The padel market - Italy (2023)

1.2 The global market

The size of the global padel market is estimated at $*** million in ****, where most of the value lies in the sale of paddles, shoes, bags and other accessories. In addition to this finding, the following data should also be considered: **,*** padel courts installed globally in **** and more than ** million players in *** countries. (***)

In addition, growth at a CAGR of *.**% from **** to **** has been calculated and the market is expected to reach $*** million by ****.

Value of the padel market World, ****-****, millions of dollars thebrainyinsights

Given the close relationship between the sport of tennis and padel, the number of respective players in different countries around the world is shown below. Spain and Argentina are the nations with the largest number of padel players with *.* and *.* million players, respectively. Sweden andItaly have grown to occupy third and fourth place respectively with ***,*** and ***,*** players.

Padel and Tennis Players by Country World, ****, millions of players padel.fyi

Globally, there are **,*** courts in ****. Spain holds the largest number with over **,*** known courts. Sweden is in second place with *,*** courts. Both Italy and Sweden show a growth of more than ***% from **** to ****. Germany, France and the United Kingdom show high potential idi growth by having limited populations ...

1.3 The Italian market

From **** to ****, there has been an ***% increase in revenue generated by the sport of padel. It is no coincidence that **** is considered the year of the establishment of padel as a sport and as a socio-economic phenomenon due to the increase in the number of players and the resulting increase in turnover: ***,*** paddles sold compared to ***,*** in ****. **** generated a ** percent increase in revenue compared to ****. (***)

Revenues generated by the padel market Italy, ****-****, € million gazette.co.uk

From **** to **** there was an increase in the number of padel courts by **%, while for facilities (***) the increase was **%,*,*** to *,***. In the first quarter of **** there was a *% increase in facilities, while for courts the increase was *%, from *,*** to *,***.

Number of padel courts Italy, ****-****, thousands mrpadelpaddle.com padelbiz.co.uk

1.4 The impact of the Russian-Ukrainian conflict

The outbreak of the Russian-Ukrainian conflict has contributed to rising inflationary pressures in the short term, but it is also likely to trigger lasting changes that herald higher inflation in the future. Although rising prices have had heavier spillovers in other sectors, such as energy, a twofold effect may be triggered for the sports sector: increased club fees, but also risks of cuts in household spending, which is less likely to spend on sports. (***)

Particularly within the sport of padel, the volatility of raw material prices for court construction has caused problems for companies engaged in this type of construction and the like. (***)

The General Consumer Price Index (***) is shown below to get an overview of inflation from the end of **** to August ****.

Consumer price index (***) Italy, ****-****, in numbers istat.co.uk

In addition, the trend of producer prices of sporting goods from the beginning of **** to July **** is shown. A predominantly upward trend can be seen, which will most likely result in higher prices to end consumers.

Sporting goods producer prices Italy, ****-****, base ****=*** ISTAT

2.1 Demand in Italy

In order to understand the demand for the sport of padel in Italy, the following is the trend in the number of competitive FITP (***). This increase is most likely due to the contingent situation, i.e., padel is among the few sports that could be practiced with continuity even during the period of health emergency due to Covid-**, despite the fact that in order to do so, it was necessary to initiate paperwork and conduct examinations in order to obtain membership. However, the growth is also attested in the subsequent periods, proving that padel is an ever-expanding sport in the country.

Of course, the number the amateur practitioners is significantly higher, estimated to be about *.* million. (***)

Number of competitive players Italy, ****-****, thousands mrpadelpaddle.com

To further characterize the demand for the sport, a chart is shown below that breaks down the **** FITP membership by gender and whether or not they are in the competitive category. A reading of the data shows that padel is practiced competitively by a clear majority of men and that the majority of card-carrying members engage in professional competitive activities.

Number of card-carrying members broken down by gender and agonism Italy, ****, thousands mrpadelpaddle.com

2.2 Demand drivers

The game of padel has experienced a growth that is considered to be one of the most important at the sports level in recent times. The reasons that arouse people's interest in the sport are many and pertain to different characteristics of the game itself.

Rapid spread contingent on the pandemic period

The success of padel in Italy is a legacy from the pandemic period, a time when contact sports are banned so it is seen as an interesting alternative for physical activity in company. In particular, it attracts the attention of other sportspeople, especially soccer players, who begin to take up the game further fueling the curiosity and interest of Italians.(***)

Creation of national to local federations and institutes

The rise of padel is certainly accompanied by the creation of bodies capable of organizing the sport, tournaments and championships, such as the International Padel Federation (***)

Great playability of padel

The fact that it is a game that does not require a great deal of technical skill, nor excessive athletic training, allows people to have fun and "feel like players" from the very first approaches, while also stimulating many to continue in order to improve their skills more and more.(***)

A ...

2.3 The geographical distribution of demand

For further characterization of the demand, a map is shown with the number of padel courts in Italy, broken down by region. Compared to ****, the increase was ** percent, from *,*** to *,***. The regions with the largest number of courts are Lazio, followed by Lombardy and Sicily. In addition, Lazio is the region with the highest incidence of camps in Italy: ** percent are located in Lazio territory.

The Lazio region is confirmed to have the highest numerical increase, however, in % terms it has the worst regional growth after Valle d'Aosta. This phenomenon shows how padel is spreading more and more throughout Italy and therefore, Lazio's incidence decreases as a percentage of the total.

There are two regions with more than *** percent increase in fields: Puglia and Trentino; also growing strongly are Campania, Friuli-Venezia Giulia, Basilicata, Tuscany and Molise.

2.4 New trends in demand

Participation in official competitions on the rise

As a result of the increase in the number of registered players in Italy, the demand for participation in tournaments organized by the federations is growing. To cope with this new trend, access to competitions is being expanded to an ever-wider audience of players, involving even those with less playing experience. In addition to increasing the pool of participants, more and more tournaments are organized to meet the needs of players: by ****, about ** tournaments considering the two circuits, Premier Padel and World Padel Tour.(***)

Growing number of enthusiasts

In addition to practitioners, the number of fans to the sport of padel is also growing, as confirmed by the BNL Italy Major Premier Padel event, held in Rome, which was even more successful than the previous year: about **,*** paying spectators for a revenue, given by the ticket office alone, of *.* million euros (***)

In general, Italy is the second largest nation in terms of number of followers in relation to padel, behind only Spain; they are about *.* million. The data refer to people between the ages of ** and ** who have Facebook and Instagram accounts, belonging to *** different nations around the world.(***)

3.1 The market structure

The analysis of the market size related to padel sports is carried out on the basis of data belonging to the category related to ATECO code **** (***). In particular, three different magnitudes are considered: number of active enterprises, number of employees and legal form of enterprises.

Looking at the number of active enterprises in the management of sports facilities in Italy, over a *-year period, we can see a slight decrease from **** to **** (***) attributable most likely to the exogenous event of the Covid-** pandemic. In fact, in **** the trend returns to growth, with an increase in the number of enterprises of *.*% .

Number of enterprises ATECO code **** Italy, ****-****, in number istat.it

In ****, the types of enterprises operating in the management of sports facilities are predominantly limited liability companies (***). The prevalence of companies of the s.r.l. type, compared, for example, with sole proprietors, may infer the fact that sports facilities are increasingly complex and integrated with different activities and services, to the point of requiring more complex corporate management.

Legal form enterprises ATECO code **** italy, ****, % istat.it

As for the number of employees in the sports facility management sector, there is a decline in ****, the year related to the Covid-** ...

3.2 The value chain

3.3 Distribution of sporting goods

in terms of distribution channels for sporting goods (***), in Italy, the main ones are direct in-store sales and online sales. While online sales have always been widely used by big brands that have the ability to control their own production and logistics, smaller stores, due to lockdown, have also opened their own e-commerce.

According to a survey conducted byGS* Italy's Non Food Observatory, the channel of choice for purchasing sporting goods is the specialized physical store, which totals **.* percent of buyers' preferences. In second place is non-specialized e-commerce, followed by specialized chain sites and finally, other channels such as supermarkets and discount stores. Among all non-food commodities, right after optics, sports equipment is the one that consumers are most likely to buy in a specialty store.

Specialized e-commerce does not encounter as much preference (***), despite the fact that it can guarantee a more comprehensive and deeper offering than a marketplace. The reasons most likely include price, but also the service offering, which is usually more attractive when buying online from large, well-known marketplaces that have more experience.

Rspared to the pre-pandemic period, one element of change that emerges is having tested buying online at least once, or having increased the ...

3.4 The main structures

The main sports facilities that host camps and offer padel-related services in Italy are listed below. (***)

Sisport: was founded in **** as a Recreational and Cultural Sports Center by a group of Fiat employees united by their passion for sports. In **** it became Sisport and set as its goal to ensure the best conditions for the practice of sports, both amateur and competitive. The company operates two centers in Turin where one can find ** sports disciplines, from swimming to padel.

Country Sport Village: a multipurpose sports center located in Paderno Dugnano, in the province of Milan. The center was opened in **** and has quickly established itself as a reference point for padel enthusiasts in Italy. The facility is, in fact, the largest indoor center in Italy (***).

Foro Italico Sports Park: is located within the monumental Foro Italico complex. The facility offers the use of tennis and padel courts, gym, swimming pool, wellness area and restaurant/bar.

Due Ponti Sporting Club: is a sports club located in Rome, founded in ****, is one of the most important in Italy. It offers a wide range of sports activities with as many facilities and services attached, among them are * padel courts.

PadelArena Perugia: is a sports ...

4.1 Supply analysis

The game of padel involves playing in pairs, so * players are needed. The receiving player positions himself as he does in tennis, that is, diagonally and on the opposite side is the one who hits. Before hitting the ball one must wait for it to bounce once on the floor. The ball on the fly will not be allowed to touch either the metal part or the walls of the opponent's court.

Padel, unlike tennis, allows you to use the walls of the court . In more detail, one can exclusively use the glass walls of one's court, that is, bounce the ball in one's own wall until it crosses the net and arrives on the opponent's court.

The scoring is the same as in tennis; moreover, a draw will indicate which pair serves and which receives. If the ball bounces twice on the floor there is immediate loss of the point.

The ball can be volleyed before it bounces on the floor, the only time this is not possible is when responding to the serve serve serve.

There are * main elements of the court: the glass walls, the metal walls, the dividing net, and the playing surface. It is a distinctly ...

4.2 The prices

Padel is considered a cost-effective sport that is accessible to all, unlike other sports activities.

Apart from the equipment and clothing that result in an individual and highly variable cost depending on the needs of the individual, the main cost to be incurred is therent of the court that has to be shared among the players.

On average for an hour of play, the price is €**-** to be shared by a minimum of * players, so about €*-* per person.

For an hour and a half of play, the classic time slot favored by padelists, the average price is between **-**, or €*-** per person.

A summary of prices is proposed below, also considering the two main types of courts (***) and possible equipment rental. In some centers, paddle rental is also included in the rental price of the court.

Indoor padel court: €**-** for ** minutes Outdoor padel court: **-** € for ** minutes Padel lesson: **-** € for ** minutes Paddle and padel ball rental: about *-** €

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The following are examples of rates offered by some sports centers, located in different cities in Italy.

With regard to racket rental, in addition to sports centers, several specialized sites have also chosen to offer this ...

4.3 Supply trends

The following are some interesting trends regarding supply in the padel arena, considering that, after the steady and explosive evolution of recent years, it seems to be going through a natural settling down in the coming period.

Increasingly large facilities

Among the new facilities opened between January and March ****, ** of them have an average of more than * courts, while considering the totality of clubs the average is *. It is likely that those who currently decide to invest in padel want to do so by allocating a lot of resources so that they can offer a wide range of different services including bars, stores, gyms,...so as to increase the time customers spend inside the club/circuit.

Increasingly indoor courts

Indoor courts have increased from **% to **% of the total. On the other hand, for the first time , outdoor fields decreased from *,*** at the end of December to *,*** at the end of March ****. Indoor courts therefore, are confirmed as a growing trend, both due to increased usability and profitability.

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Percentage of outdoor and indoor padel courts Italy, ****-****, % padelbiz.co.uk

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5.1 The Legislation

Padel facilities: the mandatory process

In order to build a padel facility, a specific procedure must be followed.

According to Italian regulations, a padel court is considered as a "simple construction," so it falls under the technical regulations for constructions (***) and obliges to obtain a declaration of urban eligibility from the Municipal Technical Office.

Then, an analysis conducted by a surveyor or civil engineer will go to determine the feasibility of the construction in the chosen location.

After the positive outcome, it will be necessary to apply for a building permit, taking into account the necessary permits for the two different configurations outdoor and indoor. For outdoor camps, the required procedures are less complex. Both structures must undergo a geological survey.

Then it is necessary to apply for the official permit from the municipality for the new consturction intervention. For this purpose, SCIA (***) or Building Permit will be required.

The Certificate of Appropriateness is the last required authorization; it is a document that grants access to the structure and protects the owner from any legal risks related to construction defects.

The costs for the process amount to about ** percent of the total construction price of a standard padel court.

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New ...

6.1 Segmentation

• Due Ponti società dilettantistica s.r.l
• Bordocampo s.r.l (Country Sport Village)
• Padel Arena Perugia s.r.l
• Sisport s.p.a
• Parco sportivo Foro italico SSDARL
• Padel Arena s.r.l ( Pro Padel Club)