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Summary and extracts
1 Market overview
1.1 Definition and presentation
The marketskiwear market, once a niche sector reserved for winter sports enthusiasts, has undergone a remarkable transformation over the decades. With the evolution of technology and consumer trends, this market has largely evolved, becoming a thriving sector at the crossroads of technical performance and fashion.
Today, skiwear is no longer simply functional; it is also a symbol of style, innovation and environmental awareness, responding to the needs of modern consumers. Indeed, advances in technical textiles have pushed back the limits of equipment performance, with materials that are lighter, more insulating, breathable and water-resistant. These innovations not only meet the expectations of amateur and professional skiers, but also the demands of consumers who are increasingly concerned about the sustainability and environmental impact of their purchases.
Worldwide, the skiwear market is growing steadily, and is expected to increase at a compound annual growth rate of 4.63% until 2031. The global skiwear rental market is also following the same trend, with a forecast CAGR of 9.7% to 2032. This sustained growth is explained by increased demand for more economical and flexible solutions for occasional skiers.
At national level, the market is also following a positive trend, with a 5% increase in sales between 2018 and 2023. What's more, in terms of ski area attendance, France occupies an important position, coming in second behind the United States.
However, the market is not without its challenges. Climate change, for example, is disrupting saisons and the demand for skiwear, forcing brands to rethink their offerings and innovate in order to survive. Indeed, several French brands have opted for diversification to counter the impact of a potential decline in skiwear sales.
Market supply also depends on the type of skier and their clothing needs. These can be divided into three categories:
- Occasional skiers
- Regular skiers
- Prestige skiers
1.2 Global market
In ****, the global skiwear market is estimated at $*.** billion. This sector is growing steadily, and is expected to increase at a compound annual growth rate of *.**% over the next few years. Market size is forecast to reach $*.** billion by ****.
Skiwear market size World, **** - ****, in billions of dollars Source: ****
In ****, the ...
1.3 Domestic market
Between **** and ****, sales of other clothing and accessories, including skiwear, rose from *** million euros to *,*** million euros. This represents an increase of **.*% over the period. This increase reflects continued growth in the sector, potentially linked to increased demand for technical and specialized garments that enable people to practice sport with ...
1.4 Balance of trade
France's trade balance for knitted or crocheted ski suits (***) is in deficit. Indeed, in ****, exports amounted to *,*** million euros, while imports reached *,*** million euros. This represents a trade deficit of ***,*** euros in this sector.
Trade balance in ski suits, knitted or crocheted France, ****, in millions of euros Source: ****
For non-knitted or ...
2 Demand analysis
2.1 Typology of demand
Despite the popularity of the mountains, only *% of French people spend their winter vacations there. These French people have a special profile. In fact, winter sports enthusiasts tend to be well-to-do and well educated: in ****, **% of executives and higher intellectual professions took a winter vacation, compared to *% of inactive people, and ...
2.2 General demand trends
Between the ****-**** and ****-**** seasons, the number of skier-days sold remained relatively stable, hovering around ** million. However, the ****-**** season sees a significant drop, falling to **.* million, probably due to factors such as unfavorable weather conditions, restrictions linked to the COVID-** pandemic or other elements that impacted ski resort ...
2.3 Growing demand for the second-hand market
In ****, the second-hand market will be driven by a significant change in purchasing behavior. Indeed, **% of French people say they have already bought second-hand items, a figure that reflects a marked craze for this practice. The economic factor is at the heart of this trend, with **% of buyers motivated primarily by ...
2.4 The cyclical nature of consumer demand
The graph below shows the proportion of searches for the given keyword in a given geographical area and for a specific period, compared with the time when the rate of use of this word was highest (***). Thus, a significantly lower value means that the keyword was less commonly used in France, ...
2.5 Favourite Brands in France
France's favorite sportswear brands are fairly evenly distributed. The North Face tops the list with **.*%, followed by Quicksilver and Salomon. Miller, meanwhile, is the least popular with **.*%.These results show a preference for major foreign brands specializing in outdoor and board sports.
French people's favorite sportswear brands (***) France, February ****, in Source: ...
3 Market structure
3.1 The value chain
Sourcing raw materials: ski clothing requires specific materials, such as technical fabrics (***), waterproof membranes and thermal insulation. Raw materials can include synthetic, natural or recycled fibers. Garment design : the design phase aims to combine aesthetics, functionality and performance. Designers take into account fit, fashion and the specific needs of skiers (***). Garment ...
3.2 Skiwear production
In terms of salaried employees, the sector counted *,*** in ****. from **** onwards, a decline can be observed. From **** onwards, the sector showed marked growth, with *,*** employees (***), signalling a clear upturn in activity. This momentum continued into ****. Finally, in ****, the sector reached **** employees, an increase of *.**% on the previous year.
Change in the ...
3.3 Reactions to global warming
Reaction from the Cour des Comptes:
France's ski resorts are facing a growing crisis due to climate change, which has been disrupting their business model since the beginning of the **st century. Climate forecasts indicate a decline in the reliability of snow cover and a lowering of the rain-snow line, making ...
4 Offer analysis
4.1 Offer typology
A garment with a value of **,*** Schmerber, equivalent to **,*** mm, can withstand the pressure exerted by ** meters of water. It is estimated that a garment becomes completely waterproof at **,*** Schmerber. [***]
Source: ****
Which brand of ski clothing for which skier?
Source: ****
4.2 Price trends
The average price of ski clothing and equipment :
Source: ****
The Producer Price Index (***) for French industry in the other clothing and accessories manufacturing market is rising steadily. The index stood at ***.* in January **** and reached *** two years later. An increase of **.**%.
French industry production price index for the "other clothing and ...
4.3 Innovations in the skiwear market
Advanced technologies in smart skiwear:
Clothing used for skiing now incorporates technological innovations designed to improve both skiers' safety and comfort, while making their experience more personalized.
Biometric sensors: These sensors, integrated into garments such as vests, pants or thermal gloves, track various body indicators in real time, such as heart ...
5 Regulations
5.1 Regulations
In France, there are no strict regulations concerning ski clothing, but certain recommendations and safety standards apply to guarantee skiers' safety and comfort.
Recommended ski clothing :
Although there is no set set of regulations governing ski clothing, it is advisable to opt for clothing suited to the climatic conditions. The three-layer ...
6 Positioning the players
6.1 Positioning the players
- Skis Rossignol
- Fusalp
- MILLET MOUNTAIN GROUP
- The North Face
- Canada Goose
- Spyder
- Ortovox (Schwan- Stabilo)
- Go Sport France
- Patagonia
- Cimalp
- Salomon (Amer Sport groupe)
- Blizzard (Tecnica)
- Quiksilver Bilabong
- Helly Hansen
- Columbia Sports Wear
- Odlo
- Oakley
- Picture Organic Clothing
- Ekosport
- Bergfreunde (Decathlon groupe)
- Snowleader
List of charts presented in this market study
- Size of the skiwear market
- Market share in terms of revenues, by type
- Size of the skiwear rental market
- Balance of trade in knitted and crocheted ski suits
- Balance of trade in ski suits, not knitted or crocheted
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Latest news
Yannick Morat (Ekosport): "Opening two or three stores a year is a good pace" - 25/09/2024
- - Ekosport creation date: 2007
- - Total number of Ekosport stores in France: 12
- - Number of Ekosport Rent stores opened by Sport 2000 last season: 32
- - Target for Ekosport Rent stores this season: over 50
- - Ekosport 2023 sales: 95 million euros excluding VAT
Beaumanoir, Quiksilver and Roxy's lifeline - 06/06/2024
- - Boardriders generated sales of 300 million euros in Western Europe last year.
- - Beaumanoir hopes to wipe out Boardriders' losses within three years.
- - Boardriders has 150 branch stores and thousands of partner outlets.
Sport: Snowleader takes on Europe - 13/05/2024
- The company is developing an online platform for the sale of outdoor sports equipment.
- Snowleader current sales: 87 million euros.
- Annual sales growth rate: 26%.
- Recent fund-raising: €15 million
- target markets: France, UK, Germany, Austria, Italy, Spain, Switzerland, Belgium, Netherlands.
- Market extensions planned: Denmark, Sweden, Poland, Norway.
- Sales target for 2027: 150 million euros.
- Target proportion of export sales by 2027: 70%.
- Current proportion of own-brand sales: less than 5% of sales.
- Number of employees: 140 in off-peak periods, up to 220 in peak periods.
Fashion: Breton Beaumanoir ready to buy Quiksilver - 23/02/2024
- - Negotiations between Beaumanoir and Authentic Brands Group for the acquisition of Boardriders' European assets
- - Iconic Boardriders brands: Quiksilver, Billabong, Roxy, DC Shoes, Element, RVCA.
- - Authentic Brands Group's acquisition of Boardriders took place six months before the negotiations were announced
- - The Authentic Brands Group portfolio encompasses around 50 brands with sales of $29 billion.
- - Authentic Brands Group acquired Boardriders from Oaktree Capital Management
- - More than 130 jobs lost in France as a result of the change of ownership, including 73 at the Saint-Jean-de-Luz headquarters and 63 in Hossegor.
- - Boardriders' sales at the time of restructuring were $1.9 billion, 40% of which were generated in Europe.
- - Beaumanoir's sales are 2.2 billion euros and the company employs 14,000 people
- - Beaumanoir has acquired La Halle, Caroll (in 2021) and Sarenza.
- - The ready-to-wear market has declined by 10% in value since 2013.
Decathlon completes acquisition of outdoor specialist Bergfreunde - 31/01/2024
- - Date of acquisition of Bergfreunde by Decathlon: January 2, 2024
- - Bergfreunde is a digital-focused company specializing in mountain sports, climbing and outdoor equipment.
- - Bergfreunde is present in 12 European markets.
- - Bergfreunde employs over 600 people at two sites in Germany.
- - Bergfreunde sales in 2022: 242 million euros.
Sports equipment: Ekosport expands its network of sports stores - 29/12/2023
- Ekosport specializes in the sale of outdoor equipment.
- The company plans to open a store in Paris next June, another in Ferney-Voltaire (Ain) in autumn 2024, and a second in the capital a year later.
- Ekosport's business model is based on online sales, in France and Europe, and through a network of eleven stores, with each channel accounting for around a third of the company's business.
- Ekosport posted sales of €95 million for the fiscal year ending in March.
- The development plan aims to double Ekosport's sales in five years.
- The company has opened some 40 "Ekosport rent" outlets in ski resorts in association with Sport 2000 and Alpinresort, with the aim of opening 100 to 120 stores.
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the ski clothing market | France
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