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1 Synthèse du marché
1.1 Scope of the study
A tennis racket is an indispensable piece of tennis equipment, usually made of wood, graphite, or other high-quality metal alloy, that helps a player hit a tennis ball with power and precision. The cost of a tennis racket varies greatly and depends on the brand, the materials used and the quality of the racket. The racket is also equipped with a string, the tension and material of which can also affect the game.
Tennis rackets can differ based on various features:
- Better spin
- More power
- Allround
- Better control
- Arm friendly
- Especially for ladies
- Especially for seniors
- Affordable segment
Globally, the market for tennis rackets is driven by the increasing number of tennis players, especially in Asia, where tennis attracts many people. China is now the country with the largest number of players, ahead of the United States, India, Germany, the United Kingdom, Japan, France and Spain. However, tennis is struggling with the rise of other racquet sports: table tennis, paddle and other sports (fitness).
The world leaders in the production of tennis rackets are Wilson, Head, Babolat and Tecnifibre.
In Germany, tennis is one of the most popular sports[AWA 2022]. Tennis has the fourth most members, preceded only by equestrian sports, soccer, and gymnastics German Olympic Sports Confederation - Inventory Survey 2022
In this study, demand trends are analyzed, the market structure is screened and the offer is presented, including a competitive analysis.
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The market of tennis rackets | Germany
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