The market for kitchen machines - Germany

1.1 Scope of the study

Kitchen machines are technologically advanced devices that can perform various functions that speed up and simplify the work in the kitchen. Sometimes a distinction is made between food processors, baking machines and multifunction machines. Generally, a food processor can be used to weigh, mix, chop, stir, cut, grind, knead, whip, grate, slice, cook, etc.

Over the next five years, the multifunctional kitchen machine market is expected to register a revenue CAGR of 7.1%, and the global market size is expected to reach $2.37 billion by 2025. In 2019, there are 727 companies engaged in the wholesale of home appliances, 80 companies engaged in the manufacture of home appliances.

In Germany, the Covid-19 pandemic had a positive impact on the cooking machine market, because the during the lockdown, many people could focus on their kitchen equipment and found a hobby in cooking. This is mainly reflected in a sales growth of 30% between 2019 and 2020. in thefollowing year, the market generated a sales growth of 4% [Möbel Kultur].

The kitchen machinery market is highly competitive, with a large number of companies fighting for market share. Key players in the market include companies such as AEG, Bosch, Braun, Kenwood, and Vorwerk. One of the key trends in the food processor market is the increasing adoption of multifunctional food processors that can perform multiple tasks simultaneously. These appliances offer users greater efficiency and save space in the kitchen. Another trend is smart food processors that can be operated via a smartphone app or voice control.

The following market study clearly analyzes the demand trends, as well as consumer typology and market structure. In addition, the competitors are presented and the supply situation is examined.