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1 Synthèse du marché
1.1 Introduction
The market of barbecues and planchas refers to the appliances used for outdoor cooking. This includes charcoal barbecues, gas barbecues, electric barbecues and planchas. The segments of this market also include numerous accessories associated with these appliances, such as cooking utensils, protective covers and cleaning products. Around 80% of American households own a barbecue.
The global market of barbecues and planchas was estimated at over USD 4 billion at the end of 2022, with a CAGR of 4.5% from 2020 to 2025. Gas barbecues represent the most important segment due to their ease of use and more precise temperature control. The demand for planchas has also increased, especially in Mediterranean countries, thanks to their versatility and ability to cook food quickly and easily.
The German market is constantly evolving, with a clear preference for charcoal and gas barbecues. German consumers attach great importance to sustainability and , in particular, the user-friendliness of these appliances. Barbecues and planchas are often used at family events or among friends, especially during the summer season. Enthusiasm for barbecues and planchas has increased in recent years, particularly as a result of targeted marketing campaigns.
In the German market, it is mainly the giants in this sector that are on trend, such as the American brand Weber. Local companies such as Landmann and Rösle, which offer higher-quality kitchen utensils, are also enjoying remarkable success. Networked barbecues with remote temperature control systems are becoming increasingly popular. In addition to products with a good price-performance ratio, German consumers are looking for environmentally friendly products and sustainable alternatives to conventional materials (which wear out quickly).
1.2 The global market and the USA as market leader
Value of the barbecue market worldwide
The global market for barbecue and planchas recorded a steady increase in market value from **** to ****, as can be seen in the graph below.
World barbecue market value World, ****-****, billion dollars Source: ****
In ****, the total value of the barbecue market worldwide amounted to *.* billion ...
1.3 The German market
The market for grills and roasters in Germany has experienced remarkable growth in recent years, as can be seen from the following sales chart:
Sales of grills & roasters
In ****, sales amounted to €**.** billion and are forecast to grow impressively to €**.** billion by ****. This steady growth indicates that the market for grills ...
1.4 Foreign trade in barbecue appliances
Foreign trade in barbecue appliances in Germany recorded significant changes between **** and ****, as can be seen in Figure *.
Foreign trade of barbecue appliances Germany, ****-****, in USD million and % Source: ****
The chart shows both the import and export figures in millions of US dollars as well as the coverage ratio in ...
2 Analyse de la demande
2.1 Growing demand
The growth prospects for the market for barbecue and plancha products in Germany are promising, and this is clearly reflected in the rising demand for barbecue equipment. A key factor driving this growth is the frequency of barbecuing during the barbecue season.
Frequency of barbecuing during the barbecue season
According to ...
2.2 A very seasonal market
The market for barbecues and planchas in Germany is extremely seasonal, with the start of the barbecue season varying from year to year. This seasonal dynamic is underlined by survey results from ****, which show the time at which respondents in Germany start the barbecue season. The percentages of respondents who start ...
2.3 Preferred grill types
The preferences of consumers in Germany and the UK regarding barbecue types reflect the diversity of barbecue culture in both countries. In ****, respondents were asked about their favorite grilling method, with charcoal, gas and electric as the main categories.
Preferred barbecue types
In Germany, the survey results show a diverse distribution ...
2.4 What do Germans barbecue?
The preferences of German barbecue fans are reflected in a variety of culinary preferences. The **** data shows that respondents have a clear preference for certain categories of barbecue, as shown in Figure *.
What do Germans prefer to barbecue? Germany, ****, number of respondents in % Source: ****
As the chart shows, steak tops the ...
2.5 Vegetarian/ vegan barbecues in Germany
The increasing demand for alternative barbecue options is clearly reflected in the preferences of the German barbecue community. The chart "Most popular meat alternatives for barbecuing" shows a detailed overview of preferences in different age groups.
Most popular meat alternatives for barbecuing Germany, ****, proportion of respondents in % Source: ****
Overall, **-**-year-olds ...
3 Structure du marché
3.1 Market leader in Germany
In the barbecue and plancha market in Germany, various types of barbecue play a decisive role. The market shares of the leading manufacturers give us an insight into consumer preferences and the competitive landscape. The following charts illustrate the ranking of the most important manufacturers in the charcoal barbecues, gas barbecues, ...
3.2 distribution channels
The distribution channels for grills and roasters in Germany play a decisive role in the marketing and sale of these products. The analysis of the development from **** to **** highlights interesting trends and provides information about consumer preferences.
According to the available data (***), there is a clear decline in the offline sales ...
4 Analyse de l'offre
4.1 Product types
The variety of barbecue and plancha appliances on the German market is reflected in the different product types, which can be divided into three main categories: Charcoal, electric and gas-powered.
Charcoal barbecues
Charcoal barbecues are traditional favorites among barbecue enthusiasts who appreciate the unmistakable smoky taste. These types of barbecues use ...
4.2 Price development
The price development on the German market for barbecues and planchas from **** to **** shows fascinating trends that are reflected in the average price for gas, charcoal, electric and contact grills as well as in consumer preferences.
The joint graph * illustrates the price development of barbecues in Germany from **** to ****.
Price development ...
4.3 Prices of individual models
Source: ****
There are big differences within the individual product categories. This can be due to the quality of the products, the finish of the plates, the presence of a trolley, a lid or even accessories. Even within one brand, there are very different models in terms of price. Weber, for example, ...
5 Règlementation
5.1 Laws and regulations
The market for barbecues and planchas in Germany is regulated by a number of laws and regulations. These laws and regulations are intended to ensure the safety of consumers and the protection of the environment.
Safety regulations
The same safety regulations apply to barbecues and planchas as to other electrical appliances. ...
6 Positionnement des acteurs
6.1 Actors
The market for barbecue and planchas in Germany has a large number of players that position themselves both nationally and internationally. The following table provides an overview of some of the major companies in this market segment, together with their sales figures:
- Severin Elektrogeräte
- WMF
- Enders Colsman AG
- Metallwarenfabrik Marktoberdorf GmbH & Co. KG (Rösle GmbH & Co. KG)
- LotusGrill GmbH
- Weber Industries Groupe
- SEB Groupe
- Napoleon
- Campingaz
- Palazzetti
List of charts presented in this market study
- Value of the barbecue market worldwide
- Barbecue market value of the USA
- CAGR of the barbecue and grilling market in the region with the highest growth rate from 2020 to 2025
- Frequency of barbecuing during the barbecue season
- Frequency of barbecuing; garden owners/ population
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Latest news
Summer brands: Weber, the revolution in lidded barbecues - 25/07/2024
- -1952: George Stephen creates the first charcoal barbecue with a lid.
- - 1972: Weber brand introduced in Europe.
- - 2000: Creation of the French subsidiary in Eragny, reaching 45% market share by the end of 2010.
- - 2006: Weber launches electric barbecues.
- - Early 2020s: 62% of French people own a barbecue, 70% use one, with an annual sales volume in France of around 1.5 million units, representing a market worth 200 million euros.
- - By the end of 2022: Total sales of barbecues in France estimated at 188 million euros, broken down as follows:
- 82 million euros for gas barbecues,
- 64 million euros for charcoal barbecues (the only growing segment)
- 42 million euros for electric barbecues.
- - Average selling price of 284 euros for a gas barbecue and 98 euros for a charcoal barbecue.
- - 2022: Weber sells around 200,000 barbecues of all technologies in France
Electrical appliances: SEB increasingly targets the professional market - 22/02/2024
- the Group has just signed an agreement with the Augagneur family to acquire Sofilac, the French company that owns these high-end brands and which generated sales of 62 million euros in 2023.
- The company owns Charvet and Lacanche high-end stoves and hobs.
- Appliances for the hotel and catering industry now account for 12% of group sales
- They join Krampouz crepe makers, Zummo juice makers, the Pacojet cooking aid and San Marco Italian-style coffee machines. Since 2016 and the acquisition of WMF, which brought SEB into the professional coffee machine market, SEB has been steadily expanding this division.
- In 2023, the professional division generated 962 million euros out of total sales of 8 billion.
- China accounts for 1.96 billion euros in sales
Seb Alliance, the Seb Group's investment fund, invests in start-up Y-Brush - 08/10/2023
- Y-Brush raised €6 million last November.
- The company was founded in 2017.
- Y-Brush toothbrushes are equipped with 35,000 nylon filaments and sonic vibrations, which clean all teeth in 10 seconds.
- Y-Brush currently has around 30 employees, half of whom work in production and logistics.
- The company produces 8,000 toothbrushes a month. Y-Brush has over 100,000 users in France and abroad.
- This year, exports accounted for over 30% of business.
- The start-up's ambition is to be present on French supermarket shelves by the end of the year.
SEB consolidates part of its logistics in Côte-d'Or - 19/07/2023
- SEB employs 1,600 people for the production of Tefal frying pans and saucepans in Rumilly, Haute-Savoie.
- In June, a 100,000 m2 warehouse was opened at Bully-les-Mines for small electrical appliances.
- The new Til-Châtel warehouse, with a surface area of 38,000 m2 and an investment of 30 million euros, will employ 100 people
- SEB employs 560 people in Côte-d'Or, including 400 in Selongey and 160 in Is-sur-Tille.
- The group has 30,000 employees worldwide
- In 2022, SEB achieved sales of 7.96 billion euros.
SEB creates a giga-logistics platform in Pas-de-Calais - 14/06/2023
- Giga logistics platform: 100,000 m2, investment of 80 million euros
- Capacity: 100 trucks per day
- Planned workforce in 2025: 350 people
- Number of SEB industrial sites worldwide: 40
- Number of SEB industrial sites in France: 11
- Sales in 2022: 7.96 billion euros
- Number of employees: over 30,000 Presence in many countries: 150
- Total brands: 34
SEB invites itself more and more into restaurant kitchens - 05/05/2023
- Groupe SEB acquires Pacojet, the Swiss family firm which manufactures the eponymous machine for emulsifying and smoothing sauces, purées, ice creams and mousses from frozen products
- Pacojet targets sales of 24 million euros by 2022
- 90% of Pacojet sales are exports
- Increased presence in Northern Europe and Germany
- Pacojet machine prices: 4,000 to 5,000 euros
- Third acquisition in the sector after Zummo, Spanish juice machine specialist, and San Marco, Italian coffee machine manufacturer
- Sales of SEB's professional activity in 2022: 725 million euros (9% of total sales)
- Increase in SEB professional sales in 2022: 15.6
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The market for barbecue and planchas | Germany
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