The market for mobile homes - Germany (2023)

The global motorhome market has seen substantial growth since 2020, with a 19.1% increase in registered RVs worldwide between 2020 and 2021. In 2021, North America dominated the market, accounting for over 50% of the global RV market share, and witnessed a 46.8% surge in RV deliveries this December compared to the same period. Germany, a major player in the market, reported a 9.4% increase in motorhome production, and was not immune to supply chain challenges.supply chain challenges exacerbated by the pandemic, which has led to an 18.3% reduction in new registrations by 2022.

Despite these setbacks, sales of the German motorhome market in 2022 have been estimated at around 3.81 billion euros. German motorhome exports have also been remarkable, with a marked preference for national brands such as the Erwin Hymer Group and Volkswagen, which has significantly influenced the market. As part of this growth, consumer preferences have shifted towards semi-integrated models and destinations in Germany, with France and the Netherlands also popular choices for caravan vacations. The motorhome market is expected to grow from $12.08 billion in 2023 to $18.58 billion in 2028, representing a compound annual growth rate (CAGR) of 9% over the forecast period.

Robust growth and changing consumer preferences in the German motorhome market

The German motorhome market has enjoyed sustained growth, establishing itself as a dynamic segment within the wider automotive industry. In recent years, this market has become the embodiment of robust demand, as evidenced by the notable statistic that the stock of motorhomes in Germany is expected to be between 750,000 and 775,000 units by 2022, demonstrating a steady upward trend. In terms of new registrations, despite a 14.3% drop in the number of newly-registered leisure vehicles year-on-yearprobably due to supply chain challenges, the figures remain impressive, reaching almost 90,000 to 95,000 units over the last twelve months. Motorhomes, in particular, accounted for around 66,500 new registrations, illustrating strong consumer demand, even in difficult circumstances. The size of the market, based on these new registrations and average vehicle cost values, has been estimated at just over 3.8 billion euros in 2022, testifying to the financial importance of this sector in Germany. internationally, German motorhomes are clearly in high demand, with exports a key element of the market dynamic. Before the impact of the pandemic, exports rose by more than a third in the five years to 2019, demonstrating growing interest in "Made in Germany" motorhomes.

Consumer preferences in the motorhome segment reveal a clear affinity for semi-integrated models, with over 40% of potential buyers gravitating towards this option. Usage behavior further indicates that the majority of consumers use their motorhomes for vacations of up to eight weeks a year, suggesting a seasonal demand focused on vacation flexibility and travel pleasure. Socio-demographic factors offer further insight into the market, where the typical German motorhome enthusiast is characterized as younger than average, with substantial disposable income, and a higher than average level of formal education.this suggests a target market that appreciates the unique attributes and freedom associated with the motorhome lifestyle. Interest in camping and caravanning remains strong, with one survey showing that around 12% of Germans are now more open to the idea following the pandemic, and around 21% are considering a camping vacation. Notably, Germany is the top destination for camping enthusiasts, with 85% preferring to travel in their own country, followed by France and the Netherlands, with 58% each. Manufacturing in this sector is dominated by big names such as the Erwin Hymer Group, with sales of 1.5 billion euros.

Big names shape the leisure vehicle landscape

The leisure vehicle market is a lively one, supported by a tapestry of influential players, each bringing unique designs, features and innovations to meet the evolving needs of the modern traveler. Here, we take a closer look at the illustrious companies that are driving the RV industry forward and leaving an indelible mark on the lifestyles of outdoor enthusiasts.

• Dethleffs is renowned as one of the pioneers of the motorhome industry. With a heritage dating back to the 1930s, Dethleffs has maintained its reputation for quality and innovation in motorhome production, extending its reach to meet the needs of families and adventurers across Europe.
• A giant in the world of caravanning, the Erwin Hymer Group is synonymous with a wide range of leisure vehicles. Its influence extends throughout Europe, and it manufactures numerous brands that are synonymous with quality, cutting-edge technology and luxurious comfort.
• Knaus Tabbert Knaus Tabbert is a bastion of German engineering and manufacturing, offering a range of motorhomes that combine functionality with sleek design. Renowned for their attention to detail and robust construction, Knaus Tabbert vehicles provide a home away from home for travelers who don't want to compromise on style or reliability.
• A distinguished name in recreational vehicles, Eura Mobil builds motorhomes that are the epitome of durability and innovation. The brand is renowned for producing vehicles capable of withstanding different climates while ensuring the utmost comfort for its occupants.
• Between practicality and comfort, Pössl has established itself as a leading manufacturer of compact, agile motorhomes. Its offerings are particularly appreciated by those seeking to travel Europe's narrow roads without sacrificing the conveniences of a full-size motorhome.
• Specializing in the manufacture of top-of-the-range compact motorhomes, La Strada has carved out a place for itself in the recreational vehicle market. Its vehicles are renowned for their meticulous craftsmanship and the use of high-quality materials that guarantee both performance and longevity.
• Backed by a wealth of experience, Hobby manufactures a range of recreational vehicles to suit a wide variety of tastes and requirements. The brand is particularly renowned for harmoniously blending traditional values with modern comfort in the design of its vehicles.

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 11/08/2023

Summary and extracts

List of charts presented in this market study

• Sales market for motorhomes
• Number of mobile homes in Germany
• New registrations of caravans and motorhomes
• Survey in Germany on the ownership of a caravan or motor home
• Caravanning by age group
• Caravanning by household net income
• Caravanning by schooling
• Mobile home use
• Popular motorhome models for future purchases: an overview of preferences
• Top 5 reasons for a camping vacation
• Attitude towards camping after the pandemic
• Camping image compared
• Most popular option for camping vacation
• Top 5 countries for a camping vacation
• Motorhome population in Germany by manufacturer
• Motorhome registrations in comparison
• Number of overnight stays at German campsites by 2022