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Summary of our market study
The global alarm systems and video surveillance market has enjoyed robust growth since 2020. The alarm systems market is forecast to reach $45.8 billion in 2021 and to grow at a CAGR of 4.8% to 2028, while the video surveillance market is expected to reachosurveillance market is expected to reach $53.7 billion by 2023 and continue to grow at a CAGR of 9.3% between 2023 and 2028, eventually overtaking the alarm systems market. In Germany, the electronic security technology sector proved resilient in the midst of the COVID-19 pandemic, with growth of 1.6% in 2020 and a notable 6.2% year-on-year increase in 2021, indicating solid market performance.
The German market has shown particular interest in video surveillance, with an increase of around 15% in 2021, as well as in access control systems, which grew by 13.5% over the same period. The dynamics of demand for security solutions in Germany suggest that the majority of the market is occupied by private companies, with a varied market for sethe dynamics of demand for security solutions in Germany suggest that the majority of the market is occupied by private companies, with a varied market for security technologies and an increase in security awareness among private individuals due to a steady number of burglaries, particularly in regions such as North Rhine-Westphalia.
Trends in the German security technology market:
In recent years, Germany has become increasingly security-conscious, which has translated into strong growth in demand for alarm and video surveillance systems. Market trends show that Germans are prioritizing the security of their living spaces, and taking proactive measures to secure their properties. A large proportion of the German population, particularly in the 55+ age bracket, considers a safe residential area to be essential to their well-being. In cities, around 22% of residents feel safer, while in rural and suburban areas, the feeling of security is slightly lower. Demand for security systems is influenced not only by subjective feelings of safety, but also by tangible threats such as residential burglaries. North Rhine-Westphalia, for example, recorded around 23,528 burglaries, underlining the importance of effective security measures. Despite the number of burglaries, almost half of Germans (44%) have not installed a home protection system, although many (29%) plan to do so in the coming year. Alarm systems enjoy a high level of trust among the population, with 37% of Germans trusting these systems, although only 8% currently use them.
Surveillance cameras, intelligent home systems and door locks follow closely in popularity. Alarm systems are particularly prevalent among homeowners, with 60% using security measures and 39% planning to install additional systems. Public concerns about data protection have also influenced the demand for and design of security systems. The strict regulations of the GDPR and national laws such as the BDSG stipulate that the protection of personal data must be a key consideration in the development of security technologies. This legal framework ensures that the market evolves in a way that takes privacy rights and concerns seriously. In addition, state involvement through the Crime Prevention Fund, which subsidizes security projects, reflects a systemic approach to encouraging security measures throughout the country. This reflects a growing awareness and demand for comprehensive security solutions that address both the private and public spheres. In the context of security technology adoption, Germans are increasingly concerned about cyber-attacks on intelligent security systems - more than half of them consider the risk to be rather high. The typology of demand for security systems in Germany is varied, ranging from private individuals to companies and public institutions. However, with changing preferences and awareness of security issues, there is a noticeable trend towards modern technology, with homeowners particularly invested in the security of their property. The data shows that the market is sensitive to changing preferences and growing security awareness.
Key players shaping the German alarm and CCTV market landscape
Scouring the competitive terrain of the German alarm and CCTV market, several industry trailblazers emerge, each bringing their unique strengths, innovations and regional influence to the fore.
- Bosch Security Systems: a pillar of innovation and quality A subsidiary of global giant Robert Bosch GmbH, Bosch Security Systems is synonymous with cutting-edge technology and quality. This vertically integrated behemoth not only manufactures top-of-the-range products, it also offers comprehensive local after-sales service through an extensive national distribution network. Bosch's portfolio includes a wide range of security products from video surveillance systems to alarms and more, seamlessly interwoven with smart home technologies.
- ABUS: Champion of integrated security solutions ABUS, a German company with a long history of providing robust security and safety solutions, has positioned itself as a trusted brand. It understands localized burglary protection needs and shapes home market trends with a wide range of mechanical and electronic security products for homes, commercial properties and mobile objects.
- Siemens: A generalist with a focus on security Siemens AG, widely recognized for its wide range of electrical systems and industrial automation solutions, also has a significant stake in the security sector. Thanks to vertical integration, the conglomerate offers comprehensive security solutions, including technologies for intelligent buildings that encompass access control, fire safety and security.access control, fire safety and building automation systems, underlining its versatility and innovative prowess.
- Honeywell: Integration and connectivity at the heart of its business Honeywell, another major global name with regional influence in Germany, offers a kaleidoscope of security solutions. Its systems are designed with an emphasis on integration, to meet the sophisticated needs of modern businesses. Honeywell prides itself on its ability to offer connected solutions that combine diverse security subsystems into cohesive, manageable platforms.
- Fritz-Glas Security Technology and ProSecurity: Companies like Fritz-Glas Security Technology and ProSecurity stand out as installation and maintenance specialists whose core business is customized security system solutions. Their offerings are particularly attractive to companies and individuals looking for professional, intimate services that are strongly focused on their customers' specific needs.
- Schneider Electric and ABB: diversifying into smart security These two giants, originally known for their industrial and electronic solutions, have diversified into the smart home market, introducing innovative security solutions that promise convenience and control. By integrating their security offerings into broader smart home systems, they are responding to the growing demand for interconnected, intelligent homes.
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
The alarm and video surveillance market refers to the sale and installation of security systems and devices used to detect and prevent unauthorized access and potential threats. This includes both the physical hardware such as sensors, cameras, alarm systems, and control units, as well as the software used to monitor and control these systems.
The global market for alarm systems and video surveillance is witnessing steady growth, with MarketsandMarkets estimating that the market will reach a value of around xx billion U.S. dollars by 2026, growing at aCAGR of around 9.4% during the forecast period.
The German alarm and video surveillance market is also witnessing solid growth. The market is expected to register a compound annual growth rate(CAGR) of around 7% from 2021 to 2026.[Euro Security] This growth is driven by increasing security requirements, technological advances, digital connectivity, regulatory requirements, and increased consumer awareness. According to surveys, 81% of Germans say that more video surveillance tends to mean more security for them.[Focus] The market is competitive, with established companies such as Bosch, Honeywell, as well as regional and specialized players.
A number of trends can be observed in the German video surveillance market. These include increased use of IP-based surveillance systems, integration of artificial intelligence and video analytics, increasing use of cloud-based surveillance, focus on privacy and data security, and integration with other security systems.
The following market study focuses on current trends in the industry as well as the market structure and competitive situation of the market.
1.2 Global market
According to Markets&Markets, the global video surveillance market is expected to reach USD **.* billion by ****. It is a rapidly expanding market, forecast to grow at a compound annual growth rate (***) of *.*% from ****-****, reaching over $**.* billion. The key drivers of this market include growing interest in public safety and security.
The global market for alarm systems will grow at a slightly slower pace. According to a study by BusinessWire, this market reached $**.* billion in ****. By ****, this figure is expected to rise to $**.* billion, with a CAGR of *.*% over the period ****-****.
Overall, this results in a global market size for alarm and video surveillance equipment of around $***.* billion in ****, with this market estimated to reach $***.* billion by ****. According to these figures, these two markets are currently very close in size. Furthermore, the video surveillance market will significantly surpass the alarm market by ****.
Global market for alarm systems and video surveillance
1.3 German market
Despite the challenges posed by the COVID ** pandemic, the German market for electronic security technology recorded encouragingly positive developments in **** and ****. In ****, this sub-sector of the security industry recorded modest growth of *.*% compared to ****, with sales rising to €*.* billion. This growth was encouraging, despite initial fears, and demonstrated the robustness of the sector.
In ****, the situation improved significantly, with an impressive increase of *.*% compared to **** and total sales of around €*.* billion. This increase was a welcome sign that, despite the pandemic, the security industry in Germany was resilient and able to adapt to the changing conditions.
Electronic security technology market Germany, ****-****, in EUR bn Source: ****
Growth in **** compared to the pre-Corona year of **** was seen in almost all segments, with the exception of hold-up and burglar alarm systems, which recorded a slight decline of *.*%. Video surveillance, on the other hand, saw an impressive increase of about **% from **** to ****. This growth was supported in part by mobile and flexible solutions in this segment, which were used to monitor Corona compliance, such as mask-wearing and temperature measurement.
Fire detection systems also recorded solid growth of *.*% in the same period. Fire protection benefited from stable construction activity in **** and ****, as well as loans ...
1.4 Foreign trade
International Harmonized System (***) commodity code **** refers to electrical machinery and apparatus for electrical signaling, security or control systems. This category includes products such as alarm systems and video surveillance systems. These are important elements in the field of security technology that are used in various applications, from private households to commercial and public facilities.
German foreign trade in alarm systems and video surveillance systems, which fall under commodity code ****, shows interesting trends. The charts below illustrate the import and export of these products to and from Germany from **** to ****:
Foreign trade with commodity code **** Germany, ****-****, in EUR bn Source: ****
The data show that Germany both imports and exports alarm systems and video surveillance systems. Imports of these products increased steadily from **** to ****, reaching EUR *.** billion in ****. On the other hand, exports remained relatively stable over the same period, reaching *.** billion euros in ****. Export countries Alarm systems and video surveillance of commodity code **** Germany, ****, in % Source: ****
Germany exports alarm systems and video surveillance systems of commodity code **** to various countries. The USA, Austria, France, Switzerland and the Netherlands are the main buyers of these products. Together, they account for a significant share of exports. The rest of the world also represents ...
2 Demand analysis
2.1 Typology of demand
Security market at a glance
Security market revenue in Germany varies by sector. In ****, fire alarm technology including smoke alarms accounted for **.**% of the market share, voice alarm systems *.**%, intrusion detection systems **.**%, access management systems *.**%, video systems **.**%, and SHEV/NL* call systems n others *.**%. These figures illustrate the diversity and constant change in the field of security technologies.
Distribution of the electronic security technology market Germany, ****, in % Source: ****
Enterprise
The majority of customers for alarm and remote monitoring system manufacturers are private companies. These use electronic security systems covering areas such as fire protection, intrusion detection and access control.
public institutions
public institutions make up the second largest customer segment for security system installers. Their needs vary from securing public spaces such as streets and parks to other public places. However, in recent years, public institutions have been subject to fluctuations in government allocations due to annual budgetary cycles, which has impacted their investment capacity.
New Construction Market
With the new regulations for security devices in new buildings, the new construction sector is gaining importance and significantly influencing the sales of alarm and remote monitoring devices.
Private individuals
In view of the constant number of burglaries, which have increased in certain ...
2.2 Burglaries in Germany: Statistics and concerns of the population
The statistics show the number of cases of residential burglary recorded by the police in Germany from **** to ****. In ****, **,*** cases of residential burglary were recorded in Germany, including cases under Section ***(***) and Section ***a of the Criminal Code.
Number of residential burglary cases recorded by the police in Germany Germany, ****, in number of cases Source: ****
In ****, **,*** residential burglaries were recorded in North Rhine-Westphalia.
Despite these figures, Germans continue to fear violence and bodily harm the most (***) are less important to respondents.[***]
Safety from burglary by place of residence Germany, ****-**** Source: ****
It is noticeable that older people, as in previous years, are more often afraid of burglaries than younger people. For Germans aged ** and over, a safe residential area is therefore more important than for Germans under **. Not being alone is particularly relevant for the younger generation's sense of security. People with home ownership seem to consider other aspects more important for their sense of security than people without.[***]
2.3 Germans' Perception of Safety: Trends and Regional Differences
The German population's perception of safety remains a multifaceted issue in ****. According to recent surveys, the majority of Germans still feel safe from crime (***).
General understanding of security Germany, ****, in % Source: ****
General understanding of security Germany, ****, in % Source: ****
The greatest fear of criminal attacks remains outside at night (***).
Measures and factors for feeling safe - by age group Germany, ****, in % Source: ABUS Security Study With regard to smart security systems, half of Germans rate the risk of cyberattacks as increased, with **% even talking about a very high risk. The security feature (***).
Interestingly, there are regional differences in the perception of security. City dwellers now feel safe more often (***). Overall, respondents from the east feel less safe than their fellow citizens from the west.
Concern about crime by place of residence Germany, ****-**** Source: ****
2.4 Burglary protection in Germany: Trends in protection systems and security awareness
The security of one's home is of paramount importance to many Germans, and in recent years there have been interesting developments in the area of burglary protection and the use of security systems.
Security awareness of safeguarding systems
The results of a recent survey show that **% of Germans in **** say their home is safe from burglary, while **% consider their home unsafe, a slight increase from the previous year. Interestingly, almost half of Germans (***) still do not use any protection systems.
Opinion on security against burglary Germany, ****, in % Source: ****
Special security systems for doors and windows are still popular to protect against burglary or robbery. Alarm systems are also highly trusted (***).
Benefits of and trust in security systems in Germany Germany, **** in % Source: YouGov the majority of respondents (***).[***]
Around a quarter of respondents say they feel little or no protection against burglaries this year. This is true for both rural and urban individuals. Rural areas show an increase in the use of protection systems (***).[***]
It is interesting to note that **% of homeowners own protection systems to protect themselves from burglaries, compared to just under a third of those without a home. Purchasing additional protection systems is on the agenda for **% of homeowners, ...
3 Market structure
3.1 Value chain and market dynamics
In the market for alarm and video surveillance equipment, it is important to distinguish between the companies that offer the services in question and the customers for whom there is a natural diversity.
However, it might be interesting to distinguish different categories within the manufacturers and installers of alarm systems and video surveillance equipment. In fact, several industries have become interested in this market, often for different reasons. Some companies are already active in a parallel market (***), while still others have integrated this process, like construction companies à la Hochtief.
3.2 Operations and employees
In Germany, companies operating in the field of alarm systems and video surveillance are covered by the following codes:
WZ**-****: Manufacture of instruments and appliances for measuring, checking, testing, navigating and similar purposes
This industry refers to companies that manufacture instruments and devices that can be used in security systems. This includes, but is not limited to, sensors, monitoring devices, and other components relevant to alarm and video surveillance systems. This classification is relevant for identifying companies that manufacture specific products for the security market.
Number of enterprises engaged in the manufacture of measuring, checking, navigating, etc. Instruments and devices (***) Germany, ****-**** Source: ****
In ****, there were **** companies in the WZ**-**** industry in Germany that manufactured instruments and devices for security systems. The number of these companies increased slightly to **** in **** and remained relatively stable in **** and ****, with **** and *** companies, respectively. Interestingly, the number of employees in this industry showed some consistency, remaining around ***,*** employees.
WZ**-***: Security services with surveillance and alarm systems
Industry WZ**-*** refers to companies that provide security services, providing and maintaining surveillance and alarm systems. These services include, but are not limited to, the installation and maintenance of alarm and video surveillance systems. This ...
3.3 Diverse sales channels in the market for safety technology
Three main types of distribution can be identified in the market for alarm systems and video surveillance:
Distribution to companies
Companies invest significant resources in monitoring their warehouses and buildings. These investments are fundamentally different from those made by private individuals for their security systems. The installation of alarm and video surveillance systems is usually accompanied by physical on-site monitoring and **/* support from centralized personnel.
In this customer segment, suppliers often handle the installation of the products and offer a corresponding installation and maintenance service for a fee.
The Federal Criminal Police Office(***) in Germany conducted a survey that illustrates the equipment installation in companies. On average, companies install *.* cameras, **% of which are for indoor use. Only **% of these companies can respond immediately in the event of a break-in or intrusion.
The survey also highlights the diversity of views and needs in this area. Some companies see remote monitoring as a necessity, especially on construction sites or in stores directly affected by theft, while others may not yet see the benefit.
Distribution to public entities
In the case of significant expenditures (***), public entities are required to conduct public tenders. Below these limits, public tendering is no longer mandatory, but it can ...
4 Offer analysis
4.1 Types of alarm and video surveillance systems
Types of alarm systems
Alarm systems are diverse and can be selected based on application and need. Here are some common types of alarm systems:
Source: ****
Components of video surveillance systems
Installing a video surveillance system requires choosing the right components. Here are the essential elements:
Recording options for video surveillance systems
The way video is recorded can vary depending on your needs. Here are some recording options:
Source: ****
4.2 Product overview
Product overview in the market for alarm systems and video surveillance
The alarm and video surveillance market offers a wide range of products, all of which serve the purpose of monitoring and protecting property and people. These products can vary depending on individual requirements and preferences, and offer a wide range of options in terms of quality and functionality.
CCTV (***). The cameras are connected to one or more power supplies.
Analog or digital cameras: In analog systems, cameras capture images via a sensor, and the resulting signals are converted to analog and sent to the DVR. In digital systems, on the other hand, cameras process the images and send an IP stream on a specially created LAN network.
Camera types: Cameras can differ in shape, lens type, sensor type, and presence of infrared (***).
Sensors and video resolution: different cameras use different sensors and offer different video resolutions, which affect image quality.
Wired or wireless alarm systems: alarm systems can operate over either wired networks or wireless connections. The wireless option is often less expensive in terms of installation costs.
Alarm devices: these can be local or remote and often use high-intensity sirens and telephone transmitters.
Choosing the appropriate system depends on ...
4.3 Prices
The market for video surveillance systems has diversified considerably in recent years and is no longer exclusively reserved for large budgets and professional applications. Instead, it now offers a wide range of solutions suitable for different purposes and budgets. To provide clarity on the different price categories and available products, we present a detailed overview in the table below. This information should help you select a video surveillance system that meets your specific requirements.
Of those surveyed in a study by Statista, about ** percent said they spent more than €*** on a one-time purchase of their networked alarm system.
Survey in Germany on spending on a networked alarm system Germany, ****, in % Source: ****
5 Framework
5.1 Data protection regulations
The German security technology market is subject to strict regulation with regard to the protection of personal data. This is largely controlled by the European Union's General Data Protection Regulation (***). These regulations have a significant impact on the development, installation and use of security systems in Germany.
The GDPR sets the framework for data protection across the EU and requires that data protection principles be taken into account during the development of security systems. It requires companies to conduct data protection impact assessments, especially for systems that include video surveillance or biometric identification. It also strengthens the rights of data subjects and requires the reporting of data protection breaches.
The BDSG, a national law, fleshes out the GDPR and contains additional provisions for the German market. It regulates the duties of data protection officers, the rights of data subjects and the processing of special categories of data. The BDSG is also relevant for the transfer of data abroad and contains sanctions for violations of data protection regulations.
These data protection regulations have fundamentally changed the security technology market in Germany. Companies must ensure that their products and services comply with data protection requirements in order to avoid fines and legal consequences. ...
5.2 Norms and standards
In the alarm and video surveillance market, norms and standards are crucial to ensure the quality and security of these systems. Here are some specific norms and standards that are relevant in this market:
EN ***** (***): this European standard is of great importance to manufacturers of alarm and intrusion detection systems. It sets detailed requirements for products, including alarm transmission reliability, response times in the event of an alarm, and resistance to sabotage and tampering.
EN ***** (***): This standard is specifically aimed at video surveillance systems. It defines requirements for image quality, storage of recordings, transmission of video signals and data protection aspects. This is critical to ensure that video surveillance systems provide clear and reliable images while respecting privacy and data protection.
ISO *****: This international standard for information security management is of great importance when it comes to protecting data in video surveillance systems. It sets comprehensive requirements for data security and privacy. Companies that provide video surveillance services must ensure that they meet the requirements of this standard in order to guarantee the confidentiality and integrity of the captured data.
VDMA *****: This German standard specifies requirements for video surveillance systems and establishes guidelines for their installation and operation. It covers aspects ...
6 Positioning of the players
6.1 Positioning of the players
- Dormakaba
- GEZE
- ABUS
- Bosch Building Technologies
- Hager
- Verisure
- Telekom
- Honeywell Security Group
- Siemens Building Technologies
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