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Summary and extracts
1 Market Summary
1.1 Definition and presentation
The furniture market includes different types of accessories:
- Furniture (tables, sideboards and other cabinets);
- Kitchen furniture;
- Upholstered furniture (sofas, armchairs and benches);
- Bedding;
- Bathroom furniture;
- Garden furniture;
The furniture market in Italy continues to perform well, dictated by both domestic consumption and strong exports-Italy is among the world's top furniture producers. Because of the very long lifespan of furniture, brands are therefore relying on three factors to increase their sales: fashion (especially kitchen), new housing construction, and population mobility. In a market that has historically been controlled by players in physical stores (e.g., Ikea, Leroy Merlin), traditional brands are increasingly finding themselves struggling in response to the rise of online and second-hand trade.
The following study covers the following products: furniture, kitchen furniture, sofas, armchairs and benches, bedding, bathroom furniture, and garden furniture. We explicitly exclude complementary products such as decorative items, lighting, appliances, and tableware from this market.
1.2 The global market
In ****, the world home furniture market is estimated at $***.** billion. Good growth in the industry is expected in the near future. A compound annual growth rate (***) of *.**% is estimated for the period ****-****, thanks to which the market could reach a total value of more than $*** billion by the end of ...
1.3 The Italian market
The furniture and furnishings sector represents one of the main segments of the Italian manufacturing industry. Between **** and ****, the total turnover of enterprises under Ateco Code ** "Manufacture of furniture" increased from **.** billion euro to **.* billion euro, marking a growth of **.* percent. The trend is positive throughout the entire period with the ...
1.4 Import - Export
In order to analyze Italy's trade flows related to the furniture segment, the import-export of products under HS Code **** are analyzed.
Italy ranks internationally as a net exporter of furniture. In fact, analyzing the export coverage index, determined by the ratio of exports to imports multiplied by ***, shows values always above ...
1.5 The consequences of the Russian-Ukrainian conflict
The outbreak of the Russian-Ukrainian conflict in February **** led to, among other things, a general increase in price indexes. The sector related to home furnishings and furniture is not exempt from such increases. Analyzing the consumer price index for household furniture between **** and **** shows an increase of **.* points. This means that ...
2 Demand analysis
2.1 Demand in Italy
The graph shows the year-on-year percentage change in furniture sales volumes in Italy from **** to ****. There is modest growth in **** and ****, followed by a marked decrease in ****. In ****, there was a significant recovery with a **.* percent increase. However, in the next two years, there is a return to decline, with sales ...
2.2 Demand drivers
The graph displays criteria for purchasing household furniture in Italy in ****, showing the percentage of the total sample and the youth aged **-** who consider each criterion. Price and quality are the top considerations for both groups. Features, how the furniture looks with the rest of the house, and style also ...
2.3 Geographical distribution of demand
In order to analyze the geographical distribution of demand for household furniture, two maps were created: the first depicting the geographical distribution of total consumption for furniture purchase and the second with the average monthly household expenditure on furniture purchase.
Regarding the first aspect, in **** the Northwest of the country collects ...
2.4 New demand trends
The growing demand for sustainable furniture reflects a broader environmental awareness and a desire among consumers to contribute positively to the planet through their purchasing choices. This trend is manifested in several trends and practices in the furniture industry. First, there is a strong emphasis on sustainable materials. Manufacturers are moving ...
3 Market structure
3.1 The market structure
In order to analyze the structure of the furniture market in Italy, active enterprises under Ateco Code ** "Manufacture of furniture" are analyzed. In particular, the number of enterprises and the number of employees in the industry as well as the legal form of different activities are analyzed.
Number of enterprises
Between ...
3.2 The value chain
3.3 The main manufacturers
Furniture manufacturing
Friul Intaglia Industries s.p.a: is a leading Italian company in the furniture industry, known for producing high-quality wood components. Founded in ****, it has distinguished itself over time for innovation and excellence in the design and manufacture of complex furniture parts, panels and accessories. Based in the heart ...
3.4 A focus on distribution
Between **** and ****, the total number of businesses active in household furniture retailing (***) appears to be decreasing. During the period analyzed, the number of businesses decreased from ***** to *****, marking a contraction of *.*%. The trend is negative during the entire period and the individual annual changes show homogeneous values, indicating a gradual decline ...
4 Supply analysis
4.1 Type of the offer
The furniture market includes a wide variety of products, which are summarized below (***):
Beds and mattresses Upholstered sofas and armchairs Tables, desks and bedside tables Chairs Bathroom furniture Kitchen furniture Storage units: bookcases, cupboards, cabinets Home accessories: pillows, rugs, mirrors, pictures, vases, lamps, chandeliers, lighting, etc.
In addition, these products can ...
4.2 The prices
In order to analyze the prices of home furniture in Italy, consumer price indexes for different types of products between **** and **** are considered
Regarding the consumption of home furniture in general, there is a marked increase in the price index between **** and ****. During the period analyzed, the value of the index ...
4.3 Focus on armchairs and ottomans
Armchairs and Poufs
4.4 New supply trends: circularity
The supply of secondhand furniture is booming, fueled both by the growing interest in sustainable consumption and the search for unique pieces with character and history. This trend reflects an increased ecological awareness and a desire to give objects new life, while reducing waste generation and encouraging the circular economy. Secondhand ...
5 Rules and regulations
5.1 General regulations
There are several bodies responsible for the development of standards projects:
CEN (***) in Europe ISO (***) worldwide
cEN and ISO are responsible for developing European and worldwide standards in line with market needs, but there is a standards body for each country. Worldwide, ISO has already developed nearly **,*** international standards and continues ...
5.2 National, regional and municipal regulations
In Italy there are furniture regulations that apply nationwide. Regions and municipalities often act at their own discretion.
At the national level there are numerous laws, rules and decrees that deal with issues such as environmental cleanliness of furniture and fire hazards. The following is a non-exhaustive list:
Presidential Decree No. ...
6 Positioning of actors
6.1 Segmentation
Furniture manufacturers
Manufacturers of sofas and armchairs
- Natuzzi s.p.a
- Poltrona Frau s.p.a
- Minotti s.p.a
- Friul Intaglia Industries s.p.a
- Poliform s.p.a
- Imab Group s.p.a
- Giessegi Industria Mobili s.p.a
- Cassina s.p.a
- Gruppo Turi s.r.l
- Ikea (Ikea Italia Retail s.r.l)
- Iris Mobili (Mondo Convenienza)
- Maisons du Monde
List of charts presented in this market study
- Home furniture market
- Home furniture market
- Furniture market, breakdown by product type
- Value and volume of production sold of upholstered, wood-framed chairs and seats for offices and other uses (Prodcom Code 31001250"
- Total household expenditure on furnishings, furniture and carpets
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Latest news
IKEA RETURNS TO MILAN DESIGN WEEK - 25/03/2024
- **Event Date**: April 15 - 21
- **Theme**: '1st', explores people's first experiences in setting up home.
- **Location**: The Visconti Pavilion on Via Tortona, Milan
- **Activity**: Space display including a store and newsstand, sale of limited edition products, presentation of the magazine 'Catalogue!!!' in collaboration with Dazed and Ikea.
- **Special products**: 'Catalogue!!!', a magazine with archival pieces from the early 2000s.
- **Restaurant**: Swedish restaurant with special 'Hotdog Extravaganza' menu.
- **Entertainment**: Evening concerts with artists such as Burro Studio, Akeem, Ciao Italian Disco, Threes Production, and Slipmode.
- **Collaborations**: Istituto Marangoni Milano - The School of Design for creative projects on the first house, support to The Glitch Camp of IED with donation of sleeping kits.
Mondo Convenienza: a new agreement with trade unions - 11/03/2024
- Date of the agreement between Mondo Convenienza and the National Association of Integrated Services (ANSI): January 17.
- Effective date of the agreement: March 1.
- Application of the contract from the CCNL Logistics, Freight and Shipping to contractors working for Mondo Convenienza.
Company data:
- Presence of more than two million Mondo Convenienza customers.
- Mondo Convenienza's turnover: over one billion euros.
- Mondo Convenienza also operates in Spain.
- Market share of Mondo Convenienza in the retail sector in Italy: 46%.
- Total market share of Mondo Convenienza: above 13%.
- Increase in sales compared to the pre-pandemic period, due in part to increased presence in remote sales channels.
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