The canning market - Spain (2023)

1.2 A dynamic global market

The canned food market World, ****-****, in billions of USD Source: ****

the global canned food market is expected togrow at a CAGR of *.**% between **** and ****, reaching***.* billion USD.

WhileEurope dominates this market with around **% of global sales,Asia-Pacific is expected to be the main contributor to growth in the coming years, with a cumulative annual growth rate of *.*%. In general, emerging countries are driving demand for canned products, thanks in particular to rising average incomes, accompanied by a desire to reduce the time spent cooking. This phenomenon is accentuated by the spread of women's work, and therefore of the working couple model, in which everyone works and has less time to prepare meals. Demand is also likely to be fuelled by canning companies and their ability to respond to consumer demand for new formats and content.

Finally, the Covid-** pandemic has had a rather positive impact on the canning economy. Indeed, as a counter-cyclical product by nature, canned goods tend to be stocked in phases of uncertainty to avoid the risk of food shortages. This effect was also accentuated by the destabilization of global supply chains in the first half of ****. [***]

1.3 A stable national market overall

Spain was one ofthe first countries to adopt preservation techniques in a wide range of sectors (***). In the field of gastronomy or the culinary arts, this country has distinguished itself from others through the merits of the strategies it has put in place.

Thanks to the virtue and quality of its raw materials, Spain is now the world's leading producer of canned fruit and vegetables.(***)

The size of the Spanish canning market can be estimated by adding together the sales figures for each canning segment: canned fish, canned meat, canned vegetables, canned fruit and canned ready meals.

Canned food sales by segment Spain, ****, in millions of euros Source: ****

according to the Ministry of Agriculture, Fisheries and Food, sales by segment in **** are as follows:

Canned fish: ****.* million euros Meat preserves: *** million Canned vegetables: **** million euros Canned fruit: **** million euros Canned ready meals: *** million euros

In ****, the canned food market is estimated at *.** billion euros.

Using the same method, we obtain similar estimates for ****, **** and ****.

The canned food market Spain, ****-****, in billions of euros Source: ****

thus, we can see that the Spanish market is relatively stable, with increasing growth since ****.

1.4 Spain's trade balance

In order to analyze French foreign trade in preserved foods, we will use the following HS code from the United Nations international classification : HS ******** - Iron or steel cans, capacity < ** l, to be closed by welding or crimping, of a kind used for foodstuffs.

Balance of trade in canned goods Spain, ****-****, in millions Source: UN ComTrade The first thing to note is that the balance of trade is overwhelmingly positive, with Spain exporting mostly iron and steel cans. Between **** and ****, exports and imports fluctuated slightly, rising from *** million euros in **** to *** million euros in **** for exports, and from ** million euros in **** to ** million euros in **** for imports.

Main destinations for Spanish canned food exports Spain, ****, in Source: UN Com Trade Spain exports most of its steel and iron canned goods to its European and Mediterranean neighbors. In ****,the main export destination is France (***). Main origins of canned food imports Spain, ****, in Source: UN ComTrade spanish imports of canned goods in the same year came mainly from Italy (***). The leading export product is tuna, which accounted for **% of all processed canned products sold outside Spain in ****.

1.5 The impact of covid: an example of resilience in seafood canning

Spain stands out as one of the leaders in seafood preservation and processing.

The canning sector is at the forefront, achieving an increase in sales in ****, despite the adversities of the pandemic, registering an increase of almost *% on ****.

Spanish production of canned fish Spain, ****-****, in tons Source: ****

according to the sector's annual report, drawn up by the Asociación Nacional de Fabricantes de Conservas y de Pescado ,which groups *** companies, companies dedicated to canningprocessed a total of ***,*** tonnes of products in ****, reflecting a *% increase over ****, with revenues of *,***,*** euros. Spanish production of canned fish Spain, ****-****, in billions of euros Source: ANFACO-CECOPESCA In terms of other products, the biggest increase in sales was seen in canned cockles, specifically an increase of **.*% compared to ****, reaching a total of ***,*** euros by the end of ****. In second place are clams, with sales of **,*** euros, an increase of **.*%. Finally, mussels represent the third product with the highest sales, closing **** with ***,*** euros, reflecting an increase of **.*% on ****. Canned octopus, on the other hand, didnot have a good year during the pandemic. Sales of this cephalopod recorded negative figures in ****. Whereas in ****, sales of canned octopus reached *,*** euros, they fell to *,*** euros in ****, equivalent to a ...

2.1 Profile of canned food consumers

Canned fish:

In ****,the average per capita consumption of canned fish in Spain will be *.** kilos.

The household type with the highest consumption rate is self-employed adults, with consumption *.** kilos above average, followed by self-employed young people, as well as pensioners, adult couples without children and, to a lesser extent, young couples without children.

Distribution of canned fish and shellfish consumers by class Spain, ****, in Source: ****

Distribution of canned fish and shellfish consumers by age group Spain, ****, in Source: ****

Distribution of canned fish consumers by status Spain, ****, in Source: ****

Geographical distribution :

The autonomous regions that buy the most canned fish/shellfish include the Canary Islands, the Basque Country, the region of Murcia, Extremadura and Aragon. On the other hand, the autonomous communities of Navarre, La Rioja, Cantabria and the Balearic Islands stand out.

Per capita consumption is highest in Murcia, the Basque Country and Aragon, with *.** kg, *.** kg and *.** kg respectively.

Canned fruit and vegetables:

Most consumers of canned fruit and vegetables have no children at home ç **.*%.

The majority of canned fruit and vegetables are consumed by older people, particularly those aged between ** and ** (***).

Family situation of canned fruit and vegetable consumers Spain, ****, in Source: ****

Age of canned fruit and vegetable ...

2.2 A preference for canned fish, fruit and vegetables

In ****, canned fish and seafood will lead canned food sales at **.*%. This is followed by fruit preserves at **.*% and vegetable preserves at **.*%. Next come ready-to-eat canned dishes, which may contain fish, vegetables, rice, pasta or meat (***), such as foie gras.

Breakdown of canned food sales by segment Spain, ****, in Source:Ministerio de Agriculture, Pesca y Alimentación The king segment of canned food is therefore fish and se afood, which can be seen notably in the consumption figures for these preserves in Spain, on the rise since ****. Indeed, consumption has risen from *** million kg in **** to *** million kg in ****, with a consumption peak in **** at ***million kg, demonstrating consumers' attraction to this segment.

Consumption of canned fish and shellfish Spain, ****-****, in millions of kg Source: ****

In recent years, demand for ready-to-eat ready-made meals, accompanied by pulses and cereals such as rice, has increased.

The highest consumption is associated with canned fruit and vegetables (***), while frozen fruit and vegetables account for a per capita consumption of *.* kilos. Among canned fruit and vegetables, tomatoes stand out, with consumption of *.* kilos per person per year.

Volume of canned prepared meals consumed by type Spain, ****, in millions of kg Source: Ministerio de Agricultura, Pesca ...

2.3 Growing mistrust of canned food

Horsemeat scandal:

The main case that has tarnishedthe image of the canning industry is the horsemeat scandalhorsemeat scandal.this was a Europe-wide fraud committed in ****, in which horsemeat was passed off as beef. Involving some*.* million prepared mealsit affects, to varying degrees, tens of millions of consumers. Not all segments of the canned food market are affected, as the scandal only concerned canned ready meals. [***]

Overfishing:

Canned fish is not spared from criticism, as it is accused of being a major contributor tooverfishing.l'NGO Greenpeacedenounces fish aggregation devices, a fishing technique used by tuna seiners in particular, which has serious consequences for aquatic fauna and flora. Since it is not selective, it contributes to the random capture of species and weakens their reproduction.(***).

The report highlights the following irregularities in canned tuna from at least five different brands in Spain:

Presence of two different species in the same can, a practice that is illegal in the European Union (***); Different tins of the same product with different species; some tins contained species other than those indicated on the label. In Spain, a mixture of yellowfin tuna and bigeye or light tuna was found in Calvo y Campos cans, in violation of European ...

3.1 The canning industry value chain

Manufacturing :

Source: ****

The canning industry begins with metal manufacturers such as ArcelorMittal and Constellium , who process the raw materials required for can production. This raw material is then shaped and assembled by packaging manufacturers such as Ardagh, Crown and Massilly. Once the cans have been produced, the canners fill them with the desired product (***).

Distribution channels :

Distribution and volume trends for canned fish and shellfish by channel Spain, **** vs ****, in % Source: ****

the dynamic channel accounts for **.*% of the volume purchased, i.e. around * kilos out of ** are bought in hypermarkets, supermarkets and self-service or discount stores. Among these platforms, the most popular for canned fish and shellfish is the supermarket and self-service channel, which accounts for more than one kilo out of two, and is also the most popular channel for canned fish and shellfish. and is also the channel in this category that has seen the greatest growth over the previous year, with a **.*% increase.

Of particular note is the growth of other channels, which by the end of the year had increased by **.*% and accounted for *.*% of kilos of canned goods purchased. The chart below illustrates the same trends for canned fruit and vegetables.

Distribution of canned fruit and ...

3.2 Spain's leading canners

Vegetable preserves:

Market leaders in vegetable preserves (***) Spain, ****, in Source: ****

According to INE data, there were a total of *,*** fruit and vegetable processing and preserving companies in Spain at the end of ****. Only two of these had more than *,*** employees, and ** had between *** and ***.

Traditionally, the vegetable canning sector was made up of a large number of small and medium-sized companies with a semi-industrial character and a local or at most regional impact.

This situation has changed in recent years, and there are now a few large groups whose future strategies are based on inter-nationalization and entry into related sectors, such as ready meals.Many of these large operators have recently undertaken major investment operations to modernize and diversify their production processes.

Spain's leading manufacturer and distributor of canned vegetables (***) is forecasting sales of over *** million euros in ****, some * million more than the previous year.

The second largest (***) achieved sales of around *** million euros in ****, and the third one almost *** million euros. In both cases, sales are significantly lower than in the previous year.

The rest of the companies in the top ten achieved sales of between €** million and €** million. Private labels are important among the most consolidated offerings in this ...

3.3 Galicia: cradle of tinned food production

Spain is the EU's leading producer of canned fish and shellfish, and the world's second largest producer after Thailand .

Spanish production of canned fish and seafood accounts for **% of European production. Canned vegetables account for *% of Spain's food industry output.

The canning sector is the main socio-economic driver in large coastal areas, and in some regions, such as Galicia, it employs *% of the workforce in the industrial sector as a whole. Galicia is the main producing region, with **% of the national industry, followed by the Basque Country, Asturias and Cantabria. **% of canned fish production is produced in Galicia.

Of the total number of companies associated with ANFACO-CE- COPESCA, ** were involved in fish and shellfish canning, of which **.*% were in Galicia.

Canned vegetable production is concentrated in Catalonia, Andalusia, Castile-Leon, Castile-La Mancha, Galicia and Murcia. These five communities produce around **% of all Spanish canned vegetables.

4.1 An upward trend in market production costs

Production costs are rising in the canning market in general. This is due to higher raw material costs, higher component costs and higher metal container costs

Example of a tuna can:

A breakdown of the cost structure of a can of fish clearly shows the weight of the raw material (***) in the total cost. The potential impact of an increase in this main cost item on the price paid by the end consumer becomes obvious.

Even if the costs of the other components account for only**%of total costs, their fluctuation remains a determining factor in the final selling price.

Cost of raw material :

Average white tuna price per kg Spain, ****-****, in € Source: ****

The price of albacore tuna rose by **.*% between **** and **** . This trend is the same for the price of fresh fish, and has been particularly pronounced in the last two years, due in particular to the growing scarcity of fish resources and increasingly restrictive quota legislation.

Component costs : Average price of olive oil per L Spain, ****-****, in € Source: Ministerio de Agricultura, Pesca y Alimentación The price of olive oil, which is often found in canned goods, particularly canned fish, is also subject to significant fluctuations. In ...

4.2 Price analysis

One of the main arguments for buying canned food is the price, and in particular its good value for money, making it a very affordable product when you consider that some of them can contain a complete meal .

Average price per kilo Spain, ****, in € Source: Ministerio de Agricultura, Pesca y Alimentación the graph above shows the average price by segment. Fruit preserves are around *.**€/kg, while vegetable preserves are around *.**€/kg.

The chart below shows details of the fish and shellfish segment, with variations depending on the type of product canned. Canned tuna, the most popular product, costs around *.**€/kg.

Average selling price of canned fish and shellfish by type Spain, ****, in euros/kg Source: ****

The chart below shows price variations by distribution channel. Average price per kilo of canned fish by channel Spain, ****-****, in €/kg and % Source: Ministerio de Agricultura, Pesca y Alimentación The average price of canned fish is up *% on ****, closing at €**.** per kilo. with the exception of hypermarkets and the rest of the chains, the other platforms are increasing their prices moderately. The only channel with a lower-than-average price is the discount store, which offers a kilo of canned goods **.*% below the national average. ...

4.3 A trend towards premium and responsible fishing

Premium :

In ****, faced with a canning market that is tending to decline in volume, canners are starting to focus on moving upmarket to attract consumers who are very attentive to "better eating" . The art of canning in Spain is a tradition that has been rooted in the country's gastronomic heritage for centuries. Contrary to popular belief, the best raw materials are used for canning, and can be used to preserve very good products, which simply need to be opened and eaten straight away, without adding anything else.

Source: ****

Responsible fishing:

Calvo reinvents the tuna can with sustainable objectives to manage the *,*** million cans it generates and guarantee responsible fishing.

The canning company that, in ****, created one of the simplest and most successful slogans in the history of Spanish advertising (***). It supplements these sources with catches from its seven tuna boats, which yield around **,*** tonnes of tuna a year.

It is part of a plan of ** major objectives focused on "the ocean, the environment and people" that has a specific target date: ****, with milestones to be certified by an independent third party. It includes a variety of measures, from certifying the responsible and sustainable origin of all its tuna to reducing water, ...

4.4 Artisanal canning

The key success factors for setting up an artisanal cannery are as follows:

Adopt a niche positioning, Focus on taste and quality, Plan a staggered launch of references to create an event over time, Multiply outlets[***].

The market for artisanal canned food is booming: in search of quality and authenticity, Spaniards want to know what they're eating, even if they're still attached to the price criterion.

Canned food could be the answer to tomorrow's environmental challenges, thanks to the virtuous footprint of appertization, but also because it allows us to "suspend the season and get rid of it". It is therefore possible to consume products all year round without having to resort to "out of season ". Another way of meeting the ecological challenge facing the food industry. Artisanal canning is also a highly effective anti-gaspi solution: purchased foods can be stored for long periods at room temperature.

For the professional, the benefits of this technique are better management of production and the ability to sell specialties all year round, without any temperature constraints on storage.

Conditions for the "artisanal" designation :

Raw materials: Artisanal preserves are seasonal products that have been carefully selected to ensure that they are at the right point ...

4.5 Focus on canned ready meals

Canned ready meals are on the upswing, attracting customers looking for a practical product (***).

Since ****, canned food consumption has risen from ***.* million kg to ***.* million kg

Ready meal consumption by type Spain, ****-****, in thousands of kg Source: ****

The graph below highlights the proportion of ready-made meals in the Spanish diet.

We can see that dishes prepared with vegetables are the most consumed, with **.* million kg, closely followed by dishes prepared with meat, with **.* million kg .

Volume of canned ready meals consumed by type Spain, ****, in millions of kg Source: Ministerio de Agricultura, Pesca y Alimentación Next, the chart below illustrates Spanish households' annual spending on canned ready meals, with *** million euros spent annually on meat-based canned ready meals and ***.* million euros on meat-based canned ready meals.

Annual Spanish household expenditure on canned ready meals by type Spain, ****, in millions of euros Source: ****

5.1 Strict health regulations

Whichever route you choose, Spanish preserves are getting better and better: more stringent sanitary controls, a better-trained and better-paid workforce (***)

Canning regulations apply to all products, processing aids, additives and flavourings. And to production processes such as:

The basic product. This is the main component of the canned product. This may be fruit, vegetables, pulses, fish, shellfish, seaweed, etc. Covering liquid. Added during the production process to eliminate air. It may be water, fruit juice or juice, syrup, olive or sunflower oil, brine, vinegar or any other authorized liquid. Form of presentation. This takes into account several factors, such as the integrity of the product, whether raw or cooked, brined or vacuum-packed. Commercial categories. Extra, which are products of superior quality. Standard, which are foodstuffs that meet minimum presentation and edibility requirements. Consumer information and labeling. Protected designations of origin and other geographical designations are also included. Mandatory information on labels is also included. Additives, flavorings and processing aids.

You can consult all the legislation on preserves, semi-preserves here.

Food safety:

The canning industry relies on Garat Consultores to achieve excellence in quality and food safety. And guarantee food safety. Food consultancy services are available for your company and are organized ...

6.1 Segmentation of players in the Spanish canning industry

• ArcelorMittal
• Constellium
• CROWN PACKAGING MANUFACTURING UK LIMITED
• Conservas Lazaya Frutas Dulces, S.A
• Conservas Pedro Luis, S.L *
• Conservas Dani
• Grupo Conservas Garavilla
• Grupo Jealsa Rianxeira