The market for garden furniture - Germany

1.1 Scope of the study

The garden furniture market includes a whole range of outdoor furnishings: garden chairs, garden sheds, but also lamps, tables, and garden furniture.

The Covid-19 crisis had a significant impact on this sector. The global garden market had a turnover of +10.2% in 2020 compared to 2019, but the trend decreased by 0.5% in 2021 and eventually included 20.769 billion euros of turnover in 2021. In the first three quarters of 2022, German DIY and garden stores generated gross sales of 17.02 billion euros, almost reaching the result of 2021 already in the first 8 months. Germany is the second largest manufacturer of garden furniture in Europe.

However, high inflation and challenges in the industry are slowing down the market's growth. As a result, only slight growth is forecast for the future. A key driver for growth, despite increased costs, is the growing popularity of outdoor activities and the increasing number of people who see their patios, balconies, and gardens as extended living areas.

Customers in the industry are looking for customization and personalization options to meet their individual needs and desires. In addition, environmentally friendly materials such as natural wood, textiles, rattan, and wicker are playing an increasing role in purchasing decisions. Increasing demand for garden furniture in countries such as Germany, the UK, France, and Italy is a significant factor in the industry's growth. The sales of the garden furniture market in Europe are a significant share of the global market.