Summary of our market study

The global canned food market is expected to experience significant growth, with a projected CAGR of 3.44% between 2022 and 2028, reaching a value of $118.2 billion by 2028. Asia-Pacific is anticipated to be the main driver of this growth, with demand increasing due to higher incomes, a reduction in cooking time, and a rise in the working couple model. The COVID-19 pandemic had a positive impact on the market as consumers stocked up on canned goods due to uncertainty and supply chain disruptions. In Spain, the canning industry remains stable despite fluctuations, with a market size of 6.19 billion euros in 2021 and a trend of growth since 2020. Canned fish, fruit, and vegetables are the dominant segments in the Spanish market, with canned fish leading at 43.6% of sales in 2021. The Spanish trade balance is distinctly positive for canned goods, with exports rising from 287 million euros in 2015 to 335 million euros in 2022, while imports increased from 18 million euros to 29 million euros within the same period. The Spanish canning industry is characterized by a few large groups dominating the market while also facing rising production costs due to increased prices for raw materials like fish and olive oil, as well as higher metal container costs. Despite these challenges, the market has seen the emergence of premium products and a shift towards responsible fishing as key trends post-2020..Emerging Trends and Demand Analysis in Spain's Canning Market The canning market in Spain is undergoing a phase of stability with subtle growth signals, reflecting a robust demand for various canned goods. The Spanish people's preference for canned fish, fruit, and vegetables emerges as a distinct trend within the canning market, with canned fish leading the way in sales, accounting for over 40% of the market. This is closely followed by fruit and vegetable preserves, suggestive of a consumer palette inclined towards traditional dietary preferences. The Spanish canned food market, with its nexus in Galicia, has shown resilience and enduring appeal, underpinned by sales amounting to between 6 and 7 billion euros. There is a clear inclination towards canned fish, with the average consumption per capita in Spain being around 5 kilos. This signifies a mature market with a demand that spans across various demographic segments. Notably, older populations and individuals without children at home constitute the primary consumers for canned fruit and vegetables. Despite a stable market, Spain's canning industry grapples with issues of consumer distrust partially rooted in scandals and fishing practices. Controversies such as the horsemeat scandal and overfishing have sown doubts in the minds of customers, challenging the sector to enforce stricter quality controls and to adopt sustainable practices. The push for transparency has become a driving force for canners as they attempt to rectify misconceptions and reassure consumers about product quality. A critical observation is the remarkable incline towards premium and sustainable offerings within the canned goods market. There is a marked trend where consumers are increasingly drawn to higher-quality products and those that conform to responsible fishing practices. Spain's leading canning companies are adapting to this shift, assuring the market of their engagement in environmental stewardship and their commitment to offering premium-grade products. On the production side, the costs associated with the canning industry are on the rise, primarily attributed to hikes in raw material costs, and metal container expenses. Between 2018 and 2022, the price of albacore tuna, a key ingredient for the canning sector, surged by about 20%. Furthermore, the costs of metal, such as steel and aluminum, have also witnessed a general uptick, intensifying the pressure on manufacturing overheads. From a retail perspective, the average price per kilo of canned goods skews lower for vegetable preserves relative to fish and shellfish. The disparity in pricing across distribution channels is equally telling, with discount stores offering comparably lower prices while traditional stores tend to be priced.### Navigating the Waters of Spain's Canning Industry: Key Players Shaping the Market Spain's canning market is a rich mosaic of tradition and innovation, characterized by a diverse array of companies that have become synonymous with quality preserved foods. These key players, with their well-established brands and rigorous focus on maintaining high standards, have not only shaped the domestic market but also made significant waves in international waters. Here's a look at the main players steering the course of the Spanish canning industry. #### Conservas Ortiz: A Legacy of Premium Seafood Preservation With their exceptional range of canned seafood products, Conservas Ortiz has long been a respected name in the industry. Known for their commitment to sustainability and traditional fish preservation methods, Ortiz products are a staple in Spanish households, celebrated for their taste and quality. #### Cuca: Flavors of the Sea at Every Table Cuca has managed to carve out a significant niche within the canned seafood sector, offering a delicious variety of products that bring the flavors of the ocean to consumers' plates. Their attention to detail and commitment to freshness have earned them a loyal following. #### Isabel: A Marriage of Convenience and Quality Isabel has established itself as a brand that refuses to compromise on quality despite the convenience of canned foods. They offer a wide array of seafood options that meet the demands of busy lifestyles without sacrificing the pleasures of a good meal. #### Calvo: Pioneering Sustainable Practices Calvo is noteworthy for not just their extensive range of canned fish products but also for their forward-thinking approach to sustainability. The company has set ambitious goals to ensure responsible fishing and minimize environmental impact, all while managing a vast number of suppliers and maintaining their position as an industry favorite. #### Fontaneda: A Nod to Tradition in Every Bite Fontaneda has transitioned into the canning market with the same quality and dedication that they have been known for in their biscuit-making. With a selection focused on maintaining traditional tastes and high standards, they provide a delightful option for those seeking comfort in classic flavors. #### Campos: Preserving the Taste of Spanish Heritage Campos is one of the heavyweights in the Spanish canning market, offering an extensive collection of canned vegetables, fish, and meat. Their products, celebrated for their quality and taste, have helped preserve and promote Spanish gastronomic traditions both at home and abroad. #### Real Conservera Española: Luxurious Seafood Delicacies Stepping into the gourmet territory, Real Conservera Española offers luxurious canned seafood

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Summary and extracts

1 Market overview

1.1 Definition and presentation of the canning market

Canned food is defined as a food substance preserved in an airtight container. The canned food market encompasses all players in the sector, from manufacturers of metal packaging (aluminum, metal) to canning manufacturers (vegetables, fish, ready meals, fruit, meat, etc.).

Canned foods, whether fruit, vegetables, fish or meat, are widely consumed and appreciated in Spain and abroad.

The global canned food market is expected to grow at a rapid rate of 3.86% p.a. over the period 2023-2027 [MordorIntelligence], mainly driven by rising demand in the Asia-Pacific region. In Europe, the French market remains the continent's largest. However ,market erosion in terms of volume, particularly for private labels, and an ageing customer base have prompted the aseptic canning industry to react.

Spain is renowned for its tradition of high-quality canned food production. The country benefits from climatic conditions that favor the cultivation of a wide variety of fruits and vegetables, making it one of Europe's leading producers and exporters of canned goods.

The Spanish canning market is characterized by the presence of numerous companies specializing in the production and marketing of canned foods. Well-known brands such as Conservas Ortiz, Cuca, Isabel, Calvo, Fontaneda and Campos are major players in the Spanish canning industry. These companies offer a wide range of canned products, from vegetable preserves to seafood and meat preserves.

The Spanish canning market caters for a wide variety of domestic and export demands. Spanish canned products are appreciated for their practicality, long shelf-life and culinary versatility. Canned fruit and vegetables are used in many traditional Spanish dishes, while canned fish, such as anchovies, sardines and squid, are key ingredients in Mediterranean cuisine. In 2019, the Spanish fish and seafood canning sector increased its volume by almost 5% of sales[Lamarca España].

The Spanish canned food market is also influenced by current trends inhealthy and sustainable eating. Consumers are looking for canned products that are natural, free from artificial additives and produced responsibly. In addition, the Spanish canning industry is committed to environmentally-friendly practices, including the use of recyclable packaging and minimizing food waste.

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