The market for alarms and video surveillance - Germany (2023)

The global alarm systems and video surveillance market has enjoyed robust growth since 2020. The alarm systems market is forecast to reach $45.8 billion in 2021 and to grow at a CAGR of 4.8% to 2028, while the video surveillance market is expected to reachosurveillance market is expected to reach $53.7 billion by 2023 and continue to grow at a CAGR of 9.3% between 2023 and 2028, eventually overtaking the alarm systems market. In Germany, the electronic security technology sector proved resilient in the midst of the COVID-19 pandemic, with growth of 1.6% in 2020 and a notable 6.2% year-on-year increase in 2021, indicating solid market performance.

The German market has shown particular interest in video surveillance, with an increase of around 15% in 2021, as well as in access control systems, which grew by 13.5% over the same period. The dynamics of demand for security solutions in Germany suggest that the majority of the market is occupied by private companies, with a varied market for sethe dynamics of demand for security solutions in Germany suggest that the majority of the market is occupied by private companies, with a varied market for security technologies and an increase in security awareness among private individuals due to a steady number of burglaries, particularly in regions such as North Rhine-Westphalia.

Trends in the German security technology market:

In recent years, Germany has become increasingly security-conscious, which has translated into strong growth in demand for alarm and video surveillance systems. Market trends show that Germans are prioritizing the security of their living spaces, and taking proactive measures to secure their properties. A large proportion of the German population, particularly in the 55+ age bracket, considers a safe residential area to be essential to their well-being. In cities, around 22% of residents feel safer, while in rural and suburban areas, the feeling of security is slightly lower. Demand for security systems is influenced not only by subjective feelings of safety, but also by tangible threats such as residential burglaries. North Rhine-Westphalia, for example, recorded around 23,528 burglaries, underlining the importance of effective security measures. Despite the number of burglaries, almost half of Germans (44%) have not installed a home protection system, although many (29%) plan to do so in the coming year. Alarm systems enjoy a high level of trust among the population, with 37% of Germans trusting these systems, although only 8% currently use them.

Surveillance cameras, intelligent home systems and door locks follow closely in popularity. Alarm systems are particularly prevalent among homeowners, with 60% using security measures and 39% planning to install additional systems. Public concerns about data protection have also influenced the demand for and design of security systems. The strict regulations of the GDPR and national laws such as the BDSG stipulate that the protection of personal data must be a key consideration in the development of security technologies. This legal framework ensures that the market evolves in a way that takes privacy rights and concerns seriously. In addition, state involvement through the Crime Prevention Fund, which subsidizes security projects, reflects a systemic approach to encouraging security measures throughout the country. This reflects a growing awareness and demand for comprehensive security solutions that address both the private and public spheres. In the context of security technology adoption, Germans are increasingly concerned about cyber-attacks on intelligent security systems - more than half of them consider the risk to be rather high. The typology of demand for security systems in Germany is varied, ranging from private individuals to companies and public institutions. However, with changing preferences and awareness of security issues, there is a noticeable trend towards modern technology, with homeowners particularly invested in the security of their property. The data shows that the market is sensitive to changing preferences and growing security awareness.

Key players shaping the German alarm and CCTV market landscape

Scouring the competitive terrain of the German alarm and CCTV market, several industry trailblazers emerge, each bringing their unique strengths, innovations and regional influence to the fore.

• Bosch Security Systems: a pillar of innovation and quality A subsidiary of global giant Robert Bosch GmbH, Bosch Security Systems is synonymous with cutting-edge technology and quality. This vertically integrated behemoth not only manufactures top-of-the-range products, it also offers comprehensive local after-sales service through an extensive national distribution network. Bosch's portfolio includes a wide range of security products from video surveillance systems to alarms and more, seamlessly interwoven with smart home technologies.
• ABUS: Champion of integrated security solutions ABUS, a German company with a long history of providing robust security and safety solutions, has positioned itself as a trusted brand. It understands localized burglary protection needs and shapes home market trends with a wide range of mechanical and electronic security products for homes, commercial properties and mobile objects.
• Siemens: A generalist with a focus on security Siemens AG, widely recognized for its wide range of electrical systems and industrial automation solutions, also has a significant stake in the security sector. Thanks to vertical integration, the conglomerate offers comprehensive security solutions, including technologies for intelligent buildings that encompass access control, fire safety and security.access control, fire safety and building automation systems, underlining its versatility and innovative prowess.
• Honeywell: Integration and connectivity at the heart of its business Honeywell, another major global name with regional influence in Germany, offers a kaleidoscope of security solutions. Its systems are designed with an emphasis on integration, to meet the sophisticated needs of modern businesses. Honeywell prides itself on its ability to offer connected solutions that combine diverse security subsystems into cohesive, manageable platforms.
• Fritz-Glas Security Technology and ProSecurity: Companies like Fritz-Glas Security Technology and ProSecurity stand out as installation and maintenance specialists whose core business is customized security system solutions. Their offerings are particularly attractive to companies and individuals looking for professional, intimate services that are strongly focused on their customers' specific needs.
• Schneider Electric and ABB: diversifying into smart security These two giants, originally known for their industrial and electronic solutions, have diversified into the smart home market, introducing innovative security solutions that promise convenience and control. By integrating their security offerings into broader smart home systems, they are responding to the growing demand for interconnected, intelligent homes.

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 08/09/2023

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