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1 Synthèse du marché
1.1 Introduction
The mozzarella market in Italy is a vital sector of the dairy industry. Mozzarella is a stringy cheese, native to the Campania region of Italy, known for its creamy texture and delicate flavor. Some types of this product that we can find in Italy are[Mysia]:
- Mozzarella di bufala campana DOP: prepared with buffalo milk from specific areas of Campania, lower Lazio, Puglia and Molise.
- Buffalo milk mozzarella: similar to the previous one, but made with buffalo milk from other regions.
- Cow's milk mozzarella: made from fresh cow's milk and processed according to traditional methods.
- Stracciatella: Soft and creamy variant of mozzarella, made by mixing pieces of mozzarella curd and fresh cream.
- Burrata: Delicious Apulian product composed of a thick layer of mozzarella cheese enclosing a heart of pasta filata and cream.
- Smoked Mozzarella: Traditional mozzarella smoked using a natural method, characterized by a thin, smooth amber-colored rind and an intense, smoky flavor.
Mozzarella has its origins in the 1300s, and the story goes that the monks of the monastery of San Lorenzo di Capua offered a cheese called "mozza" or "provatura" to pilgrims. The term "mozza" comes from the gesture of mozzing the spun paste with the fingers. Initially, mozzarella was considered a by-product destined for local markets, while more aged cheeses were destined for more distant markets. Later, mozzarella was valued for its characteristics and gained prestige by becoming an elite product. This led to the opening of the first dairies specializing in mozzarella production.[Mozzarella]
The global mozzarella market, estimated at $37.3 billion in 2022, is projected to reach a size of $60.5 billion by 2030, with a compound annual growthrate (CAGR) of 6.2 percent over the 2022-2030 analysis period.[Researchandmarkets]
This study focuses on the specific mozzarella market in Italy, analyzing consumption trends, competitive dynamics and growth prospects for the sector. For information on related markets, such as fresh cheese markets in general, see the specific studies available in the Businesscoot catalog.
1.2 The global market
In **** the world cheese market is estimated at $***.** billion. Future forecasts indicate timid but steady growth in the coming years. Between **** and ****, the cheese market is expected to grow at a compound annual rate (***) of *.* percent globally, under which it could touch a total value of more than $*** billion. Cheese Market World, ...
1.3 The Italian market
In recent years, the dairy sector has been growing in Italy. Between **** and ****, the sector's total turnover grew by *.* percent to more than ** billion euros. Growth is especially evident between **** and ****, a period during which business turnover rose by *.* percent. Dairy industry turnover, hygienic treatment, milk preservation Italy, ****-****, in billion ...
1.4 Import - Export
Italy is a net exporter of mozzarella cheese. Between **** and ****, the coverage ratio, given by the ratio of exports to imports, remained stably above ***%. Specifically, the value of exports in the period under consideration grew by **.* percent, from ***.* million euros to ***.* million euros. Imports are also growing, albeit with an uneven ...
1.5 The consequences of the Russian-Ukrainian conflict
The outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general increase in the consumer price index. The mozzarella market is particularly affected by the outbreak of the conflict. Between January **** and September ****, the consumer price index for fresh cheese and dairy products rose **.* points, representing a ...
2 Analyse de la demande
2.1 Demand in Italy
In order to analyze the demand for mozzarella cheese in Italy, the two main segments are considered: households and restaurants.
Households
In recent years, average monthly household spending on cheese and dairy products, which include mozzarella, has been on the rise. Between **** and ****, Italians increased their spending on this type of ...
2.2 Demand drivers
Drivers of demand for mozzarella cheese include the age of consumers and occupational status. In the absence of specific data for the mozzarella segment, those for the cheese segment in general, which obviously includes mozzarella, are analyzed.
Age
Daily cheese consumption is strongly related to the age of the consumer. As ...
2.3 Geographical distribution of demand
To analyze the geographical distribution of demand, the share of people over the age of three who consume cheese at least once a day and the average monthly household expenditure on cheese are considered.
Looking first at cheese consumption, the North has the highest share of the population consuming cheese at ...
2.4 New demand trends: consumption of mozzarella di bufala campana PDO is growing
Mozzarella di bufala campana is the PDO cheese with the highest increase in production between **** and ****: +**%, compared with an average growth of **% in Italian production protected by the EU. ** million *** thousand kilos of PDO mozzarella were produced in ****, a growth of *.*% over the previous year. On the domestic market, in **** the ...
3 Structure du marché
3.1 The market structure
To analyze the structure of the mozzarella market, enterprises under Ateco Code **.**.* "Production of milk derivatives" are considered. In particular, the number of active enterprises, the number of employees in the industry and the legal form of enterprises will be analyzed.
Number of enterprises
The number of enterprises active in the ...
3.2 The value chain
Milk processing is a complex process by which raw milk is transformed, in this case, into mozzarella cheese. The different stages of this process are:
Pasteurization: the milk is heated to eliminate pathogenic bacteria, preserving food safety. Acidification: lactic acid cultures are added to lower the pH of the milk, beginning ...
3.3 The main manufacturers
The following is a list of the main Italian producers of dairy products that include mozzarella in their offerings:
Galbani s.p.a: founded in ****, since **** it has been part of Groupe Lactalis, the French Group, the world's leading producer in the dairy sector, with a turnover of **.* billion euros and ...
3.4 The distribution
The distribution channels for mozzarella, and more generally for dairy products, are mainly represented by large-scale organized distribution and wholesale trade.
Large-scale retail trade
Between **** and ****, the total number of businesses active in large-scale retail decreased. During the period, the total number of businesses decreased from **,*** to **,*** (***).
Enterprises active in large-scale ...
4 Analyse de l'offre
4.1 Type of the offer
Mozzarella is a dairy product, which is an unripened derivative of milk that retains measurable amounts of lactose. In more detail, mozzarella is a fresh, soft stringy cheese that is suitable for immediate consumption.Mozzarella is a typical food of the Mediterranean basin; the warm climate of these areas has led ...
4.2 The prices
The following is a list of prices for some types of products: fior di latte mozzarella, mozzarella di bufala DOP, smoked mozzarella, and other types of products.
Fior di latte
Mozzarella di Bufala DOP
Smoked Mozzarella
Other products
4.3 New supply trends: the plant-based alternative
Recent changes in mozzarella offerings substantially reflect trends in the more general agribusiness sector. In particular, the growing attention regarding environmental issues and the reduction of pollution at the production stage is prompting an increasing number of market players to adopt plant-based product lines. Forexample, start-up Dreamfarm has launched a plant-based ...
5 Règlementation
5.1 The legislation
The mozzarella market, as with many other agricultural products, is regulated by various laws and regulations at both the national and European levels. These laws are concerned with ensuring the quality, food safety and origin of the product. Some of the main laws and regulations for the mozzarella market in Italy ...
6 Positionnement des acteurs
6.1 Segmentation
Major producers of milk derivatives (***)
PDO buffalo mozzarella producers
- Galbani
- Latteria Soresina
- Ambrosi s.p.a
- Zanetti s.p.a
- Spinosa s.p.a
- Azienda Agricola Ponte Reale s.r.l
- Cilento s.p.a
- Europomella s.p.a
- Diano Casearia s.p.a
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The mozzarella market | Italy
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