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Summary of our market study
The French market forphoto boothsis around €180 million.
The global market for photographic services exceeds $46 billion.
The photo booth segment, part of this larger market, is also experiencing solid growth, and is expected to grow from $422 million in 2021 to $909 million in 2028.
Key growth drivers include the popularity of photo booths at weddings and the desire to immortalize unforgettable memories.
The COVID-19 pandemic led to a sharp, temporary drop in photo booth revenues.
Regulations concerning photo quality and specifications for identity documents in France continue to support demand for standard photo booth services.
Trends in the photo booth sector in France
While home printing remains a common method of photo printing, a significant proportion of the population - between 15% and 20% - prefers to use the photo booth services available in public spaces such as supermarkets.
The main driver of demand for photo booths in France comes from public authorities, who require standardized ID photos for the issuance of official documents such as passports and national identity cards.
Around 50% of the French population use photo booths for identification purposes.
Market leader Photomaton, with a market share of around 82%, reported sales of around €145 million, putting the market at around €180 million.
Demand peaks during event seasons, particularly for weddings. Photo booth rentals for events have become increasingly popular, with an average of 231,000 weddings organized each year in France.
Key players in the French photo booth market
- Photomaton: Photomaton is a familiar name in the industry, synonymous with photo booths in France since its inception.
- Cheerz, from the Cewe group: This player brings a dynamic online presence to the field, specializing in digital photo booth rentals and web printing services.
- Sharingbox: Adapted to events, Sharingbox has made a name for itself with its digital photo booth rental service.
- Kruu: Offers a range of photo booths and related services that enrich the event experience.
- Flashmat: Known for its contemporary, elegant photo booths, Flashmat sets itself apart by offering technology that appeals to the modern consumer.
- Selfizee: A newcomer, reflecting a growth-oriented vision with its innovative selfie booths.
- Shoot'n Box, Burddy, Josepho and Vip Box
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Summary and extracts
1 Market overview
1.1 Introduction
A photobooth (or automatic photo booth) is a portrait-taking machine consisting of a booth with a seat where the person wishing to be photographed sits. The machine automatically develops and prints the photographs, and is usually located in a public place, allowing the user to take individual or group passport photos or self-portraits alone. The service is subject to a fee.
The photomaton market can be seen as a segment of the professional photography market , but also of the "leisure" photography market, in that it can be used to produce official, standardized passport photos, but also to take more personal photos. Photobooths can also be hired for private, corporate or other events. We can differentiate between photobooth rental for events and photobooths located in public places for standard photos.
Photobooths are subject to regulatory constraints when it comes to taking official ID photos: to comply with government standards, the photo booth must use a system approved by the French Ministry of the Interior. The development of the photobooth market is linked to the growth in the number of supermarkets, hypermarkets and shopping malls in France, as well as their penetration rate in railway stations and other public places. However, photobooths are facing increasing competition from digital web services that allow customers to print and personalize their photos: photobooths are therefore gradually adapting to technological developments, and self-service kiosks are springing up in France.
The health crisis linked to COVID-19 was largely unfavorable for the automatic photo booth market. Indeed, with the closure of shopping malls, the reduction in traffic in various stations (train, metro, etc.) and the digitization of administrative services, the sector saw a drop in revenues.
1.2 The global market for photographic services
The global market for photographic services was estimated at $**.* billion in ****. While declining from **** due to the Covid-** epidemic, the market is expected to grow at a CAGR (***) of *% in subsequent years, reaching $**.* billion in ****.
Global market for photographic services France, ****-*****, in billions of US dollars Source: ****
Global market growth ...
1.3 The worldwide photo terminal segment
Sales of the global photomaton market World, **** - ****, in millions of dollars QY Research
The global photobooth market is set for strong growth. In ****, the market size was $*** million. This figure is expected to grow at a CAGR of **.*% to ****, reaching $*** million. The main drivers of this growth will be the ...
1.4 The photography market in France
The activity of professional photographers is recorded in the Insee nomenclature under NAF code **.**Z: Photographic activities. This code covers :
commercial or private photographic production: identity photography, class photography, wedding photography, advertising photography, publishing photography, fashion photography, real estate photography, tourism photography, aerial photography, video production for events: weddings, meetings, etc. film ...
1.5 The photo booth market in France
While at this stage we don't have exact figures for the size of the photo booth market in France, it is possible to come up with an estimate. Photomaton, a subsidiary of industry leader Photo Me, is the main player in the French photo booth market. In ****, the Frenchcompetition authority (***). At ...
2 Demand analysis
2.1 Photo printing mode preferences and frequencies
While printing photos at home remains the preferred method of photo printing for the French (***), photomatons also play an important role. In fact, **% of French people print their photos in a supermarket via a photomathon, and **% of French people most often print their photos directly on a kiosk.
Preferred photo printing ...
2.2 Requesting passport photos
The demand for passport photos is an important determinant of activity in the photobooth sector in France. In fact, the need to supply standardized identity photos for various administrative procedures (***) has a direct positive effect on demand for photos taken in photo booths. The graph below shows the trend in the ...
2.3 Evolution of the number of marriages in France
One of the driving forces behind the demand for photo booth services is the organization of events such as weddings. Indeed, photo booth rentals are becoming increasingly integrated. SmileyBooth writes that "the popularity of photo booths has grown exponentially over the past * to ** years, and photo booth rental is now considered ...
2.4 Demand trends
Biometric Passport & CIN ****
A regulation was adopted on June **, **** by the Council of the European Union and the European Parliament, requiring the EU to start distributing biometric cards to citizens from summer ****. The text, which will be applicable from August *, ****, provides for a size change to the ID-* (***) format, but will ...
3 Market structure
3.1 Photomaton market structure and value chain
Market structure:
Value chain:
3.2 Market players
4 Offer analysis
4.1 Typology of photo booths on offer
This section aims to give an overview of the services and products included in the photo booth sector by listing the different types:
Traditional photo booths: these are large booths that are often found in supermarkets, hypermarkets and railway stations. Consumers use these booths to obtain photos that must conform to ...
4.2 Prices for photo booth services
- Photobooth rental
As a general rule, the cost of renting a photo booth ranges from €*** to €*** [***]. There are three types of photo booth used at parties and special occasions: a closed booth, a camera with a backdrop, or a camera without a backdrop. Rental prices can vary considerably depending on the ...
4.3 Innovation at the heart of the photo booth market
The first photo booth appeared in New York in ****, before landing in France in ****. The Photomaton company, whose name has become a generic term referring to photo booths, was founded in ****. Since then, the company has set the standard in the French market, with innovation at the heart of its strategy. ...
5 Regulations
5.1 Regulatory framework in France
Photo booths work with and process personal data. For example, users often provide contact details such as their name and e-mail address. This personal information can be collected and stored by photo booth operators. Nevertheless, photo booth providers must ensure that they comply with the General Data Protection Regulation (***) in their ...
5.2 Passport photo regulations
Passport photos must be recent (***) and resembling the applicant. When applying for an identity card or passport, only one photo is required. If you are applying for another document and several photos are supplied, they must be identical. They must be taken by a professional or in a photo booth using ...
6 Positioning the players
6.1 Positioning the players
6.2 Study of company websites
Web traffic for the main photobooth company websites in France France, ****-****, thousands of visits Source: ****
Web traffic to other main photo booth company websites in France France, ****-****, thousands of visits Source: ****
- Photomaton
- Cheerz - Cewe
- Shoot'n Box
- Kruu
- Burddy
- Josepho
- Flashmat
- Selfizee
- Sharingbox
- Vip Box
- PhotoMe International - La Wash
- Canva
List of charts presented in this market study
- France's favorite photo printing methods
- Type of printing carried out in 2021
- Number of passports and national identity cards issued
- Number of marriages in France
- Wedding expenses on which you can make savings
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Latest news
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- Canva generated annual revenues of over $1.7 billion.
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the photobooth market | France
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