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1 Synthèse du marché
1.1 Scope of the study
Cooking courses are events offered by professionals where culinary skills are taught. They are often themed and follow a specific style, such as Italian or French cooking classes. The courses usually take place in a kitchen owned by the professional instructor and usually involve a group of people cooking together.
The market for cooking classes is a global one, existing in many countries around the world. The demand for cooking classes is influenced by several factors, including the interest in cooking and culinary experiences, the increasing popularity of cooking shows and competitions on television, and the demand for cultural diversity and healthy eating habits. The globalcooking classes marketis witnessing solid growth with a compound annual growth rate (CAGR) of around 18.9% from 2021 to 2019 [Absolute Market Insights] Cooking is also enjoying great popularity in Germany. In 2022, 49 million people in Germany said they were interested in cooking. [AWA]
In the cooking classes market, there are new players with traditional and more innovative forms that both follow and create new trends. These include new brands such as HelloFresh or Frichti, which deliver groceries to the customer's home and include recipes for the selected foods. The concept is to save customers time by putting all the keys to their meals (food and instructions) right in their hands.
Other players are related to the ever-increasing trend of the ubiquity of digital in customers' lives. Video cooking tutorials, for example, are flourishing on major platforms such as Instagram Youtube and TikTok. So there are so-called "food influencers" on the web. In France, Nermin Yazılıtaş (4.1 million followers), Maya vegan recipes (2.9 million followers) and Sally (1 million followers) are among the influencers who specialize in cooking, vlogs and gastronomy.
Cooking blogs register several million visits per month. According to the website Foodblogliebe, the top 10 blogs in Germany in 2021:Baking Makes You Happy,Emmi cooks simply,Bianca Zapatka,Cooking Carousel,Sally's Blog,Eat This,Simply Malene,Ela Vegan,Thomas Sixt,Veggie Unicorn.[Foodbloglove]
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The market for cooking classes | Germany
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