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Summary of our market study
The French entertainment ticketing market is worth over 2 billion euros.
The global online ticketing market, which includes cinema, music and sporting events, is valued at $74 billion.
In France, growth is fueled by increasing demand for tickets to sporting events such as Euro 2020, the Olympic Games and the FIFA World Cup.
France's largest ticket distributor, FNAC, dominates with a 24% market share. The black market accounts for 10-25% of sales.
Demand trends show an appetite for concerts, sports and festivals. The top 100 events attract over 7.5 million visitors. One example: the Festival Interceltique de Lorient attracts 800,000 people.
Trends in entertainment ticketing demand
Entertainment tickets are mostly purchased online. Music concerts account for 49% of ticket sales by volume. Sports events and cinema each account for 40% of market share by value.
35% of the population claim to have bought a ticket online at least once.
It is estimated that over 45 million tickets are sold each year, at an average price of 45 euros.
Key players in the French ticketing market
- FNAC is a giant in the sector.
- Carrefour is another multi-channel retailer
- E.Leclerc is an important name, reflecting the adaptability and reach of major retailers in the entertainment ticketing sector.
- Pass Your Ticket is a platform between individual buyers and sellers.
- Zepass focuses on ticket resale.
- Ticketmaster is a leading player, facilitating online sales.
- ViaGogo is a marketplace for ticket sales.
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Summary and extracts
1 Market summary
1.1 Definition and scope of study
The entertainment ticketing sector encompasses the distribution of tickets for entertainment events such as sports, musicals, theater and others. The INSEE (Institut national de la statistique et des études économiques) activity number for ticket distribution is 7990Z.
The entertainment ticketing market can be broken down into two distribution channels: physical outlets and online. Online sales dominate, but some players are nevertheless present in both channels. Online ticketing is currently experiencing the strongest growth, with a projected CAGR of 4.8% per year until 2025. Both worldwide and in France, the market is relatively concentrated. Nevertheless, the increasing dematerialization of tickets and the move towards online ticketing continue to change the way tickets are distributed. In particular, the emergence of online platforms to manage the flow of ticket purchases and sales has been particularly strong. Indeed, the major distribution companies have their own systems, and also offer show organizers the possibility of providing integrated solutions.
Digitization plays a huge role in this industry. For example, smartphones have made it possible to reach different audiences, such as tourists, with applications like geolocation. Digitization is also improving the experience of mobile applications and increasing consumer accessibility, and therefore the revenues generated for market players.
Finally, the industry continues to face headwinds as it attempts to combat the black market in ticket distribution. In France, the black market accounts for between 10% and 25% of all sales. Nevertheless, regulatory authorities are actively combating this parallel economy.
1.2 A booming global online market
Market value of online event ticketing World, **** - ****, in billions of US$ Source: Businesswire CAGR **** -**** = *.*%*
Global online ticketing sales will reach US$** billion in ****. The United States is the leading contributor to global sales, with US$** billion generated in ****.
The online ticketing market is a growth market, set to reach ...
1.3 An unstable French market
Entertainment ticketing market value in France France, **** - **** Source: ****
The French ticket market is volatile - in **** to ****, the market grew by **%, while it fell by **% between **** and ****. In ****, the French ticket market was valued at around *.** billion euros. Comparing this figure with Chart *.*, this represents a global market share of ...
2 Demand analysis
2.1 Demand overview - Worldwide
Number of tickets sold by type of event World, ****, in Source: ****
The global ticket market is dominated by music concerts (***).
Market share in value by event World, ****, in % Source: ****
If we measure the overall value of tickets sold (***). We can therefore assume that average prices for sporting events are higher than ...
2.2 Analysis of the French consumer
Which event did you attend at least once this year? France, ****, in % of respondents Source: ****
The graph above shows that the most popular form of entertainment is the music concert (***) are the least-visited events.
Sports
Which sporting event are you most looking forward to? France, ****, in % Source: ****
based on the responses ...
2.3 Demand drivers
Cyclical demand
Seasonality of the "Billet Spectacle" search on Google France, ****-**** Source: ****
Demand for tickets is cyclical, peaking around the festive season, no doubt for Christmas presents.
We note the sharp drop in search in **** linked to the Covid-** pandemic.
French festivals multiply
According to The Ticketing Business, **** was a ...
2.4 Demand trends
Internet increasingly used to purchase tickets
Do you use the Internet to buy tickets for shows? share of respondents going to shows, in %, **** Source: ****
To go to live shows, **% now say they regularly buy their tickets on the Internet. This finding is up +** points since ****.
Share of respondents using the Internet ...
3 Market structure
3.1 Value chain
The chart above shows that online sales dominate physical outlets. As already mentioned, the higher penetration rate of the Internet is a major contributory factor to this structure.
3.2 A concentrated market
Top ** physical ticket machines France, ****, in Source: ****
The chart above shows that the ticket distribution market in France is concentrated, with the top ten players accounting for **% of distribution. What's more, the chart clearly shows that one player in particular, FNAC, is a giant in this sector. This company accounts for ...
3.3 Distribution
Physical distribution:
Evolution of the value of physical distribution France, ****-****, in € millions Source : Euromonitor CAGR : -*.*%
The value of tickets sold in physical stores amounted to nearly €*** million in France in ****. Tickets distributed offline are defined as tickets sold in physical stores. The market share of offline distribution is volatile ...
3.4 The explosion in local smartphone shopping
Proximity purchases are defined as purchases made in a store using a cell phone.
Value of "local" purchases France, ****-****, in millions of € Source: ****
The graph above clearly shows that this means of payment has exploded. In ****, transactions amounted to €*.* million in France, while the equivalent figure in **** was €**.* million, an ...
4 Offer analysis
4.1 Ticket price and audience size
Breakdown of concerts by number of visitors France, ****, in % Source: ****
The graph above illustrates the distribution of concerts in France according to size. Although there is no clear preference as to size, concerts held between *** and **** account for **% of concerts in France. What's more, almost a quarter of concerts in France ...
4.2 The black market continues to flourish in France
In France, the black market in ticket resale accounts for around **% to **% of all tickets distributed, and for major concerts this figure rises to as much as **%. To counter this trend, a law was passed in **** prohibiting the resale of tickets for live performances. Any breach of this law can result ...
4.3 Pricing
It's important to note that the quotes are based on a standard ticket; additional costs are often added due to taxes, seat preferences and availability. Therefore, the prices quoted above should be considered as a lower threshold, as there is no real price ceiling.
4.4 Supply trends - Digitization and use of data
Technavio points out that demand growth of *.*% to **** (***) will be fuelled by the following factors, which play a crucial role for the supply side:
Analytical tools integrated into online ticketing platforms to track consumer behavior, preferences and identify trends Implementing technology on sales platforms to automate ticketing services and thus reduce ...
5 Rules and regulations
5.1 Current regulations
Current regulations come from the European Commission. In particular, ticket sales are regulated by the Ticket Sales (***) Bill ****.
At national level, the French legislative framework for ticket distribution is covered in BOFiP. It is thus illegal in France to sell, offer for sale, display for sale or provide the means necessary ...
6 Positioning the players
6.1 Segmentation
- Carrefour Spectacles
- Espace Culturel – E. Leclerc Billetterie
- Passe ton billet
- Zepass.com
- Ticketmaster France
- Viagogo
- HelloAsso
- Fnac Darty
- Secutix (Elca groupe)
- Shotgun
- Billet Réduc
- Lyte
- TicketSwap
- Leclerc Spectacles
- France Billet
- Imagina
- Yurplan
- Billetweb
- Pass Event -Euro Information (Credit Mutuel)
- Placeminute
- Redtaag Voodootix
- Vivendi
- See Ticket (Vivendi groupe)
- CTS Eventim
- Delight Data
- Natixis Groupe BPCE
- Festik
- SeeTickets
- BAM Tickets
- Movinmotion
- Fnac Spectacles
List of charts presented in this market study
- Value of the online event ticketing market
- Value of the ticketing market in France
- Buying tickets in France
- Number of tickets sold by type of event
- Market share in value by event
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Latest news
FNAC Darty to launch takeover bid for Italy's Unieuro on Monday - 30/08/2024
- FNAC Darty, which already holds a 4.4% stake in Unieuro, announced in mid-July its intention to buy the Italian chain of 500 electrical goods stores.
- Unieuro controls 17% of the Italian market, with a presence concentrated in the north and center of the country, the wealthiest areas.
FNAC Darty in the running to take over its Italian counterpart - 17/07/2024
- - Unieuro is valued at €249 million as part of the takeover bid launched by FNAC Darty.
- - FNAC Darty already holds a 4.4% stake in Unieuro, and is aiming for 90%.
- - Unieuro has 500 stores and around 5,000 employees.
- - Unieuro's sales in 2023 were €2.6 billion, with 14% coming from online sales and net income of €44.5 million.
- - After the operation, FNAC Darty would target sales of over 10 billion euros and 30,000 employees, controlling the market in France, Italy, Belgium, Spain and Portugal.
- - FNAC Darty's sales outside France could approach 50% of total sales.
Retail Media: Fnac Darty points of sale also become media outlets - 31/05/2024
- - Retail media sales in 2023 in France: Over 1 billion euros.
- - Retailink (Fnac Darty's advertising network) sales in 2023: 90 million euros.
- - Total sales for Fnac Darty in 2023: 7.88 billion euros.
- - Number of unique visitors per month to the Fnac Darty website: 16.3 million.
- - Number of unique visitors who may be exposed to Fnac Darty advertising outside the site: 12 million.
- - Number of screens in Fnac stores: 1,500 in 450 stores.
- - Total number of stores in the Fnac network: 987.
- - Percentage of screens in Fnac stores equipped with trackers to measure advertising audience: 25%.
- - Amazon: 38.5 million unique visitors per month.
- - Cdiscount: 23.8 million unique visitors per month.
- - Fnac Darty: Over 16 million unique visitors per month.
- - E. Leclerc: 15.7 million unique visitors per month.
- - Carrefour: 14.5 million unique visitors per month.
FNAC Darty increasingly driven by services - 23/02/2024
- - FNAC Darty sales in 2023: 7.9 billion euros, down 0.9
- - Services account for 15% of group sales
- - Darty Max subscription reaches 1.1 million subscribers, an increase of 300,000 subscribers over one year
- - Target of 2 million subscribers for Darty Max by 2025
- - Group repaired 2.5 million products in 2023
- - Joint venture with Ceva, "Weavenn", aims to generate 200 million euros in sales and a double-digit operating margin within 5 years
BAM Tickets: a ticketing service that wants to sell theater tickets like Spotify - 14/12/2023
- BAM Ticket is a new ticketing platform
- BAM Ticket is a cooperative of theaters owned by cultural operators launched in December 2022 to bring together independent players in the performing arts.
- The BAM Ticket team, headed by Charlotte Rondelez, comprises five employees.
- Over 300 private Parisian theaters sold 7.2 million tickets via BAM Ticket in 2022.
- BAM Ticket has raised around 1 million euros from show producers and institutions such as the Banque des Territoires, BPI and the Ile de France region.
Vivendi demerger project well received - 14/12/2023
- Vivendi climbs over 10% on the stock market following the announcement of its demerger project.
- The operation involves the creation of three separate entities around Canal+, Havas and an investment company.
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the entertainment ticketing market | France
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