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Summary and extracts
1 Market Overview
1.1 Definition and presentation
Toothpaste is an abrasive and antiseptic paste, gel, or powder that is used to clean teeth together with a toothbrush.
The global toothpaste market is expected to grow at a rate of 3.5 percent through 2027. This growth is mainly driven by the increase in dental problems among children and adults due to poor eating habits and the rise in popularity of herbal oral hygiene products. Asia-Pacific accounts for an important share of the global market, mainly due to a strong customer base and changing lifestyles.
In Italy, the market is included in several Ateco Codes, but these do not exclusively identify toothpastes:
- Ateco Code 20.42.00: Manufacture of toiletries: perfumes, cosmetics, soaps and the like
- Ateco Code 47.75.10: Retailing of perfumery, toiletries and personal hygiene products
Toothpastes account for about 70 percent of the oral hygiene market, and their consumption has grown very slowly in recent years. The market is also highly concentrated, with a few international players such as Colgate and Mentadent accounting for a large market share.
Increased awareness of oral health and the importance attached to aesthetic appearance has led toothpaste manufacturers to expand their offerings by introducing whitening toothpastes. In addition, the consumption of more premium products and brands, such as Sensodyne, Elmex, and Parodontax, which are recommended by many dentists, has increased in recent years. The COVID-19 pandemic has increased the emphasis on hygiene, including oral hygiene. This trend has led to an increase for the demand for toothpastes.
List of charts presented in this market study
- Chiffre d'affaires du secteur des dentifrices par canaux de vente
- Evolution du chiffre d'affaires du marché du dentifrice
- Evolution du commerce extérieur de dentifrices en volume
- Evolution du commerce extérieur de dentifrices en valeur
- Répartition du chiffre d'affaires des exportations selon la catégorie de produits
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Latest news
Johnson & Johnson values its products at over $40 billion - 25/04/2023
- Kenvue: new company resulting from the spin-off of Johnson & Johnson's (J & J) hygiene, beauty and consumer health division
- J & J to own approximately 92% of Kenvue after IPO
- Kenvue sales (fiscal year ending January 1): nearly $15 billion
- Kenvue: over 22,000 employees, 25 manufacturing sites, operations in over 165 countries.
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the toothpaste market | Italy
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