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Summary of our market study
The French coconut oil market is estimated at between €25 and €35 million.
The global coconut oil market has grown considerably, with coconut oil being the 8ᵉ most produced vegetable oil in the world. Demand for coconut oil is strong due to its versatility in applications for cooking, pharmaceuticals, and cosmetics.
While Europe is one of the main consumers, the majority of production takes place in Asia-Pacific countries. Indonesia, the Philippines and India dominate both production and export markets. In 2020, the Philippines was the main exporter to France, accounting for 55% of imports.
Organic coconut oil accounts for 70% of the total coconut oil market.
Coconut oil prices fluctuate widely.
There is no specific regulatory framework within the European Union.
Growing consumer interest in healthier oils
Recognized for its potential health benefits, such as reducing bad cholesterol levels, coconut oil has gained in popularity. Coconut oil is used in cooking, food supplements, beauty and cosmetics, hygiene products, food and beverages, and pharmaceuticals.
The market is experiencing a sharp increase in demand for virgin and organic coconut oils. Virgin coconut oils are preferred because of their natural extraction methods and the preservation of their intrinsic health benefits. Prices range from 13 to 24 euros per liter. Organic coconut oil accounts for around 70% of the market.
Coconut oil market players
The coconut oil industry covers various sectors, including cooking, cosmetics and health supplements, with the presence on the market of several major players meeting the diverse demands of consumers worldwide.
Asian dominance in production
indonesia and the Philippines stand out as the largest producers and exporters of coconut oil and organic coconut oil.
European import centers
the Netherlands, Germany, France and Italy are among Europe's leading importers of coconut oil.
Cosmetics and wellness brands
In the cosmetics and wellness industry, world-renowned brands such as Emile Noël and Aroma-Zone have integrated organic virgin coconut oil into their product ranges.
Retail and e-commerce
Brands such as Bio Village and Planet au Naturel have found their way onto supermarket shelves and online shopping platforms
Price and market competition
On the price front, brands like NaturaleBio and La Tourangelle offer a range of coconut oil products, competing on prices that reflect the quality, purity and sourcing method of coconut oil - whether virgin, extra-virgin or refined.
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
Coconut oil is an edible vegetable oil made from the fresh albumen of mature coconuts. In 2020, coconut oil was the 8ᵉ most produced vegetable oil in the world.
The popularity of coconut oil comes from its virtues for the health because it contributes to reduce the level of "bad" cholesterol in the body. It has a multitude of different uses in cooking (vegetable oil, dietary supplement), cosmetics (skin care, hair care) or in the pharmaceutical industry.
There are two kinds of vegetable oils: virgin oils and refined oils (copra). The difference lies in the way they are extracted. There are also virgin and extra virgin coconut oils, the latter being more expensive. Nevertheless, no standard clearly defines the difference between the two.
Organic coconut oil refers to oil that has been produced without the use of chemicals or pesticides to grow the coconuts.
Coconuts are mainly produced in East Asia, such as Indonesia, and European countries are the main consumers of coconut oil, 5 of the countries importing the most coconut oil are in Europe in 2020, with France in the 9ᵉ position of importers.
Coconut trees cannot grow in mainland France for climatic reasons, so French production comes from the production of the DOM TOM, notably Reunion, Martinique and French Guiana, but this production remains low, forcing France to import oils in large quantities. In 2019 and 2020 the quantity of imported oil stabilized after a 38% growth compared to 2018, with more than half of the imports coming from the Philippines in 2020
The health benefits of coconut oil have been controversial, as well as the impact of its production on the environment, but organic coconut oil remains a product that fits perfectly with current trends in organic and natural products.
List of charts presented in this market study
- Development of coconut production
- Development of coconut oil production
- The most produced oils in the world
- Ranking of coconut oil exporting countries by volume
- Ranking of coconut oil importing countries by volume
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Latest news
Biocoop announces the end of the organic crisis - 08/03/2024
- - Organic prices are on average 50% higher than those of conventional products.
- - Sales of organic products plunged by 4% in France in 2022, and by 13% in major supermarket chains in the first half of 2023.
- - Biocoop sales grew by 2.3% in 2023.
- - Biocoop gained 2 points of market share among specialists, reaching 45% in 2023.
- - Biocoop closed 39 of its 298 stores in 2023.
Optimistic for the future, Biocoop announces encouraging results - 08/03/2024
- Organic cooperative chain sales: 1.5 billion euros
- - Sales up: 2.3% (+3.1% at constant base)
- - Volume contraction: 4 to 5%
- - Biocoop market share: up 2 points to 43.9%
- - Number of Biocoop stores: 739 by the end of 2023
- - Number of Biocoop employees: 6,600
- - Number of Biocoop store closures: 39
- - Number of Biocoop store openings: 13 - 87% of Biocoop's products come from France
Distribution: Biocoop capitalizes on its pricing strategy | Biocoop: a winning pricing strategy - 25/10/2023
- Biocoop's sales represent 43.8% of the market for specialist organic stores.
- Eight new Biocoop outlets have opened since the beginning of the year. Source: Circana.
Biocoop: 740 stores and 3,500 partner farms. - 11/09/2023
- Biocoop is France's leading network specializing in the distribution of organic produce
- Biocoop has over 740 stores and 3,500 partner farms
- The chain achieved sales of 1.4 billion euros in 2022, down 6%
- The French organic market enjoyed double-digit growth for ten years before declining in 2022 due to inflation.
The organic sector in turmoil: Vie Claire sales down 8.7% by 2022 - 10/04/2023
- -Decline in national organic sales: 12% by 2022
- Number of La Vie Claire stores: 400
- La Vie Claire sales in 2022: 325 million euros
- Drop in La Vie Claire sales in 2022: 8.7%
La Vie Claire in peril: -8.7% in 2022. - 10/04/2023
- La Vie Claire sales: 8.7% decrease by 2022, to 325 million euros.
- Number of La Vie Claire stores: around 400 by 2023.
- Head office: based in Rhône, France.
- Organic market growth: double-digit growth until three years ago, then 12% decline in national organic sales by 2022.
- Inflation in the organic sector: rising inflation, due in particular to higher energy and materials prices
- The brand is also continuing to expand with new store openings, and is exploring complementary models such as lease management or free management.
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