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Summary of our market study
The French household linen market is expected to exceed 3 billion in 2023.
The global market for household linen is estimated at $140 billion.
Bed linen is the largest segment, worth around $60 billion. Bathroom linen is the second largest segment, estimated at over $30 billion.
In France, the household linen market is enjoying modest annual growth, driven by the dynamism of products imported from Asia.
French manufacturers, renowned for their quality, have focused their activities on high-end segments and exports.
On average, a French household spends between 80 and 90 euros a year on household linen, compared with 150 euros 10 years ago.
The market has seen a slight upturn in recent years, thanks to demand from the professional sector in hotels, restaurants and the healthcare industry.
French players in household linen
- fremaux-Delorme group
- Descamps
- Rosa
Distribution channels
- BHV (Bazar de l'Hôtel de Ville) in Paris
- La Redoute, France's mail-order institution
- Amazon
- Mass retailers
- Bedding boutiques
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
Household linen refers to all fabrics for domestic use. They can be segmented into six product types:
- Bed linen;
- Bedding items;
- Bathroom linen;
- Table linen;
- Kitchen linen;
- Textile decoration.
Household linen manufacturers have only partially benefited from the French public's growing interest in interior design in recent years. In fact, consumption patterns based on frequent renewal of medium-quality products at attractive prices have benefited more from imported products (mainly from Asia).
French manufacturers, who produce high-quality but much more expensive decorative textile products, are increasingly focusing on top-of-the-range products and exports: notions of tradition and know-how are more appreciated in countries with higher incomes than in France, such as Switzerland or Germany.
Once the preserve of specialist stores, the distribution of household linen such as toiletries and table linen is now multi-channel. While mass retailers offering their own brands have made great strides (30% of sales), distance selling (30%) remains important thanks to the expansion of e-commerce.
All major brands now offer an online sales site. In France, market leaders include Linvosges, the Fremaux-Delorme group, Anne de Solène, Alexandre Turpault, Garnier-Thiebaut and Beauvillé.
1.2 A growing global market
The global linen market is valued at $***.* billion in ****, and is expected to reach $***.* billion by ****. The market is therefore expected to grow at a rate of *.**% per year between **** and ****. It is one of the most profitable markets in the global textile industry. [***]
Linen market size and forecasts World, ****-****, ...
1.3 The European market is losing momentum
The European market is growing, but appears less dynamic than the Asian and North American markets. It is also in the process of being overtaken by North America. Bed linen and bathroom linen account for the majority of the market, with respectively **.*% and **.*% of European market share.
Breakdown of the European ...
1.4 The French household linen market
The French market is growing, but appears less dynamic than the rest of the world. Among its European neighbors, however, it is on a par with Germany in terms of growth, and slightly behind all countries in the "rest of Europe" category.
The market stood at $*.** billion in **** and should reach ...
1.5 Foreign trade in household linen
France is a major importer of all ranges of household linen. [***] In ****, total imports of household linen are estimated at $*,*** million against $*** million in exports - a coverage rate (***) of **.*%. France therefore imports four times more than it exports in household linen products.
The coverage rate has been trending upwards since ...
1.6 The impact of Covid-19 on the household linen market
The NAF code **.**Z, which groups together the various categories of household linen, enables us to analyze the activity of sector players during the years ****-****-**** in comparison with the year ****, which serves as a benchmark.
In March and April ****, textile manufacturing activity (***) fell sharply. It lost **.*% in March and ...
2 Demand analysis
2.1 Timid growth in household linen consumption, and seasonal interest
Household and professional volume demand for household linen increased in ****, after declining slightly over the previous four years.
Household and professional linen consumption France, ****-****, in % of annual change in volume Source: ****
In addition, the graph below represents the proportion of searches for a given keyword in a given region and ...
2.2 Determinants of household demand
Among the determining factors in demand for interior decoration and household linen, the rise in purchasing power of French households plays a predominant role. However, unlike the needs of professionals, which have increased due to a rise in their activity, particularly in the hotel-restaurant sector, household spending remains limited due to ...
2.3 A sector sensitive to professional spending on household linen
Professional sectors concerned
The renewal of household linen is an unavoidable expense for professionals in the hotel, restaurant, healthcare and retirement home sectors, because of the impeccable hygiene conditions required.
This is why all these sectors are essential outlets for the home textiles industry, while also ensuring a certain stability over ...
2.4 Trends in domestic linen consumption
Socio-cultural developments and fashion trends have a significant influence on the value of household linen sales.
French people's passion for their homes is growing year on year: it is estimated that each household spends between €*** and €*** a year on interior furnishings (***).[***]
Another trend is the broadening of the very definition of ...
3 Market structure
3.1 A concentrated industrial base
Stable sales
sales trends in the manufacture of other textile articles France, ****-****, in billions of euros Source: ****
This stability in total sales, combined with the decline in the number of players present on the market, leads to an increase in sales per company. The average sales index for companies in ...
3.2 Strategies for further growth
Sales for household linen manufacturers are up +*.*% over the ****-**** period. This growth is driven by buoyant demand, itself driven by new gains in purchasing power on the part of consumers, as well as increased requirements on the part of particularly in the hotel-restaurant, retirement home and healthcare sectors, where linen ...
3.3 Linen distribution
IPEA data enables us to analyze the various distribution channels for household linen. IPEA, l'Instititut de Prospectives et d'Etudes de l'Ameublement, provides data on the furniture market that gives the best and most recent possible approximation of the distribution of household linen.
There are a number of distributors of all ranges ...
4 Offer analysis
4.1 Overview of the different types of household linen
Household linen can be segmented into six product types:
Bed linen: sheets, comforter covers, pillowcases; Bedding: comforters, pillows, plaids, blankets, bedspreads, eiderdowns, etc. ; Bathroom linen: towels, gloves, bathrobes; Table linen: tablecloths, napkins; Kitchen linen: tea towels, hand towels; Textile decoration: upholstery fabrics, curtains, net curtains.
According to **** data, almost **% of the ...
4.2 Rising producer and consumer prices
Prices in the household linen sector have risen sharply in recent years, due to higher production and raw material costs: the producer price index reached ***.* in March ****, based on ****.having reached its lowest point in January **** (***), the producer price index has risen by **% since then.
Linen producer price index for the ...
4.3 High price differentials according to linen range
There are quite significant price differences depending on the product range (***): top-of-the-range linens are much more expensive than entry-level linens, due to their higher quality.
Example of bed linen
The Ooreka website allows you to compare the prices of entry-level bed linen with those of top-of-the-range bed linen. This comparison shows ...
4.4 Synthetic fibers are making steady progress, crushing traditional natural fibers
There are different types of linen fabrics. Fabric refers to the supple surface obtained by assembling interwoven and woven threads. The yarns themselves are produced from natural, synthetic or man-made fibers. Global production of textile fibers of all types reached *** million tons in ****, up *.*% on the previous year. [***]
Share of textile ...
4.5 Zoom sur le linge de lit en lin
Le lin est un des tissus les plus populaires utilisés pour le linge de lit. C'est une plante cousine du chanvre qui permet de réaliser des tissus fins et légers, particulièrement agréables lorsqu’il fait chaud [***]. La France est réputée pour sa production de ...
5 Regulations
5.1 NAF nomenclature
The manufacture of home textiles is referenced by Insee under code **.**Z entitled "Manufacture of textile articles, except apparel".
It covers all the following items:
Articles made from all textile materials, including knitted fabrics: blankets and plaids, household linen (***), comforters, quilts, cushions, poufs, pillows, sleeping bags, etc... ; Textile furnishings: curtains, drapes, ...
5.2 World Customs Harmonized System
The Harmonized System is an international nomenclature for product classification. It enables participating countries to classify traded goods on a common basis for customs purposes. At international level, the Harmonized System (***) for the classification of goods is a six-digit code system. [***]
The HS comprises around *,*** item/product descriptions, which appear as ...
5.3 Regulatory framework
Like all textile products, household linen must comply with certain regulations in terms of :
Chemicals: the European Reach regulation defines the legislative framework for the use of chemicals. [***] Labeling: textile products must be labeled so that their fiber composition is known to the consumer, in accordance with regulation n°****/****.[***]
An investigation ...
6 Positioning the players
6.1 Segmentation
- Linvosges
- Fremaux-Delorme (Yves Delorme, Olivier Desforges)
- Descamps
- BHV Exploitation
- La Redoute AMPM
- Home Heritage Dodo Groupe
- Anne de Solène (Dodo Groupe)
- Blanche Porte
- Tisseray
- Carré Blanc
- Harmony Textile
- Vanderschooten
- O Linge de Maison
- Les 3 Suisses
- Alexandre Turpault
- Alinéa
- Beauvillé
- Becquet
- Blanc Cerise
- Blanc des Vosges
- Drouault (Groupe Dodo)
- Essix (Vanderschooten Groupe)
- Françoise Saget
- Garnier-Thiebaut
- H&M Groupe
- La fabrique hexagonale
- Le Jacquard français
- Le Monde Sauvage
- Linder
- Linge Mat
- Madura
- Simone et Georges
- Maison Thevenon
- Zara Home Espagne
- Jean Vier
List of charts presented in this market study
- Linen market size and forecasts
- Global linen market size, by region
- World market for household linen, by product category
- Share of household linen sales by value, by product type
- Breakdown of the European household linen market, by product, by value
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Latest news
In the Mulliez galaxy, Alinea gradually swallows up Zôdio - 15/07/2024
- merger of the two companies
- Alinea is now 60% owned by AFM, 20% by Adeo and 20% by Alexis Mulliez.
- Prior to this takeover, the Zôdio network totalled 20 sites.
- 650 in-store staff were fully integrated into Alinea
- alinea had 18 stores (including 8 franchises) by the end of 2023
- Alinea will have 35 stores under its banner.
Departure of La Redoute's key transformation CEO - 05/07/2024
- Buyout of La Redoute by its two managers, Nathalie Balla and Eric Courteille, in 2017 for a symbolic 1 euro, with 500 million euros in restructuring aid.
- - Resale of La Redoute to Galeries Lafayette in two stages, between 2017 and 2022, for several hundred million euros.
- - Transformation of La Redoute into an e-commerce site with sales in excess of one billion euros.
- - Strategic shift towards furniture and home decoration, notably via the La Redoute Intérieurs and AM.PM brands.
Carrefour: store closures, falling Ebitda... employees are worried | La Redoute: concerns following store closures and falling Ebitda - 05/07/2024
- Galeries Lafayette now owns 100% of La Redoute.
- - Sales volume: from 1.083 billion euros in 2022 to 979 million euros in 2023.
- - Sales: from 889.9 million euros in 2022 to 816.7 million euros in 2023.
- - Fashion accounts for less than a third of sales in 2023
- - The home offer represents 654 million euros in sales, compared with 297 million euros for fashion
- - Stores and corners: 9 directly-operated units and around thirty corners in Galeries Lafayette stores.
- - Store sales: 13.9 million euros in 2023
- - Corner sales: 32.5 million euros
Alinéa is actively leading the takeover of the Zôdio stores. - 07/06/2024
- Double in size to 35 stores by 2024
- - Ultimate sales target: 350 million euros
- - Alinea sales of 189 million euros in 2023
- - Takeover of 19 Zôdio stores to reach a total of 35 by the end of 2024
Furniture: La Redoute to open physical stores in Italy and Switzerland in 2025 - 30/03/2024
- - Furniture and home decoration account for 70% of La Redoute's sales volume, compared with 25% 10 years ago.
- - The international segment will account for 35% of La Redoute's sales in 2022.
- - La Redoute plans to open six physical points of sale in Switzerland and Italy from 2025.
- - By March 2023, La Redoute had 11 directly-operated stores for its AMPM and La Redoute Intérieurs brands, and 47 corners all located in France.
How the Fremaux Delorme group hopes to revive Maison de la Literie - 27/02/2024
- The Fremaux Delorme Group is to invest 10 million euros in the relaunch of Maison de la Literie, France's leading bed manufacturer
- the production facilities include a factory in Autun (Saône-et-Loire), which manufactures 45,000 mattresses a year with 66 employees, and an upholstery unit in Confolens (Charente), which assembles bed bases with around 20 employees.
- The Maison de la Literie network comprises 11 branches (17 were not taken over) and 137 franchisees (some 60 were not taken over).
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the household linen market | France
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