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Summary and extracts
1 Synthèse du marché
1.1 Introduction
The organic store market includes all businesses that sell produce grown or produced without the use of synthetic pesticides, artificial fertilizers, genetically modified organisms, or intensive industrial practices. They generally offer a wide range of products such as organic fruits and vegetables, grains, dairy products, meat, baked goods, beverages, and other processed products. In addition, some stores also offer organic personal care products and cosmetics. [SKH]
In Italy, these types of stores can be small in size or take the form of large supermarket chains. One example is EcorNaturaSì, an organization that has acquired various brands and businesses over time, including Ecor, NaturaSì, Cuorebio, Baule Volante - Fior di Loto, and BioToBio, making it Italy's largest retailer specializing in organic and biodynamic products. The group operates about 450 stores in Italy, and distributes more than 400 products under the Ecor brand, providing a wide range of organic and biodynamic products.[Naturasi] This group was founded in the 1980s, but the Organic market has earlier origins:[Federbio]
- The organic movement originated from visionary pioneers over a century ago who recognized the interconnections between lifestyle, food, food production, human and environmental health. This phase is known as'Organic 1.0'.
- 'Organic 2.0' emerged in the 1970s with the development of production and processing standards and the introduction of certification schemes. Organic became regulated and gained the trust of consumers and policy makers, leading to rapid growth in the area of certified organic land and the market value of organic products.
- Despite these successes, certifiedorganic farming still does not account for1 percent ofthe world'scultivated farmland or food consumption. This has raised the need for a new phase, 'Organic 3.0,' to address limitations of Organic 2.0 such as slow conversion to organic farming, lack of focus on high targets, and the burden of certification on farmers. The goal of Organic 3.0 is to enable a wider spread of truly sustainable farming systems and markets.
The size of the global organic food and beverage market has been estimated at $208.19 billion in 2022 and is expected to expand at a compound annual growth rate(CAGR) of 11.7 percent from 2022 to 2030.[Grandviewresearch]
This study focuses on the organic store market in Italy. For information on related markets, such as the organic fruit and vegetable market, please refer to the specific studies available in the Businesscoot catalog.
1.2 The global market
Globally, the market for organic food&beverage products is estimated at $***.** billion in ****. Growing consumer interest in sustainable and fair-trade agriculture and animal husbandry leads to predictions of a compound annual growth rate (***) of **.* percent over the ****-**** period. By the end of the period, the global market could reach a ...
1.3 The Italian market
Between **** and ****, the Italian market for organic products shows strong growth. During the period under consideration, the market value increased from *.** billion euros to *.** billion euros, marking a growth of **.*% in * years. The growth appears to be constant throughout the entire period, and the outbreak of the pandemic in **** does not ...
1.5 The consequences of the Russian-Ukrainian conflict
The outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general increase in price indexes. The sectors related to consumption and production of agri-food products appear to be among the most affected by the consequences of the conflict.
As for the consumer price index for food products, ...
2 Analyse de la demande
2.1 Demand in Italy
Between **** and ****, the sales value of organic products (***). Value of demand for organic products Italy, ****-****, in billions of euros Ismeamercati Looking specifically at the trends in consumption at home and away from home, it is possible to show an increase for both between **** and ****. Specifically, spending on at-home consumption of ...
2.2 Demand drivers
In order to analyze the drivers of demand for organic products in Italy, the main motivations and criteria for purchasing products are considered.
By analyzing the main motivations expressed by Italians for buying organic food products, it is possible to highlight how demand is driven by factors related to care for ...
2.3 Geographical distribution of demand
In order to visualize the geographical distribution of demand, a map was created with the value of average monthly household spending on food and non-alcoholic beverages in each Italian macro-region.
The Islands record the highest value in terms of household spending: these ship an average of ***.* euros per month for the ...
2.4 New demand trends
Among the major demand trends, Biobank cites at the top of the list is the growing consumer interest in consuming plant-based, i.e., all-vegetable protein and hyper-protein products. Foods that are sources of plant-based protein include legumes, cereals, nuts, seeds, and algae. These are generally consumed to supplement the diets of ...
3 Structure du marché
3.1 The market structure
Between **** and ****, the total number of organic stores in Italy is declining. During the period analyzed, the total number of establishments fell from **** to ****, marking a contraction of **.* percent. The decline appears to be constant during the entire period, and the negative annual variations show substantially homogeneous values.
Organic stores Italy, ...
3.2 The value chain
3.3 The main actors
EcorNaturaSì s.p.a: founded in **** as a small organic store, today it is a leading Italian organic products company. It specializes in the distribution of a wide range of organic food products, including fresh produce, pantry foods, snacks and beverages. The company also offers personal and home care products, all ...
3.4 The large-scale retail trade (GDO)
As for Italians' preferred sales channels for buying organic products, modern distribution (***) with **.*% of the total.
Spending on consumption of organic products at home, breakdown by sales channel Italy, ****, % Federbio
The main players active in the large-scale retail trade (***) that include own-brand organic products in their offerings are shown below:
Conad: ...
4 Analyse de l'offre
4.1 Type of the offer
Organic stores, also known as bio-shops or natural product stores, are retail spaces focused on selling organic and natural products. They are distinguished by a welcoming environment and often feature natural designs, with a focus on the use of sustainable materials such as wood and bamboo. Many of these stores place ...
4.2 The prices
In order to analyze prices for organic products, four different product categories (***) are considered. Specifically, the farm gate prices between **** and **** for each category are analyzed. As will be highlighted below, the increase in prices is particularly concentrated between **** and **** while negative changes are recorded for several product types between **** and ...
4.3 New supply trends: sustainable packaging
Green packaging, or environmentally friendly packaging, has become a crucial component in companies' sustainability strategies and a growing concern for environmentally conscious consumers. This trend reflects efforts to reduce the environmental impact of packaging by reducing waste, using recyclable or biodegradable materials, and optimizing manufacturing processes. Biobank notes an increasing use ...
5 Règlementation
5.1 The legislation
The market for organic products, as with many other agricultural products, is regulated by various laws and regulations at both the national and European levels. These laws are concerned with ensuring the quality, food safety and origin of the product. Some of the main laws and regulations for the organic produce ...
6 Positionnement des acteurs
6.1 Segmentation
- EcorNaturaSì s.p.a
- Bio Sapori s.r.l
- Natplus s.r.l
- MelaVerde Bio (Natplus s.r.l)
- Conad
- Coop Italia
- Carrefour Italia
- Lidl
- Esselunga s.p.a
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