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1 Market Overview
1.1 Definition and presentation
Horseback riding is defined as the art, technique and activity of riding. Horseback riding as a sport has several disciplines and some of them are recognized at the Olympic level. The sport can be practiced either individually or in groups, within outdoor riding stables, racetracks or finally in the countryside.
Globally, the horseback riding market can be described as growing. One of the reasons for this growth is certainly the growing popularity of horseback riding as a sport after the 2012 London Olympics.
In the United States, the horseback riding market is estimated to be worth about $102 billion.
In Italy, the equestrian market can also be considered to be growing.
In 2021, FISE, or the Italian Equestrian Sports Federation, said that between January and April 2021, equestrian sports enrollments increased a great deal, from 66,624 members in the same period in 2020 to 101,034 in 2021 (marking an increase of about 66 percent).
This increase is due to both the promotional activities carried out by FISE and the impact of the pandemic that forced Italians into their homes for many, many months. Horseback riding represents a perfect sport for this historical moment as it can be done outdoors and spaced out, in total safety.
Those who enroll in this type of sport are mainly young children but lately also older boys, from 12 to 16-17 years old.
Another reason for this increase in enrollment has been the collaboration between different equestrian federations, which has enabled smaller clubs to get supports to overcome the difficulties of the pandemic and make horseback riding more accessible to the public. a new facilitated membership mode was also introduced, which increased enrollment even more, especially in smaller circles.
This growth has also brought an increase in requests from circles for school horses to cope with the increasing number of students.
1.2 World market
The equine industry includes many sectors such as equestrian centers or riding equipment.The global horse industry market was valued at nearly $*** billion in **** and involved *.* million full-time jobs[***].
The largest market is Europe, valued at $*** billion, followed by the U.S., valued at $*** billion, and Canada, $** billion.
Riding market by ...
1.3 Italian market
The Italian equestrian market involves equestrian centers, equestrian equipment manufacturers, breeders, trainers and students. According to a study carried out by FISE (***) and LUISS University, in ****, the market reading on the growth of the sports sector highlights how Equestrian Sports turns out to be a resource of the country, with spillovers ...
1.4 Impact of Covid
The Covid-** pandemic has hit the horse world with disastrous financial, employment and animal health consequences. The analysis of the industry was presented at the last general assembly of FEEVA (***), which assembled reports from the equine industry, breeding and sports federations.
Restrictions, suspension of activities, and inability to move or transport ...
2 Demand analysis
2.1 Sports practice in Italy
According to the ISTAT website, in ****, **.* percent of the Italian population practiced some kind of sport, specifically **.* percent of Italians continuously, *.* percent irregularly, and **.* percent practiced some kind of sport.
Italian population and sports Italy, ****, in % Source: ****
the data show that the most active segment of the population is male. Specifically, ...
2.riding in Italy 2
In Italy, the federation of reference for equestrian sports is FISE, Federazione Italiana Sport Equestri, recognized by CONI, which is recognized as the sole representative of equestrian sports at the Olympic level for Italy.
The disciplines promoted by FISE are
Olympic disciplines: Full competition Dressage Show jumping Paradressage (***)
Non-Olympic disciplines and ...
2.3 Startup
As in many other industries, technology has also reached the riding market.
Other start-ups are springing up in the equestrian field, such as the Equimov web platform, which enables online booking of accommodation (***) and equestrian activities throughout Europe.
3 Market structure
3.1 Riding company
In Italy in **** there were **** clubs registered with FISE, hosting *** thousand riding students. The number of societies is increasing slightly, from **** to **** within * years, + **.*%.
Number of equitation societies Italy, ****-****, units FISE
Societies are scattered throughout the territory and tend to be proportional to the number of inhabitants in each region, ...
3.2 Players in the field
There are several players in the field of horseback riding who deal with different aspects in the field of horseback riding.
3.3 Other related markets
The riding market is in turn linked to many other markets, such as those for animal care and welfare or those for sports equipment and clothing.
Saddlery and boot stores: artisan workshops for the manufacture and repair of saddles, harnesses, and boots for horseback riding.
Source: ****
Feed: manufacturers and distributors, wholesalers ...
4 Supply analysis
4.1 Offer in riding stables
There is a wide variety of activities recognized by the FISE and offered by equestrian centers and various clubs in the equine sector. Therefore, most equestrian centers and clubs offer the opportunity for riders to train for one or more of these activities in order to then participate in the competition ...
4.2 Expenditure items
As mentioned above, horseback riding is one among the exclusive sports as it implies a considerable expense both for the various lessons and for the care of the animal itself, as well as the initial expense of buying it. On the basis of the questionnaires administered and the estimates provided by ...
4.3 Races and events
Horse races are events that move a large amount of money. It may sound a bit brutal to hear, but horse racing is the largest gambling portal in the world, also frequented by multimillionaires from different countries.
As is well known, some famous horse races are also gala events, which include ...
5 Regulations
5.1 Regulations
The Italian Equestrian Sports Federation, issues regulations that horses and riders must follow for their own safety and for competitions, "General Regulations Concerning Horses and Riders." The regulations were issued and came into effect on Monday, January **, ****.
FISE wanted to devote great attention to the issue of rider safety by including ...
6 Positioning of actors
6.1 Segmentation
- Antica Selleria Racasi
- Lara Broggi Benessere Equino
- Mangimi Moretti
- Ippomed
- Ippodromo partenopeo S.r.l
- Hippo Group
- Horse Club Rapallo
- Il Cavaliere Country Club
- Centro Ippico San Martino
List of charts presented in this market study
- Trends in the size of the equestrian equipment market
- Riding market by country
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