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Summary and extracts
1 Synthèse du marché
1.1 Introduction
The language school market in Italy represents an important segment of the Italian educational sector, focused on language training for students of all ages. Language courses can be classified mainly into:[Academyinternational]
- Individual Courses: Customized and flexible, they are suitable for those who have specific needs or need intensive learning in a short time.
- Group Courses: Take place in classes of several students, with a regular pace and set times, ideal for gradual and collaborative learning.
- Conversation Courses: Aimed at improving the ability to speak in the foreign language through interaction on topics of daily life or current events.
- Children's Language Courses: Designed for different age groups, from 3 to 14 years old, to take advantage of young children's natural predisposition for learning.
- Specialized/Business English Courses: Designed for those who need specific language in their professional or business field, to improve fluency and mastery of technical terminology.
Most language schools in Italy are small businesses founded by teachers, with revenues ranging from 150,000 to 300,000 euros. However, the public database that categorizes companies by ATECO code presents a variety of business types, some of which are not language schools in the strict sense of the term. These include international universities with campuses, study vacation agencies, language school franchise operators, technology platforms dedicated to language teaching, and bilingual training consultants.[Openminds]
The size of the global language learning market in terms of revenue was US$52 billion in 2022 and is expected to reach US$155.2 billion in 2028, growing at a CAGR (compound annual growth rate) of 20 percent from 2023 to 2032.[Global Market Insights.]
This study focuses exclusively on the language school market in Italy. For more information on related markets, such as the business school market, please refer to the respective studies available in the Businesscoot catalog.
1.2 The global market
The size of the global language learning market in terms of revenue was US$** billion in ****and is expected to reach uS$***.* billion in ****, growing with a CAGR (***) of ** percent from **** to ****. Language learning includes online and offline platforms, which provide resources, courses, and interactive features to help learners and acquire ...
1.3 The local market
To visualize the value of the Italian language school market, consider Ateco Code **.**, related to Services in education (***).
Value of turnover of enterprises active in "Education services nca" (***) Italy, ****-****, in millions of euros (***) Istat
2 Analyse de la demande
2.1 Demand characteristics
To visualize the demand in the analyzed service, we consider the item of monthly household spending in education courses that cannot be defined by level. Specifically, it can be seen that from **** to **** there was an increase in the expenditure item of**.*%. **** represents the year with the highest value in the ...
2.2 Demand drivers
There are several motivations for individuals to approach foreign language study in ****. **% are compelled in order to excel within their field of work, while **% believe it is necessary to expandtheir children's cultural background. **% study a new language with a view to moving to another state. A significant percentage (***) decide to study ...
2.3 Geographical distribution of demand
To visualize the geographic distribution of Italian households' demand in services related to other education not defined by level (***), comprising the South and Islands.
2.4 Languages most in demand in the world of work
Knowledge of the most in-demand languages in the working world is crucial: mastering one or more foreign languages offers both professional and cultural advantages. To identify the languages most worthy of personal and professional investment, one can consult the Power Language Index (***), a gauge that evaluates the power of each individual ...
3 Structure du marché
3.1 Market structure and dynamics
To delve into the dynamics of this market, an overview of active enterprises belonging to Ateco Code **.** of the Istat database is proposed. From **** to **** there was an increase of *.** percent, a value that slightly decreased in **** by *.** percent in ****. In **** , active enterprises in the sector grew again by **.*% from the ...
3.2 Value Chain
The value chain in the language school market can be analyzed by following several main steps, involving both the creation and distribution of language education services.
Development of educational materials: at this stage, educational materials are developed, designing courses to meet the specific needs of students. Technology and platforms: a key ...
3.4 Main actors
The following is an overview of the main market players (***):
The market also consists of enterprises operating exclusively online, such as:
4 Analyse de l'offre
4.1 Type of Offering
Regarding the type of offerings, it is noted that language courses can be of two types:
Individual courses: suitable for those who have specific needs and urgency to perfect the language. In this case, lessons are tailored to the student's pace of study and learning. Individual courses can have an intensive ...
4.2 Prices
The following is a current price list of a language school, which is useful for providing a general overview of the field:
Language English, French, German, Spanish Italian (***)
One-person lessons adults: hourly cost €**.**; course materials and registration €**.**. Two-person lessons - adults: hourly cost **.**€; course materials and registration **.**€. Adult group course: €***.** all ...
4.3 Apps for learning foreign languages
Unlike years past, today it is possible to learn new languages through different modes:
synchronous solutions: teacher in realtime on an online platform; asynchronous solutions: that is, e-learning, in which the language is learned independently.
Regarding asynchronous solutions, there has been an explosion of possibilities in recent years. Among the advantages ...
5 Règlementation
5.1 Rules and regulations
Regarding the purely regulatory sphere, we appeal to DL ***/****, later converted into Law **/**** regarding the regulation of private schools and courses. These kinds of courses are no longer subject to obtaining recognition from the Ministry of Education (***) with the consequence that today anyone can undertake the following activities without requiring any ...
5.2 Youth culture card 2024
Law No. *** of December **, **** (***) introduced new tools that will be operational from ****, namely the Youth Culture Card and the Merit Card, both aimed at allowing the purchase of tickets for theater and film performances and live shows, books, subscriptions to newspapers and periodicals including in diglital format, recorded music, autovisual publishing ...
6 Positionnement des acteurs
6.1 Segmentation
"Physical" schools
Language App
- The British School Of Milan
- Wall Street English
- Myes Firenze
- GoFluent
- Duolingo
- Babbel
- Memrise
- Wlingua
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The language schools market | Italy
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