The childcare market - United States

1.1 Definition and presentation

The childcare market mainly concerns the childcare for children under 3 years of age.

Whether it is home care or not, the competition is very harsh between the actors, who organize themselves as follows:

• Collective reception It is done in a private crèche or in a private crèche. The establishments included are crèches (especially in pre-school), drop-in centres, kindergartens or multi-childcare establishments.
• Maternal assistance
• Home childcare This last type of care is one of the activities of the home help market

Kindergarten assistants highlight the individual approach to the relationship with the child while the collective reception and the crèches highlight their socialization skills.

One of the main issues in the childcare sector is professionalization. A large part of this activity is carried out by parents themselves or by actors with undeclared benefits.

A decrease in the global infant mortality rate, together with more women joining the workforce, has spurred recent years’ growth in daycare services. Moreover, Marketwatch predicts a continued positive global growth trend with a CAGR of close to 4% from 2019-2023, where China will capture the largest share of growth. The US market is experiencing positive momentum; from 2014 to 2019, the market grew by a CAGR of 3.5%.

The US market is highly fragmented, with a large number of players such as Bright Horizons Family Solutions, Learning Care Group, Primrose Schools, Goodstart Early Learning, G8 Education, JP Holdings, and Noble Learning Communities.