The cookware market - Portugal

1.1 Definition and scope of study

Cooking utensils include a whole range of equipment needed to prepare and cook food. They include all the tools and accessories used to prepare food.

This market research covers kitchen tools, cutting tools, electrical equipment and other miscellaneous utensils used in the kitchen. The whole market is therefore made up of a wide variety of articles, which are distinguished according to different variables, e.g. function, raw material, size. These utensils are made of different materials and metals according to their heat resistance and durability

The trend towards health and wellbeing linked to good nutrition and good food is growing worldwide and Portuguese consumers are no exception to this trend. As a result, they are cooking more and more at home and therefore buying more in kitchen utensils. In this sense, the market is expected to grow at an annual rate of approximately 1.7% between 2020 and 2023.

In terms of design, the main trends in the Portuguese market are dictated by the generic trends in the sector. Retailers and supermarkets continue to strengthen their position by developing their private label product lines and regularly promote their offers. However, opportunities can be found in niche segments where high design products are promising. As an example, Zara Home has recently focused on marketing a range of high quality products in Portugal. [ Dinheiro Vivo ]