The street furniture market - France (2025)

1.2 French market

Breakdown of street furniture market sales France, ****, in millions of euros

In ****, the street furniture market in France generated sales of *** million euros, most of which (***) came from specialized furniture, while functional furniture accounted for just *** million euros. This breakdown indicates a marked predominance of investment in specific and often customized street furniture, as opposed to more standardized and utilitarian items.

No precise statistics are available on trends in sales over the past few years. The NAF code **.**D "Other specialized construction work" has therefore been selected. It covers

foundations of all types concrete frameworks requiring special technical skills special concrete work shaft sinking construction of chimneys and industrial furnaces, refractory lining of furnaces construction or assembly of decorative chimneys specialized work at height on elevated structures building domes or thin concrete sails underwater work construction of outdoor swimming pools steam cleaning, sandblasting and similar activities applied to exterior parts of buildings installation of funeral monuments installation of street furniture installation of playground furniture

As this category includes many items other than street furniture, the evolution of its size is purely indicative.

Market size trends Other specialized construction work (***) France, ****-****, in billions of € ex VAT

After a slight decline in ...

2.1 Introduction to the French street furniture market: focus on Paris

The Paris market is the largest street furniture market in France. Below is an overview of the total number of street furniture units installed in Paris up to ****.

Number of bus shelters in Paris region France, ****-****, in units

Despite the slight downturn caused by the pandemic, the number of bus shelters installed has risen again, topping the **,*** mark, a relatively encouraging figure for the rest of France. It should be noted, however, that disparities in territorial policy can produce different statistics in terms of network growth prospects depending on the commune.

The **** Paris Olympic Games: a source of strong demand

The first deliveries of street furniture for the Athletes' Village of the Paris **** Olympic and Paralympic Games took place in February. Alsace-based Sineu Graff will have supplied a total of *** pieces of street furniture for the municipalities of Saint-Denis, Saint-Ouen-sur-Seine and Île Saint-Denis. After the Olympic Games, a further *** pieces will be delivered to lighten the load on public spaces, according to Vincent Schaller, company president.

Sineu Graff has created a range of inclusive furniture, called "Podium", especially for the Athletes' Village. The range includes benches, barriers and bollards that can be used by both able-bodied and Paralympic athletes. The ...

2.2 The French and downtown development

Poll: Are you concerned about the vitality and dynamism of your town center? France, ****, in Source: ****

In ****, **% of French people said they were concerned about the vitality of their city center, up from **% in ****, but still below ****-**** levels. This fluctuation indicates a persistent but variable concern among the population, with a notable decrease in **** and ****.

Poll: Are you attached to your city center? France, ****, in

In ****, **% of French people say they are attached to their city center, a figure stable compared to **** but down from the peak of **% in ****.

Poll: How often do you go downtown? France, ****, in

In ****, **% of French people live downtown, and **% visit every day or almost every day, while **% visit once or twice a week. Less frequent visits include **% who go once to three times a month, and **% who go even less often. Only *% never go downtown, indicating regular and varied use of city centers by the majority of the population.

Survey: What are your downtown priorities? France, ****, in

In ****, French people's priorities for their city center include aspects related to street furniture: revitalizing local shops (***) are also important, improving the living environment and cleanliness, directly influenced by street furniture, emerge as key concerns.

Poll: Over ...

2.3 Demand for comfortable street furniture

Comfort street furniture is one of the most widely used street furniture items in towns and cities, particularly when it comes to street lighting.

Role of street lighting France, ****, in Source: ****

For the French, street lighting plays an important role, particularly in terms of safety: **% of respondents consider that street lighting is important for enhancing safety conditions in the evening and at night, and **% of respondents consider that it is important for making motorized (***).

according to theAFE, * French person in * feels that his or her street isn't lit enough. However, the feeling of satisfaction remains in the majority: according to theIPSOS survey, a very large majority of respondents (***) are satisfied with the quality of street lighting where they live.

Importance of modernizing lighting stock France, ****, in Source: ****

To reduce electricity consumption linked to street lighting in their community, switching off street lighting is not the best solution, according to a majority of respondents.according to a majority of respondents (***).

The areas for improvement cited for public lighting are: excessive energy consumption (***). [***]

Preferred solutions for optimizing public lighting France, ****, in Source: ****

Among the various alternatives for optimizing the lighting stock, the French prefer the installation of highly energy-efficient light sources.conefficient light ...

2.4 Strong growth in demand from local authorities

Trend in local authority spending on regional development France, ****-****, in millions of euros

From **** to ****, spending by French communes on land development increased significantly in several key areas. Green spaces have seen a notable rise, from *** million euros in **** to *** million euros in ****, marking an increase of almost **%. Similarly, other developments have almost doubled, reaching *** million euros in **** compared with *** million euros in ****, illustrating a strong intensification of investment in urban and environmental infrastructure.

Development of local authority spending on regional development France, ****-****, in millions of euros Source: ****

From **** to ****, spending by French groupements de communes on regional development rose significantly. Other amenities have risen steadily, reaching *** million euros in **** compared with *** million euros in ****, underlining an intensification of investment in infrastructure. Spending on street lighting has also risen significantly, from *** million euros in **** to *** million euros in ****, reflecting an increasing priority given to improving essential urban services.

The Action Coeur de Ville initiative drives ongoing demand

The"Action cœur de ville" program aims to revitalize medium-sized towns through financial partnerships and agreements between municipalities, inter-municipalities and various public and private players. Structured around five priority areas such as housing renovation, economic development and improved mobility, this plan ...

3.1 Value chain

Like the rest of the existing furniture categories, street furniture is mainly made from wood or steel, with some elements in plastic/aluminium. The particularity of this market can be seen in the way it is awarded and sold:

Procurement and sale

Calls for tender and contracts (***)

Invitation to tender: local authorities or public authorities publish invitations to tender for the supply, installation and maintenance of street furniture. Tenders: Interested companies submit proposals detailing their technical and financial offers. Selection: The local authority evaluates the proposals and selects the service provider on the basis of criteria such as price, quality and experience. Contract: A contract is signed between the local authority and the selected company. This may be a public procurement contract or a concession, depending on the risk transfer and remuneration arrangements.

Direct sales and partnerships

Direct sales: Some companies can sell street furniture directly to private customers or organizations, without going through a tendering process. Partnerships: Street furniture companies may form partnerships with advertisers, transport companies or other players to offer integrated solutions.

In this context, it is crucial to understand the distinction between a public contract and a concession contract, determined primarily by the transfer of risk. :

Public ...

3.2 A limited number of players competing for French cities' tenders

The street furniture market operates mainly through calls for tender issued by the cities concerned, pitting various producers against each other. Below are the latest calls for tender registered on France marchés.com:

The calls for tender listed by France Marchés are collected around the period of June ****, the date of publication of this study. At present, *** calls for tender are in progress on the platform. These calls for tender are broken down as follows:

Type of service requested in calls for tender France, ****, in

Invitations to tender for works concern the construction, repair, renovation or modification of structures. These are by far the majority. Invitations to tender for supplies concern the purchase of products or equipment to be delivered to the local authority. Invitations to tender for services concern the provision of intellectual or material services without directly supplying products or constructions.

In the south of France, for example, there is a strong demand for landscaping services during the spring season, a sign that this demand does not necessarily always follow urban density. note, however, that there is no indication of the scope of services indicated in the invitations to tender, so it is conceivable that orders in ...

3.3 The importance of advertising street furniture manufacturers

Street furniture advertising revenues France, ****-****, in

Street furniture advertising revenues in France have fluctuated markedly in recent years, with a sharp drop in **** to *** million euros, followed by a significant recovery in **** to *** million euros. In ****, these revenues reached *** million euros, marking continuous growth since ****. This underscores the resilience of the urban advertising market despite temporary economic challenges.

Breakdown of advertising revenues by channel France, ****, in

In ****, the breakdown of advertising revenues in France shows a diversification of channels, with **.*% attributed to internet searches, **.*% to television, and **.*% to social networks. Street furniture accounts for *.*% of revenues, underlining its modest but significant share in the overall advertising mix.

Advertising spend on street furniture France, ****-****, in % of total Source: ****

Street furniture-related advertising investment in France showed an overall downward trend between **** and ****, falling from **** million euros to **** million euros. Despite a slight recovery in ****, this decline in **** suggests persistent challenges in the appeal and use of urban advertising space.

Breakdown of advertising spend by channel France, ****, in Source: ****

In ****, the breakdown of advertising spend in France shows a marked predominance in several channels, with outdoor furniture contributing significantly at *.*%. This reflects a growing recognition of the effectiveness of street furniture as ...

3.4 Trade shows, a source of opportunities

Although relatively few in number, there were many more trade shows devoted to urban planning in the early ****s. Nonetheless, they remain meeting places for public and private sector players, particularly in the case of the salon des maires et des collectivités locales, which has become by far the most important.

4.1 Street furniture offer in detail

A division can be made between specialized and functional furniture, as done by L'Ameublement Français:

Specialized furniture: This type of furniture refers to specific installations designed for particular or specific uses in the urban environment.

lighting advertising furniture digital furniture children's playground furniture sports furniture signage furniture electoral furniture art objects

Functional furniture: This type of furniture is designed to meet the everyday needs of citizens and the practical layout of urban spaces.

street furniture non-advertising information furniture pathway furniture ornamental and green space furniture parking furniture rest furniture furniture for shelter

4.2 Street furniture prices

Source: ****

4.3 Raw materials price trends

Plastics/composites are used because of their robust design, resistance to cracking, rotting, degradation and discoloration. Aluminum is also used for its light weight, while being as corrosion-resistant as galvanized steel. It also offers a superior aesthetic finish and the possibility of being painted.

Nevertheless, the two most widely used materials are steel (***), which is highly resistant, and wood, recognized for its aesthetic qualities[***].

French steel casting industry production price index for the French market (***) France, ****-****, base *** in **** Source: ****

The French steel casting industry's output price index for the French market shows a fluctuating trend in recent years, with a significant increase from **** onwards. In January ****, the index stood at ***.*, marking an important benchmark, followed by a steady rise to ***.* in April ****. This progression suggests a rise in production costs in this sector, acting on the costs of raw materials used in the manufacture of galvanized, stainless and Corten steel street furniture.

Producer price index of the French wood industry for the French market (***) France, ****-****, base *** in **** Source: ****

The producer price index for the French wood industry shows relative stability until ****, with an index around **.* in January of that year. from July ****, a significant increase is observed, reaching ***.* in ...

4.4 The emergence of smart cities

The French Data Protection Authority (***)

Intelligent street lighting

In this context, intelligent street lighting was initially aimed at reducing costly energy consumption. Today, new technologies are transforming street lamps and other light points into " multifunctional interactive systems " (***) that collect, aggregate and analyze data in a coherent, responsive system.

To move even closer to a smart network, dimming can be coupled with a presence detection system, to adjust the power of the lamps according to the number of visitors. This system enables lighting to be switched on only when necessary. Detectors can be infrared, high-frequency radar or image-analysis cameras. [***]

Various communication technologies are available to connect luminaires to each other or to a remote management system. PLC (***) remains the most widespread system. IoT networks, such as Sigfox or Lora, can connect all types of object at low cost and with very low power consumption. Finally, Lifi, or light fidelity, is a technology that transforms LEDs into digital content broadcasters, ** times faster than Wi-Fi. With connected sensors, each luminaire becomes a node in a local network, collecting and transmitting data to a remote management system. The lighting network can then be remotely supervised by the local authority via a software platform.

Paris is ...

5.1 Regulatory framework

Recognition of the term "street furniture

The notion of street furniture is mentioned, but not clearly defined, in certain texts, notably decree no. **-*** of November **, ****. This mentions types of street furniture such as public shelters, newsagents and commercial kiosks, as well as poster columns and masts. This list is not exhaustive. Other texts, such as a decree dated October **, **** (***), have also mentioned other categories of street furniture, including the followinggories of street furniture, including transport stations and route maps, cottages of necessity, clocks and pendulums, and municipal information panels[***].

General regulations

It's important to point out that local authorities have their own regulations on many aspects of street furniture.

Prior reconnaissance of the installation site is essential to detect any buried networks. A warning grid ensures that the safety limit is not crossed, so as not to dig too deep and risk damaging the networks concerned. Article R**** of the French town planning code stipulates that the installation of street furniture must be preceded by a prior declaration.

Soil preparation for street furniture must comply with current standards, in particular DTU **.** on surface foundations. Water must be able to run off properly, thanks in particular to a ground slope of ...

6.1 The Paris Olympic Games offer many opportunities

The major sporting event represented by the Paris Games is generating a multitude of investments in urban development. The opportunities are numerous, as the organization of the Games plans to reserve **% of contracts for small and medium-sized businesses. by summer ****, *** million euros worth of contracts had already been signed with SMEs (***). These contracts can benefit companies in a number of ways: in addition to the sales generated, they bring experience to the companies involved, whether in terms of the scale of the projects, their diversity or the demanding nature of the invitations to tender. They also provide a showcase for know-how and a business card that enhances the company's image and helps it win future contracts.

For example,mobilConcepts-Metalco was selected to design the street furniture for the Olympic Village in Seine-Saint-Denis. The project is being carried out in partnership with AREP, Marbres d'Ici and Forces Pures. Initially, the company was to manufacture umbrella poles and planted shades to protect athletes from the heat, as well as LED lighting and a rainwater recovery system. In the end, the contract was refocused on the manufacture of wooden seats for the athletes. They are designed to be multi-use, from resting to eating lunch ...

6.2 Urban cleanliness, an important issue for residents

For players in the sector and potential new entrants, it's possible to position themselves on improving well-being in the city, in particular by helping to limit the presence of waste in urban space. The #Saccage phenomenon, which began in Paris, has since emerged in several other French cities. Using this hashtag, Internet users criticized the lack of cleanliness in public spaces, often accompanying their messages with photos illustrating the degradations in question. This movement led the Paris municipality to announce a plan to respond to the criticism. By ****, the mayor's office had allocated a budget of *.* billion euros for the renovation of public spaces, to support *** projects across the capital. The issue of urban cleanliness can therefore be a growth niche in a multitude of conurbations.

The MéGO! company, for example, has positioned itself in the collection and recycling of cigarette butts, which it transforms into street furniture. In this way, it combines the cleaning of urban spaces and the improvement of residents' comfort thanks to furniture manufactured with an ecological rationale. Founded in ****, it has a *** m² plant, a size that could double or even triple in the coming years: the company is steadily increasing the quantities of waste ...

7.1 Help reduce energy bills for local authorities

The issues surrounding urban lighting management have grown in importance with the Ukrainian crisis and the subsequent sharp rise in electricity prices. The issues of light pollution and optimizing lighting costs had already been taken into account by cities, notably with intelligent lighting (***). There has been little modernization, with half of all streetlights over ** years old and **% still using mercury vapor, a process banned in ****. Improving lighting systems is becoming an increasingly decisive factor for local authorities, as this area accounts for around **% of their energy bills. Between **% and **% of this expenditure could be avoided by limiting waste, optimizing lighting times and using more efficient technologies. Regulations also encourage the reduction of nuisance caused by excessive night-time lighting, and the switch to more energy-efficient street lamps.

EAS Solutions is a lighting systems supplier, and in ****, for example, offered several more energy-efficient models, such as the Xion. nergy-saving models, such as the Xion **, designed for parking lots and offering electricity savings of **%, or even **% by using optimization sensors. EAS Solutions also distributes the Ariane model, developed by the Dutch company Innolumis. "In compliance with the Decree of December **, **** for the protection of the night sky and biodiversity, the Ariane luminaire hasa ULR ...

7.2 Combating heat islands

Repeated episodes of extreme heat in cities are becoming an increasingly recurrent phenomenon. The number of heatwave days has risen ste adily over the past twenty years: over the decade from **** to ****, they totalled *** days in mainland France, compared with *,*** days between **** and **** (***). Cities must therefore adapt and implement solutions to combat urban heat islands and reduce the impact of heatwaves on people's well-being.

"The first solution is to create shade, a certain opacity, whether it comes from the plant canopy or from shade sails.ignacio Requena Ruiz, a researcher with the AAU joint research unit (***). While companies such as Edycem and Cool Roof are developing reflective materials, vegetation solutions are emerging as the main tools for mitigating heat islands. Since ****, the Cerema public research center has been providing players with the Sesame platform, which lists and helps choose the plant species best suited to local environments.

Founded in ****, Urban Canopee designs structures (***) bearing climbing plants such as jasmine or ipomeas. These create shade in the city and cool the streets. These solutions can be moved around, offering flexibility of use. The company is not seeking to replace the planting of trees in urban environments, but rather to target areas ...

7.3 Inclusion, another street furniture trend

Covering a variety of forms and objectives, the notion of inclusion is becoming increasingly important in the changing urban landscape. In particular, accessibility is becoming a major issue, with the desire to make public spaces more welcoming for children as well as the elderly and disabled. The feminization of certain sports venues can also be part of this dynamic. This in turn influences the development of street furniture. "In our current approach, aesthetics take precedence over comfort. It's a pretty picture, but it doesn't necessarily make the furniture practical for all audiences," points out Alicia Lugan, director of the Equal Saree architecture firm. The difficulty lies in striking a balance between the sometimes contradictory expectations of different publics, the desire not to discriminate, and the complexity of creating universal furniture. The risk is to multiply the objectives for the same structure, and end up achieving none of them. Rather than "furniture for the average Frenchman", which wouldn't really suit anyone, some designers prefer a diversity of furniture, adapted to each audience.

Sineu Graff, a long-established company in the sector, aims to develop street furniture for a variety of audiences. The aim is to design equipment with a universal vocation, where additions ...

7.4 Sources used in the decoding section

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Breteau Pierre, Imach Romain, " Combien d'épisodes de canicule votre département a-t-il connus en vingt ans ? ", lemonde.fr, August **, ****

Delumeau Marie, " Urban Canopee extends its range of solutions for cooling cities" ,lesechos.fr, May *, ****

Delumeau Marie, " Water Connect wants to provide a solution to urban heat islands ",lesechos.fr, July **, ****

De Rochegonde Amaury, "'Cityz Media wants profitable contracts' ",Stratégies, January **, ****, p**

Froger Valérie, "Entreprendre pour les Jeux Olympiques",Management, June-July ****, p***-***

Grellier Annabelle, " 'Glowee': bacteria-based urban lighting to combat light pollution ",radiofrance.fr, June **, ****

Guimard Emmanuel, " Comment les villes se préparent à affronter les canicules" ,lesechos.fr, May **, ****

Matas Jennifer, " What solutions for truly inclusive cities?" ,lesechos.fr, December *, ****

Nguyen Thuy-Diep, "Clear Channel France aims for the top",Challenges, May *, ****, p**-**

Picaud Emmanuelle, "Aires de jeux et de détente ; le mobilier urbain au diapason de l'inclusion",La Gazette des communes, des départements et des régions, April **, ****, p**-**

Piffaretti Alain, " Yvelines : Rambouillet tests bioluminescent street furniture" ,lesechos.fr, February *, ****

Samin Zoé, " Mube transforms TDF telecom antennas into plant masts" ,lesechos.fr, June **, ****

Vialatte Hubert, " Paris **** : Metalco will ...

8. List of players