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1 Synthèse du marché
1.1 Introduction
Health foods are food products that support a balanced diet and promote overall well-being. These foods are characterized by high nutritional quality, often with a focus on natural ingredients, minimally processed and free of unnecessary additives. They are rich in vitamins, minerals, fiber, quality protein, and healthy fats, while limiting added sugars, saturated and processed fats.A significant segment of this market is sports nutrition, which includes products specifically formulated to support the needs of those who participate in sports or regular physical activity. These products are designed to optimize performance, accelerate muscle recovery, and increase energy during exercise. The growing popularity of active lifestyles and increased participation in sports have driven demand in this segment.
In 2022 the global market for health foods is estimated at 113.8 billion dollars. A compound annual growth rate is projected for the period 2022-2030 (CAGR) of 9.33 percent, under which the global market could reach a total value of 232.$30 billion at the end of the period. As for the market segment of sports foods, in 2022 the value of the world market reached 42.7 billion dollars. Again, a marked growth of the industry is expected: between 2022 and 2030, a compound annual growth rate is estimated (CAGR) of 8.6 percent thanks to which the global market will reach a total value of 82.6 billion dollarsi.
Sustainability and ethical issues, such as reducing environmental impact and animal welfare, are becoming increasingly important. This is reflected in the growing popularity of plant-based proteins, which are considered sustainable alternatives to animal protein sources. Plant-based proteins are preferred for their health benefits, such as being lighter on the digestive system and potentially reducing cholesterol. By 2028, the global plant-based protein market is expected to reach a value of $40.80 billion.
This study focuses on the specific market for health and sports foods in Italy, analyzing consumption trends, competitive dynamics and growth prospects for the sector. For information on related markets, such as diet foods or sports food supplements, please consult the specific studies available in the Businesscoot catalog.
1.2 The global market
By ****, the global health food market is estimated at $***.* billion. Increasing consumer focus on adopting nutritionally balanced diets and declining consumption of unhealthy foods lead to estimates of marked growth in the industry in the near future. A compound annual growth rate (***) of *.** percent is projected between **** and ****, under which the ...
1.3 The Italian market
In ****, the total turnover of the pharmaceutical and food industries engaged in the production of "healthy" foods and supplements is estimated at *.* billion euros. Regarding two of the main categories of healthy food products, rich-in and free-from, there is a growth of ***.* percent and **.* percent between **** and ****, respectively. Specifically, the sales ...
1.4 The consequences of the Russian-Ukrainian conflict
The outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general increase in the consumer price index.The agribusiness sector appears to be one of the most affected by the consequences of the conflict. Considering the consumer price index for food products, and assuming a similar trend ...
2 Analyse de la demande
2.1 Demand in Italy
to analyze the demand in Italy for healthy foods dedicated to the diet of sportsmen and women, variations in the purchase of certain products are considered. In particular, changes in spending on sports nutrition, certain unhealthy foods, and certain categories of health foods are considered.
Considering the top * categories of food ...
2.2 Demand drivers
For the analysis of the drivers of demand for healthy food products suitable for athletes' diets, the Italians' approach to health, the percentage of Italians who practice sports continuously, and the main sources consulted by consumers to obtain information about a healthy lifestyle are considered.
First of all, considering Italians' approach ...
2.3 Geographical distribution of demand
In order to visualize the geographic distribution of demand, a map was created with the share of individuals who continuously participate in sports in each Italian macro-region compared to the national total.
As shown in the map below, the Northwest collects the highest share of sportsmen and women in the peninsula, ...
2.4 New demand trends
the consumption of plant-based proteins is on the rise, driven by a combination of health, environmental, animal ethics, product innovation, dietary and cultural trends. Many people choose these proteins for their health benefits, such as being lighter on the digestive system and potentially reducing cholesterol. The environmental impact of raising livestock, ...
3 Structure du marché
3.1 The main manufacturers
The following is a list of the main manufacturers active in the Italian market:
Bulk: initially launched as BULK POWDERS™ in ****, is a company that has quickly established itself in the sports nutrition supplement industry. Operating primarily online, the company is based in Colchester, UK, and is committed to offering a ...
3.2 The value chain
The research and development stage is one of the main steps in the value chain. This phase is composed of additional subphases, which include:
Analysis of the nutritional needs of athletes Scientific study of specific needs: conducting in-depth research on the impacts of exercise on the human body, focusing on how ...
4 Analyse de l'offre
4.1 Type of the offer
Dietary food products for athletes are designed to support the specific nutritional needs of those who regularly engage in physical activity, whether at the amateur or professional level. These products are developed to optimize performance, accelerate muscle recovery, increase energy during exercise, and improve overall health. They are particularly useful in ...
4.2 The prices
The following is a proposed list of prices for some types of products on the market:
Bars
Powders
Preparations
4.3 New supply trends
Food personalization technology, which leverages algorithms and artificial intelligence, represents a significant advance in the production of diet foods for athletes. This technology relies on a detailed analysis of consumers' eating habits, lifestyle and health status to create a personalized diet plan. Key benefits include:
Data-driven personalization: using specific data collected ...
5 Règlementation
5.1 The legislation
The following are some of the main legislative issues related to the sports nutrition market:
Regulation (***) No. ***/****: concerning the addition of vitamins and minerals and certain other substances to foods. Regulation (***) ****/****: concerning the provision of food information to consumers. Regulation (***) ****/***: on food hygiene with regard to food allergen management, food redistribution ...
6 Positionnement des acteurs
6.1 Segmentation
- Nutrition & Sante' Italia s.p.a
- +Watt
- Enervit s.p.a
- ProAction
- Bulk (Sport Supplements LTD)
- Namedsport s.r.l
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The healthy food market | Italy
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