The photobooth market - France

1.2 The global market for photographic services

The global market for photographic services was estimated at $**.* billion in ****. While declining from **** due to the Covid-** epidemic, the market is expected to grow at a CAGR (***) of *% in subsequent years, reaching $**.* billion in ****.

Global market for photographic services France, ****-*****, in billions of US dollars Source: ****

Global market growth is driven by the development of emerging countries. More specifically, increasing Internet penetration and the growing popularity of social networks are driving demand for photographic services.

Breakdown of the global photographic services market by region World, ****, in Source: ****

1.3 The worldwide photo terminal segment

Sales of the global photomaton market World, **** - ****, in millions of dollars QY Research

The global photobooth market is set for strong growth. In ****, the market size was $*** million. This figure is expected to grow at a CAGR of **.*% to ****, reaching $*** million. The main drivers of this growth will be the increased use of photo booths at weddings and people's interest in storing photos as souvenirs. Tourism could also have a positive impact. [***] A large part of this growth is expected to take place in the United States; the country is expected to produce more innovations to renew the market, but also to initiate mergers and acquisitions.

1.4 The photography market in France

The activity of professional photographers is recorded in the Insee nomenclature under NAF code **.**Z: Photographic activities. This code covers :

commercial or private photographic production: identity photography, class photography, wedding photography, advertising photography, publishing photography, fashion photography, real estate photography, tourism photography, aerial photography, video production for events: weddings, meetings, etc. film processing: development, printing and enlargement of photos and films produced by customers, photo and film development and printing laboratories, photo stores with one-hour development, slide mounting, copying, restoration and retouching of photographs freelance photojournalist activities microfilming of documents activities of author-photographers and art photographers activities of freelance photojournalists

The French photographic services market was worth *.* billion euros in ****, up **. *% on ****. Unfortunately, we do not have more recent figures, as the ****-** period was severely disrupted by the health situatuon.

Photography market France, ****-****, in millions of euros Source: ****

However, this increase in sales masks the significant changes in the market in recent years. This increase in sales is mainly due to players other than independent photographers, who carry out ancillary activities. This is particularly true of pure-players such as Cheerz, Photobox, Photoweb and Meero.

1.5 The photo booth market in France

While at this stage we don't have exact figures for the size of the photo booth market in France, it is possible to come up with an estimate. Photomaton, a subsidiary of industry leader Photo Me, is the main player in the French photo booth market. In ****, the Frenchcompetition authority (***). At the time, Photomaton's sales were estimated at ** million euros. Today, the company, an exclusive partner of RATP and SNCF, has nearly *,*** photo booths throughout France[***], with sales of ** million euros.

Assuming that Photomaton's market share has remained relatively stable, it is possible to estimate the size of the French photobooth market, both in terms of the number of photobooths and in terms of sales.

Photo booth market size in France France, **** - **** Les Echos, Autorité de la Concurrence - Businesscoot processing

Nevertheless, it's important to note that Photomaton is facing increasing competition from new players. Indeed, selfie boxes and photography apps are becoming increasingly popular. Today, for example, there are between *,*** and *,*** selfie boxes sold or rented in France[***]. However, Photomaton retains a comparative advantage by relying heavily on its exclusive relationship with its commercial partners, but also by evolving its offer by integrating digital.

Number of Photomaton booths by ...

2.1 Photo printing mode preferences and frequencies

While printing photos at home remains the preferred method of photo printing for the French (***), photomatons also play an important role. In fact, **% of French people print their photos in a supermarket via a photomathon, and **% of French people most often print their photos directly on a kiosk.

Preferred photo printing methods of the French France, ****, in % Sociovision Barometer ****

to the question "Have you made any of the following prints in the last ** months?", almost * in * French people say they have made specific prints in order to obtain an ID card-style photo. As kiosks are the main place for this, we can legitimately assume that at least * in * French people used a photo booth during ****.

Type of printing carried out in **** France, ****, percentage Source: ****

2.2 Requesting passport photos

The demand for passport photos is an important determinant of activity in the photobooth sector in France. In fact, the need to supply standardized identity photos for various administrative procedures (***) has a direct positive effect on demand for photos taken in photo booths. The graph below shows the trend in the number of passports and ID cards supplied each year since ****. Figures for **** onwards are not yet available.

trend in the number of passports and national identity cards issued France, ****-****, in thousands Agence Nationale des Titres Sécurisés

It can be seen that the number of passports and national identity cards is growing steadily between **** and ****. In ****, the numbers fell sharply due to the confinements and slowdown in the distribution of passports and ID cards. Each of these secure documents requires at least one passport photo, usually taken using a photo booth. It is also worth noting that these administrative procedures (***), a certain size, background and body type are required. As a result, any change in these requirements requires new photos to be taken, which in turn increases aggregate demand in the sector.

In most cases, photo booths can produce a set of * official photos, which can be used ...

2.3 Evolution of the number of marriages in France

One of the driving forces behind the demand for photo booth services is the organization of events such as weddings. Indeed, photo booth rentals are becoming increasingly integrated. SmileyBooth writes that "the popularity of photo booths has grown exponentially over the past * to ** years, and photo booth rental is now considered an essential element of a wedding celebration".what's more, according to the same source, an average of *** photos are taken during a *-hour rental, compared with *** for a *-hour rental. So, although the number of weddings celebrated in France fell between **** and ****, the graph below shows that an average of ***,*** weddings are celebrated each year (***).

number of marriages in France INSEE

average wedding budget is €*,*** (****

Conversely, they choose to cut back on photographer costs (**%

Wedding expenses on which it is possible to make savings France, ****, in OpinionWay for Sofinco

The rental of photo booths is increasingly emerging as a competitive alternative to professional photographers, and meets a clearly expressed need among the French to save on this item at their weddings.

2.4 Demand trends

Biometric Passport & CIN ****

A regulation was adopted on June **, **** by the Council of the European Union and the European Parliament, requiring the EU to start distributing biometric cards to citizens from summer ****. The text, which will be applicable from August *, ****, provides for a size change to the ID-* (***) format, but will also have to "include a photograph and two fingerprints of the cardholder, stored in digital format on a contactless chip ", as with biometric passports. Naturally, this change should help boost demand for photo booths nationwide.

Photo booths - replacing the traditional photographer?

Photo booths are described by Bestphotobooths as "doing what only the most talented photographers can do". The source claims that photo booths offer benefits such as making people more comfortable than human photographers, and that people of all ages are entertained by the various functions and filters that photo booths offer. What's more, they offer personalization by allowing people to pose freely and choose themes independently.

What's more, photo booths also let you try out new poses, and above all, they give people immediate access to photos. These advantages could evolve to cannibalize the ability of human photographers to sell their services.

3.1 Photomaton market structure and value chain

Market structure:

Value chain:

3.2 Market players

4.1 Typology of photo booths on offer

This section aims to give an overview of the services and products included in the photo booth sector by listing the different types:

Traditional photo booths: these are large booths that are often found in supermarkets, hypermarkets and railway stations. Consumers use these booths to obtain photos that must conform to certain standards, such as passport or ID card photos. Event photo booths This product segment includes a wide range of different booth models, from large, sophisticated booths, to simple photo booths, to objects such as cars or vans. The special feature of these cabins is that they are almost always rented by an external partner. Inflatable photo booths These booths are easy to transport and more durable. They are often used for events such as birthday parties. The technological level of these booths is limited and requires consumers to own a large amount of electronic equipment themselves. Selfie photo booths These models are smaller and can be purchased by individuals. They require technology such as an iPad to fit inside the booth.

4.2 Prices for photo booth services

- Photobooth rental

As a general rule, the cost of renting a photo booth ranges from €*** to €*** [***]. There are three types of photo booth used at parties and special occasions: a closed booth, a camera with a backdrop, or a camera without a backdrop. Rental prices can vary considerably depending on the type of photo booth and the accessories that can be added. Photobooths are difficult to transport, so the rental price often includes the cost of delivering the machine. Most companies that rent out photobooths don't rent their machines by the hour, but on a flat-rate basis. The basic package starts at * or * hours, with rates increasing with the number of hours and accessories added. For €***, you can rent a photo-cabin complete with printer, photo plates and the option of receiving all photos by email or on CD, for example.

- Self-service photo booth for photo printing

A sheet of * official photos costs an average of €* at a self-service photo booth. Moreover, the number of trials is limited.

- Online photo printing

In recent years, there has been a proliferation of online photo printing applications and websites. Between processing fees, shipping costs, the sometimes compulsory purchase of packs and the various ...

4.3 Innovation at the heart of the photo booth market

The first photo booth appeared in New York in ****, before landing in France in ****. The Photomaton company, whose name has become a generic term referring to photo booths, was founded in ****. Since then, the company has set the standard in the French market, with innovation at the heart of its strategy. The parent company, Photo-Me, has several research centers, the main one in Grenoble, France, and invests over £* million in R&D every year.

In ****, Photomaton launched the Digibooth, the first automatic digital photo developing terminal. In ****, the company launched the first instant photo album development terminal in ****: the "Photobook Maker". Then, in ****, Philippe Starck redesigned the Photomaton photo booth, incorporating a colorful, illuminated seat. The booth features a touch screen, and the camera automatically adjusts to the height of the user's face. It can be used to take passport photos, portraits, mini-portraits, pop art or postcard-style photos, with playful backgrounds. Connected to the Internet, the booth can be used to publish photos on social networks or send them by email. In the same year, Photomaton created the Speedlab *** Pocket Book, an instant development terminal for mini photo albums.

At the same time, the company diversified its offering. After entering the ...

5.1 Regulatory framework in France

Photo booths work with and process personal data. For example, users often provide contact details such as their name and e-mail address. This personal information can be collected and stored by photo booth operators. Nevertheless, photo booth providers must ensure that they comply with the General Data Protection Regulation (***) in their operations. Often, this requires user consent.

In addition, in France, identity photographs must comply with the ISO/IEC ****-s:**** standard, white backgrounds are prohibited for identity photographs and the shot must be recent and resembling the day the application is submitted and the title is collected. Photographs must be taken by a professional or in a photo booth, using a system approved by the Ministry of the Interior.

5.2 Passport photo regulations

Passport photos must be recent (***) and resembling the applicant. When applying for an identity card or passport, only one photo is required. If you are applying for another document and several photos are supplied, they must be identical. They must be taken by a professional or in a photo booth using a system approved by the Ministry of the Interior.

Passport photo: standards to be respected Subject Obligations Quality The photo must be clear, with no folds or marks. Format Width: *.* cm Height: *.* cm Face size: between *.* and *.* cm (***) Brightness, contrast and color The photo should be neither over- nor underexposed. It should be well contrasted, with no shadows cast on the face or in the background. A color photo is strongly recommended. Background The background should be plain and light in color (***). White backgrounds are not permitted. Head The head must be bare, with no hats, scarves, headbands or other decorative objects. The head should be upright, with the face facing the camera Eyes and expression The gaze should be fixed on the lens. The expression should be neutral and the mouth closed. Face and eyes The face should be unobstructed. Eyes should be perfectly visible and open Hair Hair ...

6.1 Positioning the players

6.2 Study of company websites

Web traffic for the main photobooth company websites in France France, ****-****, thousands of visits Source: ****

Web traffic to other main photo booth company websites in France France, ****-****, thousands of visits Source: ****

• Photomaton
• Cheerz - Cewe
• Shoot'n Box
• Kruu
• Burddy
• Josepho
• Flashmat
• Selfizee
• Sharingbox
• Vip Box
• PhotoMe International - La Wash
• Canva
• Photobox
• Planet Photobooth