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Summary of our market study
The French market for photographic services is estimated at over 1.5 billion euros. Lhe photo printing market, which includes online online photo album sales is estimated at250 million euros.
Traditional stores still account for half the market, automatic terminals in shopping malls for 15-20%, and online sales for 25-30%.
By 2022, more than 1,500 billion photos will be taken and shared every day thanks to modern technology.
The main players on the French market are Photobox , Cewe and Cheerz.
The offering has diversified beyond photo albums to include a range of personalized products, such as the installation of smartphone-based photo printing kiosks in retail networks.
Analysis of the French market
The French still need to print their photos, and prefer printed photos to ephemeral digital ones.
French market demand for online photo albums and photo printing services reveals a mix of nostalgia and technology. French consumers are looking for physical representations of their most cherished memories. Between 70% and 80% of French people continue to print their photos with the primary aim of creating photo albums.
The most important moments that motivate the creation of photo albums are major life events, with births, weddings and travel topping the list.
French online photo album market players
- Photobox.fr
- Monalbumphoto.fr
- Cewe.fr: German industry giant, Cewe has acquired Cheerz and German company Whitewall
- Pixum.fr
- Photoservice.com
- Cheerz.com
- Lalalab.com acquired by Cewe Group
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Summary and extracts
1 Market overview
1.1 Definition and presentation
With the emergence of online photo book sites in 2023, creating a photo album online has become a viral trend. Photo books have become the perfect gift to remind family and friends of beautiful memories. The online photo album market is a dynamic sub-segment of the photo printing market.
Photo printing is increasingly based on online photos. The attraction of creating online photo albums can be partly explained by the desire to save certain snapshots that may be lost due to a computer problem and the desire to create a personalized album. Driven by the increased use of smartphones, a boom in online commerce, and ever-higher-quality cameras, the French online photo album market is booming.
The French market is relatively fragmented, and competition is natural, given the large number of players present in the market. Nevertheless, the number of players is stabilizing: by 2023, the market will be structured between specialized players who have established themselves on a European scale and major European groups who are buying up national players. Moreover, web giants such as Amazon and Google have taken over the market in recent years, and long-established photographic players like Fujifilm and Fnac.
The offer is diversifying, from creating a simple personalized photo album to printing on other media (magnets, T-shirts, calendars, etc.). And some startups are making the most of their innovative positioning and effective communications, such as Famileo (particularly during the confinement period).
1.2 A high-potential global market
The growth of online photo albums is mainly due to the growth of online sales and the fact that this product lends itself particularly well to this. The freedom and flexibility that characterize these products, combined with the design potential (***), are expected to drive market growth.
This chart shows revenues for ...
1.3 A French market on the rise
The photography market:
The activity of professional photographers is recorded in the Insee nomenclature under NAF code **.**Z: Photographic activities. This code covers:
commercial or private photographic production: identity photography, class photography, wedding photography, advertising photography, publishing photography, fashion photography, real estate photography, tourism photography, aerial photography, and video production for ...
2 Demand analysis
2.1 E-commerce in France
Every year, the French e-commerce federation Fevad publishes an annual report. The latest edition presents a wealth of data on the state of the sector in France.
e-commerce sales trends France, ****-****, in billions of euros Source: ****
According to the report, **** was a record-breaking year for e-commerce. Online sales reached ***.* billion ...
2.2 Demand for physical souvenirs is real and timeless
Photo consumption in all its forms on the rise In ****, over *,*** billion photos were taken every day in Western Europe via smartphone ** million is the number of prints made by Cewe, Europe's leading photo printer, every year. [***].
What's more, global online photo consumption (***) has been growing overall since ****, and in the ...
2.3 French habits
Photos, mainly used to make photo albums:
Around three quarters of French citizens (***) in **** say they print their photos, mainly to create photo albums.
Response to the question "What do you do with your printed photos?" France, ****, in %
The main occasions for realising a photo album :
For the French, births, weddings ...
2.4 Seasonal demand for photo albums: a popular gift
The graph below shows the proportion of searches for a given term in a given region over a given period relative to when it was most searched for (***). Thus, a value of ** means that the keyword was used less frequently in the region concerned, and a value of * means that there ...
2.5 Audience analysis
ONLINE PHOTO ALBUM MARKET - Audience breakdown by age group France, ****, %, %, %, %, %, %, %, %, %, %, %, % Source: ****
Data analysis suggests that the audience in the market studied is mainly made up of people aged ** to ** (***). ONLINE PHOTO ALBUM MARKET - Audience breakdown by gender France, ****, % of total Semrusg The overall analysis of the market studied reveals ...
3 Market structure
3.1 Towards market consolidation: many players but common software
A host of players
In France, the market is fragmented, with many players, but the number is still very small. The low barriers to entry mean that many sites offer photo prints, and albums in particular, but it's safe to assume that with the growing interest in the sector, this offer ...
3.2 The takeover of specialist players by major European groups, and the GAFAs' offer
European-scale structuring
Historically, start-ups specializing in online photo development have addressed the French market, forming a relatively fragmented market around these players (***). In recent years, however, major European groups have taken over these specialized players. for example, German giant Cewe bought French company Cheerz and German company Whitewall in **** and ****. [***]
At ...
3.3 Managing the first kilometer
First-mile management for online retailers is becoming a major growth driver for small and medium-sized businesses, which do not yet have the logistical resources or shipment volumes to benefit from advantageous solutions and rates.
The first mile covers all the stages from receipt of an order on an e-commerce site (***).
The ...
4 Offer analysis
4.1 A highly diversified offering
The main offer
Competition has given rise to a wide variety of products. While album-editing software is often similar, competition comes in the form, printing method, number of pages, size, and materials used. The photo album itself can be adapted to suit different events (***)
Different formats:
There's no point in trying ...
4.2 Average prices by product type
The most standard photo book is the softcover photo book. It's the cheapest photo book on the market because it's the simplest and least expensive to design. For more upscale books, there's the hardcover book. This book is a little more expensive because it has a hardcover. Finally, there are also ...
4.3 Famileo, the return of the family photo album
Famileo is a French start-up that was founded in **** by Tanguy de Gélis and Armel de Lesquen. The company has set up an online service that enables the elderly to receive news from their loved ones through gazettes. Using the Famileo application, family members can write messages and share photos. ...
5 Regulations
5.1 Regulations
French law governing the conduct of online business is defined in a number of different regulatory texts. Some of these are specific to online commerce, while others apply to all commercial activities.
The main applicable regulations are as follows:
Law no. ****-*** of June **, **** for confidence in the digital economy, which ...
6 Positioning the players
6.1 Segmentation
- Mon Album Photo (Groupe Albelli)
- Cewe
- Flexilivre
- Photoroom
- Photobox
- Photomaton
- Photoweb
- Fujifilm
- Pixum
- Famileo
- Smart Photo
- Journi Print
- My Poster
- Saal Digital
- Ifolor
List of charts presented in this market study
- The global photo printing market
- E-commerce sales trend
- The age of online shoppers
- The most visited e-commerce sites
- Photographic activities market (File 7420Z)
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the online photo album market | France
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