Buy the full study
Summary of our market study
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market Overview
1.1 Definition and scope of the study
Paint is any liquid or pigmented composition that solidifies after being applied. The main purposes of paint are to color, protect or harden surfaces and objects.
The paint market in Italy is stagnant today, having peaked in the years 2010-12. However, the renovation industry (particularly helped by government subsidies) is helping to keep this market afloat. More than half a billion liters of paint are used in Italy each year. There are more than 600 paint manufacturers (up to 795 according to other estimates), which include multinational corporations, sole proprietors, small cooperatives, SMEs, local craft enterprises, etc. The distribution of paint is often territory-based, and there seems to be a high degree of customer loyalty in this sector. In addition, government guidelines regarding construction restrict the color and type of paint in different regions of the country.
The number of painters/varnishers is almost impossible to measure: they are often freelancers, micro-businesses, or craft businesses. Despite stagnation, the paint market in Italy is the third largest in Europe behind France and Germany.
This market can be classified into 4 main segments:
- Architectural paints (interior, exterior, wood protection, furniture)
- Automotive paints (cars, trains, ships/boats, airplanes, etc.)
- Industrial paint (machinery, flooring)
- Artistic/decorative paint
In Italy, the top 10 paint manufacturers account for a 43% market share and produce 49% of paints. Italy is a major paint exporter: 194 million euros to Germany, 153 million euros to Spain, 148 million euros to France, 135 million euros to Poland, and 112 million euros to Russia. With growing markets such as India (+13.8 percent paint use from 2018 to 2019) and Scandinavian countries (all +7 percent paint use from 2018 to 2019), Italy can potentially benefit from these changing dynamics.
1.2 The global market is growing strongly
The global paint market has been growing steadily since ****, however, it suffered a sharp decline in **** due to the coronavirus pandemic. A slight recovery began in ****, and the value of the market is expected to soon exceed pre-pandemic levels.
Market value of the paint and coatings industry World, ****-****, in billions ...
1.3 Italian Paint Market
The Italian production of paints and related products is very important. In ****, the value of Italian paint sales was *.* billion euros.
Turnover of paint and varnish companies Italy, ****-****, in billion euros Source: ****
The graph above shows the turnover of paint for the last ** years, with Ateco Code ********. The value of ...
1.4 Trade flows generated by paint
Italy ranks fourth worldwide as paint exporter, after Germany, the United States and Japan. Exports value in **** amounted to *.* billion euros. As for imports, their value in **** was ***.* million euros.
Italian paint exports Italy, ****, in % Source: ****
Paint imports for Italy from the world Italy, ****, in % Source: ****
The two graphs above represent ...
2 Demand analysis
2.1 Construction sector is driving the paint market
Year **** closed with very encouraging data for the paint industry. In fact, the construction sector drove the post-coronavirus recovery, accounting for nearly ** percent of the entire sector. Positive signs were, in fact, emerging after several difficult years, in particular from the renovation sector, more than new construction, but also from the ...
2.2 The Italian creative industry: the Visual Arts sector
The Visual Arts sector represents the first sector of the Italian Creative Industry in terms of number of employees. It generated, in ****, about **.* billion euros.[***]
This sector includes painters, sculptors, and artists. Nowadays, in Italy, this sector is not very large. The last publiished report regarding the Italian art sector was ...
3 Market structure
3.1 Companies in the industry
Paint companies in Italy have a production value of ***.** million in ****.
Italian paint and varnish production Italy, ****-****, in millions of euros Source: ****
The graph above represents the value of domestic paint production over the past decade. The figures show that production has never reached * billion in value, and that it ...
3.2 The legal form of companies in the industry
There are numerous companies in the paint and varnish industry in Italy, as seen in the previous part.
Number of companies producing paints, varnishes and similar coatings by legal form Italy, ****, in % Source: ****
The following graph shows the legal form of companies in the painting sector. We can see that most ...
3.3 The domestic and international companies in the painting industry
World companies:
Market share of coatings and paint companies World, ****, in % Source: ****
This graph shows the market shares of the top global companies in the industry. It can be seen that there are few companies that have large market shares (***), so it is not a very centralized market.
European market:
Paint ...
4 Supply analysis
4.1 Prices charged on the Italian market
Production:
The Istat database provides prices for the production of paints and varnishes during the course of the year.
Paint, varnish manufacturing price index Italy, ****-****, Base ****=*** Source: ****
The graph above shows paint manufacturing prices in Italy, the measure used is base *** during year ****.
Retailing:
Consumer prices, on the other hand, ...
4.2 Classification of paints
Resin: also known under the name binder, is the most important element because as it dries it generates the protective and decorative film. It has a dual functionality: protection and adhesion. Alkyl resins-very bright, retains color, UV resistant Acrylic resins - excellent photochemical stability, chemical inertness and hydrolytic stability, resistant to ...
4.3 Industry innovations: sustainability of paints
The topic of sustainability is also being discussed in the chemical industry and thus in the paint industry. Companies are increasingly developing products in line with ecology and that pay attention to the environment. IVM Group, an Italian company, invests * percent of its sales in research and development, and they have ...
5 Regulations
5.1 National Regulations
In Italy, paint products follow specific legislation, Legislative Decree ***/****, implementing European Directive ****/**/EC, which imposed specific limits on the maximum volatile organic compound (***) content in products used in construction and bodywork.
Restrictions imposed by the REACH Regulation and the Biocides Regulation also have consequential impacts on the production and research and ...
6 Positioning of players
6.1 Segmentation of actors
- Corporação Industrial do Norte (CIN)
- Akzo Nobel
- Axalta Coating Systems
- Cromology
- Beckers
- ONIP Omnium National Industriel des peintures
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Paints: AkzoNobel invests 20 million euros in France - 12/07/2022
- AkzoNobel invests 20 million euros in two of its seven sites in France, at Pamiers (09) and Montataire (60)
Axalta commits to new sustainability goals - 27/04/2022
- Achieving carbon neutrality by 2040
- Assess internal and external ESG risks
- 80% of Axalta's new product developments offer sustainability benefits
AkzoNobel Paints set for strong growth in 2021 - 09/02/2022
- AkzoNobel sales up 6.9% in 2019 to €20.4 billion
- Integration of US company PPG
- redeployment of paint business to higher-growth markets
- Net income 1.5 billion euros
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the paint market | Italy
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) IT Italy
- 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
