The market for mattresses - Germany

1.1. scope of the study

The market for mattresses in Germany is very competitive and is occupied by a large number of companies offering a wide range of mattresses. There are several types of mattresses available on the German market, including innerspring mattresses, latex mattresses, foam mattresses, and box springs. Each type has its advantages and disadvantages, and consumers have different preferences and needs when it comes to buying a mattress.

Companies in the industry offer a wide range of mattresses at different prices and compete intensely for market share.  The impressive number of trends, new laws, and risks compels every part of this industry to remain constantly aware of changes. For example, online retailing has surged in recent years and plays an important role in the mattress market as well. Many companies offer their customers the option of ordering mattresses online and having them delivered directly to their homes. This has further increased competition and offers customers greater choice and convenience when buying mattresses. Therefore, the right positioning of companies is essential to stand out from the crowd.

The main turnover for mattresses is in foreign trade. The most important export market for the German mattress industry is Switzerland, followed by the Netherlands, Austria, France, and Belgium. Overall, exports increased by 8.53% in 2022. The most important export country outside Europe is China. Imported mattresses come mainly from Poland, China, Romania, Belgium, and Turkey. Imports declined by 1.69% in 2022. The total sales of the German mattress industry accounted for approximately 600 million euros in 2022.