The snowboard market - France (2023)

1.1 Definition and scope of study

The snowboard is a snow sport that competes with skiing. The equipment is characterized by a board snowboard, a pair of bindings and a pair of boots  adapted. There are different bindings on a snowboard such as the plate fasteners and the clamshell fasteners as well as different types of boards swallow tail, alpine, freestyle, freeride, boardercross or splitboard . I mean, come on, various disciplines snowboarding have emerged in recent years, such as racing, the freestyle or the boardercross even though the casual use and amateur remains the most widespread in France.

The world market for ski and snowboard equipment is expected to grow by 3% CAGR between 2021 and 2026, driven by emerging markets such as China, which is developing its winter sports infrastructure. However, snowboarding represents only a minor part of the market

In France, snowboarding is a niche market reserved for a an insider public with only 14% of French people who are used to going to the mountains practising this sport with a hegemonic dominance of skiing. The French snowboard market is also mostly impacted by the good attendance of ski resorts in France.

The leading brands of snowboarding, are often pure players like Burton or Nitro and also offer derivative products related to this sport. Other brands specialising in skiing such as Rossignol or Salomon have developed their snowboard ranges. Other important players in this market are the distributors, both for sale and for rent in the resort .

To halt the market decline, producers are trying to develop technical innovations to improve performance . From new boards are also increasingly sought after like splitboards .