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Summary of our market study
Online e-commerce sales in France are expected to reach around 160 billion euros by 2023.
The online payments market is growing, driven by the increase in e-commerce activity.
worldwide, online purchases reached $6.7 trillion in 2023, with China leading in terms of volume and the UK dominating in Europe.
Security remains a crucial concern in online payments, with constant innovation aimed at gaining consumer trust.
The Payment Services Directive 2 (PSD2) introduced in Europe requires "strong authentication" to enhance transaction security.
Crypto-currencies are a speculative and marginal payment method.
The market is highly competitive, with established international players such as PayPal, Apple Pay and Google Pay, as well as emerging fintech solutions such as Lydia, which has over a million users.
The payment services market is attracting new fintech players, and is consolidating through mergers and acquisitions by established players such as Worldline and Ingenico.
Demand trends in the French online payment market
Around 60% of the population make online purchases. Around 32% of French people buy less than once a month. The EU average is around 25%.
The French market offers enormous potential.
Credit cards dominate the French market, while other payment methods, such as PayPal or virtual wallets, have a smaller share. Credit cards account for 61% of online transactions, while services such as PayPal account for 29%, and other solutions appear marginal.
The main players in the online payment market
- PayPal: the pioneer
- Ingenico: has acquired Ogone, a major player specializing in online and mobile payment services
- Worldline: a fast-growing competitor Worldline has acquired Banksys, SIX Payment Services and Ingenico
- Lydia: star of the French fintech scene
- Google Pay and Apple Pay
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Summary and extracts
1 Market overview
1.1 Presentation and definition of the online payment market
In 2018, the French spent 90 billion on the Internet [ FEVAD All of these purchases were made possible thanks to online payment solutions, which therefore make it possible to pay and exchange money over the Internet using a computer system.
E-commerce is driven by broadening the offer in Europe and the increase in the number of sites as well as by the development of marketplaces. Faced with this rise in online purchases, there are more and more online payment players and innovation is key to gaining market share. One of the key factors of success in this market is the security of payments to gain the confidence of merchants on the one hand, and private individuals on the other.
European and international competition is intense with players such as Paypal and Amazon Pay that are solidly implanted. Besides.., VISA offers a new system of reloadable smart cards allowing online payment for blocked amounts
Giants like Google and Apple also offer online payment solutions ( Google Pay and Apple Pay ) while fintechs The Banque de France's financial markets, which are sometimes supported by the major French banks, as is the case with Paylib s, are proposing alternative solutions. Among the Sector's start-ups, Lydia posted record growth and already had more than of one million users in 2018 .
List of charts presented in this market study
- Evolution du chiffre d'affaires du e-commerce
- E-commerce sales
- Evolution du nombre de transactions en ligne
- Part des internautes et de l'ensemble de la population française faisant des achats sur Internet
- Produits et services achetés
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Latest news
Gambling: casinos worried about Unibet joining FDJ | Casinos worried about Unibet joining FDJ - 17/09/2024
- - In addition to its monopoly activities (lottery and sports betting at points of sale), FDJ is extending its activities into the competitive gambling sector, including online horse and sports betting, following the acquisition of Kindred (Unibet's parent company) and ZEturf.
- - FDJ must maintain a clear separation between its monopoly and competitive activities, including the Kindred deal. - Separate websites or applications for each type of activity.
- - Player accounts specific to each activity, with no gateway between them.
- - Prohibition on reconstituting a customer database for monopoly activities intended for competitive offers.
- - Marketing of competitive games under own brand(s).
- - Outcry from Casinos de France, which questions the concentration of players around FDJ and will be vigilant to ensure that commitments are respected.
- - Concern that the acquisition of Kindred (operator of online casinos in certain countries) could give FDJ a head start in the online gambling sector, particularly if France were to legalize online casinos.
Revolut exceeds 2 billion euros in revenues - 03/07/2024
- In 2023: revenues almost doubled to £1.8 billion (approx. €2.1 billion).
- Profits have risen to £344 million (approx. €395 million), compared with around £6 million in 2022.
- By the end of 2023, Revolut has 45 million customers worldwide, with an increase of 12 million new customers joining the neobank in 2023.
- Number of customers in France: over 3 million.
- Revolut is aiming for 50 million customers by the end of the year.
- Number of employees: over 10,000.
Revolut targets a $40 billion valuation - 24/06/2024
- - Target valuation: Over $40 billion.
- - Revolut creation date: 2015.
- - Number of Revolut customers: Approximately 40 million.
- - Number of Revolut employees: More than 9,000.
- - Customer target in France: 20 million customers.
- - Of its 40 million customers worldwide, a third come from the UK.
- - Revenues in 2022: £922.5 million (+45%)
- - Net profit in 2022: £5.8 million. - Revenue forecast**: £1.7 billion
Lydia invests 100 million euros to become a bank - 15/05/2024
- **Customer target:** 5 million customers in France within three years.
- **Recruiting:** around 400 new employees, almost doubling the current workforce of 250.
- **Since its creation in 2011, Lydia has raised around 235 million euros.
- **Number of current banking customers:** around 2 million, out of a total of 7 million users.
- **Express consumer credit in partnership with Floa (subsidiary of BNP Paribas).
FDJ launches Nirio banking offer - 30/04/2024
- - Use of the Nirio application to pay certain bills or rent
- - Premio offer price per year: 29.90 euros
- - Deposit limit at a tobacconist's: 1,500 euros per month
- - Target group for the new service: around six million people struggling to make ends meet
- - Number of retailers authorized to roll out Nirio Premio: around 5,000 (out of 10,000 retailers offering the Nirio service)
Stéphane Pallez reappointed head of Française des Jeux - 26/04/2024
- - FDJ reported an increase in earnings in 2023, positively influenced by several factors.
- - FDJ's sales in 2023 totaled 2.62 billion euros, up 6.5% on the previous year.
- - Net income rose significantly, by 38% to 425 million euros.
- - This growth was driven in particular by the acquisition of the Irish lottery and betting operator ZEturf, as well as by strong momentum in sports betting and online gaming.
- - In January, the Group made a major announcement concerning the launch of a takeover bid for Kindred, the parent company of operator Unibet.
- - Development strategy, to diversify and invest in new market segments, notably online casinos.
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