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Summary and extracts
1 Market Overview
1.1 Definition and presentation
Canned food famously refers to those foods of various kinds (fruits, dairy, legumes, vegetables, meats, fish) prepared and placed in airtight containers in such a way as to ensure their preservation for long periods of time ranging, normally, from one to five years, with the aim of preserving not only the food but also all the nutritional values it contains.
In 2018, the global canned food market was worth $91.4 billion but is expected to reach a value of $124.8 billion by 2026 growing at an annual growth rate of 3.9 percent. Specifically, in terms of foods, the highest market share was held by meats and fish, segments that account for about one-third of the total market value. In terms of geographic distribution, Europe is the region with the highest consumption of canned food, while the Asia Pacific region is expected to experience higher growth rates in the coming years.
The Italian canned food market has been characterized by relentless growth in recent years. In fact, the Italian population appears to be increasingly inclined to prefer long-life foods. Moreover, the fact that the value of exports, especially to Britain, Germany and the United States, has increased considerably confirms the consideration of Italian food as one of the most appreciated globally. Imports, on the other hand, have declined despite the relatively stable trend by which they have always been characterized.
Despite the growing concerns regarding this type of food, caused mainly by the possible presence within these foods of substances harmful to the body from the containers in which they are contained, the market has good growth prospects.The main drivers of the market's growth certainly include the growing inclination of the population to prefer convenience foods and people's more hectic lifestyles.Canned foods are, in fact, an excellent solution to these problems as they do not require significant cooking and preparation time.
1.2 The growing global market
The global canned food market reached a value of about $***.** billion in ****. The market is expected to grow further in the forecast period ****-**** at a CAGR of *.**% to reach nearly $***.** billion by ****.
The development of the market is driven by an increase in canned foods by consumers, among the drivers ...
1.3 An extremely important market
The canned food industry is quite relevant to the Italian economy by virtue of the wide distribution of these products and their cultural value.
Those vegetable ones from fruits and vegetables, in particular, occupy the first place with a turnover of **.* billion euros in ****, according to Istat data searched with ateco ...
1.4 A surplus trade balance
The following graphs show the evolution of imports and exports of the following products:
Prepared or preserved meat, offal, blood or insects (***) Preparations of vegetables n.e.c.; prepared or preserved otherwise than by vinegar or acetic acid, not frozen, other than products of heading **** (***) Tomatoes, prepared or preserved otherwise than ...
1.5 Impact of COVID-19
During the COVID-** pandemic, manufacturers of metal cans for food preservation benefited, along with the canning market, from consumer habits. The latter resorted to canned goods and other canned products to fill their pantries as they feared food shortages and therefore considered resorting to foods with a long shelf life. In ...
2 Demand analysis
2.1 Demographic characteristics of demand
The demographics of demand for canned food in Italy can vary depending on several factors, including age, gender, geographic area, and income level.
Canned foods may be in demand among a wide range of age groups, but they may be especially popular among older people. The latter tend to be more ...
2.2 Determinants of demand
Italians' choices
The data in the graph below show that Italians consider several aspects important when choosing food, with a strong emphasis on freshness, taste, quality, and seasonality. The aspect of shelf life occupies a median position in the list of priorities. It is significant for about a quarter of Italians. ...
3 Market structure
3.1 Market structure
Considering that canned foods are foods in airtight containers, the market can be segmented by type, thus into canned meat products, canned fish/seafood, canned vegetables, canned fruits, and others. Based on distribution channel, the market is accordingly segmented into supermarkets/hypermarkets, convenience stores/grocery stores, online retail stores, and other ...
3.2 The production cycles
Production cycle of canned tomatoes
The production of vegetable preserves begins with the harvesting process, which for tomatoes is almost exclusively done by mechanical harvesting. During harvesting, pre-sorting takes place and green, split, rotten or characterized by other impurities is removed. Harvesting takes place over ** days, usually from July ** to September ...
3.3 Distribution channels
In Italy, canned food, including canned tomatoes, is distributed through different distribution channels. As for canned products and tomato derivatives (***) alone is worth ** percent of the turnover of the entire sector[***].
On the other hand, with regard to preserved legume products, *** thousand tons of products with legumes worth *** million euros were ...
4 Supply analysis
4.1 Supply analysis
The main inherent feature of canned foods, which has made them widely common in the market, is their long shelf life. Because of this feature, canned goods have long shelf lives and minimal quality decay, both of which are achieved through modern food preservation technologies[***].
The term preserves refers to a ...
4.2 Price analysis
The following graph shows the consumer price indexes for the whole community on the following products indicated by COICOP code:
******: other preserved or processed products and meat preparations ******: other preserved or processed fish and seafood ******: preserved fruits and fruit products ******: other processed or preserved vegetables
Consumer price indexes for the ...
4.3 Supply trends
Major market players are focusing on providing organic and healthier canned food products to meet the growing needs of consumers. As a result, they are providing new product variants with higher quality, taste, and nutritional value to the market. Some new launches are shown below.
Source: ****
5 Regulations
5.1 Current regulations
Current regulations on canned food in Italy are regulated mainly by Legislative Decree No. *** of January **, ****. This decree provides general provisions for the labeling, presentation and advertising of food products. . Some key points of the legislation include:
*. Labeling with related mandatory information to be included on the label of canned ...
6 Positioning of actors
6.1 Segmentation
Source: ****
- Agricola Tre Valli
- Bolton Group: Rio Mare, Palmera, Simmenthal
- Conserve Italia: Cirio, Valfrutta, Yoga, Derby
- Mutti
- Saclà
- Star
- La Doria
- Nova
List of charts presented in this market study
- Exports, Imports, Coverage rate of preparations or preserves of meat, offal, blood or insects
- Exports, Imports, Coverage rate of prepared or preserved vegetables
- Exports, Imports, Coverage rate of stored tomatoes
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Latest news
Mutti, the Italian market leader, is concerned about the influx of tomatoes from China. - 25/06/2024
- Italian Mutti, Europe's tomato market leader Sales up 19% to 665 million euros
- Francesco Mutti plans to invest 100 million euros in its industrial facilities
- China to become world tomato champion this year, with volumes up 22% to 11 million tons
Mutti, the king of Italian tomatoes, announces sales growth of 18% in 2023 - 21/05/2024
- Sales of the European leader in canned tomatoes in 2023: €665 million
- - Percentage of sales generated outside Italy for the second year running: over 50%
- - Sales growth rate 18%
- - Industrial investments announced for 2024-2028: €100 million
- - Export share of sales: 53
- - Mutti's market share in Italy: 33.4
- - European countries where Mutti is market leader: France, Sweden, Denmark, Norway, Finland, Slovenia, Netherlands
- - Sales growth in the United States: 40%
- - Leading position in the Australian canned tomato market.
Mutti, champion of tomato sauce - 05/07/2023
- The Mutti Group, European market leader in tomato by-products, achieved sales of 563 million euros in 2022, up 16% on the previous year.
- The group processed some 60,000 tonnes of tomatoes.
- For the first time, the group's export volumes exceeded those sold in Italy.
- The Mutti subsidiary in France has been in existence for 10 years.
- Mutti's sales in France are expected to reach 56 million euros in 2022, up 24% on the previous year.
- California is the world's leading producer of tomatoes for the industry, followed by China, with a production of 9 million tons, and Italy, with a production of 6 million tons.
- Worldwide tomato consumption is growing by around 2% a year.
- The tomato industry has forecast a 60% increase in costs by 2022
- . The price of tomatoes rose by 65% in 2023, to 150 euros per tonne. The price of Mutti products in stores rose by around 10% in 2022.
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