The wedding planner market - Portugal

1.1 Definition and scope of study

The wedding planner is a qualified professional to advise and assist in the organization of weddings. The function carried out by the wedding planner today has ancient origins; in fact, such a person, engaged in helping with weddings, dates back to the birth of weddings, although his function has greatly changed. The wedding planner, whether private or agency-based, is linked to the values of marriage and has evolved over time by following the social, cultural and religious changes related to marriage.

An analysis of the Portuguese market shows that fewer and fewer marriages, but more and more expenses for them. Twenty years ago, there were an average of 80 or 90,000 marriages a year, whereas today there are only 35,000 At the same time, the average marriage today is between 14,338 euros and 37,965 euros 26,151 on average, compared to an average of '10,000 spent two decades ago. The increase in spending is partly explained by the greater purchasing power of the bride and groom.

There are many variables that can affect the price of the ceremonies, including photography and video, honeymoon, wedding dress and wedding suit, flowers, car rental, invitations, gifts, entertainment, wedding rings, wedding cake, etc. The different factors can make the price of the service vary significantly, which shows the importance for the actors to be connected to several efficient suppliers with competitive prices.