Buy the full study
Summary of our market study
Real estate technology in France, often referred to as proptech, encompasses the application of digital platforms and information technologies to real estate.
Demand in the sector is growing in two key segments: smart building technology for property management and maintenance (Smartbuilding), and contech to facilitate the design of real estate projects.
Advances in smart building technology and connected home appliances are sparking consumer interest. Between 60% and 70% of people believe that these technologies will change lifestyles, but only 30% of households already have them.
The use of digital tools in the home search process has become widespread. Property presentation videos and online contract signatures have become commonplace.
Short-term rental platforms like Airbnb are often preferred to traditional professional rentals.
The construction sector has significant room for growth thanks to the adoption of building information modeling (BIM) software. The French government's BIM 2022 plan aims to increase their use.
There are around 75 to 80 active French investors, almost double that in Germany and an even higher number in the UK.
Innovators in the proptech landscape
- Meero Founded in 2016, is a platform that connectsn network of 58,000 freelance photographers and a customer base of 31,000 businesses in 100 countries and generates a large part of its sales in the real estate market
- ManoMano, founded in 2013, a leading digital platform for DIY enthusiasts
- Luko: renowned for its innovative home insurance solutions.
- Finalcad: Provides digital tools for construction management, planning and collaboration.
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market overview
1.1 Definition and scope of study
Proptech, sometimes also referred to as Real Estech, concerns the application of information technology and digital platforms to the real estate market. The proptech market can be divided into 2 segments:
- Smart Building facilitates property management and maintenance;
- Contech enables the design of real estate projects.
The global proptech market is dominated by the United States, with Europe a distant second. Together, these two continents account for nearly 66.3% of the global market. The number of proptechs in the United States is also much higher than in the rest of the world.
The market is rather concentrated, as it is dominated by a few companies. For example, in 2019, more than half of the total amount raised went to the 10 largest companies. France is among Europe's leaders in terms of the number of proptechs. In fact, the French market is maturing, as can be seen from the slowdown in the number of proptech start-ups and the decline in the number of fundraisings, despite an increase in the average amount raised.
The Covid-19 crisis has accelerated the digitization of the real estate sector, but there is a difference between small and large structures. While the crisis has brought the biggest proptechs to the fore, those looking for funding, which are more fragile, have had a much harder time withstanding the crisis, notably due to a lack of cash.
1.2 The global proptech market is growing, but dominated by a few countries
An overview of the global proptech market
Source: ****
This table highlights the main possible categories of the proptech market, with the number of companies in each category and its cumulative investment over the period ****-****. The leading category in terms of investment was commercial real estate search, with $**.** billion. In terms ...
1.3 The French real estate market is growing...
Indeed, after several years of instability, the market is enjoying a revival. In ****, the real estate market in France was worth around **.*** billion euros. [***]
The French property development market
According to INSEE, the real estate development market in France will amount to **.** billion euros in ****, compared with **.* billion euros in ****, a ...
1.4 ... supporting the growth of the proptech market ...
Fundraising by real estate and construction start-ups France, ****- ****, in millions of euros CAGR: +***% Source: ****
Between **** and ****, there was a very marked increase in fundraising by Real Estech companies, since in **** these companies raised €** million, whereas in **** they raised €*** million, representing a CAGR of +***% over this period. On the other hand, ...
1.5 ...especially as the global pandemic has accelerated the proptech market somewhat
A slowdown in the real estate market,
Real estate development
Construction sector figures for **** reveal the impact of the health crisis. New residential construction is down by **%, while non-residential construction is down by more than **%. The granting of building permits is also down by almost **% on ****.
There are many reasons for ...
2 Demand analysis
2.1 Smart building: growing demand for connected objects
According to a Yougov survey, **% of those questioned believe that connected objects will change the way we live, with this proportion rising to **% among **-** year-olds. However, only * out of ** homes claim to be equipped with connected products.
I'm ready to invest in the following connected object or service France, ****, in Source: ...
2.2 Growing demand for the digitalization of real estate
Digitizing the housing search
While contacts with real estate professionals or window advertisements are still a widespread means of information when looking for a property, in **** it will be advertising websites that represent the main information channel. Apps and social networks are also widely used (***). The same is true of social ...
2.3 Growing demand for construction software
What is BIM?
BIM stands for Building Information Modeling. BIM is a process that takes into account all the characteristics of a building in order to:
Create a *D model using an IT tool; Assign tasks in terms of time and dates to each sector of the building (***), in other words, ...
2.4 A limited number of French investors in the proptech market
Number of proptech investors by country outside the USA World excluding USA, ****-****, in number of people Source: ****
In ****, there were ** French investors in proptech start-ups, compared with *** in Germany. The largest number of investors was in the UK. The United States is excluded from this ranking, with an estimated *,*** investors, ...
3 Market structure
3.1 Proptech companies as a whole
growth in the number of Real Estech start-ups France, before ****-****, in number of units Source: ****
We can see that proptech start-ups have grown steadily over the period prior to ****-****. In ****, there were *** proptech start-ups. However, in ****, there is a slight drop in the total number (***). This decline seems to ...
3.2 Two very big players in proptech start-ups: Meero and ManoMano
Top ** proptech start-ups that have raised the most funds
Source: ****
3.3 Focus on the two biggest start-ups: Meero and ManoMano
Meero
Meero is a French start-up founded in ****, offering services that put photographers in touch with businesses of all kinds (***) accounted for **% of its sales. Photographers are paid an average of ** euros an hour for the shoot. The company's turnover has not yet been revealed to the general public, however, according ...
3.4 Pure players in proptech
Real estate start-ups become more democratic
New entrants have entered the real estate market with a new service: immediate sales. These companies see themselves as ibuyers, i.e. they buy properties from private individuals in a hurry to sell, in exchange for a commission on the value of the property, and ...
3.5
4 Offer analysis
4.1 French optimism about real estate innovation
According to the Crédit Foncier/CSA barometer, when it comes to innovation, real estate professionals are less optimistic in **** than they were in ****. Indeed, the rate of optimism across all professions rose from **% in **** to **% in ****, then fell back to **% in ****. For ****, there are major disparitiesmorale among developers and builders ...
4.2 Proptech start-ups, experts in the digitalization of real estate
All real estate players have been strongly impacted by the digital revolution and its effects,in particularin three areas:
Innovative services to improve sales tools; Platforms (***); Increased competition with agencies from private players and online advertisers.
Physical real estate agencies are gradually giving way to online real estate agencies and the ...
4.3 Smart building: a growing offering
The DRIEAT Île-de-France defines the concept of smart buildings as "the integration of active and passive energy management solutions, aimed at optimizing consumption, but also promoting user comfort and safety while complying with current regulations." In particular, these buildings must improve and absorb peak consumption situations.
The smart building is a ...
5 Regulations
5.1 Real estate regulations
The real estate development business didn't emerge in France until the late ****s, which is when the legal framework began to take shape. Today, this activity is closely supervised, particularly for residential real estate, to guarantee the safety of future residents.
The main laws in France are
Thelaw of January *, ****which ...
6 Positioning the players
6.1 Player segmentation
- Meero
- ManoMano
- Luko
- Finalcad
- Colonies
- Comet Meetings
- Guest to Guest
- Onepark
- Proprioo
- Homeloop
- Beeldi
- Bellman
- Virgil
- UKIO
- Bricks.co
- Idealys
- Masteos
- Setec
- Ocea Smart Building Groupe
- Deepki
- Planon
- Wemaintain
- Icare City
- Stonal
- Hostnfly
- Smart renting
- Checkmyguest
- Matera
- Hello Syndic
- Check & Visit
- Vestalis
- Hyppo Immobilier
- MerciYanis
- Buldi
- Nerco Ingénierie Groupe
- SITECH France
- Arkance
List of charts presented in this market study
- Number of proptech companies worldwide
- Size of the French real estate agency market
- Sales trends for the real estate development sector (NAF code "4110")
- Fundraising for real estate and construction start-ups
- Comparison of fundraising in French tech and Real Estech
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
French Tech: Deepki continues its successful trajectory with over 60% growth in 2023 - 28/03/2024
- Deepki's annual recurring revenue (ARR) in 2023: close to 45 million euros. - ARR growth in 2023 vs. 2022: over 60%. - Amount of funds raised in 2022: 150 million euros. - Number of competitors identified: 230. - Number of employees: 400, half of whom recruited last year. - Number of customers worldwide in 2023: 500, versus 350 the previous year. - Amount raised by the main competitor, Measurabl, in the United States in 2023: $93 million. - Acquisition in 2023: Nooco, a subsidiary of Vinci Energies. - Acquisition in 2022: British competitor Fabriq.
DIY: ManoMano highlights its ManoMano Pro service in new TV campaign - 14/02/2024
- ManoMano launched its service for construction professionals, ManoMano Pro, at the end of 2020.
- Three years later, ManoMano has attracted around half of the craftsmen in the sector in France, i.e. some 200,000 companies.
- ManoMano offers over 19 million product references on its site.
Faced with a depressed DIY market, ManoMano cuts its workforce by a quarter - 18/10/2023
- ManoMano is a platform for the sale of do-it-yourself products, with 16 million references.
- Co-founded by Christian Raisson and Philippe de Chanville.
- The company competes with Leroy Merlin and Castorama.
- It plans to cut a maximum of 150 jobs in France and 80 in Spain out of a total of 900 employees as part of a reorganization.
- In 2020, ManoMano achieved sales in excess of one billion euros in five European countries (France, Spain, Italy, UK, Germany).
MerciYanis aims to become the leader in office management - 13/10/2023
- Total amount of financing raised by MerciYanis: 2.7 million euros Financing previously obtained by the company in 2021: 1 million euros
- Current MerciYanis workforce: 17 employees Number of new hires planned within 18 months: 20 people
- Year of creation of MerciYanis: 2019 MerciYanis equips 3 million square meters of office space for 200 customers in France
- MerciYanis sales in 2022: 770,000 euros
- Sales target for 2025: 10 million euros
- The digitization of the cleaning sector accounts for half of MerciYanis sales.
Offices: Comet relies on La Défense for growth - 30/08/2023
- Comet Meetings is an SME with 180 employees and sales of 27 million euros by 2022.
- In July, the company inaugurated a new space on the 37th floor of the Alto Tower, occupying 1,500 m2.
- Comet Meetings is also present with the Comet Défense space located in the Coeur Défense tower.
- The company plans to open a new facility in Nanterre this year, in Arboretum, Europe's first solid-wood campus, with 25,000 m2 of office and service space.
- The campus will be located in a 9-hectare park
- Comet will offer 2,300 m2 of office and meeting space on four levels.
Deepki met la main sur Nooco, filiale de Vinci Energies - 25/05/2023
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the proptech market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
