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1 Market Overview
1.1 Definition and presentation
A heat pump is a device used to transfer heat from one place to another by exploiting the thermodynamic properties of a refrigerant fluid. It works on a principle similar to that of a refrigerator, but in reverse. Instead of removing heat from inside a refrigerator and releasing it outside, a heat pump removes heat from an external source (such as air, water, or ground) and transfers it inside a building to heat it. Heat pumps are considered a very efficient and environmentally friendly method of heating and cooling because they use less electricity than conventional methods. They are particularly efficient in moderate temperature environments, but recent technologies have significantly improved their effectiveness even in extreme weather conditions. There are various types of heat pumps, including:
- Water-to-Water
- Air-Water
- Air-to-Air
- Geothermal
- Absorption
In 2023 the value of the global heat pump market reached a total value of 88.7 billion dollars. Sustained growth in the industry is expected in the near future. Between 2023 and 2030 a compound annual growth rate (CAGR) of 9.4 percent . By the end of the period, the global heat pump market could reach a total value of 166.4 billion dollars. As for Europe, the heat pump market shows sustained growth between 2009 and 2022. While the total number of heat pumps sold was 734,000 in 2009, 3 million heat pumps were sold in Europe in 2022. While between 2009 and 2020 the growth is 118%, between 2020 and 2022 this is 87.5%.
This study focuses on the specific heat pump market in Italy, analyzing consumption trends, competitive dynamics and growth prospects for the sector. For information on related markets, such as heating or HVAC, see the specific studies available in the Businesscoot catalog.
1.2 World and European market
In ****, the value of the global heat pump market reached a total value of $**.* billion. Sustained growth in the industry is expected in the near future. A compound annual growth rate (***) of *.*% is expected between **** and ****. By the end of the period, the global heat pump market could reach a total ...
1.3 Italian market
As for the Italian market, between **** and ****, the total turnover of the industry active in the manufacture of furnaces, burners and heating systems (***), is on the rise. During the period analyzed, total turnover increased from *.** billion euros to *.** billion euros, marking an increase of **.* percent. As shown in the graph below, ...
1.4 Import - Export
To understand the value of heat pump imports and exports in Italy, the HS code ,of the United Nations statistical database, ****** "heat pumps," was considered.
Between **** and ****, Italy's trade position changed from net exporter of heat pumps to net importer. In fact, as shown by the trend in the export coverage ...
1.5 The consequences of the Russian-Ukrainian conflict
The outbreak of the Russian-Ukrainian conflict in February **** led to, among other things, a general increase in price indexes. The segment related to heating systems and air conditioners is not exempt. Between January **** and January ****, the consumer price index for this sector increased by ** points. This means that over a **-month ...
2 Demand analysis
2.1 Demand in Italy
The total volume of heat pump sales in Italy is increasing rapidly. Between **** and ****, the total number of units sold increased from ***,*** to ***,***, marking an increase of ***.* percent. The increase is especially concentrated between **** and ****, when thanks to the introduction of various tax bonuses aimed at energy efficiency, the total sales ...
2.2 Demand drivers
The price increase for electricity is one of the main drivers of demand for heat pumps. In fact, they consume **% less electricity than a conventional system. Specifically, between January **** and July ****, there was a price increase of ***.*%. However, between July **** and December **** there is a price decline of **.*%. In December ****, the ...
2.3 Geographical distribution of demand
In order to visualize the geographical distribution of demand for heat pumps in Italy, two maps were created with the geographical distribution of investments eligible for the Superbonus deduction and the geographical distribution of the Google Trends index of interest for the search "Heat Pumps."
Regarding the first aspect, as of ...
3 Market structure
3.1 The market structure
In order to analyze the structure of the heat pump market in Italy, active enterprises under Ateco Code **.**.* "Manufacture of heating boilers" are analyzed, which also include enterprises active in the production of heat pumps. In particular, trends in the number of active enterprises, the number of employees in the industry ...
3.2 The value chain
The value chain in the heat pump market, describes the various steps that contribute to value creation in the process of heat pump production, distribution and installation. This model helps identify how each actor contributes to the quality, efficiency and sustainability of the final product. The different stages in the chain ...
3.3 The main manufacturers
The following is a list of major heat pump manufacturers in the Italian market:
Samsung Electronics Italia s.p.a: founded in South Korea in ****, is a leading multinational in the field of consumer electronics and technology. Known primarily for its smartphones, televisions, and semiconductors, Samsung has also made a name ...
4 Supply analysis
4.1 Products offered
A heat pump is a device used to transfer heat from one place to another by exploiting the thermodynamic properties of a refrigerant fluid. It works on a principle similar to that of a refrigerator, but in reverse. Instead of removing heat from inside a refrigerator and releasing it outside, a ...
4.2 Prices and trends
Heat pump prices vary according to power, type, and accessories.
In addition to the cost of the pump, we need to consider the cost of installing the heat pump. According to the site Ernesto.it the price on Italian soil varies from a minimum of *** € to a maximum of ** thousand € for ...
5 Regulations
5.1 Regulations
ISO **** is the international standard to which European standard EN *** corresponds, which establishes requirements for the safety of people and property, provides guidance for environmental protection, and sets out procedures for the operation, maintenance and repair of refrigeration systems. This term in the European standard also refers to heat pumps. The ...
5.2 The incentives
Incentives on the purchase of a heat pump in **** see reconfirmed the tax benefits provided by the Renovation Bonus, the Ecobonus and, in part, the Superbonus, for which the rate drops to ** percent. Thus, the Budget Law **** once again allows you to benefit from attractive tax deductions if you decide to ...
6 Positioning of actors
6.1 Segmentation
- Ariston s.p.a
- Riello s.p.a
- Ferroli s.p.a
- Unical AG s.p.a
- Samsung Electronics Italia s.p.a
- Robert Bosch s.p.a
- Daikin Air Conditioning Italy s.p.a
- Hitachi Energy Italy s.p.a
List of charts presented in this market study
- Heat pump sales trends
- Heat pump sales by country
- Heat pump market
- Value of production sold of heat pumps (other than air conditioning machines and equipment)
- Total turnover of the industry active in the manufacture of furnaces, burners and heating systems
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the heat pump market | Italy
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