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Summary and extracts
1 Market Overview
1.1 Definition and presentation
A ready-made sauce is a finished product (mixture of several ingredients) that can be purchased in grocery stores and supermarkets, the use of which involves only that the contents of the jar are heated and then combined directly with other foods such as pasta or rice.
The ready-made sauce market can be segmented into:
-Tomato-based condiments;
-Pesto;
-Other sauces (micro-category).
This market can also be segmented into hot sauces and cold sauces (mayonnaise, salad dressings, etc.) and is a sub-segment of the condiment market.
The global market for ready-made sauces is definitely growing for several reasons, one of which is the lack of material time to be able to cook that forces consumers to opt for ready-made products. It is projected that The global sales of the sauces and spices market will increase with a CAGR of 4.6 percent from 2014 to 2027, while volume sales of sauces and spices will grow by 1.3 percent during this period. In Italy, the sauces market is basically stable and in retail is worth about 45,000 tons per year. The market value has increased slightly over the years due to the introduction of new products.
In recent years, the penetration of ready-made sauces within Italian households has stood at 55 percent, and it can be seen that 57 percent of volumes are purchased in northern Italy.
The criteria of choice that lead consumers to buy one sauce rather than another are trust in the brand and diversification of recipes, the more sophisticated the recipes are the less the consumer will be driven to an impulsive purchase and it will be easier to make him a regular customer.
Consumers' favorite places to purchase these products are hypermarkets. As for cold sauces we note a positive purchasing trend mainly due to the introduction of e-commerce channels that have become increasingly popular in the post-Covid period.The main trends that have been evidenced by the most important players in the market are the constant search for quality by consumers, attention to raw materials (possibly Italian) used and authentic flavors, and innovation. Innovation is considered a key factor because only by innovating can the producer capture the changing food trends and tastes of consumers.
1.2 World Market
Global sales in the sauces and spices market will increase at a CAGR of *.* percent from **** to ****, while volume sales of sauces and spices will grow by *.* percent during this period. In the sauces and spices segment, Japan and Switzerland have the highest annual per capita revenues in ****.
Global segment turnover: ...
1.3 Italian Market
In the last year (***) sauces reached a total turnover of *.* billion euros. this is what emerges from the report 'Reds and ready-made sauces in the year of the energy and inflationary crisis' prepared by Iri.
The largest market, reds, boasts a year-on-year turnover of more than *** million euros. Tomato puree remains ...
1.4 Imports and Exports
The graph shows the trends in exports, imports, and the coverage rate of sauces and other seasonings from and to Italy over the years **** to ****. Exports increased steadily over the years, from $***.* million in **** to $****.* million in ****. The largest increase occurred between **** and ****, when exports increased from $****.* million to $****.* million. Imports, ...
1.5 Covid-19 impact
The COVID-** pandemic has had a differentiated impact on various sectors of the Italian food industry, including sauce manufacturers. While some segments have suffered severe difficulties due to restaurant closures and lockdowns, others have thrived due to increased domestic consumption, sometimes reversing previously declining trends.
Now, these sectors are faced with ...
2 Demand analysis
2.1 Sales volumes of various products
Sauces, and especially tomato sauces, have traditionally been a passion for Italians, and this is certainly also demonstrated by the value of this market within Italian Distribution. In fact, in the last year, the Rossi market and the UHT Sauces market together reached a turnover of more than *.* billion euros In ...
2.2 The Italians and Tomato Base Sauces
Consumption of the young
Regarding purchasing behavior, even in the youngest age groups, passata represents for **% of respondents, the most purchased option combining practicality and affordability. This is followed by pulp (***). Bringing up the rear is tomato paste, preferred in only *% of cases.
Purchasing habits of young people's tomato derivatives, by ...
2.3 Average monthly household expenditure
The graph shows the average monthly household expenditure on sauces and condiments, in current euros, from **** to ****. In ****, the average expenditure was *.** euros. This increased by about *.* percent in ****, reaching *.** euros. In ****, the average expenditure increased again, reaching *.** euros, which represents an increase of about *.* percent over ****. In ****, the average expenditure ...
2.4 Pasta consumption as a demand driver
Pasta consumption is proportionally related to the consumption of sauces and gravies for several reasons, related to both eating habits and practical and gustatory aspects. This close relationship between the two aspects has a significant impact on food markets, especially in countries like Italy, where pasta is a staple food and ...
2.4 Omnichanneling
Buzzoole research shows that ** percent of Italians follow influencers for culinary advice. Beverage-themed content has also increased in the past year.
On social networks, people are increasingly talking about food. That of food & beverage-themed content is a long-standing trend, but one that has seen a further increase in the past year. ...
3 Market structure
3.1 Market actors
As can be seen from the graph below, the number of enterprises has gradually decreased in recent years: from from *** enterprises in **** to **** enterprises in ****, for adecrease of **, or **.* percent. However, this trend was reversed during the pandemic: in ****, the number of enterprises increased by ** to *** with an increase of *.*% over ...
3.2 Value Chain
3.3 Distribution channels
Ready-made sauces are very common food products and can be distributed through a variety of channels. Distribution channels depend on the company's strategy, target market, and product type. Here are some common distribution channels for ready-made sauces:
Supermarkets and hypermarkets: This is one of the main distribution channels for ready-made sauces. ...
4 Supply analysis
4.1 Products
Classics
Mother sauces
- Spanish sauce (***)
- béchamel and velouté (***)
- tomato sauce
Basic sauces
- white sauces (***)
- Brown sauces (***)
Derived or compound sauces
- which are derived from the parent sauces or tomato sauce, e.g. port sauce which is made by adding port to demi-glace sauce .
Not ...
4.2 Prices
In UHT Sauces, on the other hand, the increase in the average price already accelerates from the beginning of the summer, while the sharp decrease in the promotional level is present in the preceding months. In fact, as shown in the graph below from December ****, we were already beginning to see ...
4.3 Trends
There are a number of trends in the sauces market:
Low-fat , low-caloriesauces are gaining ground.in food consumption, the most relevant finding emerging is undoubtedly that of a new approach to food, characterized by an increasing attention to the health aspects of food; there is a growing awareness among consumers that ...
5 Regulations
5.1 Regulation
The production of sauces and gravies in Italy must comply with various regulations at the national level and, if intended for export, European regulations as well. Some of the main regulations that must be considered include:
General Food Safety Law: This law establishes the general principles for food safety and sets ...
6 Positioning of actors
6.1 Segmentation
- Barilla Group
- Rana (Groupe Giovanni Rana)
- Mutti
- Acetum S.p.a
- Ponti S.p.a
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Latest news
Barilla enters the French snack market - 30/08/2024
- Barilla, the world's pasta giant, is entering a new market in France, that of snacks, with Harrys, its French sandwich bread brand, acquired in 2007.
- In France, the group, with sales of 4.7 billion euros, is best known for its pasta products
- In Italy, it is at the head of Mulino Bianco cookies (1.2 billion euros), Italy's leading food brand
- Pasta and sauces account for 60% of sales, and bakery products for 40%.
- 60% of sales are generated outside Italy
- Pasta Group present in over 100 countries
- Sales in France in 2023: 1.7 billion euros.
- Private labels will account for 50% of pasta sales and 40% of sandwich loaf sales in 2023
- 4 Harrys plants, in Châteauroux, Plaine de l'Ain, Vendée and Valenciennes
- The manufacturer's objective is to capture 5% of the French industrial bakery market within three years
- France is the Italian giant's 3rd largest market (15% of sales), after its own country and the United States.
Mutti, the Italian market leader, is concerned about the influx of tomatoes from China. - 25/06/2024
- Italian Mutti, Europe's tomato market leader Sales up 19% to 665 million euros
- Francesco Mutti plans to invest 100 million euros in its industrial facilities
- China to become world tomato champion this year, with volumes up 22% to 11 million tons
Mutti, the king of Italian tomatoes, announces sales growth of 18% in 2023 - 21/05/2024
- Sales of the European leader in canned tomatoes in 2023: €665 million
- - Percentage of sales generated outside Italy for the second year running: over 50%
- - Sales growth rate 18%
- - Industrial investments announced for 2024-2028: €100 million
- - Export share of sales: 53
- - Mutti's market share in Italy: 33.4
- - European countries where Mutti is market leader: France, Sweden, Denmark, Norway, Finland, Slovenia, Netherlands
- - Sales growth in the United States: 40%
- - Leading position in the Australian canned tomato market.
Barilla loses the second round of the cookie war - 02/04/2024
- Start of case: June 2023 - Barilla asks the Court of Brescia to prohibit the sale of nine types of Tedesco and Sapori Artigianali cookies on the grounds of excessive similarity with its own products.
- First degree of judgment: February 2024 - The court partially grants Barilla's requests, prohibiting the sale of certain products and the use of certain packaging due to their similarity to Mulino Bianco's products and packaging.
- Second level of judgment: March 18, 2024 - The Brescia Court dismisses Barilla's complaint and accepts the claims of Tedesco and Sapori Artigianali.
- Arguments in favor of setting aside the judgment:
- Volgarization of shape marks: The shape of the cookies in question is now considered so common that it is no longer distinctive of a particular manufacturer.
- Packaging challenge: Despite the similarity, Tedesco's packaging is not considered likely to create undue confusion or associations with Barilla's due to the prevalence of common elements in the industry.
- Urgency of proceedings: The court rejects Barilla's requested urgency for intervention, noting that Barilla was aware of the sale of the "similar" products as early as 2016.
- Implications for the industry: This case highlights the importance of distinctiveness and originality in product and packaging design in a crowded market. It also shows the legal and commercial challenges of protecting these aspects in competitive environments.
Barilla launches "Accordions": six years of research for the perfect dipping brioche - 26/03/2024
- Research and development period: 6 years, starting in 2018.
- Production site: Melfi, Basilicata.
- Investment: More than 30 million euros over the last three years in the Melfi plant, with investments dedicated to both sustainability and innovation, including the creation of production lines for Pancakes and Fisarmoniche.
- Sugar content: Accordions contain -35% sugar compared to the average of the best-selling snacks.
- Calorie content: 120 kcal/piece.
- Factory production capacity: Maximum capacity 83,000 tons/year.
- Number of employees in Melfi: Over 350.
- Quality controls: Over 5,000 checks on finished products and 200 on raw materials per day.
- Environmental savings over the last 10 years: 40% water savings and 27% reduction in CO2 emissions.
- Total number of Mulino Bianco references: Over 130, including cookies, snacks and breads.
- Italian dippingpreference: 6 out of 10 Italians like to dip snacks or cookies for breakfast.
- Ingredients: No colorants, preservatives or palm oil. Contains 4% fiber.
- Plant size: 202,000 m^2.
Barilla: the pasta champion's anti-MDD plan - 08/03/2024
- Barilla sales in 2021: 4.7 billion euros (+6.5% growth)
- Private labels capture over 50% of the pasta market and 40% of the sandwich bread market. Pasta prices up by more than 11%.
- Barilla sales in France: 630 million euros (+7%), but volumes down 3%.
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