The toothpaste market - Spain

1.1 Definition and presentation

Toothpaste is anabrasive, antiseptic paste, gel or powder used to clean teeth for both health and aesthetic reasons . Thefirst commercially available toothpastes appeared in the 19th century, and it was in 1896 in New York that Colgate produced the first tube of toothpaste in the form we know today .there are many different kinds of toothpaste, some of which focus on their composition (organic), on the desired effect (whiteness, fresh breath), or on the treatment of specific pathologies.

The toothpaste market is a sub-segment of the oral hygiene market, which is itself a segment of the hygiene and cosmetics market. The global toothpaste market is a relatively mature but fast-growing market, whose dynamism is fuelled byinnovation.

on a global scale, toothpaste sales are increasing due to growing health concerns and rising purchasing power, giving more people access to the product. Indeed, a CAGR of 3. 1%over the period 2017 to 2024 is expected, with Asia-Pacific the main driving market . FMCG giants such as Unilever, Procter & Gamble and Colgate-Palmolive dominate the global market, but many national groups continue to make progress.

In Spain, the toothpaste market is a mature one that draws its growth from a dynamic of product innovation. Local brands such as Kemphor, Lacer, Licor del Polo and Laboratorios Boniquet are popular with Spanish consumers. There are also white-label manufacturers such as Laboratorios Boniquet and Laboratorios Cosmoral, who produce for Carrefour and Mercadona.

The toothpaste market in Spain has seen the rise of organic and "care " brands in recent years. Health concerns have been on the rise since the health crisis, and there is every reason to believe that this trend will intensify in the years ahead.