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Summary of our market study
In France, the leisure vehicle market was expected to reach 26,000 in 2023.
This figure will rise to over 30,000 by 2021. since 2020, the motorhome market in France has seen a steady increase in the number of registrations. The fleet of motorhomes in circulation is around 600,000, and that of caravans 550,000
Although the market is led by a few dominant manufacturers, it also comprises around a hundred smaller entities, including subcontractors, installers and repairers.
The market is largely influenced by the over-50s, particularly retirees, whose growing numbers should continue to drive market growth.
The global motorhome market is worth over $10 billion.
Analysis of demand in the French motorhome market
France is Europe's second-largest market behind Germany. Camping enthusiasts prefer motorhomes to caravans. Of the 113 million overnight stays recorded, only around a quarter preferred caravans to motorhomes.
One of the main drivers of the French leisure vehicle and motorhome market is the increase in the number of over-50s and retirees, who are the main buyers. The dynamism of this market segment is set to continue, with an influx of 650,000 to 750,000 retirees every year.
The minimum purchase price of a motorhome can vary from 17,000 to 42,000 euros, with maximum prices reaching 76,000 to 100,000 euros.
A week's rental for a four-person motorhome can start at 500 euros and go up to 1,100 euros, while rental for a six-person motorhome can range from 700 to 1,200 euros per week.
Additional costs for petrol and tolls must also be taken into account, representing an approximate cost of 310 euros per motorhome stay.
No special license is required to drive motorhomes weighing 3.5 tons or less.
French motorhome manufacturers
- Trigano: European leader in motorhomes and leisure vehicles.
- Rapido: Another major player, Rapido rubs shoulders with the biggest manufacturers with a diversified offering.
- Pilote: Pilote offers a wide variety of motorhomes on the market.
Car manufacturers offering leisure vehicles
- Fiat - Ducato: The Fiat Ducato platform is the basis for many motorhomes, making Fiat an essential player in the motorhome market.
Motorhome distributors and retailers
- SLC Group: a key distributor offering a wide range of motorhome makes and models, providing potential buyers with a wide choice.
- TPL: another distributor in the French motorhome market
- CLC Group: another distributor
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Summary and extracts
1 Market overview
1.1 Market definition
A motor home (otherwise known as a recreational vehicle, motor home, or motor home), is a habitable motor vehicle . Annex II. of the European Directive 2001/116/EC of 2001 classifies motor homes in category M1: "vehicles designed and constructed for the carriage of passengers comprising, in addition to the driver's seat, not more than eight seats. "
The motor homes can be of different types defined later in the study: the Capucine, the Profilé, the Intégral, the van or the removable cell.
The motorhome market in France includes both :
- The purchase of new or used motorhomes,
- The rental of motorhomes,
- The various associated services of maintenance, repair, insurance, financing, and purchase of accessories.
With a fleet of recreational vehicles (RVs) estimated in 2018 at more than 504,000 motor homes in France and more than 535,000 caravans in France, the number of registered campervans (new and used) continues to increase every year [ Uni VDL ]. France is also the second largest European market behind Germany . Camping remains the preferred holiday mode for the French in 2019 and out of 113 million overnight stays recorded in 2018, only ¼ of campers preferred caravans to motorhomes.
The motorhome market, dominated by a few leading manufacturers, also includes some 100 very small companies, most of which are subcontractors, fitters or repairers. The financial difficulties of some players in the motorhome market suggest that the outlook may be more bleak in the future.
In terms of consumer profile, the over-50s, and in particular retirees, play a key role in the dynamism of the French leisure vehicle market, including campervans. This trend is expected to continue over the next few years, with the arrival in France of 700,000 retirees each year, and positively impact the motorhome market [ INSEE ].
List of charts presented in this market study
- Evolution des prix à la consommation des camping-cars
- Evolution de la part des Français âgés de plus de 60 ans
- Evolution de l'indice CNR sur la période 2021-2022
- Evolution du nombre d'immatriculation de camping-cars neufs
- Evolution des exportations de camping-cars
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Latest news
Gustave Rideau hands over the company to his sons - 10/10/2023
- The group has 1,100 employees.
- Group sales amount to 260 million euros.
- The group is made up of three distinct entities:
- Aluminium Rideau: 550 employees, over 50% of group sales, 3 manufacturing sites.
- Mobil-home Rideau: 370 employees, 3 manufacturing sites.
- Cybèle Vacances: 40 employees on permanent contracts (454 in season), 4 campsites from 3* to 5* and 1 vacation residence. The group has forecast growth of 64.4% between 2020 and 2022.
- The pergola plant currently in operation plans to produce 2,500 units in 2023 and 3,500 units in 2024.
- The Group plans to increase mobile home production by 30%, reaching a manufacturing capacity of 6,500 products per year.
Motorhome rentals: Yescapa merges with Goboony - 30/08/2023
- The consolidation between Yescapa and Goboony will create a European leader in motorhome rental between private individuals, with 30,000 vehicles available.
- Yescapa, founded in 2012, has made several acquisitions, including Germany's ShareaCamper and Spain's AreaVan.
- Goboony, founded in 2015, has acquired the assets of the UK's Camptoo.
- American platforms such as RVshare and Outdoorsy each raised around $150 million, compared with 18 million euros for Yescapa and Goboony.
- New investor Ixo Private Equity injected 7 million euros, valuing the new company (Yesboony) at around 100 million euros.
- The new group employs 210 people.
- Each company will retain its autonomy and brand name until 2026.
- The new group generates sales of around 100 million euros, but remains loss-making.
- Only 2% of motorhome owners rent their vehicle, out of an estimated 2.5 million vehicles in Europe.
Horizon L'Agence de Loisir looks beyond its Vendée borders - 10/07/2023
- Objective: double sales in 5 years
- Crédit Mutuel Private Equity investment in the company: 4.2 million euros
- Current sales: 12 million euros
- Number of employees: 15
Trigano enters into exclusive negotiations with Bénéteau to acquire BIO Habitat - 05/05/2023
Trigano is in exclusive negotiations to buy Bénéteau's BIO Habitat subsidiary.
The acquisition could be completed by the end of 2023.
Bénéteau's Habitat division includes the O'hara, IRM and Coco Sweet brands.
The division employs 900 people at seven production sites in France and Italy.
In 2022, Bénéteau's Habitat division generated sales of €257.2 million.
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