Buy the full study
Summary of our market study
The global paint and coatings market is showing significant growth, valued at $168.7 billion in 2022 and projected to reach $228.7 billion by 2028, growing at a CAGR of 5.2%. Demand is driven by construction spending in emerging countries and urbanization boosting the need for decorative paints. Innovations are also propelling growth, with manufacturers focusing on environmentally-friendly products that can adapt to various climatic conditions. In Spain, the paint market exhibited a downturn with a -6.16% sales decrease within the CNAE "2030" category.
However, Spain maintains a competitive stance in paint manufacturing, evidenced by consistent trade surpluses. Despite a decline in new building permits by 2.38% from 2021 to 2022, the rise in building rehabilitation could spark increased paint demand. In terms of consumer behavior, 26% of Spaniards plan to reduce DIY spending due to 2022's inflation impact, yet 24% expect to spend more and 50% anticipate maintaining their current expenditure levels.
Analysis of Spain's Paint Market Demand Trends
Spain's paint market shows a dynamic interplay between the building industry and consumer-decorative paint segments. Nationally tailored to preferences and industrial demands, the market is shaped by varied factors, including construction dynamics, consumer preferences, and regulatory changes. In the realm of individual consumer demand, Spaniards particularly favor white paint. An examination of the top-selling paints reveals a consistent choice for this color, suggesting a cultural predilection or a choice for its versatile application across various environments, both interior, and exterior. However, consumer spending trends are complex and influenced by broader economic contexts. The inflation rate, which hit 8.4% in 2022, has affected consumption habits, including DIY activities. While approximately one-quarter of the population plans to cut back on DIY spending, an equal proportion expects to increase expenditures. This indicates a diverse consumer base where different segments may react uniquely to economic pressures.
The construction sector remains a significant consumer of painting services. Interestingly, while there was a slight decline in building permits by about 2.38% from 2021 to 2022, a previous surge was observed with a 66.88% increase between 2019 and 2021. This suggests a previously expanding construction market that could have long-term implications on paint demand, especially as building renovations and thermal rehabilitation become more prominent due to Spain's energy efficiency efforts. Spain's ambitious targets for building insulation hint at a potential ripple effect on the demand for paint, as insulation work often necessitates subsequent painting. Since only 6% of Spanish homes were considered energy-efficient as of 2020, the drive towards improving thermal insulation could represent an opportunity for the paint market. Overall, the Spanish paint market exhibits characteristics of a growing, yet variable demand shaped by household preferences, economic factors, and the evolving needs of the construction industry.
Prominent Players Shaping the Spanish Paint Industry Landscape
The Spanish paint industry is characterized by a diverse ecosystem of players, ranging from homegrown manufacturers to major global conglomerates with specialized paint-related divisions. These companies not only compete but also complement each other, catering to various segments within the industry, including the building and consumer decorative paint market.
Local Titans in Paint Production:
- Ibersa Pinturas: Operating since 1967, Ibersa stands out as a key Spanish manufacturer, specializing in the production of industrial coatings and paints. Dedication to quality and innovation has enabled them to cater to various sectors including automotive, industrial, and decorative markets.
- Pinturas Colom: Serving the industry for over half a century, this family-owned enterprise has been crafting a range of paint products, prioritizing sustainability and customer satisfaction in their operations.
- Jallut: With a strong presence in the market, Jallut paints are recognized for their wide range of colors and high-quality finishes, catering to both professionals and individual consumers.
- Pinturas Ecu: This company's commitment to excellence is evident in their competitive offerings, which include a selection of paints for interiors, exteriors, and industrial purposes.
- Galpi: An established player known for providing a variety of paint products suitable for diverse applications, from household DIY projects to professional construction tasks.
- PintyPlus: Famous for their spray paints, PintyPlus has carved out a niche, offering quick and convenient painting solutions for a range of surfaces and materials.
Global Powerhouses with Paint Operations:
- AkzoNobel: As a global giant, AkzoNobel's prolific portfolio includes renowned brands such as Dulux, providing innovative and sustainable paint solutions on a worldwide scale.
- PPG: Another international behemoth, PPG Industries’ paint and coatings division stands out for its comprehensive offerings, serving industries from aerospace to automotive to consumer markets.
- Henkel: Although widely recognized for its adhesive products, Henkel also plays a significant role in the paint sector with its industrial coatings and chemical solutions.
- Sherwin-Williams: With a significant global presence, Sherwin-Williams contributes a vast array of paint products, catering to the needs of various consumers and professional painters alike.
- Axalta: With a focus on the performance and transportation sectors, Axalta delivers innovative and high-quality paint products aimed at enhancing functionality and aesthetics.
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market overview
1.1 Definition and presentation
Paint is a liquid and often colored substance that is applied to a surface to achieve a specific coloration. The market study below covers two types of segment in the Spanish paint market.
-Paint for the building industry
-Consumer and decorative paint
Worldwide, the paint market is benefiting from the very rapid development of the Asian region. Rising construction spending in emerging countries is driving the building paint segment, while rapid urbanization is stimulating demand for decorative paints.
In Spain, the paint manufacturing market is highly concentrated , with only 427 companies manufacturing paint, and sales and employment levels have risen in recent years. Spain is thus a competitive country in paint manufacturing, with trade surpluses since 2017. Lastly, the construction of new buildings over this period and the challenge of thermal rehabilitation of buildings should boost this market in the future.
1.2 A growing global market
The global paint and coatings market is growing worldwide. In ****, the market was valued at $***.* billion, and is expected to grow at a CAGR of *.*%, reaching $***.* billion in ****, a total increase of **.*% in * years.
Sales trends for the global paint market World, **** - ****, in billions of USD Source: ****
The market is being driven in particular by the dynamism of certain regions, especially the Asia-Pacific zone, and by the good health of sectors such as construction. In addition, growing urbanization and rising living standards have stimulated demand for decorative paints in recent years.
Another trend driving market growth is innovation in the sector, notably due to burgeoning environmental regulations, which are driving paint manufacturers to invest in R&D to develop more environmentally-friendly paints. Many other innovations are also driving growth, such as paints that are easier for homeowners to apply, or paints that can control temperature and heat transfer in a wide range of geographical and climatic conditions. [***]
1.3 The national paint market
The paint production activity is implemented within the Spanish CNAE code "**** ", issued by theInstituto Nacional de Estadísticas - INE. This code covers activities linked to the production of paints, varnishes and similar coatings, as well as printing inks and fillers.
Analysis of this code enables us to estimate the paint market in Spain. Two market trends can be observed. From **** to ****, this market has been expanding, increasing by **.**% from *.*** billion in **** to *.*** billion in ****. From **** onwards, however, the trend has reversed, with sales in the sector declining by -*.**% between **** and ****.
CNAE **** sales trend Spain, ****-****, billions of euros Source: ****
1.4 National market for paint service companies
As far as building painters are concerned, an analysis of the Spanish CNAE code **.* "Acabado de Edificios" gives an idea of how the sector is evolving.
CNAE code **.* "Finishes on buildings" includes the following activities:
Wood and metal framework installations Floor and wall covering Glazing and painting Other building finishing work
Even if this code includes activities other than those solely related to building painters, we can still see a positive trend in the sector, which appears to have been growing since ****. Between **** and ****, the sector expanded by **.**%, with a CAGR of **.**%. Beyond the year ****, which saw a decrease in sales of -**.** % compared to ****, due in particular to the covid pandemic, the sector is showing a definite recovery, with total sales estimated at **.*** billion in ****, up *.**% on ****.
Sales growth CNAE code: **.* Spain, ****-****, millions of euros Source: ****
1.5 Paint imports and exports
In order to analyze Spanish foreign trade in paints, we need to understand which types of paint are of interest to us. Here, two "HS" codes - from the United Nations trade classification - are of interest. The following two codes relate solely to paints for DIY and building cladding, the only difference between the two being the binder used. Code **** applies to paints whose binder is not water, while code **** applies to paints whose binder is water. It should be noted that the paints classified under code HS **** are the most widely used in this industry.
Typology of "HS ****" and "HS ****" codes:
"HS ****": Paints and varnishes (***) based on synthetic polymers or chemically modified natural polymers, dispersed or dissolved in a non-aqueous medium. "HS ****": Paints and varnishes, enamels and lacquers, based on synthetic polymers or chemically modified natural polymers, dispersed or dissolved in an aqueous medium.
Source: ****
Spanish trade balance for code "HS: ****":
Over the period ****-****, a reversal can be noted in relation to the Spanish trade balance linked to paints with a non-aqueous solvent. The year **** marks a turning point, with the trade balance moving from deficit to surplus. However, there are two trends in this trade balance. ...
2 Demand analysis
2.1 Demand by product type: white paints top the list
When it comes to the types of paint most in demand by households, white paint is the favorite among Spaniards. In the top ** best-selling paints according to the websiteMás Vendido, which lists the best-selling products on the Spanish market, only white paints are present.
2.2 The outlook for household DIY spending in an inflationary context.
With regard to household DIY spending, a survey carried out by PWC for the year **** in relation to Spanish consumption trends, taking into account the impact of inflation - of *.*% during the yeare **** in Spain - on consumption habits, reveals that DIY is likely to be a spending item on which **% of Spaniards expect to cut back in ****. however, **% believe they will increase their spending, while **% think they will maintain a level of spending comparable to the previous year .
Consumer Survey ****, How do you expect your DIY spending to evolve? Spain, ****, % of responses Source: ****
Compared to the other expenditure items studied by the PWC survey, DIY nevertheless appears to be the *th least impacted by consumption decreases out of the ** items studied. While food (***).
% of Spaniards who plan to cut back on spending, by expenditure item Spain, ****, % of PWC
2.3 Demand in the construction market
The construction market is a demanding sector for painting services, particularly those provided by painting service companies. Indeed, painting is an integral part of the finishing of a building, which is why this sector is the driving force behind this service.
In ****, a total of **,*** building permits were issued in Spain, down *.**% on ****. However, the number of building permits issued rose by **.**% between **** and ****.
New building construction in Spain Spain, ****-** Source: ****
Added to this is the number of permits dedicated to the rehabilitation of buildings, which also generate additional demand for painting service companies. However, there is a downward trend in this indicator, with a -**.**% decrease in permits issued between **** and ****.
Number of building rehabilitation permits issued in Spain Spain, ****-****. Source: ****
Nevertheless, another demand could impact the paint market: insulation! Spain has ambitious targets in this area, given the energy deficiencies of its buildings (***) entails work that may lead consumers to paint more. A full Businesscoot study on the insulation market in Spain is available here.
Spain's housing renovation targets to **** Spain, ****-****, number Source: ****
3 Market structure
3.1 Value chain
Source: ****
3.2 Paint market structure
The Spanish CNAE code "****" - activities related to the production of paints, varnishes and similar coatings, as well as printing inks and fillers - tells us more about the structure of the paint production market in Spain. There is a slight downward trend in the number of companies between **** and **** , with a drop of ** companies over this period.
Trend in number of companies CNAE code **** Spain, ****-****, number Source: ****
As for the workforce, it seems to be following an inverse upwardtrend - despite some vacillations between **** and ****. The number of employees rose by *.**% between **** and ****, which, combined with a decrease in the number of companies over the period, seems to demonstrate a concentration of this market over this period.
Number of employees Spain, ****-****, number Source: ****
Lastly, after a downward trend in EBITDA (***), the figure is expected to rise by **.**% between **** and ****, exceeding the EBITDA levels of previous years. EBITDA trend CNAE code **** Spain, ****-****, millions of euros Source: ****
3.3 Painters' market structure
For the building painters market, we can estimate the market structure using the Spanish CNAE code **.*, although it includes categories other than building painters.
As a result, the number of companies in this sector is expected to grow steadily between **** and ****. Despite the anomaly represented by ****, the number of companies in the sector increased by **.**% over the period ****-****, reaching a total of **,*** companies in Spain.
Number of companies CNAE code: **.* Spain, ****-****, thousands of companies Source: ****
The number of employees in the sector followed the same trend, with a **.**% increase in the overall workforce. It is also worth noting that, despite the -*.**% decrease in headcount between **** and ****, the sector recovered its ante-covid level by **** , with a number of employees almost identical to ****. This simultaneous increase in both the number of companies and the number of employees shows not only an expanding sector, but also a market open to competition and fragmented into a multitude of small players.
Number of employees, cnae code **.* Spain, ****-****, thousands of employees Sources : tqt To get a more precise idea of the market for the "building painters" service, you can search for "Empresas de pintura" on the infoisinfo website, which lists the number of ...
3.4 Paint distribution
Paint distribution is carried out either in dedicated stores for professionals, or in DIY stores for BtoC. In the BtoC sector, paint is distributed through hardware stores or DIY superstores. A survey carried out by Euro Press shows that Spaniards are very attached to these local stores. In ****, **% of Spaniards said it was important to be able to buy DIY products immediately, and **.*% even considered these stores to be the "pharmacies of the home".
Spaniards' perception of the importance of having a DIY store Spain, ****, % Source: ****
however, these opinions are not reflected in the organization of DIY tool distribution. The sector appears highly concentrated, with **.*% of total sales generated by the sector's top * chains in ****. Hardware stores will account for just *.*% of the kingdom's total sales in ****.
Market share of DIY retailers Spain, ****, % (***) Source : InterEmpresas The sector is even dominated by the ADEO group, owner of Leroy Merlin and Bricomart, in terms of its presence in Spain. The group will have a **% market share by ****. Although no precise data are available on the breakdown of distribution channels (***), an analysis of these channels within the Leroy Merlin group can give us an idea of the order of magnitude of the online channel. ...
4 Offer analysis
4.1 Paint types
The five components of paint
Building and decorative paints are always made up of the same components:
The binder, a polymer that enables the paint to become solid as it dries, Solvent, to make the paint fluid enough to facilitate application, Pigments, natural or synthetic, give the paint its tint and opacity, Fillers, which give the paint other technical characteristics (***), Adjuvants, such as preservatives, anti-skinning agents and fungicides, essential to the manufacture and long-term balance of the paint.
Some paint types :
Source: ****
4.2 Average prices
The average prices charged by paint manufacturers are shown below by the VIP Reforma website. This chart shows the average price per square metre of the main paints used in home decoration.
Average price/m* of the main paints used in home renovation Spain, ****, €/m* Source: ****
4.3 Average prices charged by paint companies
The average price charged by painters throughout Spain is between €* and €** per square meter. These prices are calculated by the Cronoshare website, a platform that supports private individuals in their renovation projects. The platform currently boasts over ***,*** completed budgets and more than **,*** professionals offering quotes on the platform.
Paint prices by m* Spain, ****, €/m* source: Cronoshare the price ranges shown in the chart below are also based on the size of the home:
Average price by home size Spain, ****, €/m* Source: ****
Factors influencing the price offered by painting service companies :
Preparation work: it's easier to paint an empty apartment than one filled with furniture that needs to be covered. This first step of protecting the furniture may represent an additional cost. The quality of the walls: if a wall is damaged by holes or damp, the professional will have to spend time restoring it before he can start painting. Quality and type of paint. The previous color of the walls to be repainted: a white wall is easier to repaint than a dark wall. The latter, in fact, will require several coats of paint if the aim is to lighten it. The price will then be affected, as the quantity of ...
4.4 New ranges and innovations
A need for perpetual innovation: Paint, especially decorative paint, like clothing or kitchenware for example, is subject to the fashions of the moment. Paint must therefore constantly renew itself and offer new ranges in order to become the paint of the moment for a given year. In the second half of ****, for example, the tone was set by green and pink paints with a natural look. In ****, pastel yellows and very natural greens are the trend. [***].
Paints that interact with users' health: In ****, Spanish company montó has developed paints that have an impact on the health of their consumers. The "Smart Air Puro" range, for example, purifies indoor air, higienizes interior spaces and eliminates unpleasant odours. It also eliminates carbon monoxide and nitrogen oxide. This range is also effective against the accumulation of bacteria or viruses on walls. The company has also developed a range of paints called "Smart Antirradiación", which can reduce electromagnetic waves by up to **%.lectromagnetic waves between *** and ***Mhz with an application of *** microns, making it ideal for certain medical environments. [***]
Anti-humidity paint : To facilitate water run-off, waterproof paints can be added to existing structures. Some paints also adapt to the humidity of the premises, providing ...
5 Regulations
5.1 Regulations
Spanish paint legislation is governed by Real Decreto ***/****, de * de febrero. This law lays down the conditions for marketing in terms of toxicity, packaging and the classification of paints according to their hazardous nature (***).
European legislation covers the following points in particular:
Environmental and health considerations
The Reach regulation was introduced by the European Union in ****. It covers all chemical products, bringing together the environmental and health regulations inherent in chemical products under a single directive. The process lists more than **,*** substances, and makes it possible to estimate their use. Companies in the sector must pay a fee for each product they use.
Volatile organic compound (***) emissions
In order to reduce the emission of volatile organic compounds (***), European Directive **/**/EC and Directive **/**/EC define the maximum tolerated quantities of VOCs for each type of substance. Since January *, ****, all construction and flooring products newly placed on the market must carry an informative VOC label. [***].
6 Positioning the players
6.1 Segmentation
Main Spanish distributors Group types Names Sales (***) Groupe ADEO(***)French international group. Leroy Merlin (***) * *** *** *** € (***) Bricomart (***) *** *** *** € (***) German multinational Bauhaus (***) *** *** *** € (***) Spanish player Bricor (***) *,***,***,*** € (***) Subsidiary of English multinational Kingfisher Brico dépôt *** *** *** € (***) Spanish player Habitacle (***) ***,***,*** € (***) Paint manufacturers Group types Names Sales figures Spanish producers Ibersa pinturas ** million euros (***) Pinturas colom Between * and * million (***) Jallut Between * million and ** million euros (***) Pinturas ecu Between *.* million and * million euros (***) galpi Between *.* million and * million euros (***) PintyPlus Between * million and ** million euros (***) Multinationals with at least one paint-related activity AkzoNobel **.** billion (***) PPG **.* billion (***) Henkel **.*** billion (***) Sherwin-Williams **.*** billion (***) Axalta *.*** billion (***) Jotun ** million euros (***) Caparol (***) Between * and * million (***)
- Leroy Merlin Espagne
- Brico Dépôt
- Akzo Nobel
- PPG Industries
- Henkel Ibérica
- Sherwin Williams
- Axalta Coating Systems
- Jallut
- Jotun
- Pinturas colom
- Ibersa pinturas
- PintyPlus
- galpi
- Pinturas ecu
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the paint market | Spain
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) ES Spain
- 5 reports at €75.6 excluding VAT per study to choose from our Spanish catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
