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Summary and extracts
1 Market Overview
1.1 Definition and presentation
Sport climbing is a discipline of climbing on artificial or natural walls using hands and feet for progression, while ropes and safety devices are used to prevent falls. The sport can be practiced in different modes, such as bouldering, where people climb low walls without ropes and use protective mattresses, or rope climbing, with higher walls by securing themselves to fixed carabiners along the way. It can be practiced either indoors, in gyms equipped with artificial walls of varying difficulty, or outdoors, on natural rock walls. it is also a competitive sport, with competitions taking place in several disciplines such as bouldering, lead climbing and speed climbing, each an Olympic discipline, combined into a unique "combined" format.
The global market for climbing gyms is growing rapidly. In 2023, the value of the market was estimated at about $3.43 billion. Projections for the future indicate continued expansion, with a compound annual growth rate (CAGR) of 12.5 percent from 2024 to 2032, expecting to reach a value of about $10.2 billion by 2032.This growth is driven by increased awareness regarding fitness and healthy lifestyles and increased participation in recreational and sports activities.
The Italian market è growing steadilyethe forecast is promising, we host 5,100 clubs dedicated to fitness, spread throughout the country, 244 of which specialize in climbing. It presentsa significant concentration in the northern and central regions of Italy. The presence of numerous amateur sports associations with a good number of members indicates a solid base of practitioners and a growing market. The variety in size of ASDs, from large to medium-small associations, suggests a diversified market with ample opportunities for expansion, especially in the less represented regions.
1.2 A growing global market
The market is mainly dominated by the indoor climbing segments, which account for the majority of revenue due to their year-round accessibility and the safety they provide in a controlled environment. The bouldering segment, in particular, holds a significant share of the market because of its dynamic and inclusive nature, where athletes climb *.*-meter-high walls without ropes in a limited amount of time and with as few attempts as possible. In terms of geography, North America is the region with the largest market share, followed by Europe and Asia-Pacific. This is due to the presence of well-developed infrastructure and the popularity ...
1.3 The European market
The market value of climbing gyms in Europe is expected to grow significantly between **** and **** with CAGR of *.*%. Starting from €*.** billion in ****, it is expected to grow steadily to reach €*.** billion in ****. This represents an increase of about ***% over an **-year period.
European climbing gyms market value Europe, ****-****, in billion EU€ TransparencyMarketResearch
In ****, Europe dominated the world climbing circuit, contributing**% of the medals, while the rest of the world contributed only **%. This figure highlights Europe's strong position in sport climbing, reflecting both broad participation and a high level of expertise and infrastructure developed on the continent. European supremacy is attributed ...
1.4 The Italian market
Italy is home to *,*** clubs dedicated to fitness, spread throughout the country. This abundance of clubs creates a network of opportunities for entrepreneurs, enabling the creation of unique spaces and the provision of personalized services for an increasingly health and wellness-conscious public. Currently, *.* million Italians are gym members, supported by about ***,*** instructors. On average, there are *.** facilities for every ***,*** inhabitants, with Lombardy recording the highest number, counting *,*** gyms(***).
Italian Market Value Italy, ****-****, in millions of € Businesscoot elaboration For this graph, we estimated the value of the Italian market through the number of Federclimb members times the average annual membership price ...
1.5 Inflation suffered by the sector
The recreation and sports services industry in Italy has responded to inflation through several strategies. Companies have raised prices to cover higher operating costs, implemented promotions and special offers to attract customers, and diversified their services to maintain attractiveness. They also improved operational efficiency through the use of advanced technologies and focused on service quality and customer experience to justify higher prices. These adjustments have enabled the industry to maintain a steady flow of customers despite inflationary pressures.
Price index for recreation and sports services - enjoyment as a consumer practitioner for the whole community (***) - monthly data Italy, ****-****, ...
2 Demand analysis
2.1 Overview of demand
The Italian climbing federation Federclimb groups all associations, centers, and sports clubs that offer climbing. In ****, there were ***** members, that is, those who are registered in a sport activity society that includes climbing, throughout Italy.
**** data:
The regional breakdown is as follows:
On the other hand, regarding the purchase of sporting goods, so including equipment, clothing and accessories needed for sport climbing, we have the following graph:
Average monthly household expenditure on sporting goods [***] Italy, ****-****, in current &euro Istat
In ****, spending was €*.**, gradually increasing to €*.** in **** and €*.** in ****. However, in ****, there was a decrease to €*.**, probably due to the ...
2.2 Demand drivers
The public has a strong preference for mountain climbing, but there are still some mixedil practitioners. The reasons for people to practice both in the mountains and in gyms are:
Top reasons for participating in indoor climbing World, ****, in % Source: ****
The main reasons why people participate in indoor climbing worldwide are diverse. **.**% participate in indoor climbing either to train for outdoor climbing or for the intrinsic interest of the activity itself. Another **.*% engage in it primarily to keep fit for outdoor climbing, while **.**% find the activity interesting in itself. Only *.**% of participants do it for other reasons. This indicates that most ...
2.3 Breakdown of demand by gender
A recent study by Coop Italia is interested in the number of sports practitioners in Italy, among the various results are those regarding the practice of climbing. The results show that climbing is the *th most practiced sport in Italy, these results take into account the cumulative percentages of men and women.
The breakdown between men and women practicing the sport is as follows:
Climbing practitioners Italy, ****, in % Source: ****
Regarding the results obtained, it can be seen that the percentage of male practitioners is only slightly higher than that of female practitioners. So it is not a sport exclusive to either ...
2.4 Trends in demand for climbing gyms
Analysis of the Trend of Climbing Searches in Italy (***):
Climbing Search Trends Italy, ****-****, index Google Trends, Businesscoot processing
The trend of searches shows considerable variability. In June ****, the index was at ** and peaked at **.* in August ****, reflecting an increase in interest during the summer. This peak was repeated in August **** with the same value. During the winter months, interest declined, reaching a low of **.** in December ****. In ****, interest showed steady growth starting in February (***). In subsequent months, the index maintained relatively high values, stabilizing around **-** in the summer periods. Beginning in October ****, the index began to decline again, reaching ...
2.5 New trends in demand
New trends in the climbing gym market reflect a growing focus on innovation, sustainability and inclusiveness. Here are some of the main emerging trends:
Interactive Panels and Virtual Reality: Some gyms are introducing interactive walls and virtual reality applications to provide a more immersive and immersive climbing experience Performance Monitoring: Advanced monitoring systems, such as RFID wristbands, allow climbers to track their climbs and compare performance Eco-Friendly Practices: Many gyms are adopting sustainable practices, such as using renewable energy, implementing recycling programs and reducing waste Recycled Materials: Using recycled and sustainable materials for wall construction and equipment Programs for All Levels: ...
3 Market structure
3.1 The market structure
Analysis of Stability of Sports Gyms in Italy:
Active Enterprises under code [***] management of sports gyms Italy, ****-****, in number Istat
The data shows an overall stable trend with some fluctuations, in ****, the number of enterprises was *,***, slightly decreased to *,*** in ****, marking a decrease of *.*%. In ****, there is a significant increase of * percent from the previous year, reaching *,***. However, in ****, the number drops to *,***, a decrease of *.* percent. In ****, the decline continues with businesses decreasing further to *,***, showing a *.* percent decrease from ****. In ****, there is a positive rebound with an increase of *.* percent, bringing the number to *,***. Over the period, the ...
3.2 The Italian climbing societies
The number of amateur sport climbing clubs in Italy varies widely among regions. Lombardy ranks first with ** clubs, followed by Emilia-Romagna with ** and Lazio with **. Piedmont and Trentino-Alto Adige have ** and ** gyms, respectively. Tuscany and Veneto have significant numbers with ** and ** respectively, while Liguria and Abruzzo show a moderate presence with ** and ** companies. Marche, Friuli-Venezia Giulia and Sardinia follow with * and * each.
Southern Italian regions, such as Apulia, Sicily and Umbria, have a smaller number, each with *. Valle d'Aosta has *, Campania *, while Basilicata and Molise have one company each. Calabria is the only region without, highlighting a disparity in the spread ...
3.3 The main actors
The main gyms present in Italy are:
Kundalini Associazione Sportiva Dilettantistica: This is one of the leading climbing gyms in Milan and Italy, located in Pero, with **** members. Known as "Milano Climbing Factory," it offers a wide range of facilities for climbers of all levels, from beginners to advanced. The facility has walls for bouldering, lead and top rope climbing, as well as a fitness area for specific muscle strengthening. The gym hosts classes for children, teens and adults, and organizes climbing events and competitions. Via Antonio Gramsci, **, ***** Pero MI
B-Side Climbing: Gym located in Turin, considered a reference point for ...
3.4 Main manufacturers of climbing equipment
The main companies producing accessories and hagliamento are as follows:
La Sportiva: This is an Italian company founded in **** by Narciso Delladio in Tesero, Val di Fiemme, Trentino. Its origin dates back to the small workshop "La Calzoleria Sportiva," which specialized in making shoes and boots for the region's farmers and woodcutters. Over the years, it has grown into a leading global brand of footwear and technical clothing for outdoor activities such as mountaineering, climbing, trail running and ski mountaineering. Today it maintains production in Ziano di Fiemme, where nearly *** employees work in a state-of-the-art factory. Dedication to innovation has led ...
3.5 Main distributors
The main ones are:
Oliunìd: An Italian company specializing in the sale of climbing and outdoor equipment, founded in **** as an online store. Founded by a group of young passionate climbers, it quickly became a national reference point for climbing and outdoor enthusiasts, thanks to the wide range of brands sold and efficient and friendly customer service. In ****, the company began opening physical stores to provide a more direct experience for customers. The first store was opened in Vicenza, near the headquarters located in the foothills of the Dolomites. It later opened additional locations in Padua, Milan (***), Verona, Finale, Arco, ...
4 Supply analysis
4.1 Supply analysis
Climbing gyms within them offer:
As for manufacturers, they make available:
4.2 The price analysis
trends in the Price Index for Recreational and Sports Services in Italy:
Consumer price index for recreational and sports services for the whole community (***) - annual averages Italy, ****-****, index Istat
The price index for consumer recreational and sports services in Italy increased by *.* percent, from ***.* to ***.*. The index showed steady growth until ****, with a particularly marked increase between **** and ****, when it rose from ***.* to ***.*, representing a *.* percent increase. In ****, the index remained almost unchanged from the previous year, reaching ***.*. However, in ****, there is a slight decrease of *.*%, bringing the index to ***.*.
Climbing is a sport that requires a range of ...
4.3 Rehabilitative climbing walls
Climbing gyms are increasingly integrating advanced technologies to enhance the user experience:
Interactive Panels and Virtual Reality: Some gyms are implementing interactive walls and virtual reality to provide a more immersive and immersive climbing experience. This allows users to simulate real climbing routes and improve their skills in a controlled environment. Performance Tracking Apps: Mobile apps and performance management software help climbers monitor their progress, analyze their performance, and plan workouts. Eco-friendly Materials: Gyms are using sustainable materials for their facilities, such as holds made from recycled materials and climbing panels constructed from FSC-certified wood. Renewable Energy: Many gyms are adopting ...
5 Regulations
5.1 Regulations
General Regulations:
Certifications and Insurance: Gyms must be certified by recognized bodies and have adequate insurance coverage for accidents and liability. UNI EN ***** standards regulate safety requirements for artificial climbing structures. Safety of Facilities: All panels and structures must be regularly inspected and maintained to safety standards. Holds and surfaces must be safe and well maintained. Staff Training: Staff must be properly trained and certified to ensure assistance and safety for users. Instructors must hold valid certifications in climbing and first aid as required by law Dec. **, ****, No. ***.
Rules for Users:
Registrationand Access: All users must be registered and sign a ...
6 Positioning of actors
6.1 Segmentation of actors
The companies listed below are those with the most members in the year ****.
- A1 CLIMBING SOCIETA` SPORTIVA DILETTANTISTICA S.R.L.
- Kundalini Associazione Sportiva Dilettantistica
- B-Side Climbing
- Intellighenzia Project
- Monkey Island
- La Sportiva
- Montura
- Black Diamond
- Oliunìd
- Bergzeit
- Campo Base
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the market for climbing gyms | Italy
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