The laundromat market - Italy (2023)

1.2 The global market

A laundromat is a facility where people can wash and dry their clothes through the use of coin-operated and generally self-service washers and dryers. Laundromats can be places where you can wash your own laundry, however, they can also be part of a larger enterprise that also offers dry cleaning ...

1.3 The Italian market

A weighted estimate is proposed to find out the turnover trend of the local laundry market, carried out through the analysis of the last available years (***) and data at the global level. Specifically, the industry is projected to grow over the period under analysis; from **** to **** the overall percentage change is ...

1.4 The Impact of COVID-19

Self-service laundries seem to be among the businesses that have responded quite positively to the economic effects triggered by the pandemic. Nevertheless, these establishments have had to rethink and relaunch themselves, not only because of Covid-**. Manufacturers before the pandemic were gearing up to offer new products, such as ozone sanitization ...

1.5 The Italian gold kilowatt

In ****, Algeria became Italy's main gas supplier, which guarantees a cheaper commodity than other partners. The need to contain the cost of energy supply is one of the energy policy issues that have been placed at the center by Confartigianato President Marco Granelli, who believes that urgent reforms must be adopted, ...

2.1 Laundry in Italy and target populations

Italians' relationship with household appliances, as well as with the use of self-service laundries, is strongly influenced by several factors, including: changes in lifestyle, energy savings, and the convenience offered by self-service laundries.

The use of self-service laundries has seen a decisive surge in recent years, going to reflect a behavioral ...

2.2 Evolution of monthly interest in self-service laundries (Google search)

The graph placed below represents the proportion of searches for a given keyword in a specific region and in a specific time period, compared to when the usage rate for that keyword was highest (***). Thus, a value of ** means that the keyword was used less often in the region concerned, and ...

2.3 Geographical distribution of demand

In Italy, monthly household spending on laundry services varies widely depending on household size and consumption habits. Costs vary depending on the region being analyzed and the availability of coin-operated or self-service laundry services nearby. Households living in urban areas may have more options than those in rural areas. As seen ...

3.1 Market structure and employees

It is complex to know the exact number of self-service laundries in Italy in ****. However, it is possible to draw a fairly general picture by going to analyze the openings made by some big names in the industry. As of December **, ****, the company NordestWash had opened *,*** self-service laundry outlets in ...

3.2 Value Chain

The value chain in the laundromat market includes several stages:

Suppliers: this stage involves the suppliers of equipment, detergents, and services needed to operate the laundry. Washing operations: central stage, where customers use the coin-operated washing machines and dryers. Efficiency of the machines and cleanliness of the facilities are necessary. Maintenanceand ...

3.3 Open a laundromat in Italy

Coin-operated self-service laundries can remain open all day without restriction, even on holidays and without the need for individuals to run the business on the premises. In fact, it will be enough for the laundry operators to simply go and collect the daily takings and provide maintenance and supervision of the ...

3.5 Main actors

Established as functional and service places, laundromats are also evolving and transforming into places for meeting and pleasant waiting. Thanks to high technologies, respect for the amnient and attention to consumer spending, more and more customers are approaching this type of shopping; the following is an overview of the main players, ...

4.1 Average price example

In most cases, different types of washing machines and dryers are available to consumers, with capacities ranging from * to ** kg. Thus, the prices of a laundromat vary depending on the capacity of the washing machines.

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4.2 Available equipment

Traditional laundries, self-service laundries, and coin-operated laundries require different types of machinery to provide services to consumers.

Washing machines: sturdy, efficient, quick to maintain. Washing machines can vary depending on the size of the drum, can be single spin and super spin. Single spin washing machines are preferable for economic reasons ...

4.3 Self-service laundries: costs and earnings

Earnings

The earnings of a self-service laundry depend basically on two factors: customer flow and the value of the average expenditure per customer.

Customer flow

The customer flow of a self-service laundry is strongly influenced by its location area; the most recommended areas are residential, served by transportation, and close to ...

5.1 Regulations

Legislative Decree No. ** Art. ** c. * bis of March **, **** defines self-service laundries as all those public establishments in which professional water-based washing machines and dryers are used directly by customers, after they have purchased the appropriate tokens or coins needed for the service.

The business of coin-operated laundries, known as self-service laundries, ...

5.2 Women's enterprise fund to open a self-service laundry

In Italy, there is a bonus for being able to start a laundry business with up to ** percent non-repayable subsidy through the Women's Enterprise Fund grant .

Beneficiaries and implementation methods

Eligible for the facilities under this chapter are women's enterprises with legal and/or operational headquarters located throughout the territory, consisting ...

6.1 Segmentation

• Miele Deutschland
• Necchi Italia
• Italsec
• Bucato Express Bio Lavanderie
• Lavanderia Nordest - Brentareno
• Girbau
• Lavanderia Alliance
• Whirlpool Italia