Summary of our market study

The global essential oils market has grown significantly since 2020 and is expected to continue to expand at a compound annual growth rate (CAGR) of 7. 9% to 2030, with market volume reaching $21.79 billion in 2022. Sweet orange and field mint are the most widely produced essential oils, with India and the USA leading exports, while the USA, France and Germany are the main importers.

The German essential oils market has also shown positive trends, with revenues forecast to rise to 2.35 billion euros by 2025. Consumers' growing preference for natural products is driving demand in a variety of sectors, with essential oils finding applications in personal care, pharmaceuticals, aromatherapy and the food industry. Aromatherapy, in particular, has become more popular, as evidenced by an 80% increase in the number of participants in related seminars in 2021, and the global aromatherapy market is expected to grow at an average annual rate of 11.9%. Essential oil production in Germany mobilizes a workforce that has grown to 6,597 employees by 2022, reflecting the expansion of the sector. Essential oils are highly diverse in terms of use and price, with prices for pure essential oils from brands such as Primavera ranging from 4.50 euros to 22.90 euros for 5 ml, depending on the plant source and treatment method.

The growth trajectory of the essential oils market in Germany

In recent years, the essential oils market in Germany has experienced significant growth, underpinned by a trend towards natural and organic products. The sector, with sales of approximately €2.1-2.2 billion in 2021, is expected to reach €2.3-2.4 billion by 2025. This increase is attributed toconsumers' growing inclination for products that are sustainable, pure and of discernible origin.

Contributing to this trajectory are essential oils such as sweet orange and spearmint, which are among the most abundantly manufactured oils in the world and are particularly appreciated for their beneficial properties in personal care. In addition, demand for essential oils in the aromatherapy and food & beverage sectors is making a significant contribution to market growth, with these industries accounting for almost two-thirds of sales markets.

The German market is experiencing not only a rise in domestic production, but also an increase in foreign trade. Exports of essential oils have been estimated at between €230 and €240 million, while imports have reached a much higher value, between €400 and €410 million by 2022, revealing strong international demand for these aromatic products. In addition, demand for aromatherapy, a segment that uses essential oils for therapeutic purposes, has grown. This is evidenced by the 80% increase in the number of participants in aromatherapy seminars between 2008 and 2021, reflecting the growing interest in and application of essential oils in alternative medicine. Prices on the essential oils market show a wide range, reflecting the diversity of applications and product quality. For example, prices for organic essential oils from a well-known brand such as Primavera oscillate significantly, with some oils such as organic honey extract at the higher end of the spectrum, at aroundof the spectrum, at around 20 to 25 euros for a 5 ml bottle, while more commonly used oils such as organic orange are sold at a more accessible price of around 4 to 5 euros for the same quantity.

These figures and trends highlight a dynamic essential oils market in Germany, enriched by consumer demand for natural products and robust international trade, pointing to good growth prospects for the industry in the years ahead.

Key players in the world of aromatics: Spotlight on the big names in essential oils

In the thriving essential oils market, several companies stand out for their commitment to quality, sustainability and innovation. As demand for natural and organic products continues to grow, these market leaders are setting industry standards and shaping consumer preferences through the diversity of their offerings.

Primavera Life GmbH

Based in Germany, Primavera Life is renowned for its range of high-quality essential oils and holistic approach to wellness. Its portfolio includes a wide variety of single-origin oils, blends and therapeutic products designed to enrich body and mind. Thanks to its unwavering commitment to organic farming and fair trade practices, Primavera Life ensures that every drop of oil is as pure as nature intended, reinforcing its position as a trusted brand among aroma enthusiasts.

Taoasis GmbH Natural Fragrances

This family-run business is renowned for its passion for providing natural products that harmonize with the rhythm of nature. Taoasis believes deeply in sustainable cultivation and environmentally-friendly production processes, and adheres to a philosophy that emphasizes harmony between man and the environment. Their extensive product range focuses on essential oils, with the distinction of organic and Demeter (biodynamic) certifications, facilitating their commitment to ecological integrity and superior quality.

Neumond - Düfte der Natur GmbH

A German company renowned for its attention to detail, Neumond offers a myriad of individual essential oils and targeted blends. Its offerings cover a wide range of applications, from aromatherapy to personal well-being. The company prides itself on its artisanal approach, producing high-quality oils with authentic fragrances and powerful properties to enhance health and mood.

Farfalla Essentials AG

Switzerland's gift to the essential oil industry, Farfalla has not only built up a strong distribution network in Germany, but has also become a beacon for organic cosmetics. Its collection of essential oils is distinguished by its purity and organic sourcing, guaranteeing consumers access to the very essence of nature. Farfalla's commitment to sustainability extends beyond its products, as it participates in various environmental projects and social initiatives that reflect the company's holistic ethos.

Bergland-Pharma GmbH & Co. KG

Bergland-Pharma occupies a special place in the market by creating natural skin care solutions that incorporate the healing properties of essential oils. Beyond simple aromatic oils

the essential oils market - Germany

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Last update : 25/05/2023

Summary and extracts

1 Market summary

1.1 Scope of the study

The essential oil market refers to the business activities from the extraction and production of all types of essential oils from their natural resources and raw materials to the marketing and sale of the product through packaging and distribution processes.

essential oils are a natural product obtained by extraction (traditionally by hydrodistillation or cold pressing) from plant raw materials rich in "essences" belonging to herbs and medicinal plants, the so-called "aromatic plants". Therefore, essential oils are a mixture of various elements of an aromatic plant and, in some cases, fragrance chemicals. After extraction, they appear as oily, liquid and volatile substances (soluble in alcohol and oil, but not in water) and with have odor of the original plant from which they were extracted.

The amount of essences contained in a plant depends on the species, climate and soil type (usually from 0.01% for rose petals to 1% for cloves) and thus, essential oils are very valuable substances . For example, to obtain one kilogram of pure essential oil, 4 to 7 tons of rose petals (30 rose buds produce about one drop), 115 to 200 kg of lavender or 1 ton of orange blossoms must be distilled. This small proportion explains to a large extent the cost-price ratio of the final product, especially when the selected plants must come from organic and ecological cultivation to ensure a 100% natural composition.

Globally, essential oils can be used in many different ways: in personal care (including hygiene) and cosmetics, in food and beverages, in pharmaceuticals, in aromatherapy and in industry. An essential oil can be used both by inhalation and oral ingestion, but also by epidermal absorption.

The global market is growing rapidly due to both the increasing use of essential oils in aromatherapy and the increasing demand for flavored foods and beverages due to consumer preference for flavored products (including in Germany) - it should be noted that the demand for citrus oil has been relatively higher than that for other products.it is expected to grow at a compound annual growth rate (CAGR) of 7.9% through 2030.[Grand View Research]in the near future, the market growth is expected to be driven by the increase in the average disposable income worldwide as well as the development of the industry.

2 Demand analysis

3 Market structure

4 Offer analysis

5 Guidelines

6 Positioning of the players

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