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1 Synthèse du marché
1.1 Scope of the study
The manga market in Germany has been growing significantly for a few years and has now become a significant segment of the German publishing industry. The form of graphic novels originating in Japan reached a new peak in sales figures in 2021. Euro sales increased by 74.8% in the same year compared to the previous year. The market is highly fragmented. The three biggest players in the market in terms of sales are the publishers Carlsen Verlag, Kazé Manga, and Tokyopop. Mangas are available in book form, in magazines, and online. Besides, there is an increase in demand for digital manga. Nevertheless, it is predicted that the community will continue to purchase physical books in the future due to their enthusiasm, with increased interest in manga books from the younger generation. Growing consumer interest, as well as community building, is significantly driving the growth of the market. Streaming platforms such as Netflix are increasing viewer interest in anime, and demand for manga is growing as viewers seek original content.
The manga market can be segmented into various niche genres. The following genres are among the top market drivers in terms of revenue:
- Sports Manga,
- Romance,
- Fantasy,
- Adventure,
- ...
On a global scale, the manga market is also experiencing significant growth. The market is forecast to grow at a CAGR of 16.9% through 2030, with the COVID-19 crisis having a significant impact on its development. The most popular mangas include Demon Slayer, Jujutsu Kaisen, Blue Lock, One Piece, Naruto, etc.
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The market for manga | Germany
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