The entertainment ticketing market - France

1.2 A booming global online market

Market value of online event ticketing World, **** - ****, in billions of US$ Source: Businesswire CAGR **** -**** = *.*%*

Global online ticketing sales will reach US$** billion in ****. The United States is the leading contributor to global sales, with US$** billion generated in ****.

The online ticketing market is a growth market, set to reach US$ ** billion in ****, with an average annual growth rate of *%. The main contributor to this growth is China, whose CAGR is expected to be **% / year.

The global market leaders are :

Live Nation Entertainment (***), with sales in **** of US$ *.* billion Eventbrite (***) CTS Eventim (***), with **** sales of *** million euros TicketZone (***) Mtime (***) Damai (***)

1.3 An unstable French market

Entertainment ticketing market value in France France, **** - **** Source: ****

The French ticket market is volatile - in **** to ****, the market grew by **%, while it fell by **% between **** and ****. In ****, the French ticket market was valued at around *.** billion euros. Comparing this figure with Chart *.*, this represents a global market share of around *.**%.

By ****, the pandemic is likely to have a serious impact on ticket sales.

In addition, France in **** will most likely see an increase in ticket sales compared to ****, due to the Euro **** soccer tournament if it takes place (***).

Ticket sales in France France, **** - ****, in thousands of purchases Source: ****

Logically, the number of purchases is closely linked to the retail value of the ticket and entertainment sector. This figure is interesting to take into account, as it helps us understand the scale of volumes sold. What's more, if we assume that in ****, **,***,*** tickets were sold for a value of *,***,***,*** euros (***), this allows us to calculate an average price of around ** euros per purchase in France in ****.

2.1 Demand overview - Worldwide

Number of tickets sold by type of event World, ****, in Source: ****

The global ticket market is dominated by music concerts (***).

Market share in value by event World, ****, in % Source: ****

If we measure the overall value of tickets sold (***). We can therefore assume that average prices for sporting events are higher than those for music concerts, since the retail value is higher even though fewer tickets are sold.

2.2 Analysis of the French consumer

Which event did you attend at least once this year? France, ****, in % of respondents Source: ****

The graph above shows that the most popular form of entertainment is the music concert (***) are the least-visited events.

Sports

Which sporting event are you most looking forward to? France, ****, in % Source: ****

based on the responses above, soccer, cycling and rugby were the most anticipated events in France in ****. Although not directly correlated with ticket sales, it's plausible to assume that many of those surveyed actually bought tickets to watch these events live.

Concerts / shows

Consumer habits concerning concerts / shows France, ****, in % Source: ****

The graph above aims to show the breakdown between the different types of music events / shows, and illustrate which type generates the most revenue.

The "Events" section illustrates the market share per event based on the total number of events that are organized.the "Visitors" section analyzes the market share per event in terms of the number of visitors, and finally the "Share of ticket sales" section examines the amount of revenue generated by each type of event.

This shows that comedy shows are the most frequent (***) and also generates **% of concert revenues.

Demographics - Older people go to the movies more ...

2.3 Demand drivers

Cyclical demand

Seasonality of the "Billet Spectacle" search on Google France, ****-**** Source: ****

Demand for tickets is cyclical, peaking around the festive season, no doubt for Christmas presents.

We note the sharp drop in search in **** linked to the Covid-** pandemic.

French festivals multiply

According to The Ticketing Business, **** was a record year for festivals in France. The Festival Interceltique de Lorient received the *nd highest number of visitors (***) over a ten-day period, beaten by the Fête de l'Humanité by **,*** people.

The ** biggest festivals in France France, ****, thousands of visitors Source: ****

As we can see above, the French festival industry is big: the top ten festivals in **** all had well over ***,*** visitors

Attendance figures for France's biggest festivals France, ****-****, thousands of visitors Source: ****

What's more, as we can see above, the French festival industry is growing fast. Many festivals, including Fête de L'Humanité, Solidays and Garorock, saw double-digit growth between **** and ****. This industry is highly dependent on ticket sales, which makes it interesting when considering future market share and growth potential.

2.4 Demand trends

Internet increasingly used to purchase tickets

Do you use the Internet to buy tickets for shows? share of respondents going to shows, in %, **** Source: ****

To go to live shows, **% now say they regularly buy their tickets on the Internet. This finding is up +** points since ****.

Share of respondents using the Internet to buy tickets according to age ****, France, share who answered "Often"/"From time to time" to the question "Do you use the Internet to buy tickets for live shows?" Source: ****

The highest proportion of people using the internet remains the **-** age group, who have both the purchasing power and the necessary computer knowledge.

Even so, we note the high penetration of online ticketing.

Mobile applications boost sales

Sales strategies such as flash sales, pre-registration offers, access codes and public discounts are intensifying, which, together with the increasing adoption rates of mobile applications, increases the possibility of purchasing tickets. In addition to increasing sales, these applications can also serve as a marketing opportunity through event promotion.

Together, these factors stimulate demand for concert tickets as accessibility for customers increases.

Price sensitivity remains high

Do you feel that the entertainment industry in France ... France, ****, in % Source: ****

The graph above shows that ...

3.1 Value chain

The chart above shows that online sales dominate physical outlets. As already mentioned, the higher penetration rate of the Internet is a major contributory factor to this structure.

3.2 A concentrated market

Top ** physical ticket machines France, ****, in Source: ****

The chart above shows that the ticket distribution market in France is concentrated, with the top ten players accounting for **% of distribution. What's more, the chart clearly shows that one player in particular, FNAC, is a giant in this sector. This company accounts for **% of the ticket distribution market share, more than twice the size of the next largest share (***).

3.3 Distribution

Physical distribution:

Evolution of the value of physical distribution France, ****-****, in € millions Source : Euromonitor CAGR : -*.*%

The value of tickets sold in physical stores amounted to nearly €*** million in France in ****. Tickets distributed offline are defined as tickets sold in physical stores. The market share of offline distribution is volatile and has declined since ****, mainly due to the cannibalization effect of online sales on offline purchases. The higher value in **** is attributable to France winning the World Cup, which encouraged more people to buy tickets for such events. In addition, this distribution channel has declined at an average annual growth rate of *.*% since ****.

Online distribution

Value of online distribution France, ****-****, € million Source: ****

In ****, the value of tickets sold online was around €*.* billion. Online tickets are distributed via various platforms such as TicketMaster or Viagogo. FNAC also sells some of its tickets online. The market share of online distribution is volatile; nevertheless, since ****, the value of tickets sold has increased, and the CAGR since **** is *.**%. In ****, revenues rose again thanks to France's success at the soccer World Cup.

Do you buy your tickets online? France, ****, in % Source: ****

Furthermore, in a study, Webloyalty indicates that physical ticketing is just as popular ...

3.4 The explosion in local smartphone shopping

Proximity purchases are defined as purchases made in a store using a cell phone.

Value of "local" purchases France, ****-****, in millions of € Source: ****

The graph above clearly shows that this means of payment has exploded. In ****, transactions amounted to €*.* million in France, while the equivalent figure in **** was €**.* million, an increase of ****%. Again, this trend has emerged alongside the widespread use of smartphones and the ease with which mobile payments can be made.

Number of "proximity" purchases France, ****-****, in thousands of purchases Source: ****

In line with the above, it follows that the number of convenience shopping transactions is increasing, while the value of these payments is also rising. In ****, around *.** million euros worth of transactions were made. If we use the equivalent retail value in **** (***), we obtain an average value of **.** euros per transaction in France in ****.

4.1 Ticket price and audience size

Breakdown of concerts by number of visitors France, ****, in % Source: ****

The graph above illustrates the distribution of concerts in France according to size. Although there is no clear preference as to size, concerts held between *** and **** account for **% of concerts in France. What's more, almost a quarter of concerts in France can be considered large (***).

Average price per concert by size France, ****, in €

In France, concert size is directly linked to ticket price. We can see that for concerts with more than *,*** spectators, the average ticket price was €** in ****.

4.2 The black market continues to flourish in France

In France, the black market in ticket resale accounts for around **% to **% of all tickets distributed, and for major concerts this figure rises to as much as **%. To counter this trend, a law was passed in **** prohibiting the resale of tickets for live performances. Any breach of this law can result in fines ranging from **,*** to **,*** euros. Nevertheless, nextinmusic reports that fraud is still a significant problem. That said, companies have the opportunity to combat the black market through technology. For example, TicketMaster has launched a program where the fan's identity is verified before the person in question makes a purchase, which has proved effective in **% of cases. In addition, we are seeing increased competition from companies offering secondary platforms where tickets can be bought and sold at discounted prices. Pass a Ticket and ViaGogo are good examples.

4.3 Pricing

It's important to note that the quotes are based on a standard ticket; additional costs are often added due to taxes, seat preferences and availability. Therefore, the prices quoted above should be considered as a lower threshold, as there is no real price ceiling.

4.4 Supply trends - Digitization and use of data

Technavio points out that demand growth of *.*% to **** (***) will be fuelled by the following factors, which play a crucial role for the supply side:

Analytical tools integrated into online ticketing platforms to track consumer behavior, preferences and identify trends Implementing technology on sales platforms to automate ticketing services and thus reduce costs

In other words, on this basis, it is plausible to assume that the ticket sales sector will become increasingly digitized, and that ticket purchases in the future will be made via technology

Offering more and more data

5.1 Current regulations

Current regulations come from the European Commission. In particular, ticket sales are regulated by the Ticket Sales (***) Bill ****.

At national level, the French legislative framework for ticket distribution is covered in BOFiP. It is thus illegal in France to sell, offer for sale, display for sale or provide the means necessary for the sale of tickets for access to sporting, cultural or commercial events or live performances on a regular basis and without the authorization of the producer, organizer or copyright holder of the event or performance. Infringements of this law can be punished by a fine of between **,*** and **,*** euros, depending on the scale of the offence and the number of repeat offences(***).

6.1 Segmentation

• Carrefour Spectacles
• Espace Culturel – E. Leclerc Billetterie
• Passe ton billet
• Zepass.com
• Ticketmaster France
• Viagogo
• HelloAsso
• Fnac Darty
• Secutix (Elca groupe)
• Shotgun
• Billet Réduc
• Lyte
• TicketSwap
• Leclerc Spectacles
• France Billet
• Imagina
• Yurplan
• Billetweb
• Pass Event -Euro Information (Credit Mutuel)
• Placeminute
• Redtaag Voodootix
• Vivendi
• See Ticket (Vivendi groupe)
• CTS Eventim
• Delight Data
• Natixis Groupe BPCE
• Festik
• SeeTickets
• BAM Tickets
• Movinmotion
• Fnac Spectacles
• MyOpenTickets
• Weezevent
• BilletRéduc
• Club Employés