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1 Market overview
1.1 Definition and presentation
After it appeared for the first time in 2017 in the USA, menstrual panties have become increasingly popular in several European countries, including Germany, France, and Spain. Menstrual panties and conventional panties are shaped and structured similarly for the most part, but menstrual panties add specific layers (absorbent, anti-moisture, anti-bacterial and anti-spill) in the crotch area, enabling them to be used during the menstrual cycle.
As a more environmentally-friendly and convenient solution for women, menstrual briefs have seen a sharp rise in sales over the last 3 years. Several specialized start-ups paved the way to popularize menstrual panties before big groups that entered the market afterwards. Primark, Amazon, and DIM are now selling menstrual panties in Spain, while influencers such as Adara Molinero and 'Moderna de Pueblo' have also played their part in raising awareness about the product, which is still primarily aimed at a younger, change-oriented clientele.
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the menstrual panties market | Spain
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