characteristic foods of Mediterranean countries.
The size of the global wheat flour market reached $250.8 billion in 2023 and is expected to reach 319.08 billion in 2030, showing a growth rate(CAGR) of 3.5 percent over the forecast period.
As for Italy, the flour market is characterized by great stability with periods of growth.
Given the increased awareness and information regarding a healthy diet, the main trend in the Italian flour market is to focus on alternative products compared to white flour considered to be a very refined food with a high glycemic index that favors, if consumed in high quantities, to the onset of diabetes. In recent years, flours such as almond, coconut, legume and many high flours that contain more protein and good fats are being favored.
1.2 World market
Wheat flour is a basic ingredient derived from the milling of wheat grains. The process involves removing the outer layers of the husk and bran, resulting in a finely ground powder. Wheat flour contains essential nutrients such as carbohydrates, protein, dietary fiber, and B vitamins such as folic acid and niacin. ...
2.3 The domestic market
Turnover trends in the grain processing sector in Italy have shown a positive and steady trajectory over the period between **** and ****, registering an overall increase of **.* percent. This significant growth reflects the expansion and strengthening of the sector within the Italian economy, highlighting the growing demand for grain-derived products and the ...
1.4 Foreign trade
In Italy, the wheat trade landscape shows a trend in which imports are significantly lower than exports, which have been growing steadily and remarkably in recent years. This phenomenon underscores the country's strong position in the agricultural sector, particularly in wheat production and trade. In fact, Italian wheat exports manifested a ...
1.5 Impact of the conflict between Russia and Ukraine
The outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general increase in the consumer price index. The flour and cereal consumption sector has experienced a significant increase of **.* points (***) since the outbreak of the conflict to date. Consumer price index - Flour and other cereals Italy, ...
2 Demand analysis
2.1 The Italian market
The item of average monthly household expenditure on flour and other grains contracted markedly in ****, showing a significant reduction of **.* percent. This figure reflects a significant change in Italian households' demand for these products, suggesting a change in the economic dynamics that influence households' ability to spend.
Household monthly expenditure item ...
2.2 Geographical distribution of demand
Analysis of the geographical distribution of cereal flour consumption in Italy reveals significant differences in household spending habits depending on the region to which they belong. To better understand this phenomenon, the monthly household expenditure item devoted to the purchase of cereal flours is considered. It is observed that the highest ...
2.3 New demand trends
There are more than *** thousand celiacs in Italy, and the trend is expected to be upward. New diagnoses in the last three years averaged * thousand per year, with a clear prevalence of the female sex(***). In ****, there were ***,** people in Italy diagnosed with celiac disease. Considering that the estimated prevalence of ...
3 Market structure
3.1 Italian market structure
Companies active in grain processing play a key role in the Italian agro-industry, being responsible for processing grains and grains into intermediate or finished products, such as flours, oils and other derivatives essential to the food industry. These companies vary in size and production capacity, including both large mills and small ...
3.2 The value chain of the flour market
The value chain in the flour market encompasses a series of interconnected activities that start from agricultural grain production to the distribution of the flour to end consumers or industries that use it as a basic ingredient. Let's take a closer look at the key stages:
Agricultural production: the first stage ...
3.3 Main actors
In the Italian context, the wheat, other grain and seed milling and grain processing sector has a rich tradition and high specialization, with companies ranging from artisanal to industrial production.
Wheat flour producers
Production of flour from other grains
Seed and grain production
4 Supply analysis
4.1 Type of Offering
Different types of flour can be found on the market, which differ according to the variety of wheat used, milling or sifting. Each flour has characteristics useful for certain preparations.
[***]
4.2 Prices
The following is an overview of the pricing for cereals per tons (***); the products mentioned are the raw materials from which flour is produced; cereals useful for producing organic flours have also been included in the list.
[***]
To view price trends, theconsumer price index for the past ** months is proposed. ...
Nutrinsect: the first Italian startup licensed to sell cricket flour
The European Union has formally approved the use of Acheta Domesticus powder, commonly known as cricket flour, allowing it to be marketed and, as a result, legally introducing it to the Italian market as well. The prestigious Nutrinsect company in the Marche region of Italy, located in Montecassiano, is already distinguished ...
5 Regulations
5.2 Italian regulation
Regarding Italian and European regulations specific to flour for the market, these are mainly aimed at ensuring food safety, product quality and transparency for consumers. Regulations may include aspects such as composition, labeling, presence of contaminants, and use of additives. European regulations, in particular, are harmonized to facilitate trade within the ...
5.2 World Customs Nomenclature and Harmonized System
The Harmonized System is an international nomenclature for the classification of goods. It allows participating countries to classify traded goods on a common basis for customs purposes. Internationally, the Harmonized System (***) for the classification of goods is a six-digit code system.[***]
The HS contains about *,*** item/product descriptions that appear as ...
6 Positioning of actors
6.1 Segmentation of actors
Manufacturers of wheat flour
Other grain flour production
Seed and grain production
- Molino Nicoli
- Molino Dallagiovanna
- Molini Pivetti
- Molino Grassi
List of charts presented in this market study
- Producer Price Index - Grain Processing
- Consumer Price Index - Flour and other grains
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the flour market | Italy
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