The spa distribution market - France

1.2 Global market

Between **** and ****, the global spa market is expected to grow at a CAGR of *.*%, from US$** billion to US$*** billion over the period.

spa market trends World, ****-*****, in billions of dollars Source: ****

The spa distribution market can be broken down into different segments: initial installation, and renovation/replacement. The latter segment is expected to exceed a market value of USD *** billion by ****. The Europe region is expected to hold the largest market share, at around **% in ****, due to growing awareness of the importance of wellness. In addition, rising wellness spending is also expected to fuel market growth. Growth factors: Growing awareness of health and wellness activities is driving spa adoption worldwide. The spa offers benefits such as stress relief, radiant skin, improved sleep, dopamine and serotonin release, anti-aging and more. As a result, all these benefits are driving a shift towards health and wellness activities, which in turn is stimulating market growth.

1.3 The French spa distribution market

The economic weight of the pool and spa sector is substantial:in ****, sales reached €*.* billion, the equivalent of the boating sector. The sector's dynamism is also illustrated by a high export rate among equipment manufacturers (***).

France boasts over *.** million private pools (***), according to the latest study by the FPP in ****, confirming France's European pole position in terms of pools installed in private homes. This makes France the world's second-largest market behind the United States.

In ****, ***,*** pools were installed in France, and while there are no exact figures for the number of spas installed per year, it is estimated at between *,*** and **,*** sold and installed each year.

By ****, France will have passed the three-million mark for private hot tubs, with *.* million according to the FFP. ***,*** new pools have been built, up **% on ****. In value terms, the market is enjoying record growth, with sales up +**% on ****.

trends in the private pool and spa market France, ****, in Source: ****

this success is primarily due to climatic considerations, but is not limited to these:

the need to achieve a high-quality tourism offering in one of the world's most visited countries; in fact, the pool is the most sought-after piece of equipment on the French market.the ...

1.4 Containment as a market gas pedal

The number of basins sold and delivered rose sharply in ****.

+ **% of ponds sold in **** compared with **** + **.*% more private ponds delivered in **** than in **** + **.*% sales in **** compared with ****

trend in sales of private hot tubs France, ****, in Source: ****

The sales growth record was reached in August **** with +**% growth. Over the *ᵉ quarter ****, +**.*% of private basins were therefore sold. In ****, Covid was an element that visibly weighed positively, on this market. The main reason seems to be the shift in spending from vacations and outdoor leisure activities to the search for well-being at home, as well as household equipment.

2.1 French people's quest for well-being is the main driver of consumer demand

A worldwide survey by McKinsey & Company showed that** %of people consider well-being to be an important part of life. To be more precise,**% of those surveyed said that well-being is a top priority.**% of **-** year-olds say they are ready for a thalasso[***]

In the anxiety-inducing context of recent pandemic years, the sea is proving to be a particularly effective response to stress and anxiety. That's what **% of those questioned said. And**% say that seawater has a very positive influence on their health.

A study entitled "Les Français et les médecines douces" (***).

For a majority of them, these therapies help to relieve pain, manage stress better, and improve daily well-being. Since a spa has all these benefits, it's only logical that many French people decide to install one in their home.In ****, Harris Interactive conducted a survey on French relaxation. **% of French people consider that a massage would help them feel better in their body(***). [***]

The democratization of private pool purchases

According to the results of the Décryptis survey[***], currently being finalized, the proportion of employees, workers and farmers who own a swimming pool has jumped by more than ** points in just * years! They now account for **.*% of ...

2.2 Demand from hotel spas

Another important demand segment is the hotel network, for whom the spa is a new must-have in the hotel industry. It's time to take a look at the health of the hotel spa sector, but also at the trends specific to this segment.

Sector overview

In France, hotel spas recorded almost *.* million visits in ****. And they generated sales worth *** million euros.

There are *** hotel spas in France, plus ** located in French overseas departments and territories, for a total of ***. Their geographical distribution in France reveals a high degree of concentration. In fact, **% of the total offer is concentrated in just twelve départements. The top * are listed below:

Provence-Alpes-Côte-d'Azur (***) Savoie (***) Paris (***) Bretagne (***) Alsace (***)

Significantly, all palaces (***) have an integrated spa. The proportion drops to **% in the *-star category, and to just *% in the *-star category. Taking all categories together, only *.*% of hotels have a spa.

the chart below shows the breakdown of France's **,*** hotels by range:

Breakdown of hotels by range France, ****, in percent Source: ****

This rate is understandable in a fast-changing sector, where the spa represents a major investment in space and budget, which must be justified financially, in terms of image gain and profitability.

Characteristics of a spa ...

2.3 Other markets involved in spa sales

There are other B*B demand segments that need to be analyzed.

Campsites

In ****, there were *,*** campsites in France. At these campsites, ** million customers spent a total of *** million nights. Making France the #* campground in Europe, with **% of the EU total, and the #*ᵉ in the world (***).

Breakdown of campsites by classification France, ****, in Source: ****

Campsites are moving upmarket and offering increasingly "luxurious" facilities, which explains why **% of campsites now have * or * stars. campsite equipment France, ****, in Source: ****

We can see that only a small fringe of campsites have spas, while almost half have swimming pools.

Sports facilities

Gyms are another customer segment. Equally committed to the physical and mental well-being of their users, gyms offer a wide range of equipment to satisfy this need and attract new customers.

According to Deloitte, fitness industry sales are expected to reach *.* billion euros in ****. French users are estimated to number *.* million, or almost **% of the French population.

There are *,*** gyms across the country, structured as follows: handfuls of chic, select gyms that capitalize on trends, and low-cost brands. The spa can therefore be a differentiating offer for players in the sector looking to move upmarket.

3.1 Market value chain

3.2 Spa manufacturing

Swimming pools and spas are a job-creating sector.

According to a recent survey conducted by the Fédération des Professionnels de la Piscine et du Spa (***), which brings together *,*** companies in the sector:

more than * out of ** companies intend to strengthen their teams by the end of the year **% want to hire new permanent staff **% intend to use seasonal workers **% intend to train young people in apprenticeships.

Today, it is estimated that the sector already employs over **,*** people in France, including more than **,*** in companies specializing in private pond construction alone.

The Propisicnes label

The "Propiscines®" initiative launched by the FPP to promote the professionalism of pool specialists now comprises * levels, each with its own standards:

The "Label Propiscines® engagé" is the first step in the process. today, *** companies are committed to this approach. They are signatories to a *-point charter of commitments, based on * main themes: customer information and service, insurance, professional commitments, safety and the environment.

Professionals then have the option of moving on to the second stage of the label - qualification - with the "Label Propiscines® Qualifié". This is a guarantee to the customer that the company has the means to provide a high-quality technical service. ...

3.3 Distribution channels

Spas for individuals and professionals can be sold through a number of distribution channels:

Theguide-piscine.frlists *,*** pool specialists and stores for spa purchase and installation.

Pool dealer circuit

Source: ****

le circuit des bainistes

spa specialist circuit still growing

4.1 Offer typology

The different spa families

There are * main spa families:

classic rigid manufactured spas manufactured swim spas site-built spas

Sales by family France, ****, in value inside circle and in volume outside circle Source: ****

So, while classic rigid manufactured spas represent **.*% of sales by volume, they only account for **.*% of sales by value.

This finding can be understood by analyzing average sales by family.

Average sales by family France, ****, in euros Source: ****

The different types of spa

Spa types Features Price range Inflatable spa Made of PVC, an inflatable spa can also be used for : bubble bath massage jets The main advantages of an inflatable spa are its low price and the fact that no work is required *** - *** € Swim spa A cross between a swimming pool and a traditional spa, the swim spa combines sport and relaxation, with counter-current swimming and hydromassage jets * *** - ** *** €. Portable spa Floor-standing spa with acrylic tank and wood or composite exterior cladding * *** - ** *** € Spa kit Prefabricated, do-it-yourself model * *** - ** *** € Semi-buried spa Spa with the same height as a bathtub * *** - ** *** € In-ground spa In-ground spa requiring a construction project * *** - ** *** € On average, the price of a spa ranges from €*** to €**,***, depending on the model. The price will also ...

4.2 Innovation and spas

Traditional spa options

The massage pump , which allows you to vary the power of the massaging jets

Various jets: aero-jets (***)

Additional accessories: shelters, waterfall, light therapy, stereo system, LED lamp or even essential oil diffusers

High-tech in spas today

Manufacturers are coming up with more and more technological innovations, and we're seeing the emergence of what might be called the connected spa.

By using an application on a smartphone or tablet, the spa can be controlled, or at least the user can

remotely control and even program the temperature or power of the jets analyze the water's pH level monitor the spa's overall system, thereby optimizing maintenance

Take, for example, the Baltik inflatable spa from Intex , which offers cutting-edge technology and comes with a host of accessories:

A floor mat to insulate and protect your spa *** bubble diffusers and one floating diffuser A bright LED spotlight for a convivial atmosphere Two filtration cartridges Depressurization valve to automatically regulate tank pressure Heavy-duty handles for easy transport of the spa A storage cover for the wintering period

New for ****, the Intex Spa features a control panel with remote programming. A high-quality battery allows it to last ** hours detached from its support.

This connected ...

4.3 Spas designed with the environment in mind

Generally speaking, on the market, a classic spa for * people is estimated to consume between *,*** and *,*** kWh / year. The variation depends on various parameters, such as :

Spa dimensions and volume of water to be heated; Quality of tank insulation and components; Maintenance frequency of heating, hydromassage and filtration systems; Indoor vs. outdoor spa and climate (***); Frequency of spa use; Use of energy-saving accessories (***).

In order to meet customers' expectations regarding the ecological impact of spas and other pools, the offer is being adapted. Indeed, spas have a negative image in this respect, in terms of water and energy consumption. What's more, by making their offering more eco-responsible, the cost of maintaining a pool is reduced, making the investment less costly for consumers. Thus, since **** and the creation of the FPP's Sustainable Development Commission, which works on the carbon footprint and water and energy consumption of swimming pools and pools in general, the FPP's Sustainable Development Commission has been working to reduce the carbon footprint and water and energy consumption of swimming pools and pools in particular.nergy consumption of pools and spas, the French market is much more respectful of the environment, as detailed by the organization at its **** press ...

5.1 Current regulations

Rules for setting up private swimming pools

The installation of private swimming pools is subject to certain legal obligations formalized by the national urban planning code. These regulations also apply to the installation of spas.

Article R. ***-** stipulates that any private individual wishing to build an in-ground, semi-in-ground or above-ground pool on a property boundary must maintain a distance of * meters between the first approach to the pool and the neighbor's fence.

Private pool regulations: AFNOR standards

The standards governing the world of private pools are published in the Journal Officiel under the registrations NF EN *****-*, -* and -*.

These three general standards respectively specify the general, specific and safety requirements for private in-ground, semi-in-ground and above-ground pools for family use.

AFNOR standards and earthworks

All earthworks required for pool construction must comply with current regulations.

Construction rules specified in standard AC P**-***.

AFNOR pool equipment standards

AFNOR standards on the quality of private equipment are designed to guarantee the durability of the construction.

Standard AC P**-*** applies to the pool's hydraulic system. Standard ACP**-*** applies to the system's sealable parts. NF EN *****-* and NF EN *****-* standards apply to water filtration and distribution systems. AFNOR ...

6.1 Player segmentation

• L'Esprit Piscine (Groupement)
• Piscines de France Groupe
• Irrijardin
• Clairazur
• Sundance Spas (Jacuzzi)
• Hotspring (Masco Corp)
• Jacuzzi France
• Aquavia Spa
• ThermoSpas
• Dimension One Spas (Jacuzzi)
• Tropic Spa (Majestic Business SL)
• Quality Spa