The syrup market - France

1.2 A fast-growing global market

Global demand for syrup is on the rise due to its widespread use in a variety of food products, which is helping to drive the market. Growing demand for syrups associated with ready meals and culinary preparations is a major factor. The flexibility offered by syrup formulation is also a key ...

1.3 The French market

Unlike in other parts of the world, the syrup market in France has a long history, dating back to the creation of Teisseire in **** in the Grenoble region. It is quite diverse and dynamic, with a wide variety of brands and flavors available. Syrups are often used to flavor water, cocktails, ...

1.4 France, Europe's leading syrup exporter

As far as exports are concerned, French flavored syrups are appreciated the world over for their quality and diversity of flavors. To expand internationally, some syrup brands have chosen to open factories abroad to boost sales. The consumption of syrups, initially very European, has spread to all continents. For example, Monin ...

1.5 The impact of rising raw material prices

The ingredients and containers required for syrup production have seen unprecedented price rises in recent months, in line with global trends. Raw materials such as fruit, herbs, sugar, steel or glass, as well as energy, are dependent on international price rises, caused by the disruption to world demand and trade caused ...

2.1 French syrup consumption habits

There are significant consumption differences between men and women. The average amount of food consumed by a French person per day is around *,*** kcal, **% of which comes from beverages [***].

Behavioral disparities exist according to age, gender, level of education and region. Adults over **, for example, eat more home-cooked food. In addition, ...

2.2 Syrups, a French speciality

France is a major player in the syrup industry, both in terms of production and consumption. Every year, some *** million liters of syrups are produced in France, **% of which are exported. Although France is the world's second largest consumer of syrups after Great Britain, it is nevertheless ahead of Poland in ...

2.3 Tough competition from other BRSAs

The budget allocated to the purchase of non-alcoholic beverages can be divided into three items of almost equal importance: fruit and vegetable juices, waters and still and carbonated beverages (***). Each of these accounts for just over **% of the total budget. A fourth budget item is syrups and concentrates, which account for ...

2.4 Demand driven by new trends

According to SIAL (***) market is currently the most innovative food category, accounting for *.*% of all new products launched in ****. However, not all BRSAs are created equal, with notable disparities between the different types of beverage grouped under this heading. Tea-based drinks recorded the strongest sales growth, with a **.*% increase according to ...

3.1 A market in the hands of historic players

As mentioned earlier in the study, syrups are an integral part of the French gastronomic landscape. Some fifteen French SMEs produce over **% of all syrups in France. However, a handful of long-established players account for almost all production. These include Teisseire, Monin, Moulin de Valdonne, the Routin group (***) and Meneau. To ...

3.2 Teisseire, market leader in syrups

In ****, Mathieu Teisseire, a liqueur and vinegar maker from the south of France, set up a distillery in Grenoble. His initial activity was the production of vinegar, but he later branched out into the creation of a cherry-based liqueur called ratafia, which made his reputation. In the ****s, under the direction ...

3.3 Syrup makers' main customers and the syrup market value chain

Syrup makers' main customers are supermarkets and cafés, hotels and restaurants (***) is also an important customer for syrup makers, as they often use syrups to flavor the drinks they serve to their customers. Fruit syrups are used to prepare drinks such as sodas, lemonades and cocktails, while sugar syrups are ...

4.1 A wide variety of flavours

Flavored syrups are sweet liquids that add flavor and aroma to a variety of drinks and dishes. They come in a wide variety of flavors, from the classic sugar syrup to more exotic flavors like mango syrup or guava syrup. Some syrups are also blended with spices and herbs to give ...

4.2 A price range to suit all budgets

The price positioning of syrup brands depends on the image they wish to project to consumers. Some will choose to attract a family clientele, while others will decide to attract a high-end clientele with quality products. What's more, Meneau and Monin's main customers are cafés, restaurants and hotels, so they ...

4.3 Product diversification

The market for concentrates has until now been dominated by Pulco, but is now being taken over by other brands such as Teisseire and La Maison Guiot (***). La Maison Guiot has just launched its own calorie-free concentrates, distinguished by their unsweetened taste and *:** dilution, i.e. one drop per glass. Maison ...

4.4 An economical and ecological offer

French people's awareness of and commitment to preserving the planet is growing. Eco-citizen behavior is becoming commonplace in daily life, both at home and at work. Consumers are guided by a personal sensitivity that influences their purchasing choices: environmentally-friendly products are now preferred.

Consuming syrups with tap water offers several ...

5.1 Regulations

Two French decrees regulate syrups: decree no. **-*** of August **, ** and decree no. **-*** of September **, ****. Under these regulations, only concentrated and flavored products obtained by dissolving carbohydrate sweeteners in water may be called "syrup". The sweetener and fruit juice content is also regulated for syrups produced in France and intended ...

6.1 Player segmentation

Price positioning of the main producers :

Strategic positioning of brands :

• Teisseire
• Maison Meneau
• Maison Guiot
• Moulin de Valdonne
• Oasis Sirop (Suntory Beverage & Food France)
• Giffard
• Pulco (Suntory Group)
• Beyer
• Lejay-Lagoute