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Summary and extracts
1 Market Overview
1.1 Definition and presentation
The market for smoked salmon involves the entire supply chain, from farmers to retailers, with Salmo salar (Atlantic salmon) as the main species. Production involves two smoking methods: cold smoking, in which the salmon is smoked at low temperatures after being filleted and salted, and hot smoking, which uses higher temperatures. In recent years, the global smoked salmon market has experienced significant growth, with a preference for cold smoking. The global market, estimated at $4.92 billion in 2023, is expected to reach $7.72 billion by 2032, with a compound annual rate (CAGR) of 5.12 percent.
At the European level, the market continued to grow, surpassing 3.40 billion in 2023, after a strong increase of 21.43% from the previous year. Major consumers in Europe include Germany, France and the United Kingdom, while Italy ranks among the largest European markets, showing a growth trend in both value and volume. Despite some downturns, such as in 2019, the Italian market resumed growth in 2020 and peaked in 2021, with an increase of 22.64 percent.
In Italy, smoked salmon consumption is strongly influenced by impulse purchases and seasonality, peaking during the Christmas period. Imports come mainly from Norway, Canada, Scotland and Ireland, with Norway being the main supplier. However, smoked salmon has come under criticism for potential risks related to the presence of harmful compounds such as nitrosamines and polycyclic aromatic hydrocarbons (PAHs), although moderate consumption remains popular among Italian consumers.
1.2 Global Market
the global smoked salmon market is growing significantly and is expected to continue this expansion in the coming years. In ****, the value of the smoked salmon market was estimated to be about $*.** billion and is expected to reach about $*.** billion by ****, with a compound annual growth rate (***) of *.** percent over the ...
1.3 The European Marketplace
The European smoked salmon market has shown steady growth in recent years, reflecting increased demand for high-quality seafood products. This sector is influenced by food trends geared toward healthy foods, sustainability, and high fish consumption in many European countries. Between **** and ****, the production value of smoked salmon in Europe showed a ...
1.4 Italian market
The Italian smoked salmon market has shown some volatility in recent years, influenced by factors such as food trends, seasonality and global price trends. Smoked salmon is a popular product in Italy, especially because of its consumption during the holidays, but also because of increased demand for healthy, omega-*-rich foods. ...
1.5 import and export
Imports and Exports of Smoked Salmon in Italy
Salmon imports grew steadily over the period, from $***.** million in **** to $***.* million in ****, an increase of **.** percent. After a slight decline in **** and ****, to ***.** and ***.** million respectively, imports increased significantly from ****, reaching ***.** million in **** and continuing the growth through ****. Exports, on the other ...
2 Demand analysis
2.1 The demand for smoked salmon in Italy.
Production sold:
In ****, production was *,*** tons, but in **** it decreased slightly to *,*** tons, a decrease of **.**%. In ****, there is a slight recovery, with a total of *,*** tons, marking a **.**% increase from the previous year.
In ****, production continues to grow, reaching *,*** tons, an increase of **.**%. **** marks a significant jump in production to ...
2.2 Consumption during the holidays
as we will see below, interest in smoked salmon sees a big surge during the holiday season, so let's analyze the habits of Italians in this context.
In ****, despite the pandemic and the related crisis, * out of ** Italians have not given up the tradition of putting fish on the table during ...
2.3 Geographical distribution of demand
central Italy stands out for having the highest average monthly expenditure of *.** euros, as evidenced by the darker shades on the map, covering mainly regions such as Lazio, Tuscany and Umbria. Southern Italy follows with an average expenditure of *.** euros, with intermediate coloring, including regions such as Puglia, Campania, Calabria and ...
2.4 Online interest in "smoked salmon"
The geographic distribution of online searches for smoked salmon in Italy in **** is shown, with values calculated on a scale of * to ***. A higher value indicates a higher proportion of searches relative to the total number of queries made in the region, while a lower value indicates a lower frequency. It ...
3 Market structure
3.1 Main players in the Italian market
The smoked salmon sector in Italy has seen steady growth in recent years, thanks to increased consumer demand for high-quality seafood products. This market is characterized by a focus on traditional processing, with processes such as dry salting and natural smoking guaranteeing a product with an authentic taste that complies with ...
3.2 The production process
Smoked salmon can be produced in two different ways: a hot smoking process, traditionally used in North America, and a cold smoking process, mostly common in Europe.
There are several steps in the production of smoked salmon. First, fresh or frozen raw material is stored in special cells or started immediately ...
The value chain
The value chain for smoked salmon begins with the production of the raw material, which can come either from sustainable fish farms or from offshore fisheries, mainly in areas such as Norway, Scotland, or Canada. Once harvested, the salmon is transported to processing facilities under refrigerated conditions to maintain freshness. Here ...
4 Supply analysis
4.1 Price analysis
In this section, cost trends for dry, smoked, or salted seafood products in Italy from **** to **** are analyzed. Monitoring price trends is essential for understanding market dynamics and the impact that external factors such as inflation, changes in demand, and fluctuations in raw material costs can have on the sector.
The ...
4.2 Classification of products
In Italy, there are three criteria for differentiating smoked salmon products:
Thegeographical origin of the fish: Norway, Scotland, Ireland, Iceland, Alaska; The quality of the raw material: wild salmon, farmed salmon, organic salmon, red label; Marks and labels: never frozen, thawed, hand processed, no brine injection.
The factors that differentiate good ...
4.4 A glimpse into the future
The market for smoked salmon is evolving rapidly, and several trends are helping to redefine its future. First, growing consumer focus on healthy and sustainable eating is fueling demand for smoked salmon, particularly in premium product ranges. Awareness about the importance of quality and supply chain transparency is increasing, prompting producers ...
5 Regulations
5.1 Regulation and certification
In Italy there are several certifications that protect consumers and help them make informed choices; they are mostly shared internationally or at the European level. The best known and most common are:
MSC (***) activities. IFS (***) recognized international standard of quality and environmental safety. it was created to create a uniform and ...
6 Positioning of players
6.1 Market segmentation
- Conad
- Esselunga s.p.a
- Agroittica
- Coop
- alles fisch
- La Riunione
- Upstream
List of charts presented in this market study
- Italian production of smoked salmon made in quantity - t
- Italian production of smoked salmon sold in quantity - t
- Average monthly Italian household expenditure (Dry, smoked or salted fish and seafood)
- Price trend of dried, smoked or salted fish and seafood annually
- Price trend of dried, smoked or salted fish and seafood monthly
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