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Summary of our market study
The French pool market in 2020 is estimated at between €4 and €4.5 billion.
The French private pool market is the largest in Europe and the second largest in the world.
There are almost 3 million pools in France.
In the aftermath of the COVID-19 pandemic, orders for swimming pools exploded. Booming demand is also being driven by the second-home, hotel and campsite markets, all of which contribute significantly to the growth of the pool industry.
The country has seen a spectacular increase in the number of swimming pools in recent years. The French pool market was estimated at between €3 and €4 billion in 2019, and €4 to €5 billion in 2020.There is currently around one private pool for every 27 inhabitants.
Pool owners are those with incomes in excess of €3,000 per month. The average pool construction budget is around €24,000. First-time pool buyers generally take out a loan to finance their pool.
Above-ground pools remain a popular choice due to their affordability, accounting for a substantial share of the 249,000 new pools installed by 2021.
The sector is also moving towards ecological trends, with improvements in water and energy efficiency. Renovations and complementary services such as pool covers are on the increase.
French pool market players
- Desjoyaux has established itself as a leading figure in the network of pool specialists. The company is renowned for its complete pool solutions, from design to the final stages of construction.
- Cash Piscines has carved out a place for itself in the retail sector, where it thrives by offering a wide range of pool-related products, pool kits, cleaning equipment and accessories.
- Irrijardin is not only an expert in swimming pools, but also in water management for gardens.
- Waterair is renowned for its innovative pool kits that facilitate self-installation.
- Mondial Piscine is another manufacturer that brings significant value to the market.
- Mondial Piscine caters to those seeking a luxurious bathing experience.
- Esprit Piscines
- Piscines de France
- Piscine-center, specialist in online sales of accessories
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Detailed content of our market study
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Summary and extracts
1 Market overview
1.1 Definition and presentation
This study covers the French swimming pool market and all players in the industry, from the manufacture, installation and distribution of new products to the maintenance and renovation of existing ones.
A swimming pool is an artificial, water-filled basin designed for bathing and/or swimming. It is equipped with filtration systems (pumps, filters, etc.) to keep the water healthy, as well as accessories (heating, shelters, cleaning equipment, etc.)
There are different types of pool, depending on their purpose (private, public, etc.) and use (family, hotel, leisure, therapeutic, sports training, Olympic, diving, etc.). Moreover, pool shapes and materials vary widely: above-ground pools, in-ground or semi-in-ground pools, pools made of concrete, steel, kits and more.
With almost 3.5 million pools by 2023, France is Europe's leading market for private swimming pools, and the world's second largest after the United States. This market experienced a slowdown in the early 2010s, but has since recorded a period of strong growth, culminating in a 32% increase in sales in 2021, which unfortunately gave way to a decline in pool construction from 2022 onwards. [Guide-Piscine Pro]
This booming market has benefited́ from a particularly favorable environment in recent years, between lower credit rates, favorable weather and dynamic housing construction. The healthy state of the French pool market is also due to the democratization of pools (shallower, smaller, less expensive) and changing lifestyles (mechanized maintenance, importance of equipment, etc.). Even so, the French pool market́ remains marked by a high degree of cyclical sensitivity, even as more and more French households are rethinking their relationship to savings and ecology. What's more, in 2024, France's favorite pool brand will be Intex, ahead of Desjoyaux.
1.2 Global and U.S. markets
The global market
The global swimming pool market is valued at US$**.* billion in ****. [***]
Size of the Pool Market World, ****-****, in billions of dollars Source: ****
The US market
As previously stated, the United States is the market leader for swimming pools. By ****, there will be **.* million private pools in the ...
1.3 The growing French market
The French market is the world's second-largest for private pools, and Europe's largest. Today, **% of French households living in single-family homes are equipped with a swimming pool, or one for every ** inhabitants. A figure on the rise since ****, when there was one for every ** inhabitants.[***]
This rise in the number of ...
1.4 The effects of Covid-19 and the recovery period on the pool market
A prolific **** for pool builders...
number of pools sold compared to previous year France, ****, in Source: ****
Overall, every month in **** saw an increase in pool sales compared with the same month in ****. For example, in February ****, builders sold **% more pools than in February ****. The biggest increase was in August ****, with sales ...
2 Demand analysis
2.1 The typical pool builder
The current state of pool ownership
Poll: Do you own/would you like to own a swimming pool? France, ****, in Source: ****
In ****, **% of French people own a swimming pool, while **% would like one and have the necessary land. On the other hand, **% have land suitable for swimming but don't want a ...
2.2 Second homes, hotels and campsites boost demand for swimming pools
Second homes
One of the factors that can also influence the pool market is the number of second homes in the country. In fact, **.**% of the total population of France lives in urban areas, a phenomenon that is only accelerating, driving households to live in apartments. As a result, a large ...
2.3 Demand for swimming pool construction up sharply
The number of swimming pool constructions is rising rapidly, then falling after ****. In ****, when both categories (***) are combined, there will be ***,*** new pools built, whereas in ****, the figure will be ***,***.
Number of new pools by type installed in private homes France, ****-****, in thousands of units Source: ****
Types of pools ...
2.4 High cyclicality of pool demand resists even increasing drought
Finally, there's a certain cyclicality in demand, or at least in French interest in swimming pools, which peaks every year at the start of the warmer months, i.e. May-June-July. To illustrate this, we used Google Trends to search for "swimming pool installation" in France over the last * years.
Google Trends ...
2.5 Pool staging: demand set to rise soon
In ****, ***,*** pools were built more than ** years ago. So it seems that the pool renovation market is a segment for the future, as the FPP points out: "The pool construction market is mature, but not yet saturated. However, the renovation market is a market of the future, to bring all these ...
2.6 OpinionWay survey on awareness of major brands (exclusive)
As part of our partnership with MFP, we conducted a survey on pool awareness in France in **** .
Here are some of the results:
France's favorite pool brands France, ****, in Source: ****
In the pool market, three leaders stand out for their strong positioning. Intex leads the way with a **.*% approval rating, followed ...
3 Market structure
3.1 Pool types
The swimming pool market in France can be divided into two broad categories: in-ground pools and above-ground pools. The latter are more affordable to install and maintain, but are also on average smaller and less aesthetically pleasing. Different players are present in each market segment. Of the *.* million pools in France ...
3.2 Overview of the value chain
The following diagram illustrates the chain of players involved in the pool installation process in France.
3.3 Market players
There are different types of players in the pool market, depending on the work required, amplifying the diversity of players on the market. On this market, we find services such as (***):
Pool design Pool construction Pool renovation Pool deck design and layout Pool liner replacement Sauna installation Spa/jacuzzi installation Pool ...
3.4 Pool manufacturing and retailing
Employment in the sector
According to the Fédération des Professionnels de la Piscine et du Spa (***), **% of companies in the sector intend to increase their workforce this year to meet growing demand. In ****, despite the challenges posed by the pandemic, pool construction in France recorded remarkable growth of over ...
4 Offer analysis
4.1 A wide range of prices
The cost of a swimming pool varies greatly according to its size, type, range, exterior appearance and equipment, as well as the constraints imposed by the land on which it will be installed. As a result, price ranges are very wide, depending on what the customer wants to have at home. ...
4.2 Increasingly eco-friendly pools
To meet customer expectations in terms of the ecological impact of swimming pools, the range is being adapted. Swimming pools have a negative image in this respect, in terms of water and energy consumption, even though they are responsible for only *.**% of national water use. What's more, by making their offer ...
4.3 A trend in complementary services: pool staging
At the **** Piscine Global trade show, pool staging (***) was identified as one of the high-growth segments in the pool market, whether for structural transformations or pool adaptations. Indeed, **% of in-ground pools in France in **** were at least ** years old, which can make their style "outdated" but also their systems and equipment ...
4.4 Focus on complementary products
Pool covers
The use of a pool cover when the pool is not in use is highly recommended. There are three main types of cover[***] :
Isothermal covers (***): they help maintain water temperature. An unprotected pool loses * to * degrees at night, whereas a pool protected by an isothermal cover loses only * to ...
5 Regulations
5.1 Basin installation regulations
Legislation varies according to the type of pool. A summary can be found on the Travaux. com website:
Above-ground pools or small basins (***)
You don't need to declare the work unless it's in a protected area
In-ground pools between ** and ***m*
A declaration of work is required. If the construction of ...
5.2 The propiscines label
To inform consumers about the products they buy, but also to encourage their members to improve their offering, in **** the FPP set up a system of labels.
There are three levels of label awarded:
The Propiscines engagé label: members sign a charter focusing on * areas: information and customer service, insurance, professional ...
6 Positioning the players
6.1 Segmentation
6.2 Analyse financière des entreprises du secteur
- Desjoyaux Piscines
- Waterair
- Mondiale Piscine
- L'Esprit Piscine (Groupement)
- Piscines de France Groupe
- Irrijardin
- Piscines-Center
- Raviday piscines
- Piscines Magiline
- Piscines Carré Bleu
- Alliance Piscines
- Diffazur Piscines
- Everblue
- Piscinelle
- Piscines Excel
- Recréa
- Poolstar
- Intex
- UV Germi
List of charts presented in this market study
- Size of the Pool Market
- Breakdown of sales by services
- Overall trends in pool market sales
- Pool Owner Income
- Credit pool buyers by age
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Latest news
UV Germi: a specialist in water treatment for the Olympic Games - 01/06/2024
- - UV Germi has sales of 8 million euros and 48 employees.
- - UV Germi sold 100,000 euros worth of equipment for the Olympic Aquatic Center (CAO) in Saint-Denis.
- - The total cost of the CAO project is 350 million euros.
- - UV Germi's UV-C dechloramination technology is already deployed in 3,000 of the approximately 5,000 public indoor swimming pools in France.
- - The price of heated and chlorinated water per cubic meter has doubled in three years, from 7 to 15 euros.
- - The dechloramination market accounts for 15% of UV Germi's revenues.
Récréa passes the 100 mark for pools under management - 25/08/2023
- Year Récréa was founded: 1989 in Caen, Calvados
- Number of facilities managed by Récréa: over 100
- Leading French group in pools and aquatic centers under delegated public service contracts
- Récréa sales in 2022: 123 million euros (doubled since 2018)
- Number of Récréa employees: 2,300
- Number of users served by Récréa establishments in 2022: nearly 12 million
- Récréa's first international site: management of the Virton swimming pool in Belgium since June 2023
Record 10 franchises for Irrijardin by 2022. - 10/04/2023
- IrriJardin sales in 2022: €132 million (+4%).
- Number of ponds installed in France: 3 million, representing 0.15% of national water use, or around 40 million m3 per year.
- Leaks in French drinking water networks: over 1 billion m3 of water wasted every year.
- Number of pool professionals in France: 60,000.
- Growth in IrriJardin sales over the last 5 years: 80%.
- Number of IrriJardin employees: 800
- IrriJardin target for 2023: opening of 10 new franchises, reaching a total of 148 stores.
Irrijardin to open a record ten franchises by 2022 - 03/04/2023
- Opening of 10 new franchise stores in 2022.
- Recruitment of 102 people by 2022.
- Growth of 80% over the past 5 years.
- Sales forecast for 2023: 138.4 million euros.
- Expected opening of 10 new stores in France in 2023, taking the network to 150 points of sale.
- Opening of first store abroad, in Marrakech, Morocco.
- Construction of a future logistics platform in Meaux, France.
Desjoyaux pools offer a new R&D center - 01/02/2023
- Family-run, listed company with 280 employees
- 2022 sales €160.5 million
- Slowdown in export market, which accounts for 40% of sales
Piscines Magiline, the pool leader - 06/01/2023
- 28 years' experience in designing, manufacturing and marketing Premium in-ground pools
- Over 50,000 pools produced since 1994
- Presence in 34 countries, including Japan, Germany, Poland, Switzerland, Belgium, Czech Republic, Greece, Malaysia, Thailand
- 150 exclusive dealers in its network of professional partners
- 87 patents for unique products in the pool construction and renovation market
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the swimming pool market | France
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