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1 Market overview
1.1 Definition and presentation of the canning market
Canned food is defined as a food substance preserved in an airtight container. The canned food market encompasses all players in the sector, from manufacturers of metal packaging (aluminum, metal) to canning manufacturers (vegetables, fish, ready meals, fruit, meat, etc.).
Canned foods, whether fruit, vegetables, fish or meat, are widely consumed and appreciated in Spain and abroad.
The global canned food market is expected to grow at a rapid rate of 3.86% p.a. over the period 2023-2027 [MordorIntelligence], mainly driven by rising demand in the Asia-Pacific region. In Europe, the French market remains the continent's largest. However ,market erosion in terms of volume, particularly for private labels, and an ageing customer base have prompted the aseptic canning industry to react.
Spain is renowned for its tradition of high-quality canned food production. The country benefits from climatic conditions that favor the cultivation of a wide variety of fruits and vegetables, making it one of Europe's leading producers and exporters of canned goods.
The Spanish canning market is characterized by the presence of numerous companies specializing in the production and marketing of canned foods. Well-known brands such as Conservas Ortiz, Cuca, Isabel, Calvo, Fontaneda and Campos are major players in the Spanish canning industry. These companies offer a wide range of canned products, from vegetable preserves to seafood and meat preserves.
The Spanish canning market caters for a wide variety of domestic and export demands. Spanish canned products are appreciated for their practicality, long shelf-life and culinary versatility. Canned fruit and vegetables are used in many traditional Spanish dishes, while canned fish, such as anchovies, sardines and squid, are key ingredients in Mediterranean cuisine. In 2019, the Spanish fish and seafood canning sector increased its volume by almost 5% of sales[Lamarca España].
The Spanish canned food market is also influenced by current trends inhealthy and sustainable eating. Consumers are looking for canned products that are natural, free from artificial additives and produced responsibly. In addition, the Spanish canning industry is committed to environmentally-friendly practices, including the use of recyclable packaging and minimizing food waste.
1.2 A dynamic global market
The canned food market World, ****-****, in billions of USD Source: ****
the global canned food market is expected togrow at a CAGR of *.**% between **** and ****, reaching***.* billion USD.
WhileEurope dominates this market with around **% of global sales,Asia-Pacific is expected to be the main contributor to growth in the coming years, ...
1.3 A stable national market overall
Spain was one ofthe first countries to adopt preservation techniques in a wide range of sectors (***). In the field of gastronomy or the culinary arts, this country has distinguished itself from others through the merits of the strategies it has put in place.
Thanks to the virtue and quality of its ...
1.4 Spain's trade balance
In order to analyze French foreign trade in preserved foods, we will use the following HS code from the United Nations international classification : HS ******** - Iron or steel cans, capacity < ** l, to be closed by welding or crimping, of a kind used for foodstuffs.
Balance of trade in canned goods Spain, ...
1.5 The impact of covid: an example of resilience in seafood canning
Spain stands out as one of the leaders in seafood preservation and processing.
The canning sector is at the forefront, achieving an increase in sales in ****, despite the adversities of the pandemic, registering an increase of almost *% on ****.
Spanish production of canned fish Spain, ****-****, in tons Source: ****
according to the ...
2 Demand analysis
2.1 Profile of canned food consumers
Canned fish:
In ****,the average per capita consumption of canned fish in Spain will be *.** kilos.
The household type with the highest consumption rate is self-employed adults, with consumption *.** kilos above average, followed by self-employed young people, as well as pensioners, adult couples without children and, to a lesser extent, young ...
2.2 A preference for canned fish, fruit and vegetables
In ****, canned fish and seafood will lead canned food sales at **.*%. This is followed by fruit preserves at **.*% and vegetable preserves at **.*%. Next come ready-to-eat canned dishes, which may contain fish, vegetables, rice, pasta or meat (***), such as foie gras.
Breakdown of canned food sales by segment Spain, ****, in Source:Ministerio ...
2.3 Growing mistrust of canned food
Horsemeat scandal:
The main case that has tarnishedthe image of the canning industry is the horsemeat scandalhorsemeat scandal.this was a Europe-wide fraud committed in ****, in which horsemeat was passed off as beef. Involving some*.* million prepared mealsit affects, to varying degrees, tens of millions of consumers. Not all segments of ...
3 Market structure
3.1 The canning industry value chain
Manufacturing :
Source: ****
The canning industry begins with metal manufacturers such as ArcelorMittal and Constellium , who process the raw materials required for can production. This raw material is then shaped and assembled by packaging manufacturers such as Ardagh, Crown and Massilly. Once the cans have been produced, the canners fill them with ...
3.2 Spain's leading canners
Vegetable preserves:
Market leaders in vegetable preserves (***) Spain, ****, in Source: ****
According to INE data, there were a total of *,*** fruit and vegetable processing and preserving companies in Spain at the end of ****. Only two of these had more than *,*** employees, and ** had between *** and ***.
Traditionally, the vegetable canning sector was made ...
3.3 Galicia: cradle of tinned food production
Spain is the EU's leading producer of canned fish and shellfish, and the world's second largest producer after Thailand .
Spanish production of canned fish and seafood accounts for **% of European production. Canned vegetables account for *% of Spain's food industry output.
The canning sector is the main socio-economic driver in large coastal ...
4 Offer analysis
4.1 An upward trend in market production costs
Production costs are rising in the canning market in general. This is due to higher raw material costs, higher component costs and higher metal container costs
Example of a tuna can:
A breakdown of the cost structure of a can of fish clearly shows the weight of the raw material (***) in ...
4.2 Price analysis
One of the main arguments for buying canned food is the price, and in particular its good value for money, making it a very affordable product when you consider that some of them can contain a complete meal .
Average price per kilo Spain, ****, in € Source: Ministerio de Agricultura, Pesca y Alimentación the ...
4.3 A trend towards premium and responsible fishing
Premium :
In ****, faced with a canning market that is tending to decline in volume, canners are starting to focus on moving upmarket to attract consumers who are very attentive to "better eating" . The art of canning in Spain is a tradition that has been rooted in the country's gastronomic heritage for ...
4.4 Artisanal canning
The key success factors for setting up an artisanal cannery are as follows:
Adopt a niche positioning, Focus on taste and quality, Plan a staggered launch of references to create an event over time, Multiply outlets[***].
The market for artisanal canned food is booming: in search of quality and authenticity, Spaniards ...
4.5 Focus on canned ready meals
Canned ready meals are on the upswing, attracting customers looking for a practical product (***).
Since ****, canned food consumption has risen from ***.* million kg to ***.* million kg
Ready meal consumption by type Spain, ****-****, in thousands of kg Source: ****
The graph below highlights the proportion of ready-made meals in the Spanish ...
5 Regulations
5.1 Strict health regulations
Whichever route you choose, Spanish preserves are getting better and better: more stringent sanitary controls, a better-trained and better-paid workforce (***)
Canning regulations apply to all products, processing aids, additives and flavourings. And to production processes such as:
The basic product. This is the main component of the canned product. This may ...
6 Positioning the players
6.1 Segmentation of players in the Spanish canning industry
- ArcelorMittal
- Constellium
- CROWN PACKAGING MANUFACTURING UK LIMITED
- Conservas Lazaya Frutas Dulces, S.A
- Conservas Pedro Luis, S.L *
- Conservas Dani
- Grupo Conservas Garavilla
- Grupo Jealsa Rianxeira
List of charts presented in this market study
- The canned food market
- Canned goods sales by segment
- The canned food market
- Main destinations for Spanish canned food exports
- Main sources of canned food imports
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the canning market | Spain
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