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Summary of our market study
The global music streaming market has seen remarkable growth, with annual revenues increasing by an average of 887% in 2020, and a specific increase of 20% in 2020.
In France, streaming has followed a similar trajectory, with average annual growth of 45% in 2020. Dominated by Deezer and Spotify, the French market also faces competition from GAFAs such as Apple Music, YouTube Music and Amazon Music.
In 2020, around two-thirds of French consumers will be regular music listeners, including 88% of 16-24 year-olds.
The market is experiencing tensions over artist remuneration, with no regulations currently addressing this issue.
Analysis of music demand in the digital age
On average, people spend between 12 and 14 hours a week listening to their favorite songs, with relaxation, household chores and public transport cited as notable contexts for music consumption.
French chanson, international pop/rock and urban music are the favorites. The French and international markets reflect a penchant for local artists, who dominate the national charts.
Despite the digital shift, an interesting trend is the resurgence of vinyl.
The user base of streaming platforms is close to 20 million. This base includes both premium subscriptions, the main revenue driver, and advertising-supported freemium models. Premium subscriptions saw a compound annual growth rate of around 30% in 2020.
Music streaming players
- Deezer, a service of French origin, stands out for its strong partnership with telecommunications giant Orange.
- Spotify, the platform that redefined the music listening experience with its early adoption of the "freemium" model, blending ad-supported accessibility with premium subscriptions.
- Apple Music relies on its ecosystem, offering seamless integration on Apple devices
- Youtube Music, under the aegis of Google, leverages the video platform's huge collection of music videos and user base.
- Amazon Music adds value to Prime subscriptions
These platforms find themselves at the heart of debates on artist remuneration and regulatory needs, and are shaping the future of entertainment consumption.
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Summary and extracts
1 Market overview
1.1 INTRODUCTION
The music streaming market includes all the platforms and players that allow streaming music online. The music streaming market is part of the giant that is the music industry, with the advent of new technologies pushing to changes in consumer habits, audio streaming has been able to make a very important place and especially very quickly in the music market, to the detriment of the physical sales (CDs, vinyls, ...).
Globally, music streaming revenue has grown by an average of 887% every year over 15 years (2005 - 2020) and the market is still not out of breath as it has grown by 20% between 2019 and 2020. In France streaming is following the same momentum, with an average annual growth of 45% between 2014 and 2020, without having been really impacted by the health crisis.
In France, the music streaming market is dominated by the two giants of the sector, Deezer and Spotify, but with the arrival of the GAFAs who are taking more and more market share with their platforms Apple Music, Youtube Music or Amazon Music
Despite the undeniable success of streaming, it is nevertheless subject to many controversies, with movements such as "Justice at Spotify" giving voice to the issue of artist remuneration by streaming platforms. With no regulations in place, this growing market is likely to undergo changes, especially in terms of regulations
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