The market for mobile homes - Germany (2023)

2.1 The world market

The global RV market is poised for remarkable expansion and is expected to grow from $**.** billion in **** to an impressive $**.** billion by ****. This represents a strong compound annual growth rate (***) of *% over the forecast period from **** to ****.

Revenue Market for Motorhomes  

North America captured a major share of the global RV market in ****, owing to increasing number of households owning RVs and rising demand for RV rental in the region. Thus, North America accounts for more than **% of the global RV market in ****. And according to the December **** RVIA Manufacturer Survey, the total number of deliveries of this vehicle category in December **** was estimated at **,*** units, up **.*% from the **,*** units delivered in December ****. The total number of RVs shipped to the U.S. in December **** was estimated at *,*** units, a **.*% increase over the *,*** units shipped in December ****.

1.3 The German market

In recent years, the market for motorhomes in Germany has established itself as an impressive example of sustained growth and undiminished popularity. In ****, the stock of motorhomes reached an impressive mark of around ***,*** units, continuing the trend of steady growth that has been evident since ****.

Number of motorhomes in Germany Germany, ****-****, in number Source: ****

Despite the ongoing impact of the Corona pandemic on various industries, caravanning has held its own as a continuing vacation trend in Germany, as illustrated by the latest figures for new registrations of motorhomes and caravans. In the third year since the outbreak of the pandemic, **,*** new leisure vehicles were registered in the Federal Republic in the last twelve months. Although this represents a **.* percent decrease compared to ****, this decline primarily reflects the challenges the industry faces due to faltering supply chains. The ongoing shortage of semiconductor components as well as key raw materials such as steel, wood, plastics and adhesives has led to delays in the production and delivery of vehicles.

New registrations of caravans and motorhomes Germany, ****-****, in thousands of units Source: ****

Motorhomes were particularly affected by these supply bottlenecks, recording an **.* percent decline in new registrations in ****. A total of **,*** motorhomes were ...

1.4 Foreign trade

The code used in the Foreign Trade Register (***)." This code covers a broader category of vehicles, including not only mobile homes and caravans, but also other types of motor vehicles for the transportation of persons. Therefore, the data collected under this code cannot be limited exclusively to mobile homes and caravans.

Nevertheless, an article published by the Federal Statistical Office provides some information on foreign trade in motor homes. According to this article, Germany's foreign trade in motorhomes records a fascinating dynamic that is shaped by changing influences. Motorhomes "Made in Germany" enjoy great popularity abroad, but the recent Corona crisis has weakened demand recently. Between January and April ****, around *,*** motorhomes were exported abroad; compared to the same period last year, when over **,*** units were still shipped, this represents a significant decline of **%.

Prior to the pandemic, exports of German motorhomes showed impressive growth. In the five years prior to the outbreak of the Corona crisis (***), the number of exported RVs from Germany increased by more than one-third. From just under **,*** units in ****, the number increased to over **,*** units in ****.

A detailed analysis of the customer countries for German motorhomes in **** reveals fascinating insights. Here, France stands out as Germany's most ...

2.1 Sociodemographic factors

The market for mobile homes in Germany is characterized by a diverse group of people who share a common passion for mobile travel. The sociodemographic characteristics of this target group shed interesting light on their preferences, needs and behaviors.

In ****, an impressive *.** million people in the German-speaking population owned a travel or RV in their household. This impressive figure reflects the continued growth and popularity of the caravanning lifestyle.

Survey in Germany on caravan or motorhome ownership Germany, ****-****, in mn Source: ****

The group of camping and caravanning vacationers stands out clearly from the population average. According to a survey by the F.U.R. Institute, they are not only younger than average, but also have an above-average net household income and an above-average formal school education. This fact indicates a determined, educated and financially stable target group that can afford and wants the luxury of mobile travel. Caravanning by age group Germany, ****, in % Source: ****

Caravanning by school education Germany, ****, in % Source: ****

A representative caravanning tourism study revealed that interest in caravanning is particularly strong in the age group between ** and **. This segment of the population has a monthly net income of more than *,*** euros, indicating a certain financial independence and ...

2.2 Consumer preferences and behavior

Consumer RV preferences and behavior shed fascinating light on the evolving landscape of travel and recreation. Looking at avid RV enthusiasts, some interesting trends and patterns can be discerned. One particularly revealing result comes from a survey that asked prospective RV owners about their preferred models. The numbers speak for themselves: a full ** percent of respondents showed interest in semi-integrated motorhomes. This model tops the list of preferences, reflecting the appeal offered by a modern, versatile motorhome. It is closely followed by the fully integrated motorhome with a ** percent share, followed by the popular alcove models, which appealed to ** percent of respondents. Interestingly, panel vans rank behind with a ** percent share, and vans reach a ** percent share. It's worth noting that alcove models, despite a perceived more limited selection compared to panel vans, continue to rank third and thus enjoy strong popularity among prospective RV owners. Popular motorhome models for future purchases: an overview of preferences Germany, ****, in % Source: Isaswomo A look at the behavior of German camping fans in terms of how they use their motorhomes also provides interesting insights. According to a survey conducted by camper rental company Yescapa, ** percent of respondents use their motorhomes for a maximum of ...

2.3 Interest in camping vacation

Interest in camping vacations in Germany has seen a remarkable development in recent years, according to a recent YouGov survey, which also offers a comparison to the Corona summer of ****. With the end of the Corona pandemic and the upcoming summer vacations, travel and vacations are once again in the focus of many people. The survey results provide exciting insights into Germans' attitudes toward camping.

In May ****, ** percent of Germans surveyed said they were more open to a camping vacation since the outbreak of the pandemic than before. This increased openness is slightly more apparent among men than women, with ** percent of men expressing an increased interest in camping compared to * percent of women. Interestingly, the majority of respondents remain unchanged in their (***)openness to camping at ** percent, indicating some stability in attitudes.

However, a notable change is seen in the likelihood of actually going camping. In May ****, ** percent of respondents believe a camping vacation is likely this summer, up from ** percent in Corona Summer ****. Despite this increase, the majority of respondents remain skeptical about a camping vacation this summer, at ** percent. This compares to ** percent of skeptical respondents in ****, indicating that despite increased interest, not everyone is immediately committed to ...

2.4 Most popular destinations of those interested in caravanning

GfK has not only identified the preferences for motorhome models, but also the most popular destinations of those who are interested in caravanning. The results reveal fascinating insights into the travel plans and preferences of these enthusiastic caravanning fans.

Topping the list of most popular destinations is Germany, with an overwhelming ** percent approval rating. This result underscores the appeal of the home country as the perfect terrain for unforgettable caravanning adventures. Germany's picturesque landscapes, diverse cultural experiences and ability to travel flexibly from region to region make it an ideal destination for those looking to enjoy the freedom of caravanning.

Not far behind are France and the Netherlands, which share second place, as ** percent of respondents each found these countries to be extremely attractive destinations. The picturesque French villages, culinary delights and diverse landscapes attract caravanning enthusiasts, as do the charming cities and incomparable nature of the Netherlands.

With ** percent of the vote, Denmark follows, named as another worthwhile destination. Denmark's Scandinavian beauty, rich history and unspoiled coastal areas provide an ideal backdrop for independent travelers who appreciate the flexibility of caravanning.

Italy, with its picturesque coastlines, cultural treasures and diverse landscapes, rounds out the top five. fifty-six percent of respondents ...

3.1 The manufacture of mobile homes in Germany: processes and players

There are various types of chassis and drives used by RV manufacturers, with the main suppliers being automobile manufacturers. The different types of chassis are mainly cabin floor, cabin chassis (***) and Al-Ko chassis. In addition, Fiat and Ford have developed special chassis for motorhomes, called the Fiat Special Chassis and Ford Special Chassis, respectively. Fiat is by far the market leader in chassis and engines. The main suppliers of chassis in **** are, in the following order: Fiat, Volkswagen, Daimler, Ford and Peugeot.

Motorhome population in Germany by manufacturer Germany, ****-****, in number of motorhomes Source: ****

Subsequently, mainly German groups take over the production of motorhomes for the German market. According to an evaluation by the Caravanning Industry Association, based on data from the Federal Motor Transport Authority in Flensburg, new registrations in **** recorded an impressive **.* percent increase. A total of **,*** new motorhomes found their owners, an increase of **,*** over the previous year. Part of this increase can be attributed to the outbreak of the Corona pandemic. The idea of being able to travel self-sufficiently has inspired numerous vacationers to purchase a motorhome. It is no wonder that the major manufacturer groups dominate the German market for newly registered motorhomes, as they ...

3.2 The most popular motorhome brands and caravans in Germany

The structure of the motorhome market shows that more than ** percent of vehicles are split between multi-brands and car manufacturers. Nevertheless, the "other brands" group recorded the greatest growth. In addition to the established major motorhome manufacturers, there is therefore also a trend toward diversification in the motorhome sector.

The most successful motorhome brands in Germany are determined by various factors. Taking into account models and individual brands as well as the TOP** manufacturer groups according to registration figures, a picture of the most popular brands emerges:[***]

Erwin Hymer Group: As one of the largest European leisure vehicle groups, the Erwin Hymer Group occupies the top position in the German market. Brands such as Hymer, Bürstner, Dethleffs, Carado, Eriba, Laika Caravans, LMC and TEC belong to this group. The Carado and Sunlight brands are particularly noteworthy, selling many vehicles. Hymer itself leads in panel vans with models such as the Sprinter-based ML-T *** and the short Ayers Rock. Trigano Group: a French company, Trigano is active not only in motorhomes and caravans but also in other leisure and outdoor sectors. Among the most successful brands are Eura Mobil with its Karmann camping bus brand, Adria, Chausson and Forster. Chausson in particular ...

4.3 Camping tourism in Germany

Camping tourism in Germany is experiencing continuous growth and has developed into a significant industry. This was highlighted in detail during the annual press conference of the CIVD (***) and offer an insight into the economic importance of caravanning tourism.

The "Economic Power and Potential" study of caravanning tourism provides insights into how much the various regions in Germany generate from campers. This is of particular interest given the ongoing challenges in the availability of pitches and camping sites, as well as the bureaucratic obstacles faced by potential pitch operators.

One particularly revealing factor relates to the number of pitches. The last comparable study was conducted in ****/****. During this period, there were a total of *,*** RV parks in Germany with around **,*** pitches. In ****/****, the number of pitches increased to *,*** with around **,*** plots. This represents an increase of **% in the number of pitches and **% in the number of plots.

In ****, there were an impressive **.** million overnight stays on German campsites. This is a sharp increase, as in **** there were only **.* million overnight stays at German campsites.

Number of overnight stays at German campsites by **** Germany, ****-****, in million overnight stays Source: ****

Mosel/Saar region: **.* million euros Baltic Sea: **.* million euros Lower Rhine: **.* million ...

4.1 The variety of types of mobile homes: An overview

The world of motorhomes is diverse and offers the right vehicle for every type of camper. Whether it's a compact camper or a luxurious fully integrated motorhome, there's a model to suit every taste and need. Let's take a closer look at the seven most common types of motorhomes:

Source: ****

Each type of RV has its own advantages and disadvantages, which vary depending on the individual needs and preferences of campers. Whether it's for couples, families, or groups, the variety of RVs allows you to find the perfect vehicle for unforgettable adventures.

4.2 Prices for purchase and rental for mobile homes

As the popularity of motorhomes grows, so does the variety of models and options on the market. Choosing the right type of motorhome can be an exciting but challenging task, especially for newcomers to the camping scene. To help you decide, we offer an overview of the different types of RVs available on the market, as well as a selection of models for each type. This overview will give you insight into the different characteristics, advantages and disadvantages, as well as rough price ranges for each category. Whether you're looking for a compact camper, a spacious alcove motorhome or a luxurious fully integrated, you'll find information here to help you make your decision. Please note that the prices listed are only rough estimates and may vary depending on the manufacturer, equipment and model year.

Seasonality

Prices for mobile homes in Germany rose by *.*% in May **** compared with the same month a year earlier. In general, it can be observed that prices usually increase at the end of the summer season.

in ****, prices for mobile homes did not change from May to June, from June to July they increased by *.*%, from July to August by *.*%. From August to September, the price increase ...

4.3 The trends in the offer

The market for motorhomes in Germany is subject to ongoing change, shaped by various trends. ADAC, as one of the leading players in the evaluation and analysis of the mobility landscape, is increasingly focusing its attention on compact camping vehicles that appeal to the younger target group in particular. Models such as the Mercedes Marco Polo, the VW Grand California ***, the VW California Ocean, the Hymer Sydney, the Hymer Grand Canyon S, the Dethleffs Globevan and the VW Caddy California undergo regular tests based on uniform criteria.

A clear trend is crystallizing in the increasing use of pop-up roofs and roof tents. In line with this development, many campers are willing to compromise on interior design in order to gain more space upwards. Pop-up roofs, in particular, have become very popular as they provide additional sleeping space in compact motorhomes. The latest development in this concept is inflatable alcoves with air-filled walls, as already implemented in the Bürstner Lyseo motorhome. This innovative roof construction not only promises stability and noise insulation, but also acts as a temperature equalizer.

Another notable trend concerns the increased use of lightweight caravans and the implementation of photovoltaic systems. Given the limited towing capacity of ...

5.1 Emission standards

Emission standards play a critical role in regulating the environmental impact of vehicles, including RVs. These standards determine how much pollution a vehicle can emit into the environment to protect air quality and minimize climate change impacts. Emission standards are set and enforced by national governments and international organizations.

In Europe, emission standards for RVs are set by the European Union (***), and particulates.[***]

Euro emission standards are essentially aimed at limiting pollutant emissions from vehicles. The higher the Euro level, the stricter the permissible limits for pollutant emissions. New models of RVs must meet current Euro emission standards before they are allowed on the market.

Compliance with emissions standards is often verified through mandatory vehicle testing and certification. Vehicle manufacturers must ensure that their motorhomes meet established emission limits before they are approved for sale. These tests are conducted by national authorities or accredited testing laboratories.

The impact of emissions standards on the RV market is manifold. On the one hand, manufacturers are encouraged to develop more environmentally friendly drive and emission control technologies in order to comply with the strict limits. This could encourage innovations in the direction of electric drives, hybrid technologies or more efficient combustion engines.

On the ...

5.2 Driving license requirements

The use and driving of recreational vehicles require specific driver's license requirements that may vary depending on the size, weight, and type of vehicle. These requirements are aimed at ensuring safety on the roads and ensuring that drivers have the necessary skills and knowledge to operate these often larger and heavier vehicles.[***]

Many countries have different classes of driver's licenses for different types of RVs. Here are some common classes and requirements:

B driver 's license (***): For smaller motorhomes with a total weight up to a certain limit, the regular passenger car driver's license is usually sufficient. The exact weight limit may vary depending on the country. C* driving license: For larger motorhomes with a higher total weight than the passenger car driving license, a C* driving license may be required. This license allows driving vehicles with a total weight of up to *.* tons. C driving license: For even larger and heavier motorhomes, a C driving license may be required. This license allows you to drive vehicles over *.* tons gross vehicle weight. B+E driving license: In some countries, an additional B+E driving license may be required to drive a larger motorhome with a trailer. This license allows driving vehicles ...

6.1 Segmentation of the players

• Dethleffs
• Erwin Hymer Group
• Knaus Tabbert
• Volkswagen Nutzfahrzeuge
• Eura Mobil
• Pössl
• La Strada
• Hobby
• Bürstner
• Concorde Reisemobile
• Ahorn Wohnmobile
• Morelo
• Mercedes-Benz