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Summary of our market study
French market for barbecues and planchas estimated at 200 million euros in 2022
The global market for barbecues is valued at $6 billion. The market is expected to grow at an average annual rate of 5% until 2027, driven by the electric segment.
In France, gas barbecues capture a large share of market value despite lower sales volumes. The average price of a gas barbecue is significantly higher than that of charcoal and electric models.
Charcoal barbecues account for 46% of sales.
The penchant for barbecues is not evenly distributed demographically, with marked preferences among men and young people aged 25 to 34. The French population barbecues around 17 times a year.
Demand is seasonal, with a peak from March to September. Consumers are increasingly looking for versatile, high-end barbecues equipped with accessories.
Production is largely concentrated in China and Italy.
The purchase of a barbecue is most often an impulse purchase, with no prior comparison of prices or products.
Main players in the French barbecue market
- Weber - Pioneer of top-of-the-range grills.
- Campingaz - The practical choice for gas barbecues.
- Somagic - The charcoal specialist
- Verycook - A taste of French elegance in planchas.
- Kokko - aims to introduce the French market to the exoticism of the Kamado, a Japanese-style barbecue.
- Eno
- Forges de l'Adour
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Summary and extracts
1 Market overview
1.1 Definition and presentation
A barbecue is an open-air cooking appliance consisting of a grill or spit, traditionally using charcoal, and mainly intended for grilling meats such as sausages, kebabs, beef or pork ribs, etc...
However, charcoal barbecues have a reputation for being toxic, due to the combustion of animal fats in contact with charcoal flames, which generates carcinogenic substances called benzopyrenes.
In an evolving barbecue market, the gas equipment segment has suffered a significant decline in sales to March 2022, with a notable annual loss. However, the overall market is showing robust growth of between 15% and 20% compared with 2019, underlining the resilience of the sector, driven in particular by charcoal barbecues. In 2022, almost two million new barbecues were sold in France, testifying to the French love affair with this product. In fact, 60% of French households already have a barbecue. Most of the industry's sales now come from the renewal of appliances and the move upmarket.
Since 2004, industry sales have virtually quadrupled, thanks to an increase in sales volume, but above all to a rise in the average price of barbecues, due to the emergence of a premium segment. Despite the impact of inflation on prices and sales volumes, barbecues remain a safe bet in the home furnishings market, combining practicality with a prominent role as outdoor furniture. Manufacturers, faced with logistical and inflationary challenges, have had to adjust their prices in 2022 and anticipate increases in 2023, while emphasizing the economic sustainability of gas barbecues.
The global market for barbecues is also growing strongly, forecast to evolve at a CAGR of 4.92% until 2027, taking into account the electric segment, which is likely to occupy more and more of the market.
The range is divided between charcoal, gas and electric barbecues. Planchas can be gas or electric. Although gas represents less than 20% of sales, it is responsible for over 50% of the sector's turnover, thanks to an average price more than 3 times higher than charcoal and electric. Manufacturers also sell barbecues for professional or semi-professional use, which can cost several thousand euros.
The current success of gas barbecues reflects customers' desire to vary their barbecue use, both in terms of food (less meat, more vegetables) and recipes (use of lid, rotisserie or pizza stone). Manufacturers are taking advantage of this trend to market complementary accessories that also enable them to deseasonalize their business.
1.2 The United States, undisputed leader in barbecue
In ****, North America accounted for **% of the global barbecue sales market, which was estimated at $*.** billion[***]
Sales of barbecues World, ****-*****, in billions of dollars Source: ****
Sales of barbecues are expected to grow at a CAGR (***) of *.**% per year between now and ****, thanks to a higher average equipment rate worldwide, and ...
1.3 A growing French market
In France, sales of gas and charcoal barbecues and planchas (***) explode. [***]
Growth in sales of charcoal and gas barbecues and planchas France, ****-****, in billions of euros Source: ****
Since ****, sales of charcoal and gas barbecues and planchas have risen sharply, demonstrating a real craze for this product among the French. In ...
1.4 Consumption mainly imported
A significant proportion of barbecue manufacturing is outsourced, for cost-cutting reasons. Data provided by French customs and UN Comtrade in ****, show that France imported $*** million worth of cooking appliances (***). These figures exclude electric barbecues, which account for less than **% of market value. The data analyzed are grouped under HS code *****: "Cooking ...
1.5 The impact of Covid-19 on the barbecue market
The clear trend following the outbreak of the Covid-** pandemic and the various confinements that were implemented is for strong growth in the barbecue segment in France. Frustrated by being cooped up at home, it would seem that the French took advantage of the end of the confinements to invest massively ...
2 Demand analysis
2.1 Growing demand in volume and value
Some regions are particularly fond of barbecuing, such as Pays de la Loire (***), thanks to mild weather and a high proportion of homes that make it easy to cook a barbecue in the garden. [***]
Responses to the question "How many barbecues do you do a year?" France, ****, in % Source: ****
With an ...
2.2 A highly seasonal business
Barbecuing and plancha grilling are outdoor activities, practised mainly in a garden (***)[***].
Spring and summer are unsurprisingly France's favorite barbecuing seasons, and this is reflected in sales.
Barbecues by season France, ****, % of sales Source: ****
Only **% of French people cook in all seasons. **% of French people who don't barbecue all year round ...
2.3 A trend towards planchas and premium products
Recent years have seen the emergence of the plancha segment and a more expensive segment of premium barbecues, which have driven growth in the industry.
Types of French barbecues and planchas France, ****, % (***) Source: ****
If ownership of certain equipment overlaps, a total of **% of French people own a barbecue, and **% of them ...
2.4 Changing buying habits
As eating habits change, so do barbecue purchases. While meat still dominates sales of barbecued foods, we are seeing the emergence of other types of food (***) and the arrival on the market of accessories for more elaborate recipes[***].
What do the French cook on the barbecue or plancha? France, ****, % Source: ****
The ...
2.5 Barbecue purchase disincentives
In addition, per capita meat consumption has fallen by an average of *.*% in France over the past ** years[***]. Such a fall could have an impact on the use of barbecues, which are still mainly used to cook meat, mainly beef.
**% of French people say they give up barbecues on vacation ...
2.6 France's favorite barbecue brands
The graph below is based on OpinionWay's survey of French consumers' favorite brands in March ****. For each brand, the percentage corresponds to the proportion of respondents who answered "yes".
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France's favorite barbecue brands France, March ****, in Source: ****
Weber and Campingaz are the French's ...
3 Market structure
3.1 Value chain
3.2 A market dominated by large players
The French market is dominated by players each with their own speciality, even if the trend in recent years has been towards diversification.
In ****, a site like Leroy Merlin will list ** brands of barbecues[***].
While market share figures are difficult to estimate, a handful of players corner the bulk of the ...
3.2 Production mainly outsourced
Although few figures are published, it appears that the majority of barbecues sold in France are imported.
Somagic, for example, employs ** people in France, including design engineers, and *** in China. It manufactures its cast-iron barbecues in France, and its steel barbecues in China at its Somasia plant. **% of its business is ...
3.4 Classic distribution channels
There are many different distribution channels for barbecues. In view of the growth rates of the various sales sectors (***) in ****, the majority of barbecues are still bought in food superstores and DIY superstores, which was already the case in ****[***]. Newcomers to the barbecue distribution market are garden centers, which are benefiting ...
4 Offer analysis
4.1 Types of products sold
Barbecues and planchas fall into three different categories: charcoal, gas and electric. And planchas can be gas or electric.
Breakdown of sales volume by product France, ****, in Source: ****
while coal continues to dominate the market in terms of volume, gas dominates the market in terms of value, with over **% of the ...
4.2 Customers who do little research before buying
A European Idealo survey shows that in ****, barbecue purchases were particularly spontaneous, following anticipated periods of sunshine. Indeed, it's around the particularly sunny periods of March or April that barbecue purchasing peaks are most frequent.
Even though sources of information have diversified: the emergence of barbecue influencers, specialized sites, tests, etc., ...
4.3 Benchmarking barbecue and plancha prices
Source: ****
Within each product category, there are major disparities. These differences may be due to product quality, baking sheet surface, cart, lid or accessories. Even within the same brand, you'll find very different models in terms of price. For Weber charcoal barbecues, for example, there are more than a dozen different ...
4.4 An increasingly diversified offering
Companies in the sector are seeking to increase their sales, by diversifying their offer in order both to find a new audience and to increase the average amount spent per customer. At Campingaz, complementary accessories account for **% of sales[***]
Which accessories do the French use? ****, France, in Source: ****
We can see ...
4.5 Development of new high-end offerings
While the barbecue is a well-established product in the French imagination, new high-end offerings seem to be developing.First and foremost is the emergence of professional or semi-professional gas barbecues for the home. In fact, these products are no longer only available in specialist stores, and have recently appeared on the ...
5 Regulations
5.1 Regulated manufacturing to ensure user safety
Solid-burning barbecues (***):
Appliances, solid fuels and firelighters for solid-burning barbecues must be approved by LNE or CTIF laboratories in accordance with European standards EN-****[***] :
Specifies requirements for solid-burning barbecues (***) Specifies requirements and test methods for charcoal and charcoal briquettes for barbecues Specifies safety, performance, packaging and marking requirements, as well as ...
5.2 Regulated use to ensure community comfort
Barbecuing can generate smoke, odors and (***) noise, all of which can be regulated at local level.
In the case of abusive use of the barbecue by a neighbor, it is possible to take legal action (***), by justifying the "abnormal disturbance of the neighborhood" with evidence[***].
It is also possible to regulate ...
6 Positioning the players
6.1 Segmentation
- Weber Industries Groupe
- Campingaz
- Somagic
- Leroy Merlin France (Adeo)
- Eno Plancha
- Fyron Group
- Le Marquier
- Tramontina France
- Traeger
- Forge de l'Adour (SEB Groupe)
- Krampouz (SEB groupe)
- Barbecook
- Napoleon
- Big Green Egg
- Broil King
- Char Broil
- Plancha Tonio
- Cook'in Garden
- Alice's Garden (Walibuy)
- Simogas
- Outdoorchef (Diethelm Keller Group)
- Cuisinart
- Finoptim
- Lagrange Gaufre
- Bordet groupe
- Outdoor Chef
List of charts presented in this market study
- Sales of barbecues
- Growth in sales of charcoal and gas barbecues and planchas
- Breakdown of sales by product
- Sales volume by product
- Answers to the question "How many barbecues do you do a year?"
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Latest news
Summer brands: Weber, the revolution in lidded barbecues - 25/07/2024
- -1952: George Stephen creates the first charcoal barbecue with a lid.
- - 1972: Weber brand introduced in Europe.
- - 2000: Creation of the French subsidiary in Eragny, reaching 45% market share by the end of 2010.
- - 2006: Weber launches electric barbecues.
- - Early 2020s: 62% of French people own a barbecue, 70% use one, with an annual sales volume in France of around 1.5 million units, representing a market worth 200 million euros.
- - By the end of 2022: Total sales of barbecues in France estimated at 188 million euros, broken down as follows:
- 82 million euros for gas barbecues,
- 64 million euros for charcoal barbecues (the only growing segment)
- 42 million euros for electric barbecues.
- - Average selling price of 284 euros for a gas barbecue and 98 euros for a charcoal barbecue.
- - 2022: Weber sells around 200,000 barbecues of all technologies in France
Leroy Merlin stores in Russia to be rebranded Lemana Pro - 28/06/2024
- - Start of Leroy Merlin withdrawal process in Russia: March 2023.
- - Number of Leroy Merlin stores in Russia before the changeover: 113.
- - Number of current stores before the changeover: 112.
- - Number of employees affected: 45,000.
- - Sales before start of withdrawal: Approx. 5 billion euros.
Eno planchas on back-up after two years of overheating - 18/06/2024
- Eno, specialized in outdoor planchas and cooking appliances for boating.
- Safeguard procedure following overstocking after years of strong demand during the Covid.
- Enamelled cast-iron planchas account for half the business.
- Founded in 1909, previously specialized in stoves and stoves.
- Orders to cease abruptly in 2022
- - change in workforce: from 130 to 70 in one year
- - Sales: 15 million euros in 2023
- -20% of sales generated in Canada
- - world leader in the marine sector
Development of the Bordet Group with innovative research programs - 01/06/2024
- Bordet has been producing vegetal coal since 1860
- Three research programs have been launched:
- 1. Biogas purification,
- 2. Water purification,
- 3. Production of supercapacitors for electric batteries.
- Thirteen employees, including three dedicated to Research and Development (R&D).
Small electrical appliances: Lagrange prepares to pass on the family tradition - 31/05/2024
- - Year the company was founded: 1955
- - Percentage of products made in France: 70%
- - Sales in 2021: 22 million euros
- - Sales in 2023: 19 million euros
- - Number of employees: around fifty
- - Number of waffle irons sold per year: over 100,000
- - Percentage of sales generated by the e-commerce site: 10%
Wood heating: Finoptim invests in its production site - 01/11/2023
- Finoptim was founded in 2013 by Baptiste Ploquin and David Lépiney.
- The company's sales have tripled in two years to €3.3 million.
- The company plans to grow from 24 to over 60 employees in the next five years.
- The company plans to increase its dealer network from 80 to 120 by the end of 2024.
- The company's projected sales are 10 to 15 million euros over the next five years.
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the barbecue and plancha market | France
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