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Summary of our market study
The French furniture market is estimated at €15 billion
The global furniture market is valued at $740 billion
73% of French consumers have purchased at least one furniture or decoration product in the past year. The French furniture market grew by 2% a year between 2021 and 2022, and has been stable or declining since 2022.
Distribution is dominated by Ikea, Conforama and But, the French furniture sector. Supermarkets have a 38% market share. E-commerce and the second-hand market are gaining in importance.
Garden furniture leads the growth, followed by bedroom and bathroom furniture.
Buying criteria are price, quality and style, in that order.
Key market players shaping the furniture landscape
- Conforama and But: Two brands with a strong presence in Europe, part of the Austrian Mobilux group. They are France's leading furniture retailers
- ikea: The Swedish giant renowned for its affordable furniture.
- amazon: has made a name for itself in the furniture sector
- Adevinta (Leboncoin): a classified ads site where individuals and professionals can sell a multitude of items, including second-hand furniture.
- Home24: Mainly focused on e-commerce
- Vente-unique.com: Specializes in online furniture sales
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Detailed content of our market study
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Summary and extracts
1 Market overview
1.1 Market definition
Reaching all types of consumers and offering a very wide range of products, the furniture market nevertheless remains mainly a renewal market, i.e. one in which replacement purchases are more important than first-time purchases. In a market historically controlled by players present in physical outlets(Ikea, But, Maisons du Monde, Gifi...), traditional retailers are increasingly confronted with the rise of e-commerce and the second-hand market, and must therefore adapt to new market realities. There are several types of furniture:
- soft furnishings ;
- kitchen furniture ;
- upholstered furniture (sofas, armchairs and benches) ;
- bedding ;
- bathroom furniture;
- garden furniture.
The global furniture market, a dynamic and constantly evolving sector, is estimated at $516.66 billion. The projected growth of the global furniture market to 2030, with a CAGR of 5.36%, testifies to the scale and speed of its expansion. However, to fully understand the potential and specific challenges of this market, it is essential to take a closer look at trends and dynamics within national markets, particularly that of France.
The French furniture market has seen significant growth between 2021 and 2022, with an increase of 2%. This growth, though modest, is indicative of consumer trends in France and the factors influencing furniture purchases. These factors include changing consumer preferences, the impact of technological innovations, interior design trends, and overall economic conditions affecting purchasing power and consumer habits. As a result, outdoor furniture has been the fastest-growing sector in recent years. However, the sector is having to contend with rising prices.
The furniture market, historically dominated by well-established, physical players, is therefore in the midst of a revolution, with a bright future ahead.
1.2 A booming global market
The global furniture market was estimated at $***.** billion in ****, and is expected to grow at a CAGR of *.**% to ****.
Furniture market size World, ****-****, in $ billions Source: ****
Growth is driven by various factors such as rising disposable incomes, growth in the hotel and housing sectors, developments in the commercial construction industry ...
1.3 The French market in transition
Companies operating in the furniture manufacturing sector are grouped under NAF code **: Furniture manufacturing. Thus, to obtain the evolution of the market size in France, we use the market size in ****, then calculate that of subsequent years using sales indices.
Furniture market size France, **** - ****, in € billions Source: ****
There is a ...
1.4 Unbalanced foreign trade
We consider here the data provided by UN Comtrade for the product codes below:
****: Seats, whether or not convertible into beds, and parts thereof (***) ****: Furniture and parts thereof ****: Mattress supports, bedding, fitted with springs or upholstered, whether or not covered
France is much more of an importer than an exporter ...
1.5 The impact of covid on the furniture market
****: a year apart
The year **** saw a *.*% decline in the furniture market, equivalent to almost *** million euros in sales. [***] The disastrous start to the year, with a drop in activity of over **% to the end of April ****, was made up for in the following months thanks to a "rebound effect". However, ...
2 Demand analysis
2.1 Culturally strong demand
A **** survey by YouGov reveals just how significant interior design is in the lives of the French. In fact, **% of French people said they attach importance to interior design, with **% saying they were even very interested. The French need their own interior design to feel at home. This is particularly true ...
2.2 The purchasing decision
As the furniture sector encompasses a large number of products, it is important to know which product categories drive the market. Furniture accounts for the largest share of purchases (***) [***]. Sales of the various product types are evolving in different ways, as shown in the graph below.
sales trends for different furniture ...
2.3 A sector strongly linked to the real estate market
The furniture market is closely linked to the real estate market in France, both new and existing. A good indicator to take into account is the number of real estate transactions. Indeed, with each transaction, new homeowners are likely to invest in interior design and therefore in furniture for their new ...
2.4 Growing demand for second-hand furniture
According to statistics, **% of French people said they had bought a piece of second-hand furniture in their lifetime, while **% said they had sold one. Over the last two years, *.* million households were recorded as buying second-hand furniture, representing **.*% of the ** million households in France.
The average annual budget devoted to the ...
2.5 A look at the fastest-growing segment: the garden
In ****, sales of garden furniture in France reached *** million euros, an increase of *.*% on the previous year, outstripping overall furniture market growth of *%. From **** to ****, garden furniture sales growth was **.*%.
Size of the French garden furniture market France, **** - ****, in millions of euros Source: ****
According to IPEA (***), this growth is due ...
2.6 France's favorite furniture brands
The graph below is based on OpinionWay's survey of French people's favorite brands in March ****. These are respondents' answers to the question "Do you like this or that brand of furniture? For each brand, the percentage corresponds to the proportion of respondents who answered "yes". Ikea tops the list of French ...
3 Market structure
3.1 Typology of market players
The production and distribution process in the furniture market can be broken down as follows:
Source: ****
The NAF code for furniture manufacturers is division **. The NAF code for furniture retailers is subclass **.**A.
it should be noted that the same group may own several subsidiaries dealing with different stages of the ...
3.2 A high concentration of employees
The furniture sector is a highly competitive market. In ****, the furniture manufacturing sector comprised **,*** companies (***).
Types of company in the furniture sector France, ****, in number of establishments Source: ****
Yet despite this multitude of companies, the sector remains dominated by large groups. In fact, only *% of companies account for more than **% of ...
3.3 Distribution channels
There are various distribution channels on the furniture market. There are :
mass-market furniture retailing ; mid-range/high-end furniture (***); specialists (***); dIY superstores; e-commerce (***); other channels (***).
In ****, the preferred distribution channel for the French was furniture superstores, with a **.*% market share. specialized outlets were the second most popular channel, with **.*% share, and DIY superstores ...
4 Offer analysis
4.1 Product categories
If we look at the websites of the various furniture and decoration brands, we can distinguish several product categories on the furniture market. Based on Ikea 's French website, for example, we find the following products (***):
Sofas Armchairs and loungers TV sets Bookcases and shelving Office and living-room storage Buffets and ...
4.2 Prices in the furniture sector
The very wide range of furniture on offer, as described above, logically implies a very wide range of prices, depending on the type and quality of the item in question. It is therefore difficult to give an overview of prices on the furniture market. Nevertheless, we can consider the major price ...
4.3 Technological advances enable us to modify our offering
Recent technological developments have enabled Ikea to launch an augmented reality (***). This technology could help e-commerce fill its gaps and overcome the fact that customers can't touch or test furniture online, but at least they can now have an idea of what their home will look like with this or that ...
5 Regulations
5.1 Current regulations
The study covers decorative furniture, kitchen furniture, sofas, armchairs and benches, bedding, bathroom furniture and garden furniture.
When selling new furniture, it is compulsory to label a certain number of characteristics :
The price and a list of the items offered for this price, such as whether or not delivery is included, ...
6 Positioning the players
6. Segmentation
- Ikea France
- Steinhoff
- home24
- Vente-unique.com
- Conforama France
- Schmidt Groupe
- BUT International
- Gifi France
- Casa France
- Centrakor Stores
- Selency
- Amazon
- P3G Group
- Roche Bobois Groupe
- Leboncoin (Adevinta Group)
- Celio Meubles
- Boconcept
- La Redoute AMPM
- Ligne Roset
- Knoll
- Archea
- Silvera Design
- Maxi Bazar (Zouari Groupe)
- Adoptunbureau
- MCI Mobilier
- Keria groupe
- Maisons du Monde
- CBA Meubles Demeyere Groupe (Safari groupe)
- Akante
List of charts presented in this market study
- Ranking of the largest furniture exporters
- Projection de l'évolution de la taille du marché mondial du meuble
- Furniture market size
- Furniture market structure
- Évolution de la taille du marché français du commerce de meubles
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Latest news
Departure of La Redoute's key transformation CEO - 05/07/2024
- Buyout of La Redoute by its two managers, Nathalie Balla and Eric Courteille, in 2017 for a symbolic 1 euro, with 500 million euros in restructuring aid.
- - Resale of La Redoute to Galeries Lafayette in two stages, between 2017 and 2022, for several hundred million euros.
- - Transformation of La Redoute into an e-commerce site with sales in excess of one billion euros.
- - Strategic shift towards furniture and home decoration, notably via the La Redoute Intérieurs and AM.PM brands.
Carrefour: store closures, falling Ebitda... employees are worried | La Redoute: concerns following store closures and falling Ebitda - 05/07/2024
- Galeries Lafayette now owns 100% of La Redoute.
- - Sales volume: from 1.083 billion euros in 2022 to 979 million euros in 2023.
- - Sales: from 889.9 million euros in 2022 to 816.7 million euros in 2023.
- - Fashion accounts for less than a third of sales in 2023
- - The home offer represents 654 million euros in sales, compared with 297 million euros for fashion
- - Stores and corners: 9 directly-operated units and around thirty corners in Galeries Lafayette stores.
- - Store sales: 13.9 million euros in 2023
- - Corner sales: 32.5 million euros
In the face of Vinted, Leboncoin holds its own: a look at the figures - 24/06/2024
- Leboncoin is the 2nd most visited e-commerce site in France, behind Amazon.
- - 26.8 million unique visitors per month in France in the first quarter of 2024.
- - Leboncoin aims to become a European Amazon for second-hand goods
- - Leboncoin buyers: mostly men over 45, with an average of 7.5 purchases per year for a total of €381.
- - Women make 2.8 purchases a year for a total of €110.
- - 20% increase in Leboncoin sales by 2023, surpassing Amazon (+16%) but less than Vinted (+32%).
- - Average shopping basket on Leboncoin: €46, higher than Amazon (€34) and Vinted (€19).
- -Leboncoin customers buy 4.4 times a year, compared with 9.4 times for Vinted.
- - Leboncoin has a 4% market share among a panel of 700,000 people, despite Vinted's sales growth of 61% from 2022 to 2023.
Furniture: La Redoute to open physical stores in Italy and Switzerland in 2025 - 30/03/2024
- - Furniture and home decoration account for 70% of La Redoute's sales volume, compared with 25% 10 years ago.
- - The international segment will account for 35% of La Redoute's sales in 2022.
- - La Redoute plans to open six physical points of sale in Switzerland and Italy from 2025.
- - By March 2023, La Redoute had 11 directly-operated stores for its AMPM and La Redoute Intérieurs brands, and 47 corners all located in France.
La Redoute makes home and decoration its center of gravity - 24/11/2023
- Ready-to-wear sales in France have been declining for almost 15 years.
- The main players in fast fashion are Zara and H&M, as well as the Chinese websites Shein, AliExpress and Temu
- Vinted is the second most visited e-commerce site in France.
- During the Covid pandemic, consumers renewed their interest in home decoration.
- La Redoute shifted its focus to the sale of products for the home and aims to become a European leader in the sector.
- La Redoute has two brands: La Redoute Intérieurs (good value for money) and AM.PM (high-end designer furniture).
- Six new points of sale will be added to the 60 existing in Switzerland and Italy
- 35% of La Redoute's sales are generated internationally, and the group has passed the billion euro sales mark.
- La Redoute aims to increase its home and decoration business volume to 75%, up from 67% today and 60% five years ago.
- La Redoute accounts for around a quarter of home linen sales in France.
- La Redoute develops its marketplace
Leboncoin: a $12 billion bid for the classified ads parent company - 22/11/2023
- A consortium led by Blackstone and Permira has offered 141 billion crowns (12.1 billion euros) to buy Adevinta.
- The transaction values Adevinta at €14 billion.
- In 2021, Adevinta bought eBay's online classifieds business for $9.2 billion.
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